KEEGAN GASPARI

815-245-5624 KAGASPA2@ILLINOIS.EDU
3809 EAGLE LN ROLLING MEADOWS, IL 60008

EXPERIENCE

May 2016 August 2016

Chicago, IL

PowerPost
Social Media Community Engagement Intern

Developed a content marketing plan to foster growth and engagement through utilization of Facebook,
Twitter, Instagram, LinkedIn and Pinterest for multiple clients, including TheraBand, Biofreeze and Cramer
Sports Medicine

Utilized Sprout Social to analyze post data and respond to customer feedback sent via social media channels

Generated monthly reports to analyze growth achievement and client success using Facebook analytics, Twitter
analytics and Sprout Social

Edited and published blog posts through WordPress that discussed trending topics within the social and digital
media industry

Collaborated with team members to generate and strategize creative campaigns, such as a Facebook Live group
fitness class using client products
August 2015 Present

Champaign, IL

Illini PR
Internal Social Media Manager

Developed content for several social media platforms, including Facebook, Twitter and Instagram, leading to
an increase of organic post reach by 1,000 views

Curated original content, such as logos, blog posts, and interviews, for various student organizations around
campus, including Relay for Life and Illinithon

Participated in weekly meetings with other members to identify issues facing current clients and implemented
Facebook and Instagram campaigns to maintain the organizations reputation
January 2016 May 2016

Champaign, IL

Department of Communication
Undergraduate Research Assistant

Advertised research study using multiple social media networks, including Facebook, Twitter, and Instagram, to
attract possible participants and increase awareness

Designed monthly content calendars for social media platforms to plan future posts and organize topic ideas

Conducted research with team of undergraduate students to find effective uses of social media that leave an
impact on viewers and increase number of followers
August 2014 - Present

Champaign, IL

Student Dining and Residential Programs Building at the Univeristy of Illinois

Package Station Student Manager

Supervised a staff of 60 in the processing and delivering of hundreds of packages on a daily basis and acted as
the communication liaison between the package carriers and the building staff

Enhanced and implemented a new training system for staff members that improves employee work ethic and
teaches effective customer service skills

Collaborated with other managers to identify problems within the workplace and pinpoint effective solutions,
such as the use of a new scheduling system that improved employee satisfaction
EDUCATION

August 2013 Present

Urbana-Champaign, IL
University of Illinois at Urbana-Champaign

Bachelor of Arts in Communication, Minor in Public Relations

GPA: 3.85/4.00

Expected Graduation: May 2017