final hand-in documentation

seed studio 5 Gilshennan Valley, Red Beach, Auckland 0932 T +64 9 4279517 P +64 21 025 29053 Email: thorstenziller@gmail.com
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idea generation

OUTPUT: Notes on tourism niche chosen, online business concept, possibly name idea, team
members

chosen niche - golfing, original ideas include:  water sports, wind sports, wind gauge websites, accommodation
for these areas and collating instructors for these sports.

original name concepts:  vortex, golfmates, golfwithme, golfstay, stayonthetee, golfaccommodation.  

team members:  todd and tarei + sam

name, branding/graphic design

OUTPUT: Color scheme, logo design. initial look 'n feel mock-ups

logo

golf is a game focused on "green" color schemes.  we want our website to focus on the beautiful nature of golf
courses and accommodation.  golf balls and flags are used in many golfing logos worldwide and as a usabili-
ty concept - it is good to continue this already recognized theme into our website.

green is a predominantly soothing color and fits well with many photos of golf courses. 

our logo incorporates the following:

• usability:  instant recognition of a golfing website (golf ball and green colors)
• modern-styling: vector images and a small color palette 
• to understand: golf accommodation

the logo is designed to make our customers feel comfortable knowing they are at a website about golfing ac-
commodation while feeling without taking up too much of the precious real-estate or distracting from the other
visuals on the website.

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initial mock-ups

initial client pitch

OUTPUT: Written proposal plus electronic presentation & notes on client feedback

see appendix 1

pitch of finalized project

OUTPUT: Updated proposal

see appendix 2

project planning

OUTPUT: Written project plan including detail of individual responsibilities

luck favors the prepared

Working on our pitch and initial mock ups allowed us to do much of the assembly of xHTML + CSS + JS
needed for the base look and feel of the website.  At the stage of proposal, we had already conceived a working
model website to manipulate.  Other responsibilities included:

• Logo development 
• Market Research

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• Proposal 
• Presentation
• SEO research
• Working website model (valid xhtml & css)
• Wordpress integration and initial data loading
• Development of concept to idea
• Tweak, Tweak and more Tweak

execution phase

OUTPUT: WIP notes, SEO research notes, website, technical documentation

seo research

SEO (search engine optimization) often frightens new marketers like us.
However with some guide we managed to do something about this.

#1. Keyword Research - Using Google Adwords Keyword Tool was the first step
#2. Create a keyword-rich title tag - Creating a Title that has our main Keyword was important as this would be
the first thing read and searched on the search engine.
#3. Create a keyword-rich description - Making a META-tag allows the readers know what this site is about
when searched, thus using keyword is important. However using keyword over excessively will cause the search
engine to think of it as spamming, thus keeping the keyword's density relatively(about 2%) was the key point to
making the article.
 
Keeping these 3 points in mind, and researching for examples on the net, the SEO was done.

website

see appendix 3

technical

The time consumption of the project arised when face with Wordpress integration.  Wordpress has its own cus-
tom tag system which allows for limited inline PHP code injections.  The structural relationship between tags,
posts, categories, pages, sub-pages and navigation are all proprietary to the Wordpress platform and therefore
instill their own learning curve.

On top of learning such structures as <?php get_post_meta($variable_name); ?> in Wordpress, we also

have to work with the PHP scripting language.

xHTML and CSS provide a static structure to which pages are presented, dynamic content is normally plugged
from a mysql database and converted by PHP into xHTML / CSS structures - so our workflow looked like this:

1. xHTML and CSS and Jquery static mock

2. inject PHP snippets where dynamic data needed to be hooked
3. learn required wordpress syntax and tags
4. test data was retrieved correctly
5. format and style data 
6. rinse, wash and repeat

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The technical process was challenging us at every stage.  Often changes made to one part would break some-
thing else down the line and the hierarchy of wordpress would get confused or confusing.

Rising above the challenge, we have learnt php, mysql, wordpress, xhtml, css, jquery and wholistic inte-
gration of all these languages.  Considering the brief only called for html and css combined with tourism
exchange - we have excelled technically, while maintaining a very professional looking website.

evaluation (360 feedback)

OUTPUT: Eval forms + collated summary of results and notes on changes and additions that would
be implemented if fully commercialized.

coming soon

complete project records

OUTPUT: collation of all prior hand-in material (except the site itself) as a single document with
index and short title / description describing what each item is. Should serve as a complete writ-
ten / visual record of the project.

coming soon

bibliography

Greenough, H. (1947). Form and Function: Remarks on Art by Horatio Greenough. Williamsburg, VA, USA: The
Bookpress Limited.
 
Meyer, E. A. (2004). CSS: The Definitive Guide, Third Edition. Williamsburg: O'Reilly Media.
 
Out To Play Golf (1999-2010).  Golf in Britain and Golf Accommodation in Britain. Retrieved
from http://www.outtoplaygolf.com/, http://www.britishgolfonline.com/
 
Golf Around Scotland (2004).  Golf accommodation Scotland. Retrieved
from http://www.golfaroundscotland.com/golf_accommodation_scotland.asp
 
Visio (2008).  7 Steps to Seo Success: A Beginners Guide. Retrieved
from http://www.1stsearchenginerankings.com/7-steps-seo-success-beginners-guide.html
 

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Brandon, M (2008).  7 SEO Basics. Retrieved from http://www.searchmasters.co.nz/articles/169/7-seo-basics/

Smith, J (2010). Be Nr. 1 on Google. Search Engine Optimization Tools to Drive Customers to Your Web Site.
Infinite Ideas LTd. ISBN: 978-0-07-171327-6

Bibeault, B (2010). jQuery in Action, Second Edition. Manning Publication Co. ISBN: 987-1-935182-32-0

Brazzell, A (2009). Wordpress Bible, Enhance Your Wordpress Skills . Wiley Publishing Inc. ISBN: 987-0-470-
56813-2

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