Current Address:

1418 West Fredonia Ave

Peoria, IL 61606

Christina Herbst
cherbst@mail.bradley.edu
(815)-403-0550

Permanent Address:
10313 Saddlebred Trail
Woodstock, IL 60098

Positioning Statement: With over a year of marketing/advertising experience, my classwork, my leadership skills, and my go-getter attitude, I believe
I am an ideal candidate for this position.
EDUCATION
Bradley University-Peoria, IL
Bachelor of Science in Marketing and Advertising - Expected May 2018
GPA: 3.14
RELEVANT COURSES

Integrated Marketing Communications

Information Systems and Business Applications
Principles of Marketing
Basic Advertising Writing

Advertising Creative Strategy

Marketing Presentations

Public Relations

MARKETING EXPERIENCE
Bradley University Hockey Team, Peoria, IL
Marketing, Special Events, and Social Media Intern- September 2015-present

Attends all home games and provides updates from the game on social media platforms (Facebook, Instagram, and Twitter)

Grew game attendance by 400% in one month

Collaborates and creates marketing plans with coaches, interns, and players at weekly meetings
HR Green Inc., Mchenry, IL
Corporate Marketing Intern- May 2016-August 2016

Wrote and co-developed marketing projects such as: advertisements, mailers, client/prospect e-mails, brochures, case studies,
articles, proposals, prospecting letters, surveys, digital media, presentations, tradeshows, conferences, press releases, and many
matrices

Researched and created competitive analysis and e-mail marketing automation systems reports for the Marketing team

Improved writing, graphic design (Adobe InDesign and Photoshop), and project management skills

Supported marketing and engineering staff in multiple offices and locations

Created customized report for upper management to highlight e-mail campaign results for multiple business lines/geographic
regions and presented report to the entire Marketing team
College Fashionista
Style Guru Blogger- December 2015-May 2016

Submitted original articles to CollegeFashionista.com through WordPress

Took original photographs for each article

Publicly shared all articles on social media accounts

OTHER WORK EXPERIENCE
Popeyes Galley and Grog, Lake Geneva, WI
Waitress- June 2015-August 2015

Underwent two week long training process

Used Micros computer software

Knowledgeable about products- Memorized entire menu and drink selections

Worked in large, busy, and a fast-paced environment

Provided excellent customer service based on Popeyes high standards over the years
New Beginnings Counseling, Mchenry IL
Receptionist/Assistant- December 2013-August 2014

Communicated with customers via phone/e-mail to schedule appointments

Organized/maintained files and records

Managed payments through credit, debit, cash, and checks for patient fees
ACTIVITIES & LEADERSHIP

SKILLS

President (2016-2017), Vice President (2015-present) and Public Relations Chair (2014-2016) of Pinterest Club
Sigma Kappa Sorority member (2014-present)
National Society of Leadership and Success member (2016)

Copywriting
Social Media

Event Planning
Market Research

Graphic Design

Leadership