Presentation On Indicashatm Franchisee PDF

Indicash ATM Franchise
Earn with an ATM
www.tatacommunications.com |
@tata_comm
http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain countries.
An Opportunity To Be An Entrepreneur
If you know of a location that needs an ATM,

If you own space that has large footfall ,
Indicash brings you a unique opportunity to earn with an ATM
@tata_comm
2013 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and
TATA are trademarks of Tata Sons Limited in certain countries.
TCPSL | Corporate Overview

Tata Communications Payment Solutions Limited
Wholly owned
subsidiary of Tata
Communications
A Leading
Payment Solutions
Specialist with
Banking &
Financial Services
Focus
Indicash Indias
first and fastest
White Label ATM
network
Leaders in ATM
deployment &
managing a
contracted
Services
managing over
27000 ATMs
State- of-the-art
payment and
communication
infrastructure
hosted in world
class Data centers
One Stop Payment Solutions Provider

ATM Outsourcing
POS
Card Issuance
End to End ATM Deployment and

Managed Services
End to End POS Enablement and

Management services
Card Issuance and management

services, Switching services
Hosted Banking Services
Financial Inclusion
Hosted Core Banking
End to End Financial Inclusion
@tata_comm
Why TCPSL?
Heritage - Part of the pioneering TATA Group, contributing to the nations development
Expertise - Market leader in the ATM deployment space
Credibility - Trusted partner of 37 Banks in India
Group Values -Trust, Security and Reliability

Parent Company - Tata Communications expertise in networks and managed services
Ability to leverage off TATA pan India retail footprint
@tata_comm
White Label ATMs The Concept
This means that Non-banking entities

can now launch their own branded
ATMs, Customers from any bank can
transact on such White Label ATMs.
With a view to increase financial

inclusion in India, Reserve Bank of
India has permitted the launch of White
Label ATMs or WLAs in India to a few
select players, including TCPSL.
Indicash ATM - A TATA Product, was

officially launched on 27th June 2013,
making TCPSL the first entrant into the
White Label ATM space in India.
TCPSL will roll out a minimum of

15,000 Indicash ATMs across India by
2016.
@tata_comm
Ushering In A New Era Of ATMs: The White Label Story
@tata_comm
India Has High Potential For ATM Penetration
Total ATM base in India is ~1,55,000 (Feb 2014)

Over 22,000 ATMs have been added p.a. in the last five years
155
# ATMs (in 000s)
130
96
60
8
11
18
21
25
2003
2004
2005
2006
2007
75
44
35
2008
2009
2010
2011
2012
2013
2014
However, a huge gap still exists vs. mature markets

India
125
China
211
UK
530
ATM Density (ATMs/Mn of population)
US
1390
0
200
400
600
800
1000
1200
ATMs/ Mn of population
Internationally, growth in the ATM market has been fuelled by the White Labelers;
~46% market share in US and in Canada almost 70% market share
@tata_comm
1400
1600
RBI WLA Licensing Scheme - Salient Features

Why - 75% of ATMs are in Tier 1 & 2 towns, but 55% of accounts in Tier 3-6
locations
Under the guidelines, non-bank entities are be permitted to set up, own and
operate ATMs in India
Third party advertising and VAS allowed in WLA
Deployment Schemes Offered
Scheme
Year 1 (min)
Year 2 (min) Year 3 (min)
TOTAL
Roll-out Ratio
(Tier 1/2 : 3/4 : 5/6)
1000
2000
6000
9000
3.3 : 9 : 1
5000
5000
5000
15000
5 : 8.5 : 1.5
25000
50000
10 : 9 : 1
25000
@tata_comm
TCPSL has
been
licensed
under
Scheme B
Fastest Growing White Label ATM Network

Deploying ~ 500 ATMs Across India Every Month
The first Indicash ATM was inaugurated at Chandrapada a tier 5

village in Thane district, Maharashtra on 27th June 2013
@tata_comm
Indicash ATM being

inaugurated at Tata Medical
Centre, Kolkata
Indicash ATM inaugurated

at Tata Memorial Hospital,
Mumbai
Extending ATM Convenience To Masses - Indicash Redefines ATM deployment
Porta Cabin
Offsite
@tata_comm
10
Extending ATM Convenience To Masses - Indicash ATM Formats
Lobby Format
Shop in Shop (SIS)

@tata_comm
11
The Indicash Experience
Functional
attributes
Emotional
attributes
An Accessible , Easy & Reliable experience
A Trustworthy Friend
Cash and non cash transactions on all bank

debit cards
Accessible and welcoming

Secure
ATMs at convenient locations

ATM rooms are spacious, clean and well lit
14 inch Intuitive , user-friendly & multilingual ATM User Interface
Card dip ATM machines
ATMs with privacy screen filters, key pad
shields, and electronic surveillance to enable
safe and secure transactions
@tata_comm
Consistent experience - reassuring presence

A guide - Will educate you when needed
Omnipresence always around the corner
Why Indicash ATM Franchisee?

Benefits? Be a part of our growing network:
Our readily expanding network presents an exciting opportunity which can increase your earning potential with a minimal
investment. Be a franchisee for the Indicash ATM and you can earn with every transaction carried out at your ATM site.
Furthermore, with no maintenance commitment from your side, this is a business opportunity which gives maximum returns with
minimum or no efforts at all. Invest in the Indicash ATM network and encash the benefits of:
Low capital investment

Negligible commitments
Steady, lucrative returns
Increased footfall on your premises
Ease of operation
Partner With Indicash - Own An Indicash ATM Franchisee

@tata_comm
Franchise Model
How it works?
Identify the location that

can be your own or
rented
TCPSL will deploy and

operate the ATM at the
identified location
@tata_comm
Earn on every
transaction at the ATM
Pay a monthly fee to

TCPSL for maintenance,
cash loading and holding
charges
Indicash ATMs
Simple Requirements For An Indicash ATM
@tata_comm
Location, Location, Location: Key to Success

Few examples of locations based on our experience where this model holds potential
High footfall, low ATM penetrated locations
Shops near a station / bus-stand
College hostels and campuses with 2,000+ students

Large commercial hubs with a captive base of 2,000 +
employees
Residential complexes with 1,500+ flats or units

@tata_comm
Roles & Responsibility*

Activity
Responsibility Chart
ATM Space identification
Franchisee
Space Rentals
Franchisee
Assets
TCPSL
Electricity Charges
Franchisee
Site interior build
Based on the model
Branding / Signage
TCPSL
Cash Operations
TCPSL
ATM Switching
TCPSL
ATM Monitoring
TCPSL
House Keeping
Transaction & Cash Reconciliation
*Commercials to be discussed separately
@tata_comm
Franchisee
TCPSL
Terms & Conditions
Following will be shared and discussed on request:

Commercial terms
Agreement to be signed between TCPSL and successful prospect
ATM site specifications
Each site will have to meet TCPSLs evaluation criteria

TCPSL will maintain overall control of the Indicash brand and use of the same will be with the explicit
written permission of TCPSL
@tata_comm
Contact us for more information on Indicash ATM Franchise opportunity

Toll Free 1 800 266 2660 - Dial 5 for Franchise Enquiries
To know more about Indicash, log on to www.indicash.co.in
@tata_comm

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Indicash ATM Franchise

Earn with an ATM

If you know of a location that needs an ATM,

TCPSL | Corporate Overview

One Stop Payment Solutions Provider

End to End ATM Deployment and

End to End POS Enablement and

Card Issuance and management

Hosted Banking Services

Hosted Core Banking

End to End Financial Inclusion

Group Values -Trust, Security and Reliability

White Label ATMs The Concept

This means that Non-banking entities

With a view to increase financial

Indicash ATM - A TATA Product, was

TCPSL will roll out a minimum of

Ushering In A New Era Of ATMs: The White Label Story

India Has High Potential For ATM Penetration

Total ATM base in India is ~1,55,000 (Feb 2014)

# ATMs (in 000s)

However, a huge gap still exists vs. mature markets

ATM Density (ATMs/Mn of population)

RBI WLA Licensing Scheme - Salient Features

Year 2 (min) Year 3 (min)

Fastest Growing White Label ATM Network

The first Indicash ATM was inaugurated at Chandrapada a tier 5

Indicash ATM being

Indicash ATM inaugurated

Extending ATM Convenience To Masses - Indicash Redefines ATM deployment

Extending ATM Convenience To Masses - Indicash ATM Formats

Shop in Shop (SIS)

The Indicash Experience

An Accessible , Easy & Reliable experience

Cash and non cash transactions on all bank

Accessible and welcoming

ATMs at convenient locations

Consistent experience - reassuring presence

Why Indicash ATM Franchisee?

Low capital investment

Partner With Indicash - Own An Indicash ATM Franchisee

Identify the location that

TCPSL will deploy and

Pay a monthly fee to

Location, Location, Location: Key to Success

High footfall, low ATM penetrated locations

Shops near a station / bus-stand

College hostels and campuses with 2,000+ students

Residential complexes with 1,500+ flats or units

Roles & Responsibility*

ATM Space identification

Site interior build

Based on the model

Terms & Conditions

Following will be shared and discussed on request:

Each site will have to meet TCPSLs evaluation criteria

Contact us for more information on Indicash ATM Franchise opportunity

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