DAWN THORNDIKE PYSARCHIK

Michigan State University

207 International Center
East Lansing, MI 48824-1035
517-355-2351 FAX: 517-353-7254
E-mail: pysarchi@msu.edu

ACADEMIC EXPERIENCE

Michigan State University

E. Lansing, Michigan

1997-present International Studies & Programs

Associate Dean
Oversight administration of the Japan Center for Michigan Universities (Japan
Center and MSU office); ISP strategic planning; consultant to the academic
colleges on international curriculum, research and outreach initiatives;
consultant on the development of international linkages; assist on preparation
of annual budget report and budget allocations; assist Dean on ISP personnel
issues and evaluations; Fulbright and Fulbright-Hays campus representative;
work with Dean to develop country, thematic and sub-regional faculty
working groups; regularly meet with international visitors; represent the ISP
Dean’s office as needed on university committee assignments; oversee
development of strategic plan for international student recruitment; oversee
the restructuring of and technology infusion in the Office for International
Students and Scholars.
January 1996- Acting Associate Dean
September 1997 Full responsibilities of the Associate Dean position.

1995-present Agriculture Experiment Station Appointment

Project: Processed Foods in India: Market Evolution

August 1995- Department of Human Environment & Design

January 1996 Acting Chairperson
Full administrative and management responsibilities for budget, strategic
planning, staffing (faculty, support and student), staff supervision, curriculum
development, student matriculation, committee coordination.

August 1994- International Studies & Programs, Asian Studies Center

January 1995 Acting Director
Full administrative and management responsibilities for budget, strategic
planning, advising students on the Asian Studies Certificate Program,
coordinate faculty seminar program, oversight administration for the Japan
Center for Michigan Universities, staffing and supervision, grant writing and
fund raising.

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1976-present Department of Human Environment and Design
Associate Professor (tenured) 1989-present
Conduct research, teach one upper division undergraduate or graduate course
per year (international purchasing or international consumer behavior), advise
master’s and doctoral students, participate on department/college committees.
Assistant Professor (tenure system) 1984-1989
Conduct research; teach undergraduate and graduate courses; advise
undergraduate, master’s and doctoral students; participate on
department/college/university committees.
Assistant Professor (non-tenure stream) 1982-84
Same as Assistant Professor (tenured)
Instructor 1976-1982
Conduct research, teach undergraduate courses, advise undergraduate
students, participate on department/college/university committees.

University of Vermont
Burlington, VT
1973-1975 Instructor
School of Home Economics, Department of Textiles and Design.
Agriculture Experiment Station appointment:
Northeast 79 Regional Research Project
___________________________

EDUCATIONAL BACKGROUND

1977-1982 Michigan State University, East Lansing, Michigan. Doctor of

Philosophy degree, consumer economics and business.
1971-1973 Cornell University, Ithaca, New York. Master of Science degree, design
and environmental analysis.
1968-1971 New York State University College, Oneonta, New York. Bachelor of
Science degree with honors, home economics education.
1967-1968 Fashion Institute of Technology, New York, New York. Major: retail
buying and merchandising.
___________________________

REFEREED PUBLICATIONS
(Selected)
Journals/Books
Yu, J-P. & Pysarchik, D. T. (in press). The differential effects of economic and non-economic
factors on channel relations between Korean retailers and manufacturers. International Review
of Retail, Distribution and Consumer Research.
Wickliffe, V.P. & Pysarchik, D.T. (2001). A Look at product attributes as enhancers of group
integration among US and Korean consumers. International Journal of Retail & Distribution
Management, 29 (2 & 3), 99-108.
Chung, J.E & Pysarchik, D.T. (2000). A model of behavioral intention to buy domestic versus
imported products in a Confucian culture. Marketing Intelligence and Planning, 18 (5), 281-
291.
Kim, S. & Pysarchik, D. T. (2000). Predicting purchase intentions for uni-national and bi-
national products. International Journal of Retail & Distribution Management, 28 (6 & 7),

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 280-291.
Pysarchik, D. & Bhargava, V. (1999). India: An important player in the global marketing of
consumer goods. In S. Loker, P. Huddleston & Good, L. (Eds.), Softgoods to the World:
Opportunities & Challenges. International Textile and Apparel Association, Inc. Monographs.
Pysarchik, D. (1998). Korea: apparel marketing: important new strategies. In S. Loker, P.
Huddleston & Good, L. (Eds.), Softgoods to the World: Opportunities & Challenges.
International Textile and Apparel Association, Inc. Monographs.
Good, L., Huddleston, P., Pysarchik, D. & Sternquist, B. (1995). Chapter 4: Merchandising
management program case study. In G.C. Lim (ed.) Strategy for a Global University: Model
International Department Experiment, (eds. Lim, G.), Michigan State University Printing,
East Lansing, MI, 87-124.
Pysarchik, D. (1994). Tourism retailing. In S. Witt & L. Moutinho (Eds.), Tourism Marketing
and Management Handbook (2nd ed.). London: Prentice-Hall International, 553-556.
Sternquist, B., Davis, B. & Pysarchik, D. (1994). Financial analysis in tourism. In S. Witt & L.
Moutinho (Eds.), Tourism Marketing and Management Handbook (2nd ed.). London:
Prentice-Hall International, 220-224.
Davis, B., Chappelle, D., Sternquist, B. & Pysarchik, D. (1993). Tourism market segmentation
in Michigan's upper peninsula: a regional approach. Journal of Travel and Tourism
Marketing, 2(1), 1-30.
Sternquist, B., Davis, B. & Pysarchik, D. (1989). Financial analysis in tourism. In S. Witt & L.
Moutinho (Eds.), Tourism Marketing and Management Handbook (2nd ed.). London:
Prentice-Hall International, 151-155.
Pysarchik, D., Davis, B. & Sternquist, B. (November/December, 1988). Effective methods of
evaluating employees. Journal of Small Business, 6-7.
Davis, B., Pysarchik, D. & Sternquist, B. (July, 1987). Determining the bottom line. Journal of
Small Business, 5, 6-7.

Refereed Professional Conference Proceedings

Choo, H-J, Chung, J-E., & Pysarchik, D. T (June, 2001). Predicting new food product purchase
behavior of Indian consumers. Proceedings of 11th International Conference on Research in
the Distributive Trades. Tilburg, Netherlands.
Yu, J-P. & Pysarchik, D. T. (June, 2001). Determinants of channel relationships between
Korean retailers and manufacturers. Proceedings of 11th International Conference on
Research in the Distributive Trades. Tilburg, Netherlands. (Selected for publication in
International Review of Retail, Distribution and Consumer Research).
Chung, J-E. Pysarchik, D. T & Hwang, S-J. (November, 2000). Modeling the differential effects
of country-of-manufacture, brand image, and quality on Korean consumers’ intention to buy
hybrid products. Proceedings of Academy of Marketing Science/American Collegiate
Retailing Association Conference. Columbus, Ohio. (Best Paper Finalist)
Wickliffe, V. & Pysarchik, D.T. (May, 2000). Decision making styles among Korean and
American consumer groups. Proceedings of American Collegiate Retailing Association
Conference. Toronto, Canada.
Wickliffe, V. & Pysarchik, D.T. (March, 1999). Individualism/collectivism: a comparison of US
and Korean consumers. Proceedings of American Collegiate Retailing Association. Tucson,
Arizona.
Wickliffe, V. & Pysarchik, D.T. (1999). Consumer demographics as predictors of brand and
price among American and Korean consumers. Proceedings of 10th International Conference
on Research in the Distributive Trades. Stirling, Scotland.
Frazier, B. and D. T. Pysarchik (April, 1998). Effects of country of manufacture cues on product

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 evaluation, attitudes toward purchase and intention to buy in bi-national settings. Proceedings
of American Collegiate Retailing Association.
Pysarchik, D., Plank, L. & Chung, J. (October, 1998). The impact of economic reforms and
liberalization on consumer market development in India. Proceedings of Conference on
China, India & Russia: Progress & Challenges of Economic Transition. Michigan State
University.
Chung, J.E. & Pysarchik, D. (1997). Predictors of intention to buy uni- and bi-national products:
a comparison of Korean and American consumers. Proceedings of International Conference
on Research in the Distributive Trades. Leuven, Belgium.
Chung, J.E., Pysarchik, D.P. & Good, L.K. (August, 1996). Korean consumers’ intentions to
buy domestic/foreign products. Proceedings of International Textile and Apparel
Association. Banff, Canada.
Flaster, M. & Pysarchik, D. (August 1996). South Korean consumer buying habits: a focus group
study of imported products. Proceedings of International Textile and Apparel Association.
Banff, Canada.
Wickliffe, V.P. and Pysarchik, D. (October, 1995). Korea: a qualitative assessment of consumer
decision-making styles. Proceedings of International Textiles and Apparel Association
Conference. Pasadena, CA.
Chung, J-E., and Pysarchik, D. (1994). A predictive model of brand preference: the relationship
of product involvement, self-esteem, and self-congruity. Proceedings of Annual Conference
of the Academy of Marketing Science and American Collegiate Retailing Association.
Richmond, VA.
Pysarchik, D., Bhargava, V. & Arora, R. (1994). Power shifts in the Korean consumer product
distribution channels. Competing Globally: Challenges and Opportunities, (ed.) S.
Neelamegham. Delhi, India: Allied Publishers Ltd.
Pysarchik, D., Bhargava, V. & Arora, R. (September, 1993). Perceptions of channel relations in
a sellers' market: consumer goods marketing in India. Proceedings of 7th International
Conference on Research in the Distributive Trades. Stirling, Scotland.
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VIDEO TAPES

Pysarchik, D. T. (Executive Producer). (1999). Emerging market opportunities series, global

retail markets: power and potential - Mexico, [Video]. Available from Michigan State
University, Merchandising Management, 204 Human Ecology Bldg., East Lansing, MI
48824.
Pysarchik, D. T. (Executive Producer). (1992). Emerging market opportunities series,
international product development, part I: considerations and process. [Video]. Available
from Michigan State University, Merchandising Management, 204 Human Ecology Bldg.,
East Lansing, MI 48824.
Pysarchik, D. T. (Executive Producer). (1992). Emerging market opportunities series,
international product development, part II: the sourcing trip [Video]. Available from
Michigan State University, Merchandising Management, 204 Human Ecology Bldg., East
Lansing, MI 48824
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INVITED PRESENTATIONS

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 (Selected)
Pysarchik, D. (October, 2001). Study abroad: safety and security. Presented at DeWitt-Konan
Middle School Student Exchange Orientation Meeting, DeWitt, MI.
Pysarchik, D. (October, 2001). International education at MSU. Presentation at Korean Higher
Education Administrators Workshop, Michigan State University, E. Lansing, MI.
Pysarchik, D. ( August, 2000). The role of international teaching assistants in advancing
international education at MSU. Presented at International Teaching Assistants Workshop,
Michigan State University, E. Lansing, MI.
Pysarchik, D. (October, 2000). The value of international research. Presented at Hearing
International Conference, Michigan State University, E. Lansing, MI.
Pysarchik, D. (October, 2000). Role of international exchanges in secondary education.
Presented at DeWitt-Konan Middle School Student Exchange Orientation Meeting, DeWitt,
MI.
Pysarchik, D.T. (November, 1999). Opportunities to do business in India. Presented at
International Business Forum, E. Lansing, MI.
Pysarchik, D.& Johnson, R. (September, 1999). Michigan and Shiga: into the new millennium.
Proceedings of First Japan-US Sister City Conference. Sendai, Japan.
Pysarchik, D. (October, 1999). International academic programs. Presented at Haryana State
Agricultural University, Hisar, India.
Pysarchik, D. (April, 1999). MSU: international programs structure. Presented at USIA/IIE
International Group Administrators Meeting, E. Lansing, MI.
Pysarchik, D. (November, 1998). The role of the CVIP in internationalizing the MSU campus.
Presented at Global Festival, Michigan State University, E. Lansing, MI.
Pysarchik, D. (February, 1998). Internationalizing higher education. Presented at Central
Michigan University, Mt. Pleasant, MI.
Pysarchik, D. (September, 1998). International education at MSU. Presented at MSU Kansai
Alumni Association, Osaka, Japan.
Pysarchik, D. (June, 1997). Study abroad opportunities in the U.S. Presented at Andrha Pradesh
Agricultural University, Hyderabad, India.
Lim, G., Hamlin, R., Miller, M., Pysarchik, D. & Vanderpool, C. (November, 1992). Building
the international university: model international department experiment. Presented at
National Association of State Universities and Land-Grant Colleges, New Orleans, LA.
___________________________

PROFESSIONAL AFFILIATIONS
(Selected)

$ Council for International Educational Exchange, MSU representative and voting member
(1996-present)
$ Fulbright, MSU Representative (1996- present )
$ Fulbright-Hays, MSU Representative (1996- present)
$ NASULGC, MSU representative (1994- present)
$ National Security Education Program, Environmental Sciences in Japan Advisory Board
(State-wide), Chair (1999-present)
$ Academy of International Business (1988-present)
$ Academy of Marketing Science (1986-present)
$ American Collegiate Retailing Association (1978-present)

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$ American Marketing Association (1985-present)
$ Women and International Development, Advisory Board (1996-2000; Chair, 1996-97)
___________________________

HONORS/AWARDS
(Selected)

Yu, J-P. & Pysarchik, D. T. (June, 2001). Determinants of channel relationships between
Korean retailers and manufacturers. Proceedings of 11th International Conference on
Research in the Distributive Trades. Tilburg, Netherlands. (Selected for publication in
International Review of Retail, Distribution and Consumer Research).
Chung, J-E. Pysarchik, D. T & Hwang, S-J. (November, 2000). Modeling the differential effects
of country-of-manufacture, brand image, and quality on Korean consumers’ intention to buy
hybrid products. Proceedings of Academy of Marketing Science/American Collegiate
Retailing Association Conference. Columbus, Ohio. (Best Paper Finalist)
Pysarchik, D. (1998). Inducted into Phi Beta Delta, Honor Society for International Scholars,
Michigan State University.
Good, L., Huddleston, P., Pysarchik, D. & Sternquist, B (1998). Nominated for Phi Kappa Phi
Excellence Award in Interdisciplinary Scholarship, Michigan State University.
Pysarchik, D. (1996). College of Human Ecology Faculty Centennial Award, Michigan State
University.
Good, L., Huddleston, P., Pysarchik, D. & Sternquist, B. (1996). All-University Excellence in
Diversity Award, Michigan State University.
Pysarchik, D. (1995). Inducted into Phi Kappa Phi, National Honorary Society, Michigan State
University. Secretary/Treasurer for MSU, 1998-99).
Pysarchik, D. (1972). Inducted into Omicron Nu, National Honor Society, Cornell University.
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FUNDED RESEARCH
(Selected)
1999-2003 Whittier, Herbert and D. Pysarchik, Environmental Studies in Japan
Program, National Security Education Program, [$396,888].
1996-98 Sternquist, B., Good, L., Huddleston, P., Pysarchik, D. Food Distribution in
Multinational Markets: Western Europe, Central Europe and Mexico. U.S.
Department of Agriculture, Challenge Grant. [$71,393].
1992-93 Pysarchik, D. Marketing Strategies for Entry into Consumer Markets in
India. Michigan State University, Center for International Business Education
and Research [$4,500].
1991-92 PysPysarchik, D. Emerging U.S. Market Opportunities: Liberalization of
Korean Retailing. Michigan State University All University Research
Initiation Grant. [$15,000].
1990-92 Sternquist, B., Good, L., Huddleston, P. & Pysarchik, D. International Food
Distribution System: a Video Study. U.S. Department of Agriculture,
Cooperative State Research Service. [$45,675].

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