How to use this template

As teams within an organisation grow and have a need to use the same social chan
that's is part of a global brand, but you do not have admin access to your global soc
can save time. They ensure specs/guidelines are met so that your social media man

Benefits

Social media is one of the most effective ways to distribute content, engage audienc
social media marketing managers will use a combination of paid and organic techniq

Recommendations
Weekly Organic
Social Media Calendar

Plot out how often you'll be posting each week so your t

Social Media Tabs

Each tab has specs for paid and organic posts. Most so
however many posts you wish to run. Multiple creative is

How to Use the Tabs and update content

Calendars for planning and tabs for each social platform are below.

Weekly Social Media

Calendar
Plot your week in advance. List the updates for
each social platform. We have included tips for
organic posting frequency. We recommend
highlighting the cells where you list posts that you
want to put budget behind to achieve greater
scale.

Need More info

Today, LinkedIn members number more than 430+ million of the 600 million profess
to these key people, LinkedIn offers Sponsored Content and Sponsored InMail -- two
Stay up to date on LinkedIn Marketing Solutions at www.marketing.linkedin.com

a need to use the same social channels, marketers may have challenges keeping up with all the social media req
ave admin access to your global social media pages. If you are not using social media management tools, like Sp
e met so that your social media manager can easily include your posts.

o distribute content, engage audiences, build relationships, and create demand. But the goodness of social doesn
mbination of paid and organic techniques and test across multiple channels where your audience is spending time

you'll be posting each week so your team can see this at a glance. The frequency recommendation are related to o

s for paid and organic posts. Most social platforms suggest running 2-3 creative versions in a campaign at a minim
s you wish to run. Multiple creative is recommended is so your campaign will optimise the creative according to w

ent
platform are below.

Social Platform Tabs

Paid and Organic specs. This space is designed

so you can write the copy here and check that
character limits are not exceeded. You can even
attach the images to plan copy with the
accompanying visuals.

Misc.

Best practices for storing content assets on

YouTube and Slideshare. Link to content from
these platforms when you want to include the
assets on blogs posts.

30+ million of the 600 million professionals on the planet, representing the largest group anywhere of influential, affl
Content and Sponsored InMail -- two products that deliver your brand messages in the LinkedIn newsfeed and inb

s at www.marketing.linkedin.com

s keeping up with all the social media requests. Or perhaps you are in an international office
social media management tools, like Spredfast or Hootsuite, then spreadsheets like this

emand. But the goodness of social doesn't happen by accident. To distribute content, most
els where your audience is spending time. Use this template to plan your social posts.

equency recommendation are related to organic posts.

eative versions in a campaign at a minimum. Simply copy/paste the template rows to add
will optimise the creative according to what is performing best.

ces for storing content assets on

d Slideshare. Link to content from
rms when you want to include the
assets on blogs posts.

Drop Down Source

You can customise drop down

lists in this tab

e largest group anywhere of influential, affluent, and educated people. To distribute content
essages in the LinkedIn newsfeed and inbox.

Weekday or
Weekend

Best Time of Day

Weekdays

7.30am - 8.30am
12pm -1pm
5pm - 6pm

Weekdays

1pm-3pm
5pm-6pm

Weekdays

1pm-4pm

Weekends

12pm-1pm

Anytime

EXCEPT
3pm - 4pm

Weekdays

2pm-4pm

Weekends

9am - 11am

Helpful Links

https://www.fastcompany.com/3036184/how

http://blog.hubspot.com/marketing/best-time

http://www.tubefilter.com/2015/01/12/best-d

Frequency: https://blog.bufferapp.com/social

http://www.shortstack.com/how-often-you-sh

http://trackmaven.com/blog/2015/07/6-best-

ORGANIC POSTS THE WEEK

How often to Post

Post #
1

1 to 4 times
per day

2
3
4

1
2
3
4
5
6

14 times
per day

7
8
9
10
11
12
13
14

2 times per day

1
2

Monday

Tuesday

1 to 2 times
per day

1
2

1
2

2 to 5 times
per day

3
4
5

m/3036184/how-to-be-a-success-at-everything/the-best-and-worst-times-to-post-on-s

rketing/best-times-post-pin-tweet-social-media-infographic#sm.0019gc0aakhifae10hy

015/01/12/best-days-times-to-post-youtube-videos-yearly-calendar/

erapp.com/social-media-frequency-guide

how-often-you-should-post-to-social-media-infographic/

/2015/07/6-best-practices-to-optimize-your-youtube-channel/

TS THE WEEK OF XYZ.

Wednesday

Thursday

Friday

t-times-to-post-on-social-media-infograph

019gc0aakhifae10hy21ttt0z4rn

r/

Saturday

Sunday

LinkedIn Sponsored C

Destination URL
Best Practice

Headline

Image

Enter your landing destination URL

Use rich media attachments rather than thumbnails in paid posts. Linke
campaign for best results. Copy/paste below to add howev

Enter text here

1200 x 627 pixels

PNG and JPG
Limited support for landscap

inkedIn Sponsored Content

Enter your landing destination URL here

s rather than thumbnails in paid posts. LinkedIn recommends running 2-3 creative per
est results. Copy/paste below to add however many templates you need.

Enter text here

1200 x 627 pixels

PNG and JPG
Limited support for landscape

Count

Limit

Difference

15

150

135

LinkedIn Sponsored In

Destination URL
Best Practice

Enter your landing destination URL he

In addition to the call to action banner, include a hyperlink to your land

links to multiple landing pages so that the viewer

Message Preview

Sender Name

If the sender is a member the first & last name are required

Subject Line

Example: Win Big With Content Marketing

Description

Optional and only displayed in desktop views

Sender Image

Add link here for company logo or member image

This can be from the LinkedIn profile or company page

For best results, keep the body copy as short as possible in order to
minimise scrolling.
Press ""Alt"" + ""Return"" together to drop down to the next line. This
allow you to move to the next line
Sponsored InMail Best Practice Tips:
Message Body

CTA Button

Image

1. You need to GIVE value to GET value. Focus the message on the
member benefit not the company/product
2. Tailor the message to ensure relevance, the member needs to
understand why they are receiving this message and why it's relevant
3. Include a clear call to action and align it to the context of your mess
4. Keep the message conversational and genuine
5. Add one clickable link to the message body to help yield a higher CT
on mobile

add your CTA text here

InMail Creative
300 x 250 pixels
(40k max file size)
If no banner is provided another ad will appea
Can only accept jpeg, png (no flash), gif (non a

Message Tracking
LinkedIn Company
Page Link

Enter Company Page link here

Button and
Banner URL

Enter CTA URL here

Body Copy Text Link

(1 max)

Enter body copy text link URL her

CUSTOM DISCLAIMER (when applicable)

Here are the terms and conditions or legal disclaimers

Company Contact Information **Required for any InMail with Canada incl
Company Name
Company Address
Phone Number

LinkedIn Sponsored InMail

Enter your landing destination URL here

ion banner, include a hyperlink to your landing page within the body copy. Avoid
o multiple landing pages so that the viewer is not confused.

Preview

mber the first & last name are required

Win Big With Content Marketing

only displayed in desktop views

r company logo or member image

he LinkedIn profile or company page

Count

Limit

Difference

60

25

-35

39

30

-9

44

35

-9

*Note: Character counts

may vary by device and
user settings. Character
counts are suggested for
optimal member
experience

ody copy as short as possible in order to

gether to drop down to the next line. This will

xt line

ice Tips:

o GET value. Focus the message on the

mpany/product
ure relevance, the member needs to
ceiving this message and why it's relevant
ion and align it to the context of your message
rsational and genuine
the message body to help yield a higher CTR

dd your CTA text here

687

500

-187

22

25

InMail Creative
300 x 250 pixels
(40k max file size)
o banner is provided another ad will appear in its place.
only accept jpeg, png (no flash), gif (non animated) files

Message Tracking

Enter Company Page link here

Enter CTA URL here

Enter body copy text link URL here

OM DISCLAIMER (when applicable)

e terms and conditions or legal disclaimers

quired for any InMail with Canada included in the geo target**

*Note: Character counts

may vary by device and
user settings. Character
ounts are suggested for
optimal member
experience

Format 1: Single Image /

Destination URL
Best Practice
Create your ad here

Enter your landing destination URL he

If copy is used on the image, Facebook requires that it is less than 20% of the images space. Ch
at this URL:
https://en-gb.facebook.com/business/help/980593475

https://en-gb.facebook.com/business/ads-guide/clicks-to-we

Text

Enter text here

Headline

Enter text here

Link Description

Enter text here

Call to Action Button

No Button

Image

1200 x 628 pixels

PNG and JPG

Format 1: Single Image / Video

Enter your landing destination URL here

k requires that it is less than 20% of the images space. Check whether your image meets these FB guidelines
at this URL:
https://en-gb.facebook.com/business/help/980593475366490

ebook.com/business/ads-guide/clicks-to-website/links?toggle0=Photo

Count

Limit

Difference

Enter text here

15

90

75

Enter text here

15

25

10

Enter text here

15

30

15

Choose from dropdown list

No Button

1200 x 628 pixels

PNG and JPG

Promoted Tweet - Lead G

Destination URL
Create your ad here
Best Practice

Enter your landing destination URL

https://business.twitter.com/en/help/campaign-setup/adv

LinkedIn recommends running 2-3 creative per campaign for best result
templates you need.

Tweet Copy

Enter Tweet Here

Description

Enter Description here

Call to Action

Dowload me

Post Submit
Message

Thank you

Image

800 x 320 pixels

PNG and JPG

Organic Tweet

Tweet Copy

Image

Enter Tweet Here

Note: If attaching an image, 20 characters are removed

Minimum 400 x 220 to Maximum 1024 x 1

Appears condensed at 506 x 253 in fee

omoted Tweet - Lead Gen Card

Enter your landing destination URL here

witter.com/en/help/campaign-setup/advertiser-card-specifications.html

ng 2-3 creative per campaign for best results. Copy/paste below to add however many
templates you need.

Count

Limit

Difference

16

116

100

22

50

28

Dowload me

11

20

Thank you

100

91

Enter Tweet Here

nter Description here

800 x 320 pixels

PNG and JPG

Organic Tweet

Enter Tweet Here

an image, 20 characters are removed

Count

Limit

Difference

71

140

69

nimum 400 x 220 to Maximum 1024 x 152 / Scale 2:01

Appears condensed at 506 x 253 in feed on desktop

Format 1: Single Image

Destination URL
Create your ad here

Enter your landing destination URL

www.facebook.com/business/ads-guides/clicks-to-website/

Text

Enter text here

Call to Action Button

Book Now

Image

1080 x 1080 pixels

PNG and JPG
Limited support for landscap

Format 1: Single Image / Video

Enter your landing destination URL here

m/business/ads-guides/clicks-to-website/instagram-links?toggle0=Photo

Enter text here

Book Now

1080 x 1080 pixels

PNG and JPG
Limited support for landscape

Count

Limit

Difference

15

2200

2185

Choose from dropdown list

Slideshare Chann

What is
Slideshare
Channels

LinkedIn Slideshare was designed to make it easy to share, embe

Slideshare to upload presentations, infographics, PDFs of ebo

5 Tips to Get Started on Slideshare

1.
Optimise the
Channel

Slideshare Channels are your home on Slideshare. Extend yo

account with theProfile Customisation tool. Use the ban
continuity, and highlight your most valuable as

2.
Share visually
stimulating
presentations

The best performing presentations on Slidesh

On average, they include 37 images in the decks and f

3.
The 1st slide
is critical

The first slide in your presentation will display as a thumbna

make sure it will grab readers at

4.
Use professional
templates

5.
Think mobile

Do you need a slick template for yo

Slideshare hasintegrated supportfor Haiku Deck. You can c
Haiku Deck, then seamlessly add them

The LinkedIn Slideshare mobile app automatically optimises y

highly engaged on mobile apps. When designing slides for S
friendliness. Limit yourself to no more than two fonts to give y
easy to read on small scree

Slideshare Channels

esigned to make it easy to share, embed, and amplify your presentations. Use
presentations, infographics, PDFs of ebooks and case studies, and videos.

to Get Started on Slideshare

your home on Slideshare. Extend your brand identity to your SlideShare

ofile Customisation tool. Use the banner and profile images to create
, and highlight your most valuable assets front and centre.

performing presentations on Slideshare are highly visual.

include 37 images in the decks and fewer than 30 words per slide.

esentation will display as a thumbnail whenever you share your deck, so

make sure it will grab readers attention.

Do you need a slick template for your slides?

ted supportfor Haiku Deck. You can create beautiful presentations with
iku Deck, then seamlessly add them to Slideshare.

mobile app automatically optimises your content for mobile and users are
ile apps. When designing slides for Slideshare, use a big font for mobilelf to no more than two fonts to give your presentation a clean look that is
easy to read on small screens.

YouTube

Why YouTube

YouTube is a great place for marketers to house and promote b

YouTube Success Tips for Beginners

1.
Short video
content
performs best

Ensure audiences watch the full video by keeping the co

YouTube reports that the average viewer watches 90 seco

2.
Hold audience
attention with
graphics

Use annotations to draw the viewers' eyes, keep them e

highlight key points.

3.
Drive traffic to
your landing
pages and
website

YouTube videos can be a gateway to other branded content. Include li

other relevant videos on your site.

4.
Increase SEO
ranking with
transcripts

5.
Watch your stats

Include copy for search engines to index your video

Transcripts are a relevant way to surround your videos with

Look at metrics to determine if your video content resonates,

Average View Percentage, Average View Duration, and Estimate

YouTube

great place for marketers to house and promote branded videos.

e Success Tips for Beginners

diences watch the full video by keeping the content short.

orts that the average viewer watches 90 seconds of a video.

ations to draw the viewers' eyes, keep them engaged, and

highlight key points.

a gateway to other branded content. Include links to related content and

other relevant videos on your site.

e copy for search engines to index your video content.

re a relevant way to surround your videos with on-page copy.

to determine if your video content resonates, such as Uniques,

centage, Average View Duration, and Estimated Minutes Watched.

LinkedIn Sponsored Content

LinkedIn Sponsored Mail

Twitter

Facebook

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Instgram
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