Morgan Donnelly

morgan.donnelly.unc@gamil.com
704-999-4751
SUMMARY
Research target market to find intersecting markets upon which to build lucrative business partnerships
Build and execute social media and public relations plans to increase reach and event participation
Effective time management, leadership and teamwork skills on both athletic and professional teams
EDUCATION
The University of North Carolina at Chapel Hill
Graduate: May 2018
Double Major: Bachelor of Arts in Public Relations and Sports Administration
GPA: 3.50
Honors: Deans List (2014-2015, 2016), ACC Academic Honor Roll (2014-2016)
RELEVANT COURSES
Finance and Economics of Sport
Understand the complexities and challenges surrounding the budgeting of all levels of the sport industry
Practice applying budgeting theory to realistic sports administration situations
Sports Marketing and Advertising
Examine the constantly developing field of sports marketing, and explore the nuances of sports advertising as they
have developed
ATHLETIC EXPERIENCE
UNC Womens Rowing Team Varsity 8
Significant contributor to teams selection as ACC Crew of the Week and Class of 2006 Cup Championship
Fully engage in practice and activities that help buy-in to teams race plan, dedication and continued success at
competitions and growing the program
Engage fans and prospective athletes through the teams Twitter account
EXPERIENCE
Social Media/Marketing Intern, Chapel Hill, NC
May 2016 Present
Research potential business partners and draft partnership proposals which lead to new partnerships
Manage social media accounts and create original content for Facebook, Instagram, YouTube and blog
Initiate public relations strategies and research new in house marketing tactics
Agency Marketing Intern, Howard/Merrell, Raleigh, NC
May 2016 Aug. 2016
Create original content for agency and client blogs, write press releases for agency and clients, media relations at
client events, media monitoring for client
Server, Spankys Restaurant, Chapel Hill, NC
Sep. 2015 Present
Serve patrons and enhance customer experience
Carolina Sports Leadership Summit Social Media Director, Chapel Hill, NC
Aug. 2016 Present
Direct a team in developing and executing a social media campaign while working with the directors of other
departments of the summit steering committee
Volunteer PR Team Member, Agape Way, Chapel Hill, NC
Sep. 2016 Present
Active member of a public relations team to create and execute a public relations plan for a non-profit organization
VOLUNTEER & CLUBS
Public Relations Student Society of America (PRSSA) UNC
o Volunteered with Bateman Competition for the teams PR campaign implementation
Volunteer, Habitat for Humanity
CREED Leadership Academy UNC
Mentoring Program UNC
o Mentor a group of first-year athletes helping them develop strong personal leadership
Rising Stars Leadership Lab UNC
o Strengthen leadership through example and vocal leadership
Leadership Lab UNC
o Develop service leadership skills through workshops and the student run Carolina Sports Leadership
Summit
OTHER SKILLS AND EXPERIENCE
American Red Cross Certification
Press Box observation at UNC Football game and post-game interviews

Observe pregame communications and events meeting with UNC Athletics