Sie sind auf Seite 1von 7

Distribution Channel Mapping

Lagos, Nigeria

Projected to be implemented by:

www.c2msolu+on.com

Problem statement
There is no cohesive, comprehensive and updated

distribution channel list.


Especially for market penetration purposes, most

companies do not have access/information about


their retail/wholesale channels
Knowing the market size is not enough, if you dont

how do you reach it


In-depth knowledge of ones product sales channel is

absolutely essential for growth

Our Solution Pharmacy Finder


Identify and map every pharmacy outlet in the

urban areas in Nigeria, starting with Lagos


State.
80 million people (47%) of Nigerias population

live in or close to urban areas


There are a minimum of 500 pharmacy outlets

to be documented and profiled in Lagos alone

Methodology
Physical capture of all pharmacy locations in

Lagos. Street by street pharmacy search &


documentation in every community
Face to face interviews
Desk research to identify gaps

Sample report
Pharmacy
Name
Praise God
Pharmacy
Letonia
International
Limited
Veramary
Pharmacy
Flowerbird
Pharmacy
Gene
Pharmacy
and Health
Store

Address
228, Ipaja Road, Mulero
Bus-Stop Agege,

Key contact Cell Contact Channel


type
phone name
type

Estimated
pharma goods
Comments/
in store (QTY) Community interests

Owner

69, Alfa Nla Street by Oke


koto Bus Stop, Agege
Owner
Km 33, Ajah Epe
Expressway Beside Ajuiwe
Police Station
Manager
Shortly after Kekere Bus
Stop, Addo Road, Ajah

63 St. Finbarrs College


Road, Akoka
Owner
Aderonke Shopping Plaza
4, Shasha Road, Dopemu
bridge before round about,
Adad
Pharmacy
Akowonjo
6, Ajuwon Road Opp
Elyon Global Assemblies of God
Church, Akute
Pharmacy
Pharmaffairs 28, Oyedele, Oguniyi
Limited
Street, AnthonyVillage
Sylken
Pharmacy
and
20, Kofo Abayomi Avenue
Healthshop Apapa
Caremart
24, Adaranijo Street along
Specialties palmgrove Bariga Road,
and Stores Pedro

08030696420

retailer

Units

Agege

08033922445

wholesaler

Thousands

Agege

retailer

Hundreds

Ajah

08056681892,
08027589952
08053060181,
08025919444

08035016674

retailer

Ajah

retailer

Akoka

08020714913, 08033507054,
07054622106

Akowonjo

08052375270,
08033342093
08022241707,
07042672825

Akute
Anthony
Village

Wholesaler
& retailer

01-8763322, 08033085973
08033432538

08033559859

hundreds

Apapa
Bariga

Advantages of this database


Database showing distribution channels by

communities. Ability to identify & address your


current distribution gaps

Contact information of key contact persons &

owners

Build sales relationship and market penetration with

ease

Develop direct brand relationship & loyalty


Circulate product flyer/promo materials to channels

with ease

Other database solutions - 2017


Pharmacy
Finder

Available by March 20th, 2017 to a limited


number of subscribers

Supermarket
finder

All supermarkets, mom & pop stores in Lagos

Hospital
Finder

Hospitals, clinics, health centers in Lagos


State & close environs
For more information:
Email: theteam@c2msolution.com