OWNERS PERCEPTION AND SATISFACTION TOWARDS

TRACTORS-A STUDY WITH REFERENCE TO UDUMALPET

TALUK
INTERVIEW SCHEDULE
1) Name

2) Age

: Young

3) Sex

4) Marital Status

: Married ( ) Un-Married ( )

5) Type of family

6) Education Qualification

: Illiterate ( ) School Level ( )

Male

( ) Middle ( ) Old ( )
( ) Female ( )

Nuclear ( ) Joint Family ( )

College Level ( )
7) Occupational status

: Farmers ( ) Tractors Operator ( )

Tractor hirer ( ) Tractor Dealers ( )

8) Monthly income of tractors owner

: Below 10,000 ( ) 10,000-20,000 ( )

20,000-30,000( ) above 30,000 ( )

9) State the sources of information

: Friends

( )

Dealers

( )

Relatives

( )

Sales Person ( )

Advertisement ( )
10) How long you have been using
the tractor
11) Which Factors are influenced
to prefer particular brand of
tractor (Please Rank Them)

: Below 1 years ( ) 1-5 years ( )

5-10 years ( ) above 10 years ( )
:

Easy Access ( ) Running Cost ( )

Resale Value ( ) Spare Parts Availability()
Fuel Efficiencies ( ) Engine Condition ( )

12) State the Most Important

factor which motivated you
to choose the Brand (Please
Rank Them)

: Brand Image ( ) Cost ( ) after sales

service ( ) Additional Feature ()
Special offer ( )

13) Specify your source of finance : Own Funds ( ) Loans From Bank and
for the Purchase of tractor
Financial institution ( ) others ( )
14) Give your order of preference : Mahindra Tractor ( ) New Holland ( )
about different brands of tractors Sonalika Tractor ( ) Swaraj Tractor ( )
Farmtrac Tractor ( )
15) Which Brand do you have

: Mahindra ( ) New Holland ( )

Sonalika( ) Swaraj ( ) Farmtrac ( )

16) For what purpose do you use

Tractor

: Agricultural ( ) Non-Agricultural ( )

17) Agricultural Usage of Tractor

: For tilling ( ) For transformation ( )

For other purpose ( )

18)Non Agricultural Usage of : For shifting ( ) For loading ( )

Tractor
For other usage ( )

19) Please state your opinion for the following brands of tractor

Cost of
Vehicle
Repair and
maintenance
Horse power
Mileage
Amount of
Insurance
Resale Value
Look of
tractor
Easy Handling
Service
packing

20) Give your perception about fuel efficiencies with different brands of tractors
Brands
Good
Better
Mahindra and Mahindra
New Holland
Swaraj
Sonalika
Farmtrac
21) Give Your Level of satisfaction with various features of tractor
Particular

Highly
Satisfied

Price
Fuel
Consumption
Service Cost
Safety
Spare Parts
Comfort Driving

Satisfied Average

Bad

Dis

Highly

Satisfied

Dissatisfied

HS
S
N

Farm
HDS

DS

Swaraj
HDS
T
HS
S
N

DS

Sonalika
HS
S

HDS
T

HS
S
N
DS

New Holland
T

DS
HDS

Mahindra
HS
S
N

Brand
Particulars

Loan Facility
Overall
Performance
22) Rank the problem

: High Cost ( ) Frequent Repair ( )

Unavailable of Spare Parts ( )
Fuel Consumption ( )

23) Please give your valuable suggestion for your brand of tractor using at
present:
________________________________________________________________