Sie sind auf Seite 1von 2

Roeder Stephen F.

Ignacio

Entrep 4

2:30-3:30

Prof. de Chavez

MARKETING PLAN
Demand and Supply Analysis
Quantity Demand for past Three Years
Year

Ma-a Population

Qty. Demanded average of


1 Piece/person/year
41,397
41,925
44,684

2012
41,397
2013
41,925
2014
44,684
Source: Ma-a Barangay Hall (Purok 31-B)
Quantity Supplied for past Three Years
Year

Quantity supplied

(50% per annual demanded)


2012
20,699
2013
20,963
2014
22,342
Assumption: An average of 50% per annual demand is supplied to customers.

Future Three Years Demand and Supply Analysis


Quantity of Demand for Future Three Years
Year
2015

Ma-a Population

Qty. Demanded average of

45,578

1 Piece/person/year
45,578

2016
46,490
2017
47,420
Assumption: 2% increase in Population per year.
Quantity Supplied for Future Three Years
Year

46,490
47,420

Quantity supplied

(50% per annual demanded)


2015
22,789
2016
23,245
2017
23,710
Assumption: An average of 50% per annual demand will be supplied to customers.

Market Share
The market for street foods in Davao is big, because people would love to eat
affordable but fulfilling food that are easily accessible for them, especially during the
afternoon. Ignacios Bolahan aims to capture 1% if the market in its 1 st year, 2% in the 2nd, 3%
in the 3rd, 4% in its 4th and 5% in its 5% in its 5th year.

Das könnte Ihnen auch gefallen