MAKING A PUBLIC SERVICE CAMPAIGN

A Public Service Campaign is a collection of public service announcements (PSAs) that advertise the same message to the
same or similar audience with some changes in speaker, setting, or scenario. The purpose is to grab attention and sell the
same message with a similar feeling but different face and different (but equally surprising) facts.
Work with your Problem-Solution Presentation group to develop a public service campaign for your presentation (and essay)
topic. You will each make your own individual and different PSA, but all your PSAs should have the same tone and message.
Each can talk about a different cause and can address a different audience related to that cause.
Example:
Actual PSA: Star Wars & Smoking
Message: Dont Smoke
Audience: kids
Ad Strat.: Use funny situational acting between Star Wars
char., with C3PO scolding R2D2 about smoking isnt grown
up at all and is bad for your health, and that they should
set a good example.

Possible Star Wars & Smoking PSA Campaign extensions:

Target different audiences with the message about
setting a good example
Use different characters in different situations with
cigarettes to talk to the kids about smoking
Have the same characters talk to the same audience
but give more statistics

YOUR GROUPS PSA Campaign

Issue:
Tone (Circle all that apply):

Serious

Funny

Fun

Emotional

Sad

Scary

Why will this tone be effective?

How will you use the tone?
What will be the same in all the PSAs?
What will be different in each PSA?

YOUR PSA

Message= (Circle one)

encourage a healthy habit

stop a bad behavior

Message:

Target Audience =

Problem:
_________________________________________________________________________________
Causes

Effects

Solution: PSA Advertising Strategy/techniques to address these causes/effects:

Vanessa Armand 2016