Beruflich Dokumente
Kultur Dokumente
Ignacio
Entrep 4
2:30-3:30
Prof. de Chavez
MARKETING PLAN
Demand and Supply Analysis
Quantity Demand for past Three Years
Year
Ma-a Population
2012
41,397
2013
41,925
2014
44,684
Source: Ma-a Barangay Hall (Purok 31-B)
Quantity Supplied for past Three Years
Year
Quantity supplied
Ma-a Population
45,578
1 Piece/person/year
45,578
2016
46,490
2017
47,420
Assumption: 2% increase in Population per year.
Quantity Supplied for Future Three Years
Year
46,490
47,420
Quantity supplied
Market Share
The market for street foods in Davao is big, because people would love to eat
affordable but fulfilling food that are easily accessible for them, especially during the
afternoon. Ignacios Bolahan aims to capture 1% if the market in its 1 st year, 2% in the 2nd, 3%
in the 3rd, 4% in its 4th and 5% in its 5% in its 5th year.