The Duval County Supervisor of

Elections Office
105 E. Monroe St. Jacksonville, FL 32202

AUDIENCE ANALYSIS
My target public is going to be University of North Florida students. The
nickname I have decided to given them is Outspoken Ospreys. The ZIP code for the
University of North Florida is 32224. According to factfinder.census.gov, the population
for this ZIP code is 38, 934. According to collegefactual.com, the average age of students
at UNF is between 20 to 24. Factfinder.census.gov states of this population, about 10
percent are between the ages of 20-24.
According to factfinder.census.gov, the percentage of the population in this ZIP
code that is a high school graduate or higher is 95.8 percent. The estimated income of the
population with a high school education or higher is between $24,410 to $36,042 a
year.Factfinder.census.gov estimates that there is 14,471 housing units in the 32224 ZIP
code. About 57.5 percent of the housing units are family households, and 7.1 percent
have a householder that is between the ages of 15 to 34. Nonfamily households make up
the other 42.5 percent and of these kinds of households, 32.4 percent have a householder
living alone.
According to eltoro.com, there are 21.6 million college students in the United
States. Eltoro.com states that the average college student spends a total of 125.4 hours on
their electronic device each week. The most commonly used device is either a computer,
cellphone, or TV. Recommendations/word-of-mouth from friends, online/mobile
coupons, and hands on experiences in stores are things that catch the attention of college
students the most. Eltoro.com estimated that student spending would be 545 billion
dollars in 2014. 163 billion dollars would be discretionary spending such as food,
automotive, clothing/shoes, technology and more. Eltoro.com also states that the average
college student spends twice as much on alcohol as they do on books annually.
According to businessinsider.com, out of 1,200 full-time four-year college
students surveyed, 63 percent said their biggest problems on campus was the cost of
education, followed by stress at 34 percent and alcohol abuse/binge drinking at
32 percent.
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According to fsu.uloop.com, the top five political issues concerning college

students are jobs, tuition/student loans, abortion, healthcare, and LGBTQ equality.
According to newsroom.ucla.edu, a survey of 141,189 full-time, first-year students from
around the U.S found that interest in political and civic engagement has reached the
highest levels since the study began 50 years ago. Other findings included were the
percentage of students with a specific religious affiliation dropped and 28.5 percent
applied to at least seven colleges, more than double the proportion in the 2005 survey
according to newsroom.ucla.edu.
My key words are: Employment, such as finding a job after graduation. Student
debt or loans, including increasing worry over the amounts. Stress, including an increase
of unhealthy habits/health problems. Social issues such as racial and gender inequality
and LGBTQ rights..
Based on research conducted, college students are more worried than ever over
student debt and secured employment after graduation. More time is spent on electronics
than any other activity and health problems are growing due to excess amounts of
drinking, not getting enough sleep, and constantly stressing over work/deadlines. Social
issues such as LGBT equality and racial equality are important to college students as well
as laws affecting student loans. Most college students are still spending a good amount of
income on discretionary things such as entertainment, clothing, food/alcohol, and
technology.
According to firstmonday.org, students rely on only a few information sources for
finding everyday life information, the main one being the Web. Most students used the
search engine Google to get information about a variety of topics. Another major source
of information found in the study was that Wikipedia was used often as well as an
informational source. Along with mostly using the Web for information, a great number
of students answered that they turned to friends/family or classmates for everyday life
information. Other sources such as instructors, librarians, and personal documentary
collections were also mentioned as news sources by students surveyed. Also on
firstmonday.org, social media was mentioned and seven out of 10 respondents used social
network sites, such as Facebook, for everyday life information. Government sites were
also frequently mentioned by students surveyed as a good way to find everyday
information as well.

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