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These two goals guide the company's progress, says Microsoft GM of Investor Relations Chris Suh, who describes
them as Microsoft's "north star."
So far, so good.
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market, the Xbox Live gaming service, and the Groove Music app.
Busine ss I nside r
That strategy is bearing fruit. Microsoft reports that 30% of Bing search revenue during the quarter was driven
by Windows 10. That's mainly because Cortana, Windows 10's personal digital assistant, does all of her web
searches in Bing by default, driving users toward Bing and its search ads.
Similarly, while the Windows Store is still working to attract big-name developers, Microsoft says that the holiday
shopping season saw more sales there, too. Microsoft takes a cut of all those purchases.
Plus, Microsoft reported an uptick in transactional revenue from Xbox Live, which offers premium subscription
services and a gaming-focused digital store for console and Windows 10 gamers. It's not clear how much credit
Windows 10 should get for this it may just be Xbox gamers fueling the fire.
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said.
Demand for cloud services is through the roof, and Microsoft is rapidly gaining on Amazon's web dominance. Of
Microsoft's three business segments, the Intelligent Cloud unit was the only one to post good old-fashioned
growth over the last quarter.
Microsoft
Microsoft Azure, the company's cloud-computing platform and its direct competitor to Amazon Web Services,
reported 127% revenue growth from the same period last year. Actual computing use of Azure doubled from the
same time last year, too.
In an effort to keep that growth going, Nadella said on the call, Microsoft is going to keep expanding its
technological capabilities while continuing to embrace developer-friendly technologies like the free Linux
operating system.
Microsoft didn't rock the boat or deliver many surprises on today's call, but it did show that it's growing in all the
ways that Wall Street wanted to see. And that's going to be enough for now.
http://www.businessinsider.com/microsoft-ceo-satya-nadella-master-plan-2016-1
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http://www.businessinsider.com/microsoft-ceo-satya-nadella-master-plan-2016-1
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