DATA INTERPRETATION AND ANALYSIS

Gender
Male
Female

30
70

80
70
60
50
40
30
20
10
0
MALE

FEMALE

DATA INTERPRETATION:50% of the respondent is male and 50% of the respondent is

female .
AGE
Less than 25
25- 35
35-45
45-55

35
30
20
15

Series 1
40
35
30
25

Series 1

20
15
10
5
0
Less than 25

25-35

35-45

45-55

Interpretation:
35% of the respondents come under age of less than 25, 30% come under the age of 25-35
20% come under the age of 35-45, 15% come under the age of 45-55, 15% come under the
category of 300000 to 500000 and 5% come under the category of more than 500000

INCOME
Nil
Less than 15000
15000-25000
25000-35000
35000-50000

20
25
25
15
15

Data Interpretation:20% of the respondents come under category of zero income group, 25% come under
category of less than 15000, 25% come under category of 15000 to 25000, 15% come
under the category of 25000 to 35000, 15% come under the category of 35000 to 50000

1- Do you know about Patanjali product.

Yes
No

90
10

100
90
80
70
60
50

Series 1

40
30
20
10
0
YES

NO

Data interpretation:90% respondent know about Patanjali product and 10%

respondent do not know the Patanjali products.

2-How do you rate Patanjali product.

Best in class
Good
Moderate
Not good

50
30
15
5

60
50
40
30
20
10
0
Best in class

Good

Moderate

Not good

Data interpretation:50% Respondent rate the Patanjali product best in class ,

30% said good ,15% said moderate and 5% respondent said that
they are not in good quality.
3-Tick the cosmetic product preferred by you.
Patanjali
Patanjali
Patanjali
Patanajli
Patanjali
Patanjali

Body lotion
Divya Gulab Jal
Divya Kanti lep
Body cleanser soap
Saundrya face wash
crack heal cream

20
15
15
10
30
10

35
30
25
20
15
10
5
0

Data interpretation:20%
respondent
said
that
they
use
patanjali
body
lotion,15%respondent use patanajli Divya Kanti Lep,15% use
Patanjali divya Gulab jal ,10%use body cleanser soap,30%use
Saundrya face wash,10%use crack heal cream.
Frequency of buying Patanjali cosmetic product
DAILY
WEEKLY
MONTHLY
YEARLY

30
40
20
10

45
40
35
30
25
20
15
10
5
0
DAILY

WEEKLY

MONTHLY

YEARLY

Data Interpretation:30% respondent buy Patanjali product daily ,40%respondent buy Patanjali
product weekly, 20% buy monthly 10%buy yearly .

Tick the place according to your preference for purchase Patanjali

product
Option
Permanent
store
Shopping
mall
Cooperative
store
Private
bazaar
online

Always
30

Often

Sometime

Never

20
10

10
30

35
30
25
20
15
10
5

always
often
never

Data Interpretation:30%respondent always buy product from permanent store,20% often buy
from shopping mall ,10% often buy from co-operative store, 10%sometime
buy from private bazzar,30% often buy online.
How do you rate the following factors which influence the customer
to buy the Patanjali product .1-Excellent 2-Good 3-Above average 4below average.

Factor
frequency

weight

Weighted
average.

quality
50

1.5

20

10

0.1

10

0.1

10

0.4

Brand name
Price
Palce
Promotional
schemes
Total

100

Are you satisfied with the product of Patanajli cosmetic

product
YES
NO

90
10

100
90
80
70
60
50
40
30
20
10
0
YES

NO

Data interpretation:90%respondent are satisfied with Patanajli company product

and 10% are not satisfied .
Which facility satisfied you most rank according to
your preference 1-excellent 2-Good 3-Above average 4below average
Option

frequency

weight

Weighted
average

Quality
Price
Availability
Place
Special offer

If you provided with better services by other Herbal company would you like
to move other Herbal company
YES
NO

10
90

Series 1
100
90
80
70
60

Series 1

50
40
30
20
10
0
YES

NO

Data Interpretation :90% respondent said that they are not moving to other companies product
because they are satisfied with Patanjali company product and 10% are
moving to other company product.

Reason for not moving to other company

Reasonable price
No chemical product
use
Lacation advantages
No side effect

30
20
20
30

35
30
25
20
15
10
5
0

Data Interpretation: