Principles of Marketing

Abdul Ghani Shahzaib

16FMBA2E006
Assignment
Fall 2016
Instructor: Waqas Mazhar
Assignment # 01:
Define Segmentation, targeting and positioning of following Brands. Also
elaborate 4Ps adopted by these brands.

Samsung Mobiles
Apple Laptop
Dawlance

Objectives:
Know examples of market segmentation, targeting and positioning
Understand how segmentation basis works in real world scenario
To have an example of applications of theories in real world
Able to analyze consumers and market place
Demonstrate examples of marketing plan
Assignment # 02:
Develop Marketing plan for a new product. First you need to choose any
existing category or product range where you would like to introduce new
produce, define concept of product and develop name, sign or symbol of
the product. This Marketing plan covers following topics
1. Executive Summary
2. Description of product
3. Situation Analysis
4. Company Objectives
5. Segmentation, Targeting and Positioning
6. 4Ps
7. Implementation Plan
8. Control
9. Ethical consideration
10.
Bibliography
At the end of this semester (15th Session) the groups are required to
present your plan before class.
Objectives:
Apply overall marketing concepts
Identify sources of new product ideas
understand marketing decision of new product
Comprehend process of new product development

Understanding process of developing Marketing plan

Address ethical and socially responsibility issues

Assignment # 03:
In a small group, conduct a SWOT analysis, develop objectives, and create
a marketing strategy for SMI University.
Objectives:
Understand strategic planning process
How to conduct company analysis