Beruflich Dokumente
Kultur Dokumente
Strategy,
and Productivity
Chapter 2
(Stevenson)
Learning Objectives
Learning Objectives
Competitiveness
How effectively an organization meets
the wants and needs of customers
relative to others that offer similar
goods or services
Cost
Location
Quality
Quick
response
management
Supply chain management
Service and service quality
Managers and workers
Neglecting
Failing
Failing
needs
Mission/Strategy/Tactics
Mission
Strategy
Tactics
Strategy Example
XYZ is a student. She would like to have a career in
business, have a good job, and earn enough income
to live comfortably
Mission:
Goal:
Strategy:
Tactics:
Operations:
Examples of Strategies
Low
cost
Scale-based strategies
Specialization
Flexible operations
High quality
Service
Competencies
Strategy Factors
Price
Quality
Time
Flexibility
Service
Location
Low Cost
Time
Rapid delivery
On-time delivery
Fedex,
One-hour photo
Flexibility
Variety
Volume
Meenabazar, Agora
Service
Superior customer
service
Disneyland
Location
Convenience
ATMs, Flexiload
Global Strategy
Strategic
What
Strategies
Other
issues
Political,
Strategy Formulation
Order
qualifiers
Characteristics
that customers
perceive as minimum standards of
acceptability to be considered as a
potential purchase
Order
winners
Characteristics
of an organizations
goods or services that cause it to be
perceived as better than the
competition
Operations Strategy
The
approach, consistent
with organization strategy,
that is used to guide the
operations function.
Strategic OM Decisions
Decision Area
Affects
Capacity
Work design
Location
Costs, visibility
Quality
Inventory
Costs, shortages
Maintenance
Scheduling
Flexibility, efficiency
Supply chains
Projects
strategies
Focuses
on maintaining or improving
the quality of an organizations
products or services
Quality
at the source
Time-based
Focuses
strategies
Productivity
Productivity
A
Productivity
Planning
workforce requirements
Scheduling
Financial
analysis
Productivity
Partial
measures
output/(single
Multi-factor
input)
measures
output/(multiple
Total
inputs)
measure
output/(total
inputs)
Outputs
Productivity =
Inputs
Productivity Growth
Productivity Growth =
Current Period Productivity Previous Period Productivity
Previous Period Productivity
Measures of Productivity
Partial
measures
Multifactor
measures
Total
measure
Output
Labor
Output
Output
Machine Capital
Output
Labor + Machine
Output
Energy
Output
Labor + Capital + Energy
Machine
Productivity
Capital
Productivity
Energy
Productivity
Example 3
7040 Units Produced
Cost of labor of Tk. 1,000
Cost of materials: Tk. 520
Example 3 Solution
MFP =
Output
Labor + Materials + Overhead
MFP =
(7040 units)
1000 + 520 + 2000
MFP =
Process Yield
Process
Defective
output
Service
Ratio
example:
Capital
Quality
Technology
Management
Quality
Use
of Internet
Computer viruses
Searching for lost or misplaced
items
Scrap rates
New workers
of IT workers
Layoffs
Labor
turnover
Design of the workspace
Incentive plans that reward
productivity
Improving Productivity
Develop
productivity measures
Determine critical (bottleneck)
operations
Develop methods for productivity
improvements
Establish reasonable goals
Get management support
Measure and publicize improvements
Dont confuse productivity with
efficiency