Will u mobilize the rural handicraft workers?

Or will u just source the material

from them and then customize it according to products?

Data Points:

The Indian handicrafts industry is fragmented, with more than seven

million regional artisans and more than 67,000 exporters/export
houses promoting regional art and craftsmanship in the domestic and
global markets.

Handicraft exports from India increased by 13.5 per cent year-on-year

during April-September 2016 to US$ 1.9 billion. During this period, the
exports of various segments registered positive growth like Art
Metalware (28.23 per cent), Wood wares (9.52 per cent), Hand printed
Textiles & Scarves (8.54 per cent), Embroidered & Crochetted goods
(11.00 per cent), Shawls as Artwares (4.76 per cent) and Imitation
Jewellery (15.90 per cent).

Indian handicrafts are exported across geographies, with the top 10

destinations being the US, the UK, the UAE, Germany, France, Latin
American countries (LAC), Italy, the Netherlands, Canada and Australia.

Total export of handicrafts from India is expected to grow by 10 per

cent to US$ 3.5 billion in FY 2016-17

http://www.ibef.org/pages/37175
Competitors:
Vedique.com

http://www.craftmontaz.com/
http://www.theindiacrafthouse.com/