Target Audience

Age: 15-35
Gender: Unisex
Soco- economic group: C2-(Skilled manual workers), D- (semiunskilled manual workers), E-(casual labourers pensioners and
unemployed)
Ethnicity: Mixed
Reasons: The target audience for our production are between the ages
of 15 and 35. We want our film to appeal to both genders, and a
varied age group. The lowest age of our film had to be 15 because
our film is a horror, so there will be many violent scenes
throughout which may disturb a younger audience. However this allows
us to target an older audience (who enjoy horror films) as the main
characters will be in their late teens and early twenties and be
more relatable to younger adult audience. They would most likely
have an interest in the general horror and horror genre. It is more
aimed at a mass audience because the plotline revolves around crime
(which many people watch television programmes about). I have
researched what kind of posters horror films usually have so I can
make sure it is appealing to the audience and I have also done genre
research to make sure that I put in all the codes and conventions of
a horror film.
The target audience is a niche group with a socio- economic group
ranging from C2-E because these are people who specifically love
horror films and would have more time on their hands and money to
watch them. In the statistics below, it shows that the socioeconomic class that watches. Horror films the most is C2 with 43%
which shows that middle classes people tend to look for a thrill and
a sense of excitement since they are still growing and developing
into mature people, the fact that they love the sense of danger and
excitement makes horror the perfect genre for them. Teenagers tend
to see horror movies in groups too because it can be seen as social
event where they can enjoy the sensation of fear together with
friends.
The idea of violence and horrid scenes wouldnt appear to a younger
audience and older people dont tend to watch horror movies as much.
People in the social class of A/B tend to have less time on them
because of the types of jobs they have which require long working
hours. We chose to make the film unisex because horror films were
more aimed at males than females because stereotypically females
enjoy films more on the comedy and romantic side whilst males enjoy
more violence, but over the years the percentage of males and
females watching horror movies are almost equivalent.