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QUESTIONNAIRE FOR CUSTOMERS

I. Personal Profile
A. Gender
Male

Female

B. Age
Below 16yrs old
17-22yrs old
23-28yrs old
28-35yrs old
Above 35yrs old
II. Survey Questions
1. How often do you buy at flower shops?
Once a day
Twice a week or more
Once a week
Once a month
Others: Specify
2. On what occasion do you usually buy for?
Valentines Day
All Saints Day
Birthday
Anniversary
Others: Specify
3. What kind of flowers do you prefer? Check all that applies.
Red Roses
White Roses
Chrysanthemums
Orchids
Callas
Daffodils
Gerberas
Tulips
Others: Specify
4. Why do you buy from the flower shop?Please rate your answer according
to the scale wherein:

5- Highly Important
4- Important
3- Moderately Important
Reasons

2- Less Important
1- Not Important
4

Affordable
price
Accessible
location
Quality service
Wide variety of
flowers
Quality flowers
5. Why dont you buy from the flower shop? Please rate your answer
according to the scale wherein:
5- Highly Significant
4- Significant
3- Moderately Significant
Reasons
Expensive
Inaccessible
location
Poor service
Fewer variety
of flowers

Poor quality of
flowers

2- Less Significant
1- Not Significant
4

QUESTIONNAIRE FOR OWNERS/EMPLOYEES


I. Personal Profile
A. Gender
Male

Female

B. Age
18-22yrs old
23-28yrs old
28-35yrs old
Above 35yrs old
II. Survey Questions
1. What are strengths of your Flower Shop?
Please rate your answer according to the scale wherein:
5- Highly Important
4- Important
3- Moderately Important
Strengths

2- Less Important
1- Not Important
4

Affordable
price
Accessible
location
Good service
Wide variety of
flowers
Quality flowers

2. What are weaknesses of your Flower Shop?

Please rate your answer according to the scale wherein:


5- Highly Significant
4- Significant
3- Moderately Significant
Weaknesses

2- Less Significant
1- Not Significant
4

Expensive
Inaccessible
location
Poor service
Fewer variety
of flowers
Poor quality of
flowers

3. What are opportunities of your Flower Shop?


Please rate your answer according to the scale wherein:
5- Highly Important
4- Important
3- Moderately Important
Opportunities
Franchising
Expanding the
shop
Loyal
Customers
High demand
of products
Opening of
new branches

2- Less Important
1- Not Important
4

4. What are threats of your Flower Shop?


Please rate your answer according to the scale wherein:
5- Highly Significant
4- Significant
3- Moderately Significant
Threats

2- Less Significant
1- Not Significant
4

Many
competitors
Calamities
Economic
Crisis
Robbery
Unreliable
suppliers

5. What are the Marketing Strategies used by the Flower Shop?


Please rate your answer according to the scale wherein:
5- Highly Important
4- Important
3- Moderately Important
Marketing
Strategies
Advertisement
(social media)
Free delivery
Discount/Prom
o

2- Less Important
1- Not Important
5

Free flower
arrangement
Referrals

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