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ChoosethetwomostpowerfulmotivatorsfromyourFears&Frustrationslist,andyouronemost
powerfulmotivatorfromyourWants&Aspirationsliststostartwith.Next,weregoingtorunthese
threemotivatorsthroughthethreetypesofhumanmotivationlayers:Power,Affiliationand
Achievement(fromtheresearchofDavidMcClellandatHarvard)...andweregoingtouseboththe
towardandawayfromaspectsofeach.
Power: Authority, Influence, Control
Affiliation: Love, Friendship, Acceptance
Achievement: Goal Attainment, Accomplishment, Progress