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Industrial organizational psychology

Industrial organizational psychology is the branch of psychology


that

applies

organization

psychological

theories

often

to

refers

as

and

principles

Industrial

to

the

organizational

psychology.
It has two sides.

Individual Psychology
A theory of human behavior emphasizing the drive to overcome
feelings of inferiority by compensation and the need to achieve
personal goals that have value for society.

Personal psychology
Personality psychology is a branch of psychology that studies personality and
individual differences. Its areas of focus include:
Investigating individual differences, that is, how people can differ
from one another.

Sub areas psychology

Human computer interaction


Humancomputer interaction (HCI) involves the study, planning,
and design of the interaction between people (users) and
computers. It is often regarded as the intersection of computer
science, behavioral sciences, design and several other fields of
study.

Personal psychology
Personal psychology is a branch of psychology that studies
personality and individual differences.

Human factor
Human

factors

contributions

is

from

multidisciplinary

psychology,

field

engineering,

incorporating
biomechanics,

mechanobiology, industrial design, graphic design, statistics,


operations research and anthropometry.

Sin key areas


Training and development
Training and development is the field which is concerned with
organizational activity aimed at bettering the performance of
individuals and groups in organizational settings. It has been
known by several names, including human resource development,
and learning and development.

Employee selection
This area involves developing employee selection assessments,
such as screening tests to determine if job applicants are qualified
for

particular

position.

Ergonomics
The field of ergonomics involves designing procedures and
equipment designed to maximize performance and minimize
injury.

Performance Management
I/O psychologists who work in this area develop assessments and
techniques to determine if employees are doing their jobs well.

Work Life
This area focuses on improving employee satisfaction and
maximizing the productivity of the workforce. I/O psychologists in
this area might work to find ways to make jobs more rewarding or
design programs that improve the quality of life in the workplace.

Organizational Development
I/O

psychologists

organizations,

who

often

work

through

in

this

increasing

area

help

profits,

products, and improving the organizational structure.

improve

redesigning

Major

Topics

in

Industrial

Organizational

Psychology
Product design
Employee testing
Leadership
Workplace diversity
Workplace performance
Employee motivation

Product design
Product design is the process of creating a new product to be sold
by a business to its customers. A very broad concept, it is
essentially the efficient and effective generation and development
of ideas through a process that leads to new products.

Employee testing
A test can be defined two different ways. From an assessment
standpoint, a test is a standardized series of problems or

questions that assess a persons knowledge, skills, abilities, or


other characteristics.
Leadership
The ability of a company's management to make sound decisions
and inspire others to perform well. Effective leaders are able to
set and achieve challenging goals, to take swift and decisive
action even in difficult situations, to outperform their competition,
to take calculated risks and to persevere in the face of failure.
Strong

communication

skills,

self-confidence,

the

ability

to

manage others and a willingness to embrace change also


characterize good leaders.

Workplace diversity
The original model for diversity was situated around affirmative
action drawing strength from the law and a need to comply with
equal opportunity employment objectives.

Workplace performance
The employee management is the most important job. Those
mangers do as appraisal and annual records.

Employee motivation
Employee motivation describes an employee's basic enthusiasm
about work and incentives given to accomplish work. Motivating
employees about work is the blend of satisfying the employee's
requirements and prospect from work and workplace factors that
facilitate employee motivation.

Human factors
Human factors is an area of psychology that focuses on a range of
different topics, including ergonomics, workplace safety, human
error, product design, human capability, and human-computer
interaction. Human factors psychologists help others by:
Developing products that maximize usability
Working to improve worker safety and efficiency

Specializations

within

Psychology
Human-computer interaction

Human

Factors

Cognitive ergonomics
Usability
User experience engineering
Product design
Error prevention

1.Human computer interaction


Humancomputer

interaction

(HCI)

involves

the

study,

planning, and design of the interaction between people (users)


and computers. It is often regarded as the intersection of
computer science, behavioral sciences, design and several
other fields of study.

2.Cognitive ergonomics
Cognitive ergonomics is a branch of ergonomics that deals with
the cognitive or mental ergonomic aspects. These aspects
include understanding how your senses work and how you
perceive through them. It also includes how your brain
processes information. Cognitive ergonomics subjects include
human-computer interaction, work stress, mental workload,
decision-making, reliability and training requirements.

3.Usability
Usability is the ease of use and learns ability of a human-made
object. The object of use can be a software application,
website, book, tool, machine, process, or anything a human
interacts with. A usability study may be conducted as a primary
job function by a usability analyst or as a secondary job
function by designers, technical writers, marketing personnel,
and

others.

It

is widely

used in

consumer

electronics,

communication, and knowledge transfer objects (such as a


cookbook, a document or online help) and mechanical objects
such as a door handle or a hammer.

4.User experience engineering


User experience (UX) involves a person's behaviors, attitudes,
and emotions about using a particular product, system or
service. User experience includes the practical, experiential,
affective, meaningful and valuable aspects of human-computer
interaction and product ownership.

5.Product design
Product design is the process of creating a new product to be
sold by a business to its customers. A very broad concept, it is
essentially

the

efficient

and

effective

generation

and

development of ideas through a process that leads to new


products.

6.Error prevention
A continuous improvement method that studies why and how
errors occur and look for ways to keep them from happening
again.

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