Fleming College

Moving Image Design

MID - DESN 41
November 28 - December 2, 2016
Instructor Information
Instructor: Scott McGovern
Email: scott@scottmcgovern.com
Facebook: https://www.facebook.com/mcgovern2

Course Description
Students will design digital art installations including augmented reality, contentrich media, and projection. The focus will be on current trends in video art and
installation, sound, performance and multimedia computing in the contemporary
art world.
Course Goals and Learning Outcomes
Students will more widely consider the creative potential of video, in its many forms and
uses, as a powerful communicative audio/visual language. Through lectures, viewings,
group conversations, and in class experiments, students will learn to consider technical
and conceptual aspects of presentation, comprehension, and appreciation of the medium
of video.
Upon completion of this course, students should be able to:
A. Think about their projects from concept to audience, and backwards again
B. Consider a wider range of variables about how video is both made and perceived
C. More fully understand the roll of video in the realm of contemporary art

Required Text
Please just watch this video in advance - Hito Steyerl, How Not to be Seen: A Fucking
Didactic Educational .MOV File, 2013 15:52 mins.

https://www.artforum.com/video/id=51651&mode=large&page_id=2

Course Requirements and Assessment

Students will be assessed on productive and creative participation during talks and inclass projects.

Course Outline
Each day begins with the introduction of a new topic in lecture style, supported by video
examples. The emphasis will be on exploring new ideas and approaches around how to
fully think about video as a medium, with a focus on examining presentation technologies.
There will be hands-on practical exercises each afternoon, and each student will schedule
a 30 minute meeting with the instructor to talk about their work. Overall, the goal is to
spend the week expanding how video is understood though lessons, group discussion,
and technical exercises.
Day Date
1
Monday, Nov. 28

Tuesday, Nov. 29

Topic
100 Years of Pixels
-An overview of the history of video technology
-Video formats and how they are implicit in meaning
-Beyond Storytelling: Video as a tool
Hands On - Youtube Party with Shotgun Lectures
Video Brain: The Psychology of Video
-Media Theory, where to find it and how to use it
-Video as illusion, reality, and propaganda
-2006: The Year Video Broke

Hands On - Video Manifestos

Wednesday, Nov. 30 Video Body: The Physiology of Video
-How video works us over completely
-Physical effects of video on the body
-Video as a vessel for everything else
Thursday, Dec. 1

Hands On - Experiments with projection

Video Futures: Fantastical Technologies and Where to Find
Them
-Practical approaches to video technology
-Emerging formats and combining technologies
-Experimental VS Commercial applications and their
meeting points
Hands On - Google Cardboard VR assembly and testing
(bring your smartphone if you have one)

Day Date
5
Friday, Dec. 2

Topic
Total control of the medium through concept and theory
-Thinking about projects as a chain of actions and
technologies
-Formulas for projects and how to break them
-Practical techniques not taught at film school
Hands On - workshopping project ideas for final exhibition

Late Work
Neither possible nor acceptable.

Information on Plagiarism Detection

Plagiarism as it relates to video is a flexible concept that will be examined.

Electronic Device Policy

Please bring them.

Attendance Policy
Strict.

Other sources of information for students

The internet.