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Email:
niche.avi@gmail.com
Phone:
+919654036126
Website:
https://in.linkedin.com/pub/avijit-singh/83/549/176
Summary
A keen planner, strategist and implementer with demonstrated competence for corporate
communication planning, advertising, brand building and effective media strategies for enhancing
the company's image, which in turn contributes to improve business. An inspiring and
motivational manager with first-rate interpersonal skills and the ability and passion to develop the
vision of any firm he's a part of. He is able to push performance improvement whilst at the same
time delivering growth. Possessing vast managing, strategy and operations experience he will
always ensure that clear objectives and expectations are delivered and maintained. Right now he
is looking for a rare & exciting opportunity with an ambitious business that wants to grow.
Experience
September 2015 - PRESENT
2015 - PRESENT
Co Founder/ CCO
Sociomize Media Pvt. Ltd.
Co- Founder and Chief Creative Head/ Digital Head for Sociomize, managing digital media
operations for various brand, startups and established firms.
Sociomize is a data driven social media agency that helps make and execute intelligent
marketing decisions. We are the new generation agency that optimizes brands through social
media and digital marketing.
Managing Digital Strategy and executions for bootstrapped startups, while accelerating their
growth via digital channels; taking care of Branding, Marketing, Advertising and Lead Generation
activities.
while taking care of the social media channels for the Delhikop, the Liverpool Delhi Supporter's
Club.
Education
Personal Details
Previously, Ive co-founded a project called JEEQuiz, a startup and an online learning platform
for the students preparing for engineering entrance examinations, having a personal grudge
against engineering coaching academies and prospective IITians, i gave my best to make
money out of them. I have managed Business Development, Digital Creatives, Copywriting,
Digital and Social Media Advertising and Marketing of the enterprise.
I've previously worked with The YP Foundation in 2012, as a Digital Media ambassador for
The Butterfly Project, that works on young people's Human Rights through the medium of
film and literature. Being an ambassador , I've managed The Butterfly Project as a
Partnership Coordinator and Training and Communications , focusing on activism, social
change and social justice issues with respect to young people, and concentrating on bridging
the gap between young people and media by providing them with opportunities to talk about
the issues that they feel passionately about through the medium of film and literature.
Previously,I Co Founded the website Everyspark in 2012 to focus on providing support to the
youth on various areas of passion as respective careers, like art, music, filmmaking,
literature, entrepreneurship, etc.
I have been actively involved in organizing flash mobs in and around Delhi-NCR for various
causes and have successfully done so.I also have been a part of the crew in various events
like the NH7 weekender 2012 and ZIRO festival of Music ,Arunachal Pradesh.
A superficially trained and self-proclaimed pro in filmmaking , and have worked with Nokia
and Oxfam on a sustainable development project, making short movies. Also, have been a
part of a few documentaries, Direction being my strength.
Earlier,I have been working as a Freelance Writer working online on outsourced articles on
various genres like Football, Literature and Music.I also have been trying to establish myself
as an Independent filmmaker working on various projects on a personal level and social level.
Also a part time football coach at Kathuria Public School, I drive their weekend programs
teaching young football players few things about the game. A regular team member of the
Liverpool Delhi Supporter's Club, the official fan club of Liverpool Delhi recognized by LFC.
Waiting to strike up a conversation!
Cheers.
Dehradun with 7 members, which is being continued even today with around 10000+
members and 45+ schools in the city. Had my first startup as a 19 year old on handicrafts, a
major problem of crafts dying in India due to low opportunities. Second startup as a 21 year
old on a problem for the artist community, women safety and protection of rights. Third
startup on the issue of e-education and ease of access to the status and quality of talent
preparing for competitive exams pan-India. Problems have excited me, and Ive always
looked for something to solve them, if in my capacity.
The second passion has been football, which unfortunately couldnt be proceeded with,
professionally, due to injuries.
Third, has been theatre and DOP. Strong affinity and love for it. Limited experience though,
work hasnt allowed me to venture around much.
Interests: Travel and Music. Not necessarily in the right order. Or maybe the right order is
the hardest to figure out here.
Influences in life: Two. Elon Musk and Rahul Dravid.
Elon Musk for the work he has done, for the passion he has to create something thatll be a
boon for the greater good, and for the grit he possesses to never give up in what he believes
is the thing that he wants to do. And Rahul Dravid for his humility and class.
At Work: (Strengths as a planner, positive feedback from supervisors and colleagues and
how I would describe myself at work):
Strengths: Probably the experience of being involved in every aspect of work or business
from the startup days, has given me a wider perspective on things when looking at a brand.
Has given me a much more holistic view towards brand growth rather than just looking at
campaigns individually or planning and creating strategies just for ROIs and KRAs.
Positive Feedback: Energy. Ive always heard that from people Ive worked with. The levels
of energy brought to the team has been quite high and contagious, apparently. Maybe its
there because of the excitement I get from any problem a brand faces and the ability to find
a solution for it. Or maybe its just my core nature. But yes. Energy.
Myself at work: Curious. I love to discuss, explore and indulge in, what everyones up to. To
see why everyones doing what theyre doing, and how. Always curious to know things.
Always with the maximum number of questions in a meeting room (annoying to the skin at
times, yes). Why, or why not, is always popping up.
Avijit Singh as a Planner: (What is my approach to planning & strategy for brand
communications. What are my influences in planning. How that adds value to the brand. My
mentors in planning)
Approach: 5 steps.
1. What? Understand the brand perspective.
2. Who? Research the consumer.
3. Why? Observe the mindset.
4. Where? Decode the explosive areas to tap on.
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