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2016-2017 Undergraduate Calendar


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SPORT MANAGEMENT
General Information
Re-admission and
Transfer Eligibility
Program Notes
Sport Management
Course Descriptions
Prerequisites and
Restrictions

CONTENTS

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Sport Management

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Last updated: September 29, 2016 @ 02:53PM

Chair
Lisa Kikulis

Professor
Lucie Thibault
Associate Professors
Chris Chard, Laura Cousens, Hilary Findlay, Craig Hyatt, Lisa M. Kikulis, Cheryl Mallen, Kirsty Spence, Julie Stevens
Assistant Professors
Nicholas Burton, Shannon Kerwin, Kevin Mongeon
Lecturer
Rachel Corbett
Experiential Learning Co-ordinator
Emily Allan-Dakin
Undergraduate Program Co-ordinator
Stephanie Brooks

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General Information
Administrative Assistant
Charlene MacLellan
905-688-5550, extension 4989
Academic South 455
fahs.brocku.ca/spma
The Department of Sport Management offers a four-year program leading to a Bachelor of Sport Management (BSM). The
requirement for graduation with a BSM (Honours) is a minimum 70 percent major average and a minimum 60 percent
non-major average. The requirement for graduation with a BSM is a minimum 60 percent major average and a minimum
60 percent overall average.
The program is designed to meet the needs of a rapidly expanding sport industry and incorporate fieldwork experiences
for students.
Students will be prepared for sport management career opportunities that include marketing, public relations,
promotions, communications, human resources and financial, facility and event management in a variety of public,
commercial and non-profit organizations.
It is the responsibility of Sport Management students to adhere to the Department of Sport Management's Ethical and
Professional Code of Conduct which is in conjunction with Brock University's Code of Student Conduct.

Re-admission and Transfer Eligibility


The application form for re-admission or for transfer into the BSM program (Declare or Change Majors) is available on
the web at brocku.ca/webfm_send/1400 or at the Registrar's Office. The Declare or Change Majors form to transfer into
the BSM must be completed and returned to the Office of the Registrar by May 1. The BSM is a limited enrolment
program. Admission is not guaranteed by attainment of the minimum requirements outlined below.
To be eligible for re-admission, or for transfer from another program, to the BSM program, a student must meet all of
the following requirements:
One of MATH 1F92, 1P20, one 4U MATH.
Completion of SPMA 1P91 and 1P92 with a minimum 65 percent in each.

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A minimum 65 percent average overall in all SPMA major courses taken to date which would be included in the calculation
of the BSM major average.
Completion of two context credits.
A minimum 60 percent overall average.

Program Notes
1. A minimum 60 percent in each of SPMA 1P91, 1P92 and 1P94, a minimum 60 percent major average, and a
minimum 60 percent overall average are required to continue as a major in Sport Management.
2. All students must take 3 context credits: one Humanities context credit, one Sciences context credit and one
Social Sciences context credit. Two credits must be used to satisfy context requirements by the end of year 2
and the third context credit must be completed no later than the end of year 3.
3. Students may choose to take ENTR 2P51 in year 2. If students choose this option, then an additional one-half
elective credit must be taken in year 3.
4. SPMA majors must take a minimum of two non-SPMA elective credits (excluding cross-listed and context
courses).
5. In 20 credit degree programs a maximum of eight credits may be numbered 1(alpha)00 to 1(alpha)99; at
least three credits must be numbered 2(alpha)90 or above; at least three credits must be numbered
3(alpha)90 or above; and the remaining credits must be numbered 2(alpha)00 or above.
In some circumstances, in order to meet university degree and program requirements, more than 20 credits
may be taken.

Sport Management
Year 1
SPMA 1P91, 1P92 and 1P94
MGMT 1P93
three elective credits (see program notes 2 and 4)
Year 2
SPMA 2P06, 2P07, 2P21, 2P27, 2P65, 2P96 and 2P98

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one and one-half elective credits (see program notes 2, 3 and 4)


Year 3
SPMA 3P05, 3P21 and 3P27
SPMA 3P07 or 3P17
ENTR 2P51
two and one-half elective credits (see program notes 2 and 4)
Year 4
Three SPMA credits numbered 4(alpha)00 or above
two elective credits (see program note 4)

Course Descriptions
Note that not all courses are offered in every session. Refer to the applicable term timetable for details.
# Indicates a cross listed course
* Indicates primary offering of a cross listed course

Prerequisites and Restrictions


Students must check to ensure that prerequisites are met. Students may be deregistered, at the request of the
instructor, from any course for which prerequisites and/or restrictions have not been met.

SPORT MANAGEMENT COURSES


SPMA 1P91
Introduction to Sport Management
Micro aspects of management applied to sport, including human resources, sport marketing, sponsorship, finance, event
management, sport law, and related issues.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Not open to BBA and BAcc majors.
Completion of this course will replace previous assigned grade and obtained credit in KINE (PEKN) 2P01.
SPMA 1P92
Understanding Sport Industry Sectors

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Macro aspects of the sport industry, including key actors, governance, funding, current research and industry trends in
public, commercial, and non-profit sectors.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide.
Note: an experiential component may be included.
Completion of this course will replace previous assigned grade and obtained credit in KINE (PEKN) 2P01.
SPMA 1P94
Professional Engagement for the Sport Industry
Introduction to communication competence and professionalism within the sport workplace.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors.
Note: may include a one day experiential workshop for which a fee may be charged; consult the Department. Components
of this course may be taught online.
SPMA 2P00
Analysis of Professional Sport
Topics may include ownership, league operations, role of media, labour/management relationships, and commercial sport
industry.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Note: a field experience fee may be charged; consult the Department.
SPMA 2P06
Sport Policy
Sport policy within the Canadian sport system. Topics include government involvement in sport and policy issues.
Lectures, 3 hours per week.
Restriction: open to SPMA majors.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
SPMA 2P07
Research Design and Evaluation
Issues concerning the construction, administration, and evaluation of data collection as well as the processing and
analysis of data.

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Lectures, lab, 3 hours per week.


Restriction: open to SPMA majors until date specified in Registration guide.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Completion of this course will replace previous assigned grade and obtained credit in KINE (PEKN) 2P08 and RECL 2P07.
SPMA 2P08
Facility Management
Sport facility theory and operation emphasizing planning, assessment, and feasibility functions in private and public
facilities.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Note: a site visit fee may be charged; consult the Department.
Completion of this course will replace previous assigned grade and credit obtained in SPMA 2P97.
SPMA 2P21
Organizational Behaviour in Sport Organizations
Behaviours of people in sport organizations. Topics may include individual (motivation, job satisfaction) and
interpersonal (communication, group dynamics) processes and management functions concerning employees in sport
organizations.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Not open to BBA and BAcc majors.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Completion of this course will replace previous assigned grade and credit obtained in OBHR 2P51 and 2P52.
#SPMA 2P22
Media and Sport
(also offered as COMM 2P22 and PCUL 2P22)
Relations between sport organizations, the mass media and popular culture. Topics may include the commodification of
sport, media rights, sponsorship, fan cultures, and the representation of sports in journalism and popular entertainment.
Lectures, seminar, 3 hours per week.
Prerequisite(s): one of SPMA 1P91 and 1P92, COMM 1F90, CPCF 1F25, PCUL 1F92 or permission of the instructor.
SPMA 2P27
Introduction to Sport Finance

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Introduction to financial principles. Topics include for-profit and non-profit budgeting, bookkeeping, financial accounting,
grant applications and taxation.
Lectures, 3 hours per week.
Restriction: open to SPMA majors. Not open to BBA and BAcc majors.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P97.
SPMA 2P65
Sport Marketing
Introduction to marketing concepts and strategies utilized in the sport industry. Topics include the marketing planning
process, market research and segmentation, the components of the marketing mix, and promotional and pricing
concepts.
Lectures, 3 hours per week.
Restriction: open to SPMA majors. Not open to BBA and BAcc majors.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and SPMA 1P92 (minimum 60 percent).
Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P65, MKTG 2P51, 2P52 and
OEVI (MKTG) 4P92.
#SPMA 2P90
The Labour of Sport
(also offered as LABR 2P90)
Critical approach to sport as labour and professional athletes as workers. Topics may include the history of labour
organizing and labour relations in professional sports, collective bargaining, strikes, and lockouts, and how axes of
inequality, including race, gender, and sexuality, shape athletes' experiences of work.
Lectures, seminar, 3 hours per week.
Prerequisite(s): one of SPMA 1P91, LABR 1F90, 1F99 or permission of the instructor.
Completion of this course will replace previous assigned grade and credit obtained in SPMA (LABR) 2P09.
SPMA 2P96
Introduction to Sport and the Law
Sport-related legal issues and concepts. Topics may include negligence and liability, risk management, violence,
discrimination, doping, employment and labour law, principles of procedural fairness.
Lectures, 3 hours per week.
Restriction: open to SPMA majors.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).

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SPMA 2P98
Sport Event Management
Examination of traditional and niche events in sport at local, provincial, national and international levels. Topics include
phases in the planning model, concept of facilitation, contingency planning, environmental sustainability, bid process and
the politics of events.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P08.
SPMA 3P05
Management Concepts in Non-profit Sport Organizations
Principles and practices of management in the non-profit sport sector. Topics may include recruiting/motivating
volunteers, analysis of organization performance, grant funding, leadership and board governance.
Lectures, 3 hours per week.
Restriction: open to SPMA majors.
Prerequisite(s): SPMA 2P06.
Completion of this course will replace previous assigned grade and credit obtained in SPMA 2P05.
SPMA 3P06
Globalization of Sport
Examination of political, economic, social, and cultural forces leading to the globalization of sport. Topics may include
migration of athletes, sporting goods manufacturing in developing and least developed countries, global sport-media
complex, international sport organizations, and the resurgence of nationalism.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0
overall credits.
Prerequisite(s): SPMA 2P06.
SPMA 3P07
Quantitative Analysis for Sport Management
Principles and practices of planning, designing, collecting, analyzing and interpreting statistical data. Examination of
descriptive and correlational analyses relevant to the sport industry.
Lectures, 3 hours per week.

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Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0
overall credits.
Prerequisite(s): SPMA 2P07.
Note: students will employ computer software to answer basic and applied research questions.
Completion of this course will replace previous assigned grade and credit obtained in KINE (PEKN) 3P08 and RECL 3Q07.
SPMA 3P08
Sport Event Management
Examination of the planning model and current practices for major sport events, including provincial, national, and
international championships. Topics include feasibility studies, bidding, operational planning, implementation,
monitoring, management, evaluation, and renewal of sport events.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors who have a minimum of 8.0 overall credits.
Prerequisite(s): SPMA (2P05).
Completion of this course will replace previous assigned grade and credit obtained in SPMA 2P98.
SPMA 3P17
Qualitative Analysis for Sport Management
Examination of assumptions, ethical concerns, and trustworthiness as it applies to the collection and analysis of
qualitative data.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0
overall credits.
Prerequisite(s): SPMA 2P07.
Note: use of interview techniques, observations, documents and visual data.
Completion of this course will replace previous assigned grade and credit obtained in KINE (PEKN) 3P18 and RECL 3Q17.
SPMA 3P21
Managing Human Resources in Sport Organizations
Theories, research and current practices emphasizing the fundamentals of managing sport employees. Topics may
include job design, recruitment, interview and selection, orientation, training, and evaluation.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0
overall credits. Not open to BBA and BAcc majors.
Prerequisite(s): SPMA 2P21.

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Note: case studies may be used to highlight selected topics.


Completion of this course will replace previous assigned grade and credit obtained in OBHR 2P51 and 2P52.
SPMA 3P27
Advanced Sport Finance
Advanced topics in financial management, including time value of money, debt and equity financing, capital budgeting
and spending earnings.
Lectures, 3 hours per week.
Restriction: open to SPMA majors who have a minimum of 8.0 overall credits. Not open to BBA and BAcc majors.
Prerequisite(s): SPMA 2P27.
Completion of this course will replace previous assigned grade and credit obtained in SPMA 3P97.
#SPMA 3P55
The Sociology of Professional Wrestling
(also offered as SOCI 3P55)
Comprehensive and critical analysis of pro wrestling as cultural phenomenon. Topics include the history of pro wrestling;
the organization of pro wrestling-national and international comparisons; occupational recruitment and retention; the
business of pro wrestling multi-media complex.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA and SOCI (single or combined) majors, CRAS and SOCI minors until date specified in
Registration guide. Students must have a minimum of 7.0 overall credits or 2.0 SOCI credits above SOCI 1F90.
Prerequisite(s): SPMA 1P91 and 1P92 or SOCI 1F90.
Note: may be available on-site or online.
SPMA 3P65
Sport Marketing
Marketing concepts and strategies utilized in and through sport and the sport industry. Topics include segmentation, the
components of the marketing mix, market research, and the development of a marketing plan.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0
overall credits. Not open to BBA and BAcc majors.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
Completion of this course will replace previous assigned grade and credit obtained in SPMA 2P65, MKTG 2P51, 2P52 and
OEVI (MKTG) 4P92.

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SPMA 3P75
Sport Sales and Promotion
Comprehensive overview of the strategies and techniques for promoting and selling the sport product, including sales and
promotion theory, advertising, media planning, and promotional applications of sport marketing.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0
overall credits.
Prerequisite(s): SPMA 2P65 (3P65).
SPMA 3P85
Sport and the Consumer
Comprehensive analysis of the consumers of sport and the behaviours dictating their consumption of sport and sportrelated goods and services. Characteristics of participants, fans, spectators, volunteers, community, and corporate
partners.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0
overall credits.
Prerequisite(s): SPMA 2P65 (3P65).
SPMA 3P86
Intellectual Property and Licensing in Sport
Identifying and protecting commercial assets of a sport organization, including copyright, trade-marks, patents, and
personality rights. Introduction to drafting and reviewing commercial agreements.
Lectures, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0
overall credits.
Prerequisite(s): SPMA 2P96.
SPMA 3P90
Analysis of the Sport Industry: Canadian Hockey
International, national and regional structures which govern the Canadian hockey industry from amateur and professional
perspectives. Topics may include management and marketing strategies, youth development, legal, and political
influences, business and capital challenges and contemporary and future issues.
Lectures, 3 hours per week.
Restriction: students must have a minimum of 8.0 overall credits.

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Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum of 60 percent).


Note: a site visit fee may be charged; consult the Department.
SPMA 3P93
Sport for Development
Principles and practices of sport as a development strategy to achieve broader social, education, economic, health and
humanitarian goals in communities within national and international contexts.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 8.0 overall credits.
Prerequisite(s): SPMA 1P91 (minimum 60 percent) and 1P92 (minimum 60 percent).
SPMA 3P99
Special Studies in Sport Management
Directed study in specialized areas of sport management.
Restriction: open to SPMA majors with a minimum 70 percent major average, minimum of 8.0 overall credits and
permission of the instructor.
Note: application forms are available online at brocku.ca/applied-health-sciences/academic-departments/sportmanagement/student-resources
SPMA 3V90-3V99
Special Topics in Sport Management
Practical experiences offered in specialized areas of sport management.
Lectures, seminar, 3 hours per week.
Restriction: open to SPMA majors until date specified in Registration guide. Students must have a minimum of 8.0
overall credits.
SPMA 4F03
Honours Research Project
Analysis of research assumptions and methodologies in sport management, including a group research project identifying
a research problem, reviewing literature and research methods completing an ethics application, collecting and analyzing
data, and presenting the findings.
Lectures, seminar, tutorial, 3 hours per week.
Restriction: open to SPMA majors with a minimum 70 percent major average, 13.0 overall credits and permission of the
instructor.
Prerequisite(s): SPMA 3P07 (minimum of 70 percent) or 3P17 (minimum of 70 percent).

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Note: interested students consult the Department. Scheduled tutorials and class meetings are held throughout the year.
Students may not concurrently register in SPMA 4F01 and 4F02.
SPMA 4F04
Research Proposal
Detailed study of the literature relevant to the topic of the Honours Research Thesis, under faculty supervision.
Lectures, tutorial, 3 hours per week.
Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and
permission of the instructor.
Prerequisite(s): SPMA 3P07 (minimum 70 percent) or 3P17 (minimum 70 percent).
Corequisite(s): SPMA 4F05.
Note: students may not concurrently register in SPMA 4F01 and 4F02.
SPMA 4F05
Honours Research Thesis
Individual research project carried out under the supervision of a faculty adviser. Topics are to be chosen in consultation
with faculty willing to supervise.
Lectures, seminar, tutorial, 3 hours per week.
Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and
permission of the instructor.
Prerequisite(s): SPMA 3P07 (minimum 70 percent) or 3P17 (minimum 70 percent).
Corequisite(s): SPMA 4F04.
Note: interested students consult the Department. Scheduled tutorials and class meetings are held throughout the year.
Students may not concurrently register in SPMA 4F01 and 4F02.
SPMA 4P07
Sport Sponsorship
Examination of the management and delivery of the sport sponsorship marketing exchange process. Topics may include
branding, acquisition, pricing, assessment, and evaluation principles of sponsorship.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 2P65 (3P65).
SPMA 4P08
Sport Management Ethics

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Examination of ethical theories, principles and applications, with case study analyses, and personal and professional
ethical issues in sport management.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Completion of this course will replace previous assigned grade and obtained credit in KINE (PEKN) 4P11.
SPMA 4P09
Leadership in Sport Management
Overview and analysis of various leadership theories and their application to sport management. Topics may include
leadership styles, roles, and behaviours, leadership tasks, and peer assessment of leader/follower development.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 3P21.
SPMA 4P10
Innovation and Entrepreneurship in Sport Organizations
Examination of the nature of innovation within sport organizations, emphasizing entrepreneurial processes and
applications.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
SPMA 4P18
Sport and Social Responsibility
Examination of contemporary of social responsibility relative to sport and the sport industry. Topics include business
ethics, community investment, consumer awareness, corporate citizenship, employee relations, accountability, global
initiatives, human rights, environmental investment, stakeholder management, and sustainable development.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
SPMA 4P25
Strategic Alliances in Sport Management
Strategic management coupled with an overview of various perspectives of interorganizational relationships.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits
SPMA 4P27

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Application of Economics to Sport Management


Sport decision making within the framework of economic theory. Topics may include demand for and supply of sport
events, event pricing and salary decisions, and the economics of sport facilities investment.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 3P27 (3P97).
Completion of this course will replace previous assigned grade and credit obtained in SPMA 4P06.
SPMA 4P86
Legal Drafting and Contract Analysis for Sport Management
Analysis of the structure and use of basic contracts by the sport manager including athlete agreements, contracts of
employment services, sponsorship, and licensing and sale agreements.
Lectures, tutorial, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 2P96.
SPMA 4P91
Power, Politics and Policy in Sport
Examination of sport issues through a policy analysis process. Topics may include race, national identity,
multiculturalism, gender, disability, event hosting, doping, violence, deviance, and health.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 2P06.
Completion of this course will replace previous assigned grade and credit obtained in SPMA 4V91.
SPMA 4P94
Sport Analytics
Quantitative analyses and data mining methods to evaluate player performance and model game outcomes.
Development, management and execution of a successful sport analytics program.
Lectures, lab, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 3P07.
Completion of this course will replace previous assigned grade and credit obtained in SPMA 4V94.
SPMA 4P95

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Advanced Sport Marketing


Historical, contemporary and future issues and trends in sport marketing.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 2P65 (3P65).
SPMA 4P96
Negotiation of Deals and Disputes in Sport Organizations
Introduction to the theory, processes, and practice of negotiation. Topics may include conflict analysis; interest-based
negotiation; distributive and integrative negotiations, strategies, techniques and styles; ethical considerations and
dispute resolution tools.
Lectures, tutorial, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 2P96.
SPMA 4P97
Advanced Analysis of the Sport Industry: Hockey
Overview of hockey from historical and contemporary viewpoints. Topics may include international and domestic forums,
social, ethical, political and cultural issues, and commercial influences.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Note: a site visit fee may be charged; consult the Department.
Completion of this course will replace previous assigned grade and credit obtained in SPMA 4V97.
SPMA 4P99
Advanced Special Studies in Sport Management
Advanced directed study in specialized areas of sport management.
Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and
permission of instructor.
Note: application forms available online at brocku.ca/applied-health-sciences/academic-departments/sportmanagement/student-resources
SPMA 4V90-4V99
Advanced Topics in Sport Management
Practical experiences offered in specialized areas of sport management.

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Lectures, seminar, 3 hours per week.


Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
SPMA 4V90
2016-2017: Managing Risk in the Sport Environment
Case studies and best practices in essential risk management knowledge, tools and techniques. Learning and application
of methods to identify, assess, manage and communicate a range of risks faced by sport organizations.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
SPMA 4V92
2016-2017: Advanced Topics in Human Resource Management in Sport
Contemporary issues, themes and models of practice within the sport industry. May include applications and strategies
particularto the voluntary sector, including engagement with selected sport organizations.
Lectures, 3 hours per week.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits.
Prerequisite(s): SPMA 3P21.

EXPERIENTIAL LEARNING COURSES


SPMA 3P02
Sport Management Field Work
Placement in an internal Brock University sport or sport-related organization. Topics surrounding preparation for
professional engagement in the sport industry.
Tutorial, 2 hours alternating weeks; 80 hours field work.
Restriction: open to SPMA majors with a minimum of 8.0 overall credits.
Prerequisite(s): SPMA 2P06 and 2P98 (2P05).
Note: placements will be secured by instructor. Students may not concurrently register in SPMA 4P92. Depending on the
nature of the placement, a Police record check with a vulnerable sector screening may be required. Students are not
guaranteed the opportunity to repeat SPMA experiential courses. Sport Management Experiential Course Policies
available online at brocku.ca/applied-health-sciences/academic-departments/sport-management/student-resources.
Enrolment limited.
SPMA 4P92
Sport Management Practicum

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Field placement with sport-related groups and organizations.


Restriction: open to SPMA majors with a minimum of 13.0 overall credits and permission of the instructor.
Note: enrolment limited. Placement will be a part-time 80 hour experience during the term. Students are responsible for
obtaining the placement in consultation with the instructor. Course application form available online at
brocku.ca/applied-health-sciences/academic-departments/sport-management/student-resources and must be submitted
to instructor prior to seeking a placement. Depending upon the nature of the placement, a Police record check with a
vulnerable sector screening may be required. Transportation to placement is student's responsibility. Students may not
concurrently register in SPMA 3P02. Students are not guaranteed the opportunity to repeat SPMA experiential courses.
Sport Management Experiential Course Policies available online at brocku.ca/applied-health-sciences/academicdepartments/sport-management/student-resources.
Completion of this course will replace previous assigned grade and credit obtained in SPMA 4F02.
SPMA 4P93
Sport for Development Field Experience
May include planning, communication, relationship building, leadership development, program delivery and evaluation in
a national or international humanitarian sport project.
Lectures, lab, fieldwork.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits and permission of the instructor.
Prerequisite(s): SPMA 3P93.
Note: enrolment limited. Students must complete an application and interview prior to being admitted into the course.
Students must be at least 18 years of age, have a valid passport, visa and immunizations as required. Students are
required to pay their own expenses. Students are not guaranteed the opportunity to repeat SPMA experiential courses.
Depending upon the nature of the placement, a Police record check with a vulnerable sector screening may be required.
Sport Management Experiential Course Policies available online at brocku.ca/applied-health-sciences/academicdepartments/sport-management/student-resources.
SPMA 4P98
Major Games Field Course
Observation and analysis of operations of a major sport event. Topics may include marketing, human resources,
sponsorship, finance, venue management and strategic alliances.
Lectures, lab, fieldwork.
Restriction: open to SPMA majors with a minimum of 13.0 overall credits and permission of the instructor
Prerequisite(s): SPMA 2P98 (3P08).
Note: enrolment limited. Students must complete an application and interview prior to being admitted into the course
and attend an orientation session. Students must be at least 18 years of age and have a valid passport, visa and

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immunizations as required. Students are required to pay their own expenses. Students are not guaranteed the
opportunity to repeat SPMA experiential courses. Depending upon the nature of the placement, a Police record check with
a vulnerable sector screening may be required. Sport Management Experiential Course Policies available online at
brocku.ca/applied-health-sciences/academic-departments/sport-management/student-resources.

INTERNSHIP COURSES
SPMA 4F01
Sport Management Internship Project
Major project of mutual interest to the student and organization in which the student is placed for SPMA 4F02. Project
will be developed and carried out in consultation with the internship supervisor and the course instructor.
Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and
permission of the instructor.
Corequisite(s): SPMA 4F02.
Note: enrolment limited. Students may not concurrently register in SPMA 4F03, 4F04 or 4F05. Students are not
guaranteed the opportunity to repeat SPMA experiential courses. Sport Management Experiential Course Policies
available online at brocku.ca/applied-health-sciences/academic-departments/sport-management/student-resources.
SPMA 4F02
Sport Management Internship
Internship in an approved sport or sport-related organization.
Restriction: open to SPMA majors with a minimum 70 percent major average, a minimum of 13.0 overall credits and
permission of the instructor.
Corequisite(s): SPMA 4F01.
Note: enrolment limited. Placement will be a full-time (450hr) experience over the period of one term. Internship
Intention Forms available online at brocku.ca/applied-health-sciences/academic-departments/sportmanagement/student-resources and must be submitted no later than March 31. Students are responsible for obtaining
the Internship in consultation with the instructor. Students are required to pay their own expenses. Depending upon the
nature of the placement, a Police record check with a vulnerable sector screening may be required. Students are not
guaranteed the opportunity to repeat SPMA experiential courses. Sport Management Experiential Course Policies
available online at brocku.ca/applied-health-sciences/academic-departments/sport-management/student-resources.
Students may not concurrently register in SPMA 4F03, 4F04 or 4F05.
Completion of this course will replace previous assigned grade and credit obtained in SPMA 4P92.

NON-CREDIT COURSE
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SPMA 0N40
Experiential Preparation
Provides students with specialized knowledge, practices, culture and skills as required by host organization in preparation
for a particular credit-based experience.
Lectures, presentations, workshops, site visits as required.
Restriction: open to SPMA majors with a minimum of 13.0 credits and permission of the instructor.
Note: may be offered online. To be run as appropriate to the needs/demands of particular experiential host
organizations; not all experiential credit courses may require this course to be taken. Students are required to pay their
own expenses.

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