UR CHOICE GARMENTS

Business Plan
J & J Bakers

Submitted By:

Fahim Afridi

DECLARATIONS

UR CHOICE GARMENTS

We declare the following:

(1) That material contained in this business Plan is the end result of
our group and that due acknowledgement has been in the bibliography
and references to ALL sources are they printed, electronic or personal.
(2)The Word count of this business plan is. 2504
(3)That unless this business plan has been confirmed as confidential, I
agree to an entire electronic copy or sections of the business Plan to
being placed on T material , if deemed appropriate, to allow future
students the opportunity to see examples of past business plants . I
understand that if displayed on T Material it would be made available
for no longer
Than five years and those students would be able to print off copies or
download. The authorship would remain anonymous.
(4) I agree that our business Plan can be judged by the management
team in order to a plagiarism detection, where it will be checked and
compared against work submitted from this
University or any other university or online business plan on web E.g.
Enterprenur.com.
In the event of the management team detecting high degree of
similarity between content within the service this will be reported back
to my lecturer, who may decide to undertake further investigation that
may ultimately lead to disciplinary actions, should instances of
plagiarism be detected.

ABSTRACT

UR CHOICE GARMENTS

This plan is all about our business which we are going to start for the
requirement of our course subject ENTREPRENUERSHIP. This plan includes
all the activities which we will perform for conducting our business. the
products we are offering , how analyze the market, manufactured products,
analyze our business, location of our business, ways of advertisement,
expected income statement, breakeven analysis and all the activities of our
business.
The problem of our business may be competitors in the market of our
products, which can divert our sales by offering the same products. But we
can overcome them by competing with low prices and quality products.
Our group contributed Rs 32000 for the initialization of this business. At
last we hope we can conduct this business as we think or made plan and will
earn profit.

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ACKNOWLEDGEMENT

First of all we would like to thank Almighty ALLAH for His blessings that He
bestowed upon us, for the strength that He gave us which allowed us to
attempt and complete such a project.
We would like to appreciate that time and devotion of our teacher .we would like to thank
him for imparting and sharing his knowledge with us. For his time that he spent delivering
Lectures as a result of which we were able to complete this project.
We would also like to thank our friends and family for their support and co-operation.

May ALLAH bless them all always (Ameen)

S.NO
1.

1.1
1.2
1.3
1.4

TITLE
Chapter No.1 (EXECTIVE SUMMARY)
Mission ---------------------------------------------------------Vision ------------------------------------------------------------Objective and goals-------------------------------------------Brief description -----------------------------------------------Chapter No.2( BUSINESS DISCRIPTION )

2.1
2.2
2.3
2.4

Business description -----------------------------------------Products---------------------------------------------------------How will we get profit-----------------------------------------Expected expenses -------------------------------------------

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Chapter No.3 ( MARKETING STRATEGY)

3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.9.1
3.9.2
3.9.3
3.9.4

4.1
4.2
4.3

6.1
6.2
6.3
6.4
6.5

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Chapter no.4(COMPETITVE ANALYSIS)

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SWOT analysis---------------------------------------------------Internal analysis--------------------------------------------------External analysis--------------------------------------------------

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Product development

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Chapter.6(OPERATION AND MANAGEMENT PLAN)

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Production---------------------------------------------------------Location------------------------------------------------------------Cash conversion cycle-----------------------------------------Overhead expenses--------------------------------------------Organizational structure----------------------------------------

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Chapter.7(FINANCIAL COMPONENTS)
7.1
7.2
7.3
7.4

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Market size--------------------------------------------------------Market structure--------------------------------------------------Defining market--------------------------------------------------Market trend------------------------------------------------------Market need-------------------------------------------------------Projecting market share---------------------------------------Target marketing-------------------------------------------------Positioning our business---------------------------------------Marketing mix-----------------------------------------------------Pricing--------------------------------------------------------------Discount prices---------------------------------------------------Distribution--------------------------------------------------------Promotion----------------------------------------------------------

Chapter.5(DESIGN & DEVELOPMENT PLAN)

5.1

Income statement-----------------------------------------------Breakeven analysis---------------------------------------------Profit margin on sales------------------------------------------Return on assets-------------------------------------------------Balance sheet-----------------------------------------------------

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GLOSSORY------------------------------------------------------REFRENCES------------------------------------------------------

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1. EXECUTIVE SUMMARY
1.1. MISSON:

Our mission is to satisfy the customers by providing

products according to their need and demand and
will not compromise on quality.

UR CHOICE GARMENTS

1.2. VISION:
To rule the market on the basis of high quality at minimum cost.

1.3. OBJECTIVES AND GOALS:

We will provide quality products and will not compromise on quality.
Our goal is to introduce unique products that meet the customers requirement and
expectation
1.4. BRIEF DESCRIPTION:
The project we are talking about is the requirement of our subject entrepreneurship with
the name of your choice garments.
We are providing different products in this .the uniqueness in these products is that,
university LOGOS will be printed on them .we are offering these products keeping in view
the buying power of our customers and will use pricing techniques in order to capture the
market share. These products are totally for the students and staff of the university .this
project is totally funded by our own resources.
The products include.
1. T. Shirts
2. Trousers
3. Key Chairs
4. Ball Pens
5. Ribbons

2.1. BUSINESS DESCRIPTION:

UR CHOICE GARMENTS

We decided to invest by our own resources and according to our estimate we

need approximately Rs, 32000 for our project.
Our business falls in garment industry and some of our products are comes in
stationary items.
Our business is a new and it is a retail business .it is run by a group of 8
members
We will sell our products by direct selling to our customers, the uniqueness in our
products is that, university LOGOS will be printed on them, which made our
product unique and we can capture the large market share. Our target will be
students and teachers of the university.
We will arrange the stock from different markets ,like

Raja Bazaar

Sadar

Sialkot

Faisalabad

2.2. PRODUCTS:

T. Shirts

Trousers

Key Chains

Ball Pens

Ribbons

We are looking forward towards the cost benefit. By cost benefit we

mean competing on the basis of cost and providing the quality products to the
customers at comparatively low prices. The items that we have selected are
running items, the customer is not confused or don't think hard that he should
buy or not because these are not that much costly. This business activity is

UR CHOICE GARMENTS

going to be very helpful in getting a huge experience and market exposure. It

will give us a clear idea about he future prospects that we should continue
with the same product, strategies, suppliers, product line and all this will be
cleared after being exercising all these step and process mentioned above
and the success of this business opportunity can lead to a large scale
business operation in the coming future.
This was a detailed description of our business that will be carried on in
coming future and all the aspect in starting up the business from its origin and
concept to the physical existence are mentioned in this part of the business
plan. Including the product line, location, process and procedure and all the
essentials of this business activity are mentioned clearly and definitely to
make it possible and easy for the reader to grasp the desire information.
2.3. How will we get profit?
The main factor which will make our business successful is uniqueness in our
product which is University LOGOS on products. Our target market will be only students
and staff of the different universities. There is opportunity for these products in the market,
because there is no competitor present in Pindi, Islamabad for these types of products. We
can make our business successful by focusing quality of our product, design and keeping
in view the buying power of our customers.
2.4. EXPECTED EXPENSES:
Inventory

20000

Stall

3000

Advertising

2000

Cash In Hand

6000

3. MARKET STRATEGY:
Market strategy plays very important role for the business. A person who is starting the
business should be capable of getting market knowledge by a proper research in order to

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make a right market strategy. He should have all the knowledge that how to target the
market and position in the market for his product. if the person who is going to start his
business will not be capable of all the qualities or has not any knowledge of market his
business will be failed.
3.1. MARKET SIZE:
Market size also has very much importance for the growth of the business. As the market
size will be wider, the business will has more chances to grow, to earn profit or to make its
position in the market. But on the other hand there will be also threat of competitors
existing in the market.
When we search in the market for opportunity of our products, we find it very interesting
that there is no considerable competitor for these type of products currently present in the
market, and market for these type of products are also very high.
3.2. MARKET STRUCTURE:
The second element in the market strategies is the structure of the business.
The structure of the business that we have selected for our business activity
is retailed outlet of our products like T shirts, trousers, key chains, ball pens,
ribbons. The products which we have selected for our business activity is
according to the needs and requirement of our customers.
3.3. DEFINING MARKETS:
Our market is only will be the students of different universities .because we provide the
products only for the students and staff of the universities in first step we focus in our
universitys

Teachers

Students

Admin staff

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3.4. MARKET TRENDS:

Keeping in view and by having strong observation on the market, we have seen that
products following different styles are more successful than other. So, we have decided to
follow these trends as well. The uniqueness in our style is university LOGOS.
3.5. MARKET NEEDS:
As all of us are well aware that market needs are expanding day by day. We have come to
know this through our market research.
We search the market and come to know that most of the stalls in the university are of
food and drinks and of simple garments. But the students want something new. Then we
decided to enter in to the market with unique things. We gathered information and come to
know about after talking with some students that there is a need of some special items
with Logos printed on them.
3.6. PROJECTING MARKET SHARE:
Market share of our product is much wider .in first step we will capture the market of our
own university and with the passage of time we will expand our business to different
universities of Rawalpindi Islamabad and after that we can expand it into different
universities of different cities.
3.7. TARGET MARKETING:
UR choice garment will target its market into three segments.
STUDENTS: students are the main source of our sales. They will contribute approximately
80% of sales.
TEACHERS: 10% of our sales will be to teachers.
STAFF: staff will also contribute in our sales approximately 10%.
UR CHOICE GARMENTS will target each of the three groups separately. The students will
be targeted by offering T shirts, trousers, key chains, ribbons and ball pens. While
teachers and staff will be offered key chains, ribbons and ball pens.

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3.8. POSITIONING OUR BUSINESS:

As by our research we find that there is no competitor present in the market for these
types of products. So we can position our product successfully.
Our product has a unique feature of university LOGO printed on products.
It also fulfills the need of our customer because they want this type of product.

3.9. MARKETING MIX:

3.9.1. PRICING:
Price plays an important role for the sale of products. When setting a price a person
should be very careful .because the sale of products depends on the reasonability of its
price. so when setting the price business should keep in mind its target market and also
the buying power of targeted segment.
We will charge prices by keeping in view the buying power of the students. We will not
charge much price for our products.
3.9.2. DISCOUNT PRICES:
We provide a discount on package deals in order to attract the customers. In this way we
will increase our sale.
3.9.3. DISTRIBUTION:
For the distribution of our product we use our own outlets in the universities. Because the
direct sale is most effective channel of distribution.
3.9.4. PROMOTION:

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To run any business successfully good promotion and advertisement

strategies also play a vital role. In todays competitive market good promotion
and advertisement techniques are very much needed. We are planning to
promote our business by using banners and hand bills. As youth are our
target market so we are also planning to deliver our message by selling out
the tickets, that gives necessary information to the youth about what the
products we are offering and what the value they can get by visiting our
business location .In this way we are also hoping to attract a good number of
customers and gain a competitive advantage. That is necessary to maintain in
the market.

4. COMPETITVE ANALYSIS:
If we go for the competitive analysis of our business we have to look our
competitors. By doing competitive analysis of our business we are able to find
the strengths and weaknesses of our competitors. As our business plan is of
selling the items which are very popular in young generation. When we look
into competitors in our immediate market we find that they are focusing on
simple garments or on food items but no one are focusing on products which
we are going to introduce. Very few people come there to buy food items or
other things. The main theme of our business is to actually facilitate our
customers and fulfill there certain demands. By doing this we hope to attract
more customers then our competitors who are selling these different items. .
we expect to get a good market share for our products. Another competitive
advantage with us is our cost. We are competing on cost in the market. The
products our competitors are offering are of very high cost, as we are
purchasing on low rates from our supplier so we will be able to sell our
products at relatively lower rates then the market. This is the way we can
attract the price sensitive customers as well, without much compromise on
quality.

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4.1. SWOT ANALYSIS:

SWOT stands for strength, weakness, opportunity and threats. In this way we
can know our strength, weakness, opportunities and threats present in the
market. By conducting a proper SWOT analysis we can make strategies to
overcome the upcoming threats and competition in the market for the
business. It helps the business to grow for long period and to compete in the
market. Strength and weakness are internal factors while opportunities and
threats are external factors.

4.1.1. INTERNAL ANALYSIS:

In internal analysis we will discuss our strength and weakness.
STRENGTH:
Our products are less costly.
Our products are unique in design.
There is on big competitor for these products in the market.
Demand for our product is very high.
WEAKNESS:
These products are only for the university students.
There sale depends on number of students enrolled in university.
4.1.2. EXTERNAL ANALYSIS:
In this area we will discuss opportunities and threats present in the market. It
deals with external environment of the company.
OPPORTUNITIES:
When we search in the university we find that students wants shirts and other
products with university logos printed on them, and there is no one who is

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focusing on this opportunity. We also find that in market there is also no

competitor. So we decided to avail this opportunity.
THREATS:
Due to uniqueness price may becomes high to some extent.
Only for students of university.

5. DESIGN AND DEVELOPMENT PLAN:

Design and development plan is a key determinant for the success of any
business. Technology is changing day by day so every business has to focus
on development of its product by introducing new styles and design with the
passage of time in order to compete in the market.
5.1. PRODUCT DEVELOPMENT:
We will focus on our products and bring uniqueness in its design and style
with passage of time. We will also focus on quality of our product in order to
attract our customers and to survive in the market for long run. . Our product
carries a charm and his demand in the young generation so our goal is to
attract as much customers as we can though offering the products that satisfy
their wants.
When we review our products we see our products are such that can attract a
potential market. Our products fulfills all the requirements to attract a good
number of customers relatively lower in cost and having a very much need

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6. OPERATIONS AND MANAGEMENT PLAN:

Management plan is the basic reason for the success of a certain business.
How much the management is efficient? And how efficiently and effectively
they perform all the tasks and operations of the business? It all matters a lot.
The management should be capable of performing all the tasks of accounts,
finance, sales and marketing. Management should be able to take right
decision at right time according to the goals and objectives of the
organization. This can only be done if there is a competent team and a cause
for the profit is hard working and devoted management and operating team. A
team work is required towards achieving the organizational goals and
objectives effectively and efficiently.
6.1. PRODUCTION:
We will get our products manufactured from different markets depending on
reasonability of prices. For this purpose we search different markets inside
and outside of the city and like Sialkot, Faisalabad, raja bazaar and sadar
Rawalpindi. Then we finally got T shirts from Faisalabad, trousers from
Sialkot, key chains, ribbons and ball pens from sadar and raja bazaar.
6.2. LOCATION:
Location also matters for the success of business. How easily customer can
access your outlet really matters. As our products are totally for the students,
teachers and staff off the university so we decided to present our stall inside
the university. So that every customer can approach us easily.
But in case if we do not get permission to present the stall in the university
then we will present it outside the university near the gate or in parking area.

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6.3. CASH CONVERSION CYCLE

In case of direct customer Dealings

Orders from
Customer

Labor
Cost /Salary

Other Material
& F.O.H

Delivering
the Product

Receiving
Cash from
Customer

6.4. OVERHEAD EXPENSES:

Stall expenses

3000

Advertising

2000

Miscellaneous

1000

Stock

20000

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6.5. ORGANIZATIONAL STRUCTURE:

PROJECT
MANAGER

MUHAMMAD ABABS

OPERATION
MANAGEMENT

ACCOUNTS &
FINANCE

SALES &
MARKETING

M ALI

SABA KHALIL

GHUFRAN AHMAD

ZAUFISHAN SEHER

AMJAD HUSSAIN

IBRAR AHMAD
SYEDA SAMAR KAZMI

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7. FINANCIAL COMPONENTS:
7.1. INCOME STATEMENT:
Sales

(200*150)

30000

Less: V.E

(200*50)

10000

C.M

20000

Less: F.C

(3000+4000+----)

Net Income

7.2. BREAK EVEN ANALYSIS:

B.E = F.C C.M per Unit
= 11000100
=110 Units
C.M per Unit = C.MSales
=20000 200
=100
7.3. PROFIT MARGIN ON SALES:
=N.I Sales
=900030000
=30%

11000
9000

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7.4. ROA:
= N.I T.A
=900020000
=34%

Balance Sheet
UR CHOICE GARMENTS
As at 3rd march, 2010

ASSETS
Current Assets

LIABILITIES &OWNERS EQUITY

Long-term Liabilities

cash

6000

inventory

20000

Owner
Equity
capital

Total Assets

29000

Total Liabilities & O.E

29000

29000

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GLOSSORY:

N.I

= Net Income

C.M = Contribution Margin

ROI = Return on Assets
F.C = Fixed Cost
B.E = Break Even
T.A = Total Assets
V.E = Variable expense

REFERENCES:

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UR CHOICE GARMENTS

Some material search from different search engines

www.google.com
www.yahho.com

Some guidance is taken from book of marketing by KOTLER.

Some help is taken from entrepreneur.com.

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