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The public affairs of the company in the international business strategy have been
found to work well in connection with the corporate strategy. This has worked best due the
strategies that address on negative feeling that some people have towards the company that it
encroaches so many retail sectors in the economy (KETELHOHN 1993). The addressing of
these concerns has enabled the Wal-Mart Company thrives in the international business
making it enjoy continued success in the global market and its name recognized in the
international market.
Introduction
The international business strategy is described as all the plans that guide all the
commercial transactions happening between businesses across the world. Most of the
organizations at one point of their supply chain management deal with an international
partner which becomes very important to their success (KETELHOHN 1993). The paper will
focus on the change management identification and implementation, the potential issues and
pitfalls and the strategic leadership of Wal-Mart Company.
management that is comprehensive and well-structured has been critical to the success of its
projects and therefore leading to important changes.
High cost of implementing changes in the company and also the potential misuse of the data
by the consumer.
High cost is associated with the time that is needed to implement the required change,
greater changes require more time for the company to implement. To solve the problem, WalMart company has enacted the policies in which the implementation costs will be shared with
the suppliers of the company and also provide some financial incentives to the suppliers who
can increase the company efficiency (EARLEY & SINGH 2000). A good example is seen in
the cases where the company leases the systems of the computers to its suppliers and finally
offer some discounts to the suppliers that increase their efficiencies in their processes.
In addressing the potential problem of the misuse of the consumers data, the
Company and its suppliers have ensured the strict adherence of the ethical policies and the
guidelines that have been set. The policies guide them on the gathering of the data, data
storage and also in the use of the data that is personally identifiable. Sometimes it becomes
tempting to share some data with a third party in return of payment but this does not show the
best way and strategies in attaining the confidence of the consumer and also their consent in
the process(EARLEY & SINGH 2000).
Key strategic issues about change management and strategic leadership in WalMart Company
Wal-Mart Company is holding the record of being among the best-performing
companies in the world. Despite this, the company has not fully implemented its strategic
plan in change management and leadership fully especially when it comes to the public
relations. This has led to the bad impression of the company to their retail who view them as
bully and tyrant. There are some major strategic issues in the change management and
leadership that the company needs to adopt, the strategic issues include;
Wal-Mart Company has also introduced a strategy of charity work to the public. The
company in the change management sends their managers to and the executives to the local
people and gives their time in good and meaningful way. Such donations are strategy to
expand their present pace which would eventually raise their profits immensely.
Wal-Mart Company has also initiated the strategy of anti-unionization and therefore
allowing the employees to have their unions. Just like any other organization, Wal-Mart
company is driven by profit and therefore encouraging the trend so that their profitability
may increase.
Finally, the company has initiated a strategy in the change management in which they
utilize their political capital fully so as to expand overseas. In this regard, the leaders have
bent their beliefs and therefore took into consideration the reaction of the local community.
The strategy has begun through dealing with the Japanese retailers. This strategy requires that
the Wal-Mart Company learn more on different cultures in the countries that they operate
(Canadian Business, 1996).
Change and leadership activities in Wal-Mart Company
Wal-Mart Company has made an outline of the leadership and the changes in the
global retail operations. The changes have been driven by the corporate employees all over
the world and who have higher expectations on the company leadership and change
management. The expectations of the company are to change the global environment that
they operate in so that their company can evolve rapidly.
The companys efforts have reflected some major successes and the challenges which have
made it more popular and mainstreaming the movement towards the sustainability.
The sustainability in the leadership challenge of the Wal-Mart company
The experiences of the company have depicted the fact that sustainability is a core
factor to the leadership of the organization. Leadership challenges of the company have
greatly been associated with sustainability in the regard of the first- and last miles in the
journey of sustainability. The first mile of the sustainability constitutes of the technological
change in the company. This happens when the companys demand is low, and this enables
the sustainability culture in the company and after the company made some small changes in
the technological innovations. The leadership challenge in the last mile in the Wal-Mart
Company sustainability involves getting to reach outside of the company to influence the
customers, competitors and the suppliers sustainability. In response to the above leadership
challenges, Wal-Mart Company has initiated strategies and tactics with the aim of fostering
the company commitment to sustainability in leading the global world (Canadian Business,
1996).
Creating sustainable change and leadership within the company