FOR IMMEDIATE RELEASE

DDB launches Social Impact Agency, Tango5

24 November 2016 | Singapore
DDB has made a strong focus on championing social impact by launching
Tango5, led by Social Media Creative Director Benjamin Lee (aka Mr Miyagi),
Content and Experiential Marketing Consultant, Josiah Ng and Strategist,
Koo Ze-hou.
Tango5 drives advocacy work and helps organisations achieve greater social
impact. It also builds on DDBs ethos of Creativity+Humanity, having
championed many social for good causes in the past years. These include
organisations such as National Volunteer and Philanthropy Centre (NVPC)
where they created the brand for its corporate philanthropy programme
Company of Good. It also brought to life Our Better World by Singapore
International Foundation.
Drawing on some of the work out of DDB in the last three years, the team has
helped non-profit organisations like Breast Cancer Foundation (BCF), Bone
Marrow Donor Programme (BMDP) and Our Better World, to create impactful
outreach. They have also created a series of original content and
orchestrated social media experiments for key clients such as Ministry of
Communications & Information (MCI), StarHub, McDonalds, SilkAir and DBS
Bank. The Tango5 team is expected to lend its expertise for the recent
appointment for the Nation Building campaigns by the Ministry of Culture,
Communication and Youth.
David Tang, CEO of DDB Group Singapore and Asia said: We are keen on
social impact done intelligently, cohesively for our clients marketing.

Social has become the most influential media for brands and causes. We are
way past producing one-hit wonders and well into creating systemic, longterm social impact. And that means investing in top-class talent with
exceptional skills idea scripting, influence marketing, content production
and brand advocacy for a complete end-to-end offering. Benjamin, Josiah
and Ze-hou are the new champions of social impact creativity.
Social impact has grown from a passion for DDB Group to become an indemand best practice for the agencys work across its key clients. DDBs
move echoes the massive shift among consumers towards greater social
consciousness and support for brands that are seen as leaders of change.
Recent award-winning case studies championing Social Impact include, the
social experiment series The Labelled Chair and The See-Saw
Conversations helmed by Josiah, promotes social cohesion between
Singapore and our foreign-born residents, The Provision Shop telemovie
under MCI on social integration, StarHubs 'Majulah Mums and
OurBetterWorld by Singapore International Foundation.
Tango5 signposts yet another move by DDB Group to offer specialised
marketing solutions with its T-divisions, as the agency hires more new-breed,
top-class talents. Already, the agency group has seen breakthrough growth
with Tribal (digital innovation), TracyLocke (shopper marketing), Track
(portals and e-commerce) and Tasseologic (data-mining). It recently
launched a global tech hub, Equator, in Singapore with the support of the
Economic Development Board.

<Links>
The social experiment series by Josiah Ng: The Labelled Chair
https://www.facebook.com/josiahng.creations/videos/t.872100340/10156725570005341

The social experiment series by Josiah Ng: The See-Saw Conversations

https://www.facebook.com/josiahng.creations/videos/t.872100340/10156550156490341/

MCIs Telemovie The Provision Shop

https://www.youtube.com/watch?v=i-Sj7M-7a-Y

StarHubs Majulah Moms

https://www.youtube.com/watch?v=8dQSLHGonAc&t=38s
SIFs OurBetterWorld
https://www.youtube.com/user/ourbetterworldorg

END -

ABOUT DDB GROUP SINGAPORE

With a focus on innovative marketing, DDB Group Singapore builds brands and business
with its specialised divisions: DDB, Tribal Worldwide (digital), TracyLocke (shopper
marketing), Track (e-commerce), Tasseologic (data and CRM) and Tango5 (social impact).
DDB Group Singapore is also the regional hub agency for DDB Asia. It is part of the DDB
Worldwide communications network the fourth largest communications network in the
world, with more than 200 offices in over 90 countries. DDB Worldwide is a member of
Omnicom Group Inc. DDB Group Singapore was named IAS Hall of Fame Agency of the
Year 2009-2015, and has dominated the Effie Singapore Awards for twelve consecutive
years.
ABOUT DDB WORLDWIDE
DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five
consolidated advertising and marketing services global networks, according to Advertising
Age. Consistently one of the most awarded networks globally for creative excellence, DDB
was Campaigns 2009 Global Network of the Year, the 2010 Spikes Asia Network of the
Year, and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010
International Advertising Festival in Cannes. With more than 200 offices in over 90 countries,
the DDB Group helps grow the value and influence of leading brands around the world. We
believe that creativity is the most powerful force in business, allowing us to develop the ideas
that people want to play with, participate in and pass along. We call this Social Creativity.
DDB Worldwide is part of Omnicom Group Inc. (OMC).
ABOUT OMNICOM GROUP INC
Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing
and corporate communications company. Omnicoms branded networks and numerous
specialty firms provide advertising, strategic media planning, interactive, direct and
promotional marketing, public relations and other specialty communications services to over
5,000 clients in more than 100 countries.

PRESS CONTACT:
DDB GROUP SINGAPORE
Jolene Quek
6651 4551 / jolene.quek@sg.ddb.com