Alissa Lincoln

53 Oakdale Blvd. Pleasant Ridge, MI 48069 Phone: 313-506-8534 E-Mail: alissalincoln@comcast.net

Objective

Leverage strategic vision, business acumen, and artistic talent to deliver

high-impact promotions, marketing, print-design, outdoor media, and web
projects.
Solid success directing and implementing broad range of revenuegenerating design projects, from conception to launch. Readily translate
business requirements into effective promotional and advertising
campaigns. Partner cross-functionally to build consensus and ensure
projects meet all milestones, deadlines, and budget requirements.
Intuitively adapt to new technology and innovative processes while ensuring
compliance with corporate standards. Excellence in Graphic Design.
Experience

Art Director

12/2011- Present

WWJTV, CBS62 WKBD CW50

Manage all creative assets to ensure that concepts, design and messaging fits the image
CBS62 CW50 wishes to promote. Maintain and refine the vision for all CBS62 CW50
broadcast design, digital design, print design and environmental design.
Demonstrated track record of creative direction and management.
Hands-on design capabilities, responsible for major design initiatives.
Experience with facilitating outside vendors, free-lance personnel, etc.
Strong leadership and administrative skills.

- Actively maintain and refine the vision for all CBS62 CW50 broadcast design, digital design, print
design and
environmental design
- All on-air creative as well as web graphics for CBS 62/CW50 promotions and shows.
- Worked with sales department in creating commercial look and brand management for customers,
across all media platforms.
- Over saw and implemented new CBS and CW redesign graphics for both stations.
- Presented implementation of redesign graphics to SVP Director of Creative Services NYC
- Acting as design liaison between CBS62 and CBS New York to keep continuity in on air graphics.
- Designed and implemented Chyron graphics for CBS 62/CW50 promotions and shows.
- Outside Media Design for CBS 62/CW50
- Set Design/ Set Graphics for CBS 62/CW50 promotions and shows
- Designed and implemented Election Graphics for CBS62 local broadcast.
- Designed and implemented graphics for new show, Detroit Sports News
- Designed and implemented graphics for new show for CBS62 Eye On Detroit
- Design and animate promotional on air spots for CBS62/CW50.
- Mentoring and managing junior designer and projects.

AWARDS
2 Emmy Awards for Excellence in Graphic Design
1 Gold PROMX?BDA Award for promo Two and Half Men Sweet Sixteen Tips

Senior Broadcast Designer

08/2001- 12/2009

WXYZ TV Channel 7

Developed branding and executed design projects for on-air promotion; IDs,
client commercials, and broadcast show graphics
Conceptualized, designed, and produced the look of programs, commercials,
shows including animated opens, bumps, bugs, transitions, and lower thirds
Designed graphics for clients including: North American International Auto Show,
Detroit Grand Prix, Detroit Institute of Arts, Art Van Furniture, Andiamo Restaurant
Group, St. Vincent De Paul Charities, Lucido Jewelers, and a variety of plastic
surgeons
Print design: logo creation, vinyl graphic banners, posters, invitations, ads,
brochures, vehicle wraps
Web design: web ads, web banners, splash pages.
Designed daily news graphics
Designed graphic packages for news
Designed and implemented weather graphics package using WSI based system
Assisted in guiding a converting on-air material for HD transition
Implemented new template based news graphics system for luci and camio
platforms
Key Competencies:
Motion Graphics Whiz
Experience in art direction: studio shoots, plan video shoots, create
storyboards, and coordinate the budgets for promotions
Skilled in set design, design set panels, props, set decorating, painting, and
budget shopping.
Managed multiple concurrent projects in all stages

Awards
4 Emmy Awards for Excellence in Graphic Design
WXYZ Year Ender Promo, WXYZ Christmas Promo, WXYZ Christmas Promo

4 Telly Awards
WXYZ Year Ender Promo, Auto Show Package Design, Auto Show Image Promo, Breaking
News Promo
1 MAB Award The Cult of Yahweh Promo
2

Senior Art Director

04/2000- 08/2001

Compuware Corporation
Senior Art Director of E-commerce department for high end customer websites.
Managed Art Department
Mentored junior designers
Met with customers to present and sell product.

Broadcast Designer

08/1996- 04/2000

WXYZ TV Channel 7

Promo art direction, design, and animation.

Designed daily news graphics
Print design

Broadcast Designer

08/1994- 08/1996

Wayne State University Television

Computer Animation and design

Production Assistant
Editing
Compositing
Print Design

Tour Guide/ Trip Coordinator

1995

CCS Study Abroad Program

Plan, manage, and guide student study abroad program traveling through Turkey, Greece, and
Italy.
Assist Professor during trip.

Education
College For Creative Studies

1992-1996

BFA
Graphic Design, electronic Media
Merit Scholarship
Graduate of High Honors

Eastern Michigan University

1994

Asian Semester Abroad Program

Traveled through Thailand, India, Nepal, Egypt, Greece, Turkey, Ukraine, Russia, Siberia, Mongolia, China,
and Hong Kong
Earned college credit through classes covered in the trip. Wrote papers, took exams, and studied culture
and art up close and personal. This experience changed my life and gave me a much broader
understanding of the world in general.

Michigan State University

1990-1992

Major Fine Art

Skills
Mac OS and Windows
Motion Graphics, Print Design, Web Design, Set Design, Outdoor Media Design, Adobe Creative Suite,
(After Effects, Photoshop, Illustrator, In-design, Premiere), Microsoft Office, Google analytics, HTML CSS
Final Cut Pro, Cinema 4D, Lex, Camio, Chyron,
Planning studio shoots, coordinating budgets for promotions and shoots, creating story boards, designing
set panels,
designing large scale dura-trans graphics for sets, set decorating, painting, budget shopping. Managing
multiple concurrent
Projects in all stages.