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Additional info for Tutorial 8

Chapter Objectives

Define HTML and understand how it works


Examine the tools used to create HTML documents
Create an HTML document
Understand tags, attributes, and anchors
Add images and links to an HTML document
Plan the content for a Web site
Examine Web site creation and management programs
Learn about JavaScript, Flash, and Shockwave
Learn about the different types of images that you can use in a Web page and the programs that
create them
Understand the questions to ask when selecting a Web hosting service
Understand the issues involved when publishing a Web site
Learn about search engine submission and search engine optimization

Tutorial 8: Creating Effective Web Pages


Key Terms
absolute path A path that provides a files location with absolute precision; there is no reference to the
current file. WEB 415
add-on A general classification of browser extensions that includes tools to enhance the browsing
experience, such as toolbars that are used to access a search engine without opening its Web site, or
programs that block pop-up ads. WEB 433
anchor tag An HTML tag that creates a hyperlink. WEB 417, WEB 418
attribute The part of an HTML tag that specifies additional information about the content to be formatted by
the tag. Some attributes are required; others are optional. WEB 402
body section The required section of an HTML document that includes the content of the Web page along
with the tags needed to format that content. WEB 398
bookmark A hyperlink whose target is a location in the same page in which the hyperlink appears. WEB 418
browser extension A plug-in, helper application, or add-on that allows a Web browser to perform tasks it was
not originally designed to perform, such as playing audio and video files. WEB 433
bulleted list An HTML format in which a bullet character is displayed next to each item in the list. Also called
an unordered list. WEB 412
comment tag The HTML tag that lets you insert a comment in an HTML document. WEB 398
control panel A password-protected Web page that includes tools that let a Web site administrator maintain
and manage a Web site. WEB 444
dedicated server A Web server that hosts only one site. WEB 439
definition list An HTML format in which each item in a list consists of a term followed by its definition. WEB
412, WEB 413
deprecated An HTML feature that is being or has been replaced or phased out by a new or future HTML
specification and that might not be supported by future browsers. WEB 401

document type declaration (DTD) A one-sided tag that tells a browser which syntax version of a markup
language a document uses. WEB 406, WEB 427
Extensible Hypertext Markup Language (XHTML) A stricter version of HTML designed to confront some of
the problems associated with the different and competing versions of HTML, and to better integrate HTML
with XML. WEB 400
Extensible Markup Language (XML) A markup language that uses customizable tags to describe data and
its relationship to other tags. WEB 400
file transfer protocol (FTP) That part of the TCP/IP protocol set that includes rules for formatting, ordering,
and error-checking files sent across a network. WEB 7, WEB 39, WEB 444, WEB A10
Flash Player A browser plug-in that displays simple animations, user interfaces, images, movies, sound, and
text that was created using Adobe Flash software. WEB 433, WEB 434, WEB 436
head section A required section in an HTML document that includes the <head> tag, general information
about the document, optional tags that identify the documents content for search engines, optional comments
about the documents creator or the date on which the document was last updated or created, and the nested
<title> tag, which identifies the title of the Web page so the browser can display it in the title bar. WEB 390,
WEB 407
heading tag An HTML tag that instructs a Web browser to display the text enclosed in the tag as a heading.
WEB 398, WEB 402, WEB 403, WEB 416, WEB A16
helper application A program installed on a users device that a browser starts and uses to help display or
play a file. WEB 433
Hypertext Markup Language (HTML) A programming language used to format documents containing text
and images to they can be viewed in a Web browser. WEB 2, WEB 36, WEB 400, WEB A16
illustration software A software program that is used to create and edit vector graphics. WEB 438
image In HTML, any file that contains a picture, such as a photograph, logo, or computer-generated file. WEB
414
image editing program A software program that is used to create and edit raster graphics. WEB 438
JavaScript A scripting language that is used to perform tasks that are not possible in static HTML
documents, such as animating buttons or making simple calculations. WEB 429
local Web site A copy of a Web site that is stored on a hard drive or other local drive to provide a backup of a
Web site. WEB 444
markup language A general term that indicates the separation of the formatting of a document and the
content of a document. See also Hypertext Markup Language (HTML). WEB 400
metalanguage A language used to create other languages. WEB 400
nested tag An HTML tag included within another HTML tag. WEB 401, WEB 404
numbered list An HTML format in which a sequentially ordered number or letter is displayed next to each
item in the list. Also called an ordered list. WEB 412, WEB 413
pixel A single point in an image; used to describe an images width and height. WEB 415
plug-in A program that extends the functionality of a Web browser to display or play files. WEB 433
raster graphics Images that are composed of pixels. WEB 436, WEB 437, WEB 438

relative path A path that describes the location of a file relative to the location of the current file. WEB 415
remote Web site A Web site stored on a Web server. WEB 444
scripting engine The part of a browser that translates code in a script into a format that the browser can
execute. WEB 429
scripting language A programming language that is executed by a Web browser. WEB 429
search engine optimization (SEO) The process of fine tuning a Web site so that it ranks well in a search
engines results when a user searches the Web using the sites keywords. WEB 445
search engine submission The process of submitting a Web sites URL to one or more search engines so
they will list the site in their indexes. WEB 445
secure server A server that encrypts data to prevent unauthorized parties from being able to read or use it.
WEB 439
shared server A server that hosts multiple Web sites. WEB 439
Shockwave Player A browser plug-in that displays animated, three-dimensional interfaces, interactive
advertisements and product demonstrations, multiuser games, streaming CD-quality audio, and video that
was created using Adobe Director software. WEB 433, WEB 434
source page A Web page that contains a hyperlink. WEB 417
specifications Sets of standards that identify how a browser interprets code. WEB 400
storyboard A diagram of a Web sites content and structure that shows all the pages in the site and the
relationships between the pages. WEB 422
style A collection of formatting instructions that a Web browser applies to text. WEB 425
target The page that is opened when a hyperlink is clicked. WEB 417
vector graphics Images that are composed of paths. WEB 436, WEB 438
Web page An HTML document and its associated files that are stored on a Web server and viewed in a Web
browser. WEB 2, WEB 37, WEB 409410
Web-safe color palette A collection of 216 colors that all computers render in the same way. WEB 403
World Wide Web Consortium (W3C) The organization that establishes standards and specifications that
identify how a browser interprets code. WEB 400

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