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Paraguay (which are now received as relatively

inexpensive) are also expected to grow, as will travel
to Europe (assuming there is sufficient airlift
capacity).
However, given the sensitivity of Brazilian outbound
travel to exchange rate movements, any weakening of
the real could potentially lead to a significant
contraction in the numbers choosing to travel abroad.

2.8 Planning, Deciding and Booking

Patterns
2.8.1

Planning

The Internet is the key source of information used

when planning international travel, with an estimated
75% of all consumer travel-related research and
purchase now conducted online (Source: EMBRATUR
survey, May 2005).
2.8.2

Internet is key planning

tool

Deciding

In 2005, 5% of visits to Britain from Brazil were

decided less than one week before travelling to the
UK; 18% between one week and one month; 40%
between one and three months; and the remaining
37% more than three months before travelling to the
UK (Source: UK International Passenger Survey).
2.8.3

Booking

Few Brazilians actually travel abroad as part of a

package. In 2003, almost two thirds (64.7%) of
Brazilians travelled independently, and only 35.3%
booked with a travel agent (Source: EMBRATUR).
This reflects the significance of VFR travel to the
Brazilian outbound market, which tends to be
arranged independently.

2.9

Independent travel is
popular in Brazil

Media

As South America's biggest media market, Brazil has

hundreds of TV channels and thousands of radio
stations. Media ownership is highly concentrated in
the hands of a small number of local conglomerates
such as Grupo Globo and Grupo Bandeirantes which
dominate the TV, radio and newspaper markets.

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2.9.1

Tourism Intelligence International

Press

There is no national press, but the major newspapers

in So Paulo and Rio de Janeiro reach wide
audiences. They are:

Globo (Rio daily) - circulation 544,000;

Jornal do Brasil (Rio daily) - circulation 160,000 ;

Folha de So Paulo (daily) - circulation 484,000 ;

Estado de So Paulo (daily) - circulation 355,000;
and

Correio Braziliense is an influential semi-official
daily, published in Brasilia. Most newspapers
(including those published in state capitals)
publish a weekly travel supplement.
2.9.2

Magazines

The most important magazines for reaching potential

travellers are the weekly Veja, Exame and Caras and
the monthly travel magazines: Revista Viagem e
Turismo and Prximo Viagem. The main travel trade
publications are Panrotas and Brasilturis.
2.9.3

Television

The main TV channels are as follows:

TV Band commercial network operated by
Grupo Bandeirantes ;

Rede Globo major commercial network operated
by Globo;

Sistema Brasileiro de Televisao (SBT) major
commercial network;

TV Record major commercial network;

NBR operated by state-run Radiobras;

Rede TV commercial network; and

TV Cultura public, educational and cultural
programmes;
Cable TV is well established in the major urban areas.

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