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JEMA Professionals Activity

Date: November 11, 2016


Time: 1:00PM - 5:00PM
Gerrys Grill and Bar Restaurant
Company Profile
Dining at Gerrys gives everyone a pleasurable experience. Diners are served with only the
freshest food ranging from Filipino favorites Sisig, Inihaw na Pusit, Crispy Pata, Beef
Kare-kare, Adobo Shreds to exotic cuisines. Ultimately, every item on the menu goes perfectly
well with your favorite beverage.
Since his college years, its founder, Gerry Apolinario had been dreaming of putting up a place
where everyone could hang out and enjoy good food. With his passion for cooking and love for
grilled dishes, he yearned for a venue where both may be enjoyed amidst an atmosphere that is
fun, fresh and wholesome. And although the original concept of the business was one where
people could unwind with a drink or two, Gerrys inadvertently became a family restaurant too.
Parents who frequented Gerrys during weekdays began bringing their family to us especially
on Sundays and then the rest of the week. Apparently, they liked our wide variety of food
selections and the clean and fun motif, Mr. Apolinario enthuses. He goes on to say, Gerrys
continue to evolve to respond to the ever growing needs of our customers. We also take pride in
taking care of our people one of our most valuable assets. We develop inspired and
competent human resources who are constantly seeking ways to further enhance our skills. We
believe in our ability to act with a sense of urgency in creating innovations in order to deliver
world class products.
When it comes to pricing, we pursue cost leadership and a culture that aims to maximize cost
and resources. We believe in offering our customers the best value for their money.
Gerrys continues to reach out to its growing customers. From its first restaurant located along
Tomas Morato corner Eugenio Lopez Avenue in Quezon City, Gerrys now has over 75
branches nationwide with 2 branches in Singapore, 2 branches in United States and in Doha,
Qatar. Indeed, Gerrys Restaurant and Bar remains a favorite place to dine in among Filipinos
here and abroad.
So for great food and loads of fun, youd still rather be at Gerry
Franchise Details:
Franchise Fee: Php 3,000,000.00
Inclusive of:
Trade Name and Proprietary marks
Site approval
Construction supervision

Training for Franchisee,


Management,
Kitchen Crew
Service Crew
Procurement program
Marketing assistance
Pre-opening assistance
Grand opening assistance
Post opening assistance
Operations ManualResearch & Development

Franchise Agreement: 10 years


Renewal term: 10 years
Outlet Investment: depending on location
Royalty: 6% of gross sales
Advertisement: Local Store Marketing 1%, National Advertisement Fund 3%
Franchise Benefits:
Use of business name and trade mark
Utilization of business system
High quality menus and food service
Profitable business venture
Credibility of the brand and name recognition
Site selection assistance and evaluation
Training
Pre-Opening assistance
Grand Opening assistance
Post Opening assistance
Effective Field Service
Marketing and promotional assistance
On-going operational support
Procurement Program
Operations Manual
Steps to Franchise:
1. Submit the data in the box below.
2. You will receive a Franchise Marketing Kit.
3. Fill up the Confidential Questionnaire and submit Letter of Intent to:
RK FRANCHISE CONSULTANCY INC.
G/F Minnesota Mansion, 267 Ermin Garcia St.
Cubao, Quezon City
Tel. No.: (02) 912-2946 / 912-2973
Fax Nos.: (02) 439-1579

Email: rk@rkfranchise.com
Cebu Branch
Tel. No: (032) 253-5010 / 254-0473
Email: rkcebu@gmail.com
4. We will evaluate your Questionnaire.
5. You will be invited to discuss the Franchise details.
6. Receive Franchise Offering Circular.
7. Inspection of location, sign Memorandum of Agreement if needed.
8. If location is approved, sign Franchise Agreement.
9. Set-up of the Outlet.
10. Undergo Training.
11. Receive Opening Assistance.
12. Grand Opening !

Tasks:
Form a group with (4 - maximum and 2- minimum) . Each group will have a draw lots on the
order of the presentation. The main task is to be able to sell the franchise to potential
businessman/woman with the 5 minutes allotted time. The group must be able to sell the
product to group of professionals that you will be selling to are:
30-40 years old
Monthly Income: Php 2,000,000
Likes to Drink and Eat
Enjoys their Filipino Culture
Business owners who wants to increase their income
Aspiring billionaires
At the end of the time allotted, the main goal is to make all the panel say yes to you.
Objectives:
- To convince the panel into purchasing a franchise business of Gerrys Grill
- To effectively relay their message to the panelists
- To be able to sell the franchise to all the panelists given time
- To be able to apply the learnings from the seminar before the activity
Outline
1. Who you are
2. What do you offer
3. What are your benefits
4. Why should they buy your franchise