Coatings Word August 2016

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Table of Contents August 2016 Vol. 21, No. 8
41
Marine Coatings Market
45
48
51
54
Asia Pacific Report

High Performance Pigments
The Intense Color Journey: More Than Just a Passing Trend
New Advances in UV-Curable Soft-Touch Coatings
COLUMNS
International Coatings Scene................................ 30

Russia Report Ukraine Coatings Market Dries Up as
Economic Crisis Takes Toll
Latin Report Clariant Doubles Pigment Capacity in
Mexico
Europe Report How Will Brexit Effect the UK Coatings
Industry
Africa Report East Africa Coatings Congress Part II:
Threat of Lead in Paints Featured at EACC
Business Corner.................................................... 38
Marketing Mistakes
DEPARTMENTS
Editorial.................................................................. 6
As We Go To Press.................................................. 8
Fresh Paint............................................................ 10
Market Reports..................................................... 22
New Products....................................................... 26
Industry News....................................................... 57
Suppliers Corner................................................... 61
People in the News............................................... 62
Meetings............................................................... 63
Final Coat.............................................................. 66
ADVERTISING SECTIONS
Classified Ads....................................................... 64
Advertising Index.................................................. 65
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Editors Page
Marine Coatings /
Asia Pacific Report
his months issue of Coatings World takes a look at two related topics
Marine Coatings and the Asia Pacific Coatings Market.
Marine Coatings Market

The market for marine coatings is largely driven by the Asia Pacific region
due in part to the emergence of China as a major player in the shipbuilding industry. Growth in the shipbuilding industry in India, Vietnam and
the Philippines is also expected to provide large opportunities for marine
coatings manufacturers. Recently adopted environmental legislation in this
region is sure to have a huge impact on marine coatings. Marine coatings manufacturers interviewed by Coatings World have said that recently
enacted environmental regulations such as biocidal production regulations have significantly affected the market. Manufacturers will have to
rise to the challenge to develop products that both meet increasingly stringent regulations and offer outstanding performance in some of the harshest
environments.
Asia Pacific Report

According to market research firm IRL, the total market for paints and
coatings in Asia Pacific is forecast to increase to 29.2 million tons by 2018.
China is by far the largest national market for paints and coatings in
the Asia Pacific region, followed at some considerable distance by India
and Japan. The smallest markets are those of New Zealand and Singapore.
While medium-term growth is forecast to be low in the more developed
and mature markets such as Australia, New Zealand and Japan, the developing market of India is predicted to demonstrate growth of over 10
percent per annum over the next five years. India still offers significant
potential for paints and coatings market growth, as per capita consumption remains very low.
According to IRL, protective coatings have a particularly large share of
the market in China due to the fast growth of sectors such as civil engineering, marine engineering and container manufacturing. Marine coatings
have a high share in the coatings market in Singapore, reflecting that countrys importance as a regional hub for maritime transportation, and also in
South Korea, which remains a key shipbuilding nation.
kpianoforte@rodmanmedia.com
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As We Go To Press
Bunch to Retire as PPG Executive Chairman,

CEO McGarry Elected to Succeed
PG announced that Charles E.

Bunch will retire Sept. 1 as executive chairman of the PPG board of
directors after 37 years with the company. PPG president and chief executive
officer Michael H. McGarry will become chairman and CEO/
Under Bunchs leadership, PPG accelerated its business transformation,
becoming the worlds leading paints and
coatings company through strategic actions that focused its business portfolio,
and that expanded and strengthened its
international presence. During his tenure as chairman and CEO, PPG made
more than 30 acquisitions and delivered
extraordinary growth and record financial performance.
On behalf of the PPG board of directors, we want to recognize Chucks
outstanding leadership and strategic vision in guiding PPG through one of the
most important and impactful time periods in its 133-year history, said Hugh
Grant, PPG independent lead director
and chairman and CEO of Monsanto
Company. Chucks leadership has
strengthened PPGs position and set
the company on a solid path for future
growth and success. We thank him for
his many contributions and wish him
the very best.
Bunch, 66, has served as executive
chairman of the PPG board of directors
since September 2015. He served as PPG
chairman and CEO from July 2005 to
August 2015. Since joining PPG in 1979,
Bunch held many leadership positions
throughout the company. In July 2002,
he was named president, chief operating
officer and board member, and in March
2005, he became president and CEO.
A native of Philadelphia, Bunch earned
a degree in international affairs from
Georgetown University and an MBA
from the Harvard University Graduate
School of Business Administration.
McGarry, 58, has served as PPG
president and CEO since September
2015. During his 35 years with PPG,

he has served in a variety of key business and functional leadership roles
in the United States, Europe and Asia.
In recent years, he helped lead several
strategic actions that have transformed
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AGC Chemicals............................................................................................... 26
AkzoNobel............................................................................................10, 26, 41
Axalta Coating Systems................................................................................... 10
BASF................................................................................................................ 10
Benjamin Moore........................................................................................ 10, 26
H.B. Fuller....................................................................................................... 10
Hempel...................................................................................................... 26, 41
LINE-X............................................................................................................ 10
PPG...................................................................................................8, 10, 26, 41
Sherwin-Williams....................................................................................... 10, 26
Sika............................................................................................................ 10, 66
Valspar............................................................................................................. 51
8 As We Go 0816.indd 8
PPGs business portfolio. A native of

New Orleans, McGarry is a mechanical
engineering graduate of the University
of Texas and completed the Advanced
Management Program at Harvard
Business School. CW
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Fresh Paint
Axalta Inaugurates Expanded

Resin Production Facility in Mexico
xalta Coating Systems inaugurated production at its expanded

resin manufacturing facility located at its Tlalnepantla campus outside
Mexico City. The investment to expand
infrastructure will enable the company to
support its customers with the latest coating technologies that are used in a wide
variety of the companys liquid coatings.
The additional polymer resins that can
now be produced in Mexico provide the
backbone of Axaltas traditional solventborne and latest generation waterborne
coatings. A key ingredient of all coating
layers, resins provide the chemical structure that help make Axalta coatings durable and able to withstand the effects of
weather and ultraviolet radiation.
Today we celebrate Axaltas continued commitment to Mexico and the story
of our companys growth here that began
64 years ago, explained Charlie Shaver,
Axalta chairman and CEO. The opening of this facility, which takes place as
Axalta celebrates its 150th anniversary,
reflects the extensive operations and technology expertise based in Mexico that we
were able to draw on to design and construct a production complex which joins
what is already a world-class production
facility and one of our largest operations
centers in the world. Our investment in
this facility will enable us to support our
customers with the latest coating technology and reflects our long-term confidence
in both the future of Mexico and our expectations for continued growth across
the region.
Mexico is home to some of the worlds
leading light and commercial vehicle
original equipment manufacturers that
rely on Axaltas Harmonized Coating
Technologies which include primerless
and 3-Wet coatings that can achieve full
layer performance without the need to
flash and bake between coats. The increased productivity results in a better
bottom line for customers while still producing an unparalleled finish on vehicles.
From left to right: Francisco X. Gonzalez, president Axalta Mexico; Undersecretary of Industrial
Development of the State of Mexico, Laura
Gonzalez; Charles W. Shaver, Axalta chairman
and CEO; Tatjana Heinrich, managing Partner
of the German-Mexican Chamber of Commerce
and Industry; Aurora Denisse Ugalde, president
of the Municipality of Tlalnepantla; Ana Lopez,
executive vice president and general director of
the American Chamber; Jorge Cossio, president
Axalta Latin America.
Axalta coatings are also used by a large

number of body shops that repair vehicles using the companys global refinish brands available in Mexico including
Cromax, Standox and Spies Hecker, local refinish brands such as Imlar and
Cromacryl, and Imron, Axaltas leading
commercial vehicle coating.
The science and innovation deployed in the construction and operation
of our new production center reflects the
strong technical capabilities of the resources of Axalta in Mexico while also
leveraging our global technical competencies to create such a high-tech facility, stated Jorge Cosso, president of
Axaltas Latin America region. We are
confident this expansion and technology
enhancement will enable us to continue
to deliver the high quality products our
customers require.
The new facility integrates the highest
standards in engineering and safety, relying on the latest technology to automate
virtually every step of the production process and improve operational efficiencies,
reduce waste and further reduce the environmental footprint from its operations.
The entire Tlalnepantla facility operates
10-21 Fresh Paint 0816.indd 10
under an Industria Limpia (Clean

Industry) designation in recognition of
its efforts to reduce the environmental
impact of coatings production. A combination of talent and effort provided
by entirely local resources made it possible to conceive and complete the entire
project in only 14 months on time and on
budget, the firm stated.
The State of Mexico plays a key role
in the economic development of the nation and we highly appreciate that global
companies like Axalta have consistently
placed their trust in the State to expand
its economic and industrial infrastructure, explained Laura Teresa Gonzalez
Hernandez, Undersecretary of Economic
Development of the Government of the
State of Mexico who attended the event.
The government works in a consistent and committed manner, in partnership with the private sector, to promote
progress towards a common goal: to
generate more and better jobs as well as
foster an environment that is conducive
to ease investments which will contribute
to a thriving present and a great future
for Mexicans.
Additional guests attending the
opening ceremony included Aurora
Denisse Ugalde Alegra, State of Mexico
Municipal president; Ana Lpez Mestre,
American Chamber of Commerce vice
president and general director; and
Tatjana Heinrich, the Mexican German
Chamber of Commerce and Industry
Associates Manager.
AkzoNobel Opens New

Decorative Paints Site in
Western China
AkzoNobel has started production at its
fourth and largest plant for decorative paints in China. Located in Chengdu,
the new facility represents an important
milestone in the companys growth plans
for the west of the country. The new plant
is part of an investment in excess of 50
million to build manufacturing facilities
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Fresh Paint
for both powder coatings and

decorative paints.
Located
in
Qionglai,
Chengdu, the new 55,000-square
meter decorative paints site observes the
companys highest sustainability and
safety standards. All products produced
will be waterborne and solvent-free, and
the facilitys manufacturing environment
will generate lower carbon emissions and
be more sustainable. Given its central
location, the site will enable extensive
savings in transportation costs and an
optimized logistics network that will reduce carbon emissions by eight kilotons
per year equivalent to carbon emissions
of 3,000 tons of standard coal.
Ruud Joosten, executive committee member responsible for Decorative
Paints at AkzoNobel, said: Chinas
rapid growth in urbanization has meant
an increase in demand for many of our
products and services in the region. This
new site enables us to respond to this
demand and have the expertise on the
ground locally to share our knowledge
with industry stakeholders. We are looking forward to supplying more essential
products to more customers in China
than ever before.
AkzoNobels Decorative Paints sales
have grown significantly in Western
China. In 2015, the sales volume in the
region constituted around one quarter
of its overall market revenue in China.
Contributing to the sales growth is the
increasing demand for its re-painting services, as well as its eco-friendly products
and product solutions to the regions real
estate development.
As the site becomes fully operational,
we will be able to provide greater value for
our customers in the region through our
enhanced geographical coverage and production capacity. Centered in Chengdu,
the site enables us to extend our reach to
southwestern and northwestern regions,
and to provide quality products that are
customized for the needs of local customers, in a timely, efficient way, said Dr. Lin
Liangqi, president of AkzoNobel China,
and managing director of Decorative
Paints, China and North Asia.
Zhaoxu Hui, mayor of Qionglai,
said: Western provinces are currently
experiencing urbanization at an unprecedented speed. With its specialties in color

and sustainability, AkzoNobel will bring
in great value to this journey helping us
to provide more colorful and livable urban space.
AkzoNobel now has four decorative
paints production plants in China. Its
other sites in Guangzhou, Shanghai and
Langfang cover the southern, eastern and
northern regions of the country, respectively. AkzoNobel employs around 7,500
people in China and generated 1.8 billion in locally driven revenues in 2015.
BASF Signs Agreement

to Acquire Automotive
Refinish Coatings Assets
of Guangdong Yinfan
Chemistry
BASF has signed an agreement to acquire the assets of Guangdong Yinfan
Chemistry Co., Ltd. (Yinfan) in China.
With this acquisition, BASF will establish
a stronger coatings production footprint
by gaining access to a state-of-the-art automotive refinish coatings plant in China.
It will also enable BASF to broaden its automotive refinish portfolio in Asia Pacific
by adding the Yinfan line of products
to its successful global brands including
Glasurit, R-M, baslac and Norbin.
The acquisition underlines our
strong commitment to growing our automotive coatings business and further
investing in emerging markets, said
Markus Kamieth, president of BASFs
Coatings division. With this acquisition, we will broaden our portfolio
and gain access to a strong distribution
network, which will strengthen our position in the fast-growing Chinese automotive aftermarket.
The closing is expected in the second
half of 2016, subject to necessary regulatory, statutory and other approvals. Both
parties have agreed not to disclose financial details of the transaction.
H.B. Fuller Company

Agrees to Acquire
Advanced Adhesives
H.B. Fuller Company has announced
that it has signed an agreement to purchase Advanced Adhesives, a provider
of industrial adhesives in Australia and

New Zealand. With fiscal 2015 net revenue of $17 million, this business will be
included in H.B. Fullers Asia Pacific operating segment.
Established in 1985, Advanced
Adhesives works closely with customers
in a wide range of industries, including
consumer packaged goods, woodworking and product assembly applications.
The addition of this business will enable
H.B. Fuller to strengthen its industrial
adhesives market position and leverage
a broader technology portfolio in both
Australia and New Zealand.
With this acquisition, we will accelerate our profitable growth agenda
in Australia and New Zealand, said
Heather Campe, vice president, Asia
Pacific, H.B. Fuller. Advanced Adhesives
manufacturing capabilities and local
market expertise complement our strong
network in China, Malaysia and the
Philippines. This new business also will
enable us to leverage capacity in the region to better serve our current customers
and access new markets.
Pending government and regulatory
requirements, the company expects the
acquisition to close by late April 2016.
OLYMPIC Paints and Stains

Unveils New In-store and
Online Color Tools to
Simplify Color Selection
The OLYMPIC Paints and Stains
brand launched its new color center at
Lowes store locations across the U.S.
Designed to simplify the selection of
paint colors, the new, curated center is
organized to guide a customers color
journey and features three selection
pathways with dedicated interior and
exterior sections. Both inspiring and
easy to navigate, the new color center
offers options for customers to search
by color family, such as red; by project,
such as painting a kitchen; or by lifestyle, such as creating a room to reflect
a personality or style.
We know that the best way to help
homeowners select the just-right colors
for their homes is to give them thoughtful
starting points on our display, said Lia
Gancas, senior brand manager, Olympic,
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a brand of PPG. If they come

into the store with a color in
mind, they can easily find a point
of reference on our new color
center. Alternatively, consumers can easily
find inspiration if theyre unsure of where
to start their color journey. This display
was created with do-it-yourselfers as the
top priority, because we want to ensure
color selection is a personal and fun experience for them.
In response to consumers tastes and
preferences, the collection now boasts
1,056 colors across core colors and neutrals 400 of which are new.
Choosing the right colors that are
presented on a color display is a mix
of science and art, said Dee Schlotter,
senior color marketing manager, North
America, PPG. In updating the color
center, we used research to determine
what colors are most popular and
sought-after, in addition to including expanded color families based on current
and upcoming trends in home dcor and
creating a nice mix of classics. We know

consumers will feel confident in this new
approach to quickly finding the perfect
color for their project.
To help customers feel more confident
in their color choices, the color center
also features inspiring take-home chips
and oversized paint swatches, which offer a larger view of the colors on each
six-color stripe cards, as well as a room
image and recommended trim and accent
colors on the backside.
All assets housed within the in-store
color center are also available now at
the new Olympic Paints and Stains website. Optimized for both desktop and
mobile devices, the site was designed in
response to consumer search and social
data to ensure that consumers will find
the information they need to successfully
complete their projects. It features an infinite-scroll design, which offers related
content to enhance the user experience.
Housing how-to articles and a variety of
technical and inspirational content, the
website is organized to guide consumers

at every stage of the paint and stain purchase journey.
Olympic Paints and Stains is a brand
of PPGs architectural coatings business.
Olympic Paints and Stains are available at
Lowes locations across North America.
To learn more, visit www.olympic.com.
Axalta Coating Systems

Launches E-Commerce
App for Powder Coatings
Customers in Europe
Axalta Coating Systems has introduced
a new smartphone app designed to make
ordering products quicker, easier and
more efficient for its European powder
coating customers. The app will work in
conjunction with the powder webshop
Axalta Powdershop which has been
available in Europe since late 2015.
We looked at the status quo in our
industry and realized there had to be a
better way than lengthy, handwritten ordering which can cause delays through
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Germany. Availability in other countries

will follow in due course. To download
the app, search Axalta Powdershop in
Google Play. The Apple App Store version
will follow later in 2016.
For more information on Axaltas
powder coatings, go to: www.powder.
axaltacs.com.
In addition to offering many articles
and tips, the website features increased
shareability with links to popular social
media sites on each page, improved navigation to retail partners websites, and
new account functionality that lets users
store their favorite colors, products and
how-to project information.
Sika Global Automotive

Completes Plant Expansion
in Grandview, MO
Sika Global Automotive has announced
the completion and opening of a 40,000
square foot expansion project at its
Grandview, Missouri manufacturing facility. Additional space will allow more
August 2016 www.coatingsworld.com
Fresh Paint
purchasing departments, noted Thomas

Kopp, business director of Axaltas powder coatings business in Europe. We
used this insight to develop a simple selfservice solution that is available 24/7,
making the entire ordering process more
convenient and efficient.
Once the app is downloaded onto a
smart phone, customers can sign in and
scan the product codes in the warehouse.
They will immediately be taken to the full
Axalta powder product catalogue, with a
clear overview of pricing, real-time availability and delivery time. With a single
click, customers can add the required
quantity to their wish list or process the
final order once complete.
The app has been designed with
Axaltas customers in mind; it is compatible with many different logistics software packages so that it can easily be
integrated into Axaltas customers overall workflow. It is currently available for
customers in Belgium and France and
will soon be available in Sweden and
efficient supply base and logistic

operations as well as enable the
further addition of new technologies that will add to the supply
base at the facility.
The expansion includes sustainability
additions including motion controlled
lighting and stable, climate controlled
environments for material handling. A
wire-guided pick and place system and
associated equipment has been added for
more efficient material management, and
to take advantage of the smaller space
requirements required introducing maximum density space utilization.
Expansion of facilities is in line
with our strategy to enable efficient supply to our valued customers, supporting
their lightweighting needs, said Dave
Jones, head of Sika Global Automotive.
Further actions are in process to expand
the Sika Automotive global footprint,
strengthening our local supply throughout all regions supporting our customers
global demands.
Coatings World | 15
7/25/16 1:46 PM
Fresh Paint
Axalta Celebrates
150 Years in the
Coatings Industry by
Globally Investing in
its Future
Axalta Coating Systems has announced
it will invest in its powder coatings
manufacturing facility in Montbrison,
France, to improve manufacturing capabilities substantially.
Significant improvements will be
achieved throughout the site, including
the use of smart automation and upgraded production technology on the
bonded metallics lines. As part of the enhancement, the workflow in the facility
will undergo a transformation designed
to improve efficiency, productivity and
overall quality.
The heart of the investment to
innovate our industrial business is
creating a better experience for our customers, stated Michael Cash, president
of Industrial Coatings at Axalta. With
lean automation and upgraded production technology in Montbrison, we
will be able to provide customers with
improved lead times and greater flexibility. The upgrades on the bonded metallics production lines will contribute to
higher quality powders, and will at least
double our production capacity in this
growing segment.
The Montbrison site is one the largest facilities for the production of Alesta,
one of Axaltas powder coating brands.
Alesta serves a variety of industrial applications, ranging from anti-graffiti
to metallic, and they are all designed
to meet stringent performance requirements, offer superior corrosion protection and maintain the vibrant aesthetics
of significant products of our industrial
customers, from crop harvesting machinery and bulldozers to furniture and
building cladding.
The investment in Montbrison is one
of a series of commitments that Axalta
has made over the past 24 months to expand capacity and continually improve
the manufacture of its coatings around
the world in order to meet customer
needs. Work at Montbrison will began in
April 2016 and is scheduled for completion in 2017.
Sherwin-Williams Launches
Interactive Water &
Wastewater Coatings App
Sherwin-Williams Protective & Marine
Coatings launched the Water &
Wastewater App designed to provide
users with protective coating recommendations for the following water and
wastewater operations: conventional
water treatment, membrane water/wastewater treatment, water storage, water
conveyance, sewer collection and wastewater treatment.
The app was developed to help engineers access accurate and up-to-date
coatings information via mobile technology. If a new product is introduced, or an
old product is no longer manufactured,
the Water & Wastewater App displays the
updated information.
From conventional treatment to membrane treatment, digesters to clarifiers,
the app provides coating solutions for
more than 35 functional areas across six
different water and wastewater facility
types. For example, in sewer collection,
the app suggests coatings for the following six areas: the lift/pump station, force
main sewer, gravity sewer manhole, air
release vault, sewer trunk line and junction splitter box.
The apps home screen allows the user
to select the type of functional area in
need of coating. Once the site has been
selected, labeled areas of the plant appear.
By clicking on a labeled area, the app will
populate specific coating recommendations for it.
The recommendation includes a primary coating system (primer, intermediate and top coat), dry film thickness for
each coat and total mils for the system.
Surface preparation tips and process descriptions are also included in the recommendation. By clicking on a product
name, the app pulls up a detailed product
data sheet.
Water and wastewater coatings
from Sherwin-Williams are formulated to return assets to service quickly,
said Kevin Morris, Sherwin-Williams
regional water and wastewater market segment director. The Water &
Wastewater App is an extension of that
fast-return-to-service focus, allowing
engineers to access comprehensive coating solutions at their fingertips.

The Water & Wastewater App evolved
from Sherwin-Williams deep familiarity
with the specific needs of the industrys
operations, demonstrating commitment
to service and logistical support for its
customers. The app is optimized for iOS
tablet devices and all Android devices.
PPG Completes Divestment

of Minority Interest in
Automotive Glass Business
PPG has announced that, in connection
with LKQ Corporations completed purchase of Pittsburgh Glass Works (PGW),
it has divested its approximately 40
percent minority ownership interest in
PGW. LKQ announced the completed
transaction.
PPG has held a minority interest in
PGW since 2008, when it completed the
sale of its automotive glass and services
business to PGW, which was controlled
by Mount Kisco, NY-based Kohlberg &
Company, LLC.

Endows Texas A&M Chair
Axalta Coating Systems has endowed
the Axalta Coating Systems Chair in the
Artie McFerrin Department of Chemical
Engineering in the Dwight Look College
of Engineering at Texas A&M University.
The two million dollar chair will also
receive funding from the Office of the
President of the University.
The endowment is a response to
the universitys multi-year campaign
themed Lead By Example which is
designed to provide adequate resources
to help solve a variety of real world
challenges which its students are being
equipped to address. It is one of the most
ambitious fund raising programs ever undertaken by a public university in the U.S.
We are excited to be able to support Texas A&Ms programs and especially the curriculum at the Look
College, explained Axalta Chairman
and CEO Charlie Shaver and an alumnus
of Texas A&M with a degree in chemical engineering. The applied sciences
are the backbone of so many initiatives
in both the private and public sector. At
August 2016
7/25/16 1:46 PM
and retain the best faculty members.

We appreciate Axalta and CEO Charlie
Shaver helping us prepare the next generation of engineering leaders through this
generous gift.
Axalta has a strong relationship with
the university and the Look College. In
2014, Axalta launched its college racing program with Texas A&M. Selected
students were invited to attend the annual NASCAR race at the Texas Motor
Speedway where they were able to get an
in-depth look into applications of engineering on the track and in the pits and
meet crew members of Jeff Gordons No.
24 Team Chevy sponsored by Axalta.
A number of Texas A&M alumni work
throughout Axalta.
PPG Passive Fire Protection

Coatings Lab Awarded UL
Witness Test Data Program
Certificate
PPG announced that Underwriters
Laboratories (UL), a global safety science
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Axalta, engineering is the foundation of

much of our operations and technology.
Graduating students will have the key to
opportunities in so many potential occupations and be able to give back to the
communities theyre from across the state
and the nation.
The purpose of the chair is to attract
or retain an engineering faculty member
with teaching and research interests related to paint and coating technologies,
including but not limited to rheology,
accelerated testing, and dispersion and
process modeling. Distributions from
endowment will support the teaching, research, service and professional development activities of the holder of the chair
in accordance with University guidelines.
With more than 150 years in the
coatings industry, Axalta Coating Systems
understands the importance of investing
in the future, said M. Katherine Banks,
vice chancellor and dean of Texas A&M
Engineering. Providing the funds for a
faculty chair allows us to attract, reward
organization, has awarded its

passive fire protection (PFP) coatings lab in Kunshan, China, a
certificate of participation in the
UL Witness Test Data Program (WTDP).
PPG is now the only coatings manufacturer in Asia Pacific certified to conduct
fire-resistance testing compliant with
UL1709 on furnaces in its own laboratory, under the supervision of UL personnel, as its physical resources, equipment
and qualified personnel have been found
equivalent to those of ULs laboratories.
UL standards are widely recognized
as industry standards for fire safety
products globally, said Milton Chen,
PPG general manager, protective and
marine coatings, Greater China. We
are honored to be certified by the WTDP
program, which means the Kunshan
technology center will play a more
prominent role in supporting our global
protective and marine coatings business
and developing new PFP coatings to
meet local customer demand.
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7/25/16 1:46 PM
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At a ceremony in Kunshan,
Chen received the UL WTDP certificate and certification plaque
from Ben Miller, UL senior vice
president and president, Commercial &
Industrial business unit.
PPG and UL share a common mission, which is to provide safer living and
working environments for people worldwide, Miller said. This common goal
helped drive our collaboration, and it is
bringing more localized service to Chinas
PFP coatings industry, enabling the industrys continued health and development.
The Kunshan passive fire protection
coatings center, opened in September
2014, is the first PFP coatings laboratory in Asia. The center is equipped with
melting furnaces for a variety of testing, such as simulating hydrocarbon or
oil-caused fire, compliant with the UL
1709 standard (Standard for Rapid Rise
Fire Tests of Protection Materials for
Structural Steel).
Benjamin Moore Awarded

Highest in Customer
Satisfaction by J.D. Power
Benjamin Moore ranked highest in
customer satisfaction with both interior paints and exterior stains by J.D.
Power. According to the 2016 Paint
Satisfaction Study, Benjamin Moore
achieved the highest numerical scores
over all other brands among interior
paints (836) and exterior stains (814)
on a 1,000-point scale.
Benjamin Moore is proud to be recognized as the highest-ranking in customer satisfaction for our paints and stains,
said Mike Searles, pPresident and CEO
of Benjamin Moore. We are committed
to developing the most innovative, bestperforming coatings that meet the needs
of customers, contractors and designers,
and this honor not only indicates the superiority of our products in the marketplace, but also demonstrates that only
Benjamin Moore can make the impossible possible.
J.D. Power measures customer satisfaction in the interior and exterior paint
and stain market across six factors: application, design guides, durability,
price, product offerings and warranty/
guarantee. Benjamin Moore scored highest in the application, durability and

product offerings factors within the interior paint brand segment of the study.
Additionally, the brand achieved the highest score in all six study factors within the
exterior stain brand segment.
The study is based on 16,128 responses measuring experiences and perceptions
of customers who purchased and applied interior paint and exterior stain in
the previous 12 months. Customers were
surveyed from January through February
2016. For more information about
the J.D. Power 2016 Paint Satisfaction
Study, visit www.jdpower.com/resource/
us-paint-satisfaction-study.
BASFs Construction
Chemicals Division Expands
Production in Russia
BASFs Construction Chemicals division
started with the production of waterproofing solutions from the MasterSeal
solutions range at its plant located in
Bolshoe Tolbino, Podolsk District. BASF
thus extends its portfolio of Master
Builders Solutions in Russia and enhances the supply network for regional markets and customers.
We recognize the need for quicker
service and delivery of construction
chemical solutions in world-class quality, said Ralf Spettmann, head of BASFs
Global Construction Chemicals division.
Our solutions and our experts are where
our customers are. We progressively expand our production and distribution
network in Russia and other markets
with excellent growth rates and prognoses, Spettmann added.
At Podolsk, BASF is already producing a large range of concrete admixtures, flooring solutions, cementitious
grouts and concrete repair mortars. The
new production lines for MasterSeal
550 and 588 waterproofing solutions
address special needs like tolerance to
very harsh conditions (up to -50C).
They are, for example, used to protect
potable water reservoirs.
Sergey Vetlov, managing director of
BASF Construction Systems Russia and
CIS, said: Local production allows for
more flexible pricing and delivery to
local customers compared to importing

products from production sites abroad.
Furthermore, BASF will offer shorter lead
times as the plant is located in close proximity to end users.
Besides the Podolsk site, BASF is producing construction chemicals in Russia
also in Kazan (Tatarstan) and is planning
to construct a third plant in 2017.
Axaltas Support to Mother

River Protection Program
in China Continues for a
Second Year
Axalta Coating Systems has officially
launched Phase II of its Axalta Forest
program in China, in collaboration
with the China Youth Development
Foundation (CYDF). This marks the second year of its support to the Mother
River Protection project, which will see
15 hectares (approximately 37 acres) of
new forest planted in Uxin Banner, Ordos,
Inner Mongolia to counter desertification
and help water conservation.
On the day of the Phase II launch,
Luke Lu, president of Axaltas Greater
China Operations, planted the first trees
of the Axalta Forest, along with a team of
employee volunteers. Lu stated, We are
delighted to be supporting the program
for a second year, and to contribute to
the essential ecological restoration work
in Uxin Banner. At Axalta, sustainability
is central to virtually everything we do
as a coatings company. We have a longstanding commitment to encouraging innovations that make our operations, and
the products and application systems we
provide to our customers increasingly environmentally responsible.
Lu added, Axalta and our employees
are also enthusiastic in helping the community in which we live and work. As
such, we have contributed to a number
of initiatives that promote environmental
protection and natural resource conservation globally.
Last year, Axalta committed to donating one million RMB to support
CYDF for the Mother River Protection
program. The donation is used to plant
the Axalta Forest, with seven hectares
(approximately 17 acres) of new trees
having already been planted in the
August 2016
7/25/16 1:46 PM
for evaluating paint characteristics.

Environmentally controlled spray booths
and a suite of complementary rooms
now enable the PPG site to streamline
new-product launches and produce
more-exact color matches.
One paint spray booth, which can
house an aircraft section or small military
vehicle, provides variable temperature
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projects first phase in Zhangjiakou city,

Hubei Province.
Uxin Banner, located in the southernmost part of Inner Mongolia, has been
chosen for the accelerated Phase II, which
will see twice as many trees planted as
the first phase. More than 80 percent of
Uxin Banner is impacted by wind erosion
and desertification, and addressing these
challenges calls for a concerted effort.
The Youth League Committee of Uxin
Banner will support the maintenance of
the Axalta Forest, which has been designated as a base for environmental education for local teenage students.
Axalta employees, along with a local
environmental expert, also organized a
class about environmental conservation
at a local school on the same day. An
Axalta Reading Corner was set up at the
school which was supported by books
and computers donated by Axalta and its
employees in China.
CYDF Deputy Secretary General,
Yang Chunlei, said, We are pleased to
continue our cooperation with Axalta
for this critical social initiative. Soil erosion and environmental degradation have
major impacts on the lives of everyone.
We hope more companies like Axalta can
join us to take this important project even
further so that, together, we can make
China greener.
As a major supplier of industrial coatings operating in 130 countries around
the world, Axalta makes protecting and
conserving natural resources a corporate
priority. Axalta is committed to engaging
sustainable manufacturing and practices,
and to providing environmentally responsible products and application systems to
our customers around the world, helping
them save energy and reduce CO2 and
VOC emissions.
and humidity settings for product development and training. A

second paint spray booth, which
maintains constant temperature
and relative humidity settings, is designed
for applying coatings to panels for customer color-match requests. An expanded
testing laboratory has a dedicated colormixing area and constant temperature
PPG Expands Aerospace

Coatings Development,
Color Capabilities at UK
Facility
PPG has expanded development and
technical-service capabilities for aerospace and military coatings at its
Shildon, England, facility with a $2
million investment supporting installation of advanced-technology equipment
Coatings World | 19
7/25/16 1:46 PM
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and humidity settings. New

sanding, drying and oven rooms
afford the full range of application processing from preparation
to drying in controlled environments.
According to Peter Wind, PPG technical
manager, the aerospace industry is seeing
increased demand for custom color as
well as an accelerating pace for commercializing new coatings technologies, and
the new capabilities at the Shildon facility
strengthen PPGs responsiveness to these
trends. With color being used more in
airline liveries and on business aircraft,
PPG customers will be able to see more
precisely how we can make their vision
a reality, Wind said. PPG aerospace
and military coatings are designed for
global application and service, he added.
These new capabilities enable us to simulate different environmental conditions
that could be encountered by our customers anywhere in the world from Dubai,
where summers are hot and dry, to humid Singapore and even Russia, where a
maintenance and repair operation might
apply our products in damp, cold conditions. As we develop coatings that have
new characteristics, we will be able to
streamline their launch.
The two paint spray booths and a
viewing gallery are located in a two-story,
3,400-square-foot addition, while the
testing laboratory and related rooms occupy the former spray booth space. The
Shildon facility, which has been in operation since 1967, also produces aerospace
sealants and operates an application
support center. It has nearly 200 employees. PPGs global aerospace business
offers coatings, sealants, transparencies,

packaging and application systems, and
transparent armor, as well as chemical
management and other services.
PPG Opens Liquid Coatings

Application Development
Center at Oak Creek Plant
PPG opened a $3 million state-of-theart liquid coatings application development center at its Oak Creek, Wisconsin,
plant. The new center includes advanced
equipment that helps simulate industrial
coatings customers manufacturing environments to ensure PPG coatings will be
properly and consistently applied during
their production processes.
The new coatings application development center houses multiple curing ovens, robotic paint applicators and spray
booths with temperature and humidity
controls to mimic a wide range of liquid
coatings application conditions. These
capabilities will further enhance the
product launch process and application
validation capabilities of PPGs industrial
coatings business.
Its important to our customers to
have liquid coatings products that work
well in specific climates and environments, explained Steve Wirtz, PPG liquid
application manager, industrial coatings.
If theyre applying liquid coatings in
the searing heat of summer with high humidity, or in cold-weather environments,
we can simulate those conditions in our
climate-controlled coating rooms to ensure that PPG products will perform as
desired. The abilities to mimic actual production conditions and to test coatings
applications on large and complex shapes

and parts will enable our technical experts to work more closely with customers during development, offering new
opportunities for identifying and addressing potential problems and for coatings
application training.
Kevin Braun, PPG vice president, industrial coatings, Americas, said, At
PPG, we understand the challenges and
demands our customers face every day,
and we collaborate to help solve them.
Investing in this new facility shows PPGs
commitment to developing innovative
coatings along with our customers and
enhances our ability to work with them
on next-generation liquid coatings formulations. We strive to help our customers reduce manufacturing complexities
and make coated products that protect
and beautify their products.
LINE-X Supplies Coatings

for Diamond C Trailers
LINE-X has announced a new manufacturing partnership with Diamond C Trailers.
Based in Mt. Pleasant, Texas, Diamond C
now offers customers the option to have
a LINE-X protective coating applied to
nearly all of their utility, car-hauler, equipment, tilt-bed and dump trailers.
LINE-X may also be applied to specific trailer components such as tool boxes
and fenders.
LINE-X coatings, which are being offered with or in lieu of a painted
finish, offer protection against the elements, abrasions, impacts and corrosion.
LINE-X spray-on coatings are designed
to create an impenetrable barrier between
August 2016
7/25/16 1:46 PM

Coats Latest Generation of
Trucks for Australian Army
The Australian Defence Force (ADF) has
received its first medium and heavy-duty
trucks in Brisbane, with coatings supplied by Axalta Coating Systems, under
the Land 121 Phase 3B Defence program.
The delivery of the first 12 trucks and
70 trailers are a landmark achievement
for Axalta, as they are considered the
worlds most modern army vehicles designed to revolutionize the ADFs logistical capabilities.
Axalta, working with Rheinmetall

MAN Military Vehicles Australia
(RMMVA), provides the entire supply
chain for its paint products production, supply, warehousing and distribution, both locally and internationally.
To optimize application techniques and
ensure quality control, Axalta also provides technical support and training for
paint application.
I am extremely proud of Axaltas
achievements as part of the Land 121
program, noted Michael Cash, president
of Industrial Coatings. With painted
components originating from up to a
dozen global locations, Axaltas ability to
assess site capabilities, design customized
training, implement strict quality controls
and establish efficient supply chains for
its coating products, has ensured these
cutting-edge military vehicles are delivered just as the Australian Defence Force
had envisioned. Axalta has truly demonstrated our customer-focused capabilities
through this project.
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a trailers surface and natures harshest elements, such as high humidity, saltwater
and extreme temperatures.
LINE-X coating applied to the trailer
utilizes a two-component, spray-in-place,
100 percent solids, elastomer polyurea.
There are no solvents associated with
LINE-X products, which means there are
no air pollutants or harmful environmental contaminates.
To create the Armys camouflage pattern on the vehicles,

Axalta produces the entire suite
of paints, including hardeners, thinners, primers and the colors required for the pattern. Complying with
the Australian Paint Approval Scheme
(APAS), all coating products are produced
in Australia, then exported for application
where the equipment is being manufactured. For such a highly specialized project, Axalta also developed customized
product solutions, including special application techniques designed to improve
cycle times and coating productivity.
The Land 121 program aims to replace the current fleet of Australian
Defence Force vehicles, modules and
trailers. RMMVA signed the Land 121
Phase 3B contract in 2013 to supply the
Commonwealth of Australia with more
than 2,500 medium and heavy military
logistical trucks, all of which must be pretreated and painted with Axaltas APAS
certified paint. CW
Coatings World | 21
7/25/16 1:46 PM
Market Reports
NAFTA Leads the Color Concentrate World
ccording to the latest research

from AMI Consulting, the
NAFTA market for thermoplastic concentrates continues to have strong
prospects for growth and market penetration. At the same time there are new
opportunities to profit from increased
customer service needs among major
brands. In recent years the market has
seen a period of sustained growth not
experienced since the 1990s with North
America increasingly a key center for innovation and global brand developments,
making it an ideal place to develop new
colors and property enhancing products.
For many years the concentrate industry in NAFTA tended to outperform the
overall polymer industry as plastics processors recognized the technical and business advantages of using concentrate over
compound and other systems. Although
in the future the delta between polymer
growth and concentrate market advance
will narrow the prospects are still very
good in value added areas such as custom
color and additive materials.
The opportunities in the marketplace
will have a major impact on company
strategy. The NAFTA market is seeing a
considerable volume of new investment
both from the traditional major players
but also new market entrants. This will
only emphasize the competitive nature of
the market where there have been clear
winners and losers in recent years with
some players cutting back their activities and closing plants while others have
sought wider or new markets to sustain
their business. What the research from
AMI highlights is the way in which a
number of new names in the industry are
coming to the fore in the color segment.
The largest market for concentrate
in NAFTA is still for additive types (especially mineral based products) which
accounts for 47 percent of demand. The
color segment is however the most important in value terms in a market which
now exceeds $3 billion in sales.
28+12+1545A
Thermoplastic Concentrate Demand
in NAFTA By Value 2015
Additive
28%
Color
45%
Black
12%
White
15%
Information LLC, 2016
NAFTA continues to have a strong

export surplus in concentrate of well
over 50 million lbs. This is further testament to the strength and size of the concentrate industry in NAFTA. The surplus
is most significant in additive and color
varieties, but all product types show net
levels of exports.
AMI concludes that the market in
NAFTA will continue to grow albeit at
levels much lower than has historically
been the case because of much slower
growth in the traditional volume markets
for concentrate in polyethylene film and
blow moulding. Opportunities will arise
in more specialty sectors such as grass
yarn and high performance packaging
and in the growing use of recycled materials that will require additive packages
to modify performance.
U.S. Demand for Natural

Polymers to Exceed $5
Billion
U.S. demand for natural polymers is forecast to expand at a 4.3 percent annual
22-24 Market Reports 0816.indd 22
Source: Applied Market
pace to $5.1 billion in 2020, reaching 1.9

billion pounds. Growth will be driven
by demand for natural ingredients in the
large food and beverage industry, which
will bolster use of cellulose ethers and
starch and fermentation polymers. Most
product types will benefit from strong
demand from the medical market, as
natural polymers are used extensively in
pharmaceuticals, wound care, and orthopedic injections. These and other trends
are presented in Natural Polymers, a new
study from The Freedonia Group.
Cellulose ethers are the largest product type of natural polymer, representing
a third of the market. Methyl cellulose will retain its market-leading spot
through the forecast period, but demand
for hydroxyethyl cellulose (HEC), microcrystalline cellulose (MCC), and carboxymethyl cellulose (CMC) will also be
significant. Methyl celluloses largest application is construction, where it used
in a variety of capacities, including plastering, flooring, grouting, mortaring, tile
adhesion, and stucco.
August 2016
7/25/16 2:02 PM
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Market Reports
Starch and fermentation products will advance the most rapidly of all natural polymers through
2020, with polylactic acid (PLA)
accounting for much of the growth. As
capacity increased over the past several
years, PLA is one of the few natural polymers that has exhibited declining prices.
This has been a boon for the packaging
segment, which represents by far the leading outlet for PLA resins. According to
analyst Larry Catsonis, Hyaluronic acid
will also support starch and fermentation
products gains, as it continues to be used
to relieve joint pain in orthopedic injections and will also gain market share from
collagen as both a dermal and topical tissue filler in cosmetic applications.
The food and beverage industry will
relinquish its spot as the largest outlet for
natural polymers to the medical industry
in the forecast period. The growth will be
driven by strong demand from collagen in
wound care applications as well as cellulose ethers used in pharmaceuticals. Also,
oil and gas production followed product
price declines into 2015, which led to less
demand for oilfield natural polymers, especially guar gum.
Abrasion Resistant Coatings

Market Worth $8.46
Billion by 2021 - Growing
Innovation & Development Research and Markets
Research and Markets has announced
the addition of the Abrasion Resistant
Coatings Market - Global Trends &
Forecasts to 2021 report to their offering.
The abrasion resistant coatings market size is estimated to reach $8.46 billion by 2021, at a CAGR of 6.3 percent
between 2016 and 2021.
The metal/ceramic abrasion resistant
coatings segment is estimated to be the
fastest-growing type in the abrasion resistant coatings market. The rising demands for abrasion resistant coatings
with excellent chemical and corrosion
resistant properties drive this segment in
the abrasion resistant coatings market.
Ceramic coatings are inert to acid and
alkali actions and, therefore, are very
tough in nature. Oxide ceramic coatings
are electrically insulated and applied on
substrates using thermal spray technique

to protect from abrasion and corrosion.
In 2015, North-America dominated
the abrasion resistant coatings market
due to rapidly expanding marine and
power generation industries. The AsiaPacific region is projected to register the
highest growth rate, both in terms of
value and volume, owing to high demand
from China and India. China is the second-largest market for abrasion resistant
coatings, globally, with major demand
coming from the oil and gas industry.
Growing innovation and development
and rising demand in the industrial sector for novel and improved products are
directly driving the rise in the use of abrasion resistant coatings. Significant growth
and innovation, along with industry
consolidations, are projected to entail a
bright future for the market in the region.
Automotive Refinish
Coatings Market Worth
$14.88 Billion By 2024:
Grand View Research, Inc.
The global automotive refinish coatings
market is expected to reach $14.88 billion
by 2024, according to a new report by
Grand View Research, Inc., a U.S. based
market research and consulting company,
headquartered in San Francisco.
Rising demand for automotive refinish coatings as they improve the durability and enhance the appearance of
vehicles will fuel market growth over the
next eight years. Furthermore, aging of
vehicles, rising demand for repair, maintenance, and aftermarket modifications
will augment product demand over the
forecast period. The waterborne technology was valued at $3.40 billion in 2015
and is expected to witness significant
rise on account of excellent heat resistance, adhesion, and abrasion properties.
Furthermore, its advantage over solvent
borne coatings including less toxicity, less
flammability, and reduction of air emissions will propel market growth over the
forecast period.
The basecoat is expected to witness
significant revenue rise at a CAGR of 6.9
percent from 2016 to 2024 over the forecast period as it provides color, decorative
effects and exterior aesthetic to vehicles.
22-24 Market Reports 0816.indd 24
Increasing demand for solid basecoats in

motorcycles, trucks and cars owing to the
ease of application coupled with basic
color effect will increase industry size.
Further key findings from the report
suggest:
Global automotive refinish coatings
market demand was 916.4 kilo tons
in 2015 and is expected to witness
high gains in light of growing vehicle
sales in China, India, and Mexico.

Acrylics was a prominent segment
and accounted for 21.1 percent of
the overall volume in 2015. The
product will show growth in light
of its high usage in waterborne technology. Furthermore, superior properties including resistance to stain,
blistering, cracking, and extreme
temperatures will fuel its demand
over the forecast period.
North America accounted for 22.8
percent of the global revenue share
in 2015 and is expected to witness
significant gains in light of growing
need for repair, maintenance, and
customization over the upcoming
years.

Latin America will witness significant revenue growth at a CAGR of
6.6 percent from 2016 to 2024 as a
result of increasing automotive vehicle sales in Argentina, Brazil, and
Columbia. Prevalence of road accidents along with the growing trend
of recreational vehicles in Brazil will
fuel industry expansion.
Automotive refinish coatings industry is dominated by key participants
including BASF, Axalta Coating
Systems, PPG Industries, AkzoNobel
and Sherwin-Williams. Ongoing
product development by various
companies to manufacture high-performance and cost-efficient coatings
is expected to augment product consumption over the next eight years.
In December 2015, PPG Industries
in collaboration with Asian Paints
introduced product line of environment base high performance
waterborne automotive refinished
paint in Sri Lanka to expand the
customer base. CW
August 2016
7/25/16 2:02 PM
AD TEMP0415.indd 1
9/30/15 9:48 AM
New Products
Glidden by PPG Introduces Glidden Diamond

with Diamond-Tough Durability
he Glidden brand has debuted

its newest product offering,
Glidden Diamond interior paint
+ primer, which delivers exceptional
durability and is backed by a lifetime
satisfaction guarantee.
Glidden Diamond paint + primer
is 100 percent acrylic and provides a
smooth,
beautiful finish with
diamond-tough
durability
that
withstands daily
wear and tear.
Featuring
outstanding scrubbability, washability
and stain resistance, Glidden Diamond
paint + primer beautifies and protects
difficult environments like kitchens,
bathrooms, family rooms and kids
rooms, helping to keep homes looking
great for years to come.
In addition to its durability, Glidden
Diamond paint + primer provides excellent hide and coverage, making it easier
to get great results. For do-it-yourselfers
or experienced professionals, Glidden
Diamond paint + primers combination
of performance and price makes it a
standout value.
With Glidden Diamond paint +
primer, were thrilled to offer The Home
Depot shoppers a new, high-quality product designed to stand up to the durability needs of an active home, said Mark
Lancia, senior brand manager, Glidden
paint. The Glidden brand is part of
PPG, a global paint and coatings company. Developed through PPGs global
paint expertise and technology, Glidden
Diamond interior paint + primer helps all
consumers achieve brilliant and lasting
results at an incredible value.
Glidden Diamond interior paint +
primer also offers DIYers a low-odor and
zero-VOC* (volatile organic compound)
classification. Starting at less than $25,
Glidden Diamondinterior paint + primer
makes exceptional quality and performance attainable at an affordable price,

Lancia said. And, according to independent test results, Glidden Diamond paint
+ primers durability surpasses that of
more expensive super-premium paints.
AsahiGuard Sealant
Protects Architectural
Stone and Tile From
Damaging Stains
Decorative and functional architectural
stone and tile must be able to repel liquids and oil to maintain their appearance
and value. AsahiGuard for Stone and Tile
from AGC Chemicals provides the most
effective deterrent to liquid- and oil-based
stains that can ruin the aesthetics of both
porous and non-porous stone and tile.
AsahiGuard for Stone and Tile is effective for polished stones (such as marble
and granite), porous stones (limestone)
and very porous materials (concrete, terra
cotta, brick and paving stones). It is ideal
for applications such as countertops,
shower stalls, flooring, patios, walkways,
walls, hearths, backsplashes, fireplaces
and pool aprons.
AsahiGuard for Stone and Tile is a line
of high-performance fluorinated sealants
that require just one application added
in the factory or field either by brush or
roller. It cures quickly at air temperature
and is odor-free. AsahiGuard significantly
minimizes staining of porous and polished
stone by a wide range of common fluids,
including red wine, coffee, mustard, ketchup, blue ink, mayonnaise, soda, suntan lotion, motor oil and olive oil.
AsahiGuard makes architectural
stone and tile resistant to most common
spill-related stains. Surfaces treated with
AsahiGuard are more durable and easy
to clean, adding years of extended life
and value to stone products, said Mario
Vincenzini, technical service engineer at
AGC Chemicals Americas.
AsahiGuard uses fluoropolymers
dispersed in water to repel liquids by
26-28 Products 0816.indd 26
forming a low-energy surface coating on

treated stone. Liquid beads when spilled
on stone or tile treated with AsahiGuard
sealants. This beading action minimizes the amount of surface area that the
spilled fluid contacts, neutralizes penetration and enhances cleanability.
AsahiGuard is offered in a range of formulations, depending on the type of stone
or tile and indoor or outdoor use. Custom
formulations provide additional aesthetic
characteristics such as high gloss, low
gloss, enhanced color or a wet look.
AkzoNobel Launches
Technology that Enables
Coil Coater to Eliminate
Pre-Treatment Stage
The new water-based primer launched
by AkzoNobel can be applied in the pretreatment stage and allows customer to
be more cost competitive in the market. It
significantly reduces materials handling
and conversion costs by turning a doublepass line into a single-pass line.
AkzoNobels strategic ambition is to
deliver a world-beating innovation and
product portfolio, said Dominique Fort,
marketing director, AkzoNobel Metal
Coatings. Our strategy is focused on delivering a combination of innovations that
provide differentiated performance and value-driven benefits for our customers. The
new water-based primer is a great example
of how this strategy is being implemented.
The new primer can be applied in the
pre-treatment stage of the traditional
chemcoaters and is cured at a temperature of 80C.
Our new pre-treatmentless primer
technology enables a mono-bake satellite coil line to achieve a two-coats
paint system in a single pass and as a
result to double the capacity, said Rob
Lagendijk, RD&I Director, AkzoNobel
Metal Coatings. Moreover, it helps to
reduce energy consumption which is in
line with our strategy to provide our customers with more sustainable products
August 2016
7/25/16 2:03 PM
Tough on fouling
First global solution for copper-free
marine antifouling paints
Outstanding performance against hard fouling
Global regulatory approvals
Unique technical features
Cost-effective alternative to copper
www.janssenpmp.com
info@janssenpmp.com
AD TEMP0415.indd 1
12/17/15 8:35 AM
New Products
and deliver more value from

fewer resources.
common cleaning chemicals, and stands

up to abrasion and marring.
Sherwin-Williams
Introduces Polane D 8700
Direct-to-Metal
Hempel Launches New

Epoxy Coating for Marine
Newbuildings
Sherwin-Williams, through its Product

Finishes Division, has introduced Polane D
8700, a liquid direct-to-metal polyurethane
coating that eliminates the need for primer,
saving processing time and other job costs.
Polane D 8700 achieves good corrosion and chemical resistance without
using a primer on blasted or pretreated
metal used in machinery, transformers,
enclosures, agricultural attachments, and
construction equipment.
Custom colors and small orders can
be blended at one of 74 local SherwinWilliams facilities with quick lead times,
and larger orders can be manufactured in
one of the major manufacturing plants
to ensure quality and performance. This
launch is one of several Polane family enhancements planned for this year.
Hempel has has launched Hempadur

Quattro XO 17820 in Canada, the U.S.
and Mexico. Responding to customer
needs, this high performance two-component pure epoxy PSPC (Performance
Standard for Protective Coatings) compliant coating has been developed for the
marine newbuilding sector.
Hempadur Quattro XO 17820 was
developed for water ballast tanks in new
vessels, however it can also be used as a
uni-primer for most vessel areas above
and below the waterline providing high
quality performance and peace of mind
for customers.
Hempadur Quattro XO 17820 has
been created specifically to suit the working methods of shipbuilders and so accommodates shorter re-coat intervals and
reduces maintenance costs. Additionally,
its higher (80 percent) volume solids ratio
means less volatile organic compounds
(VOCs) are released into the atmosphere,
which is preferred in North America.
IMO
(International
Maritime
Organization) requires the use of a PSPC
certified coating for water ballast tanks.
The launch today, of this new coating
represents innovative pure epoxy technology that delivers the optimized performance demanded by our customers.
Benefits of Hempadur Quattro XO
17820 include:
High quality pure epoxy technology
offering superior crack resistance,
edge retention, coating flexibility
and impact resistance.

High efficiency for shipyards due
to fast drying and year around applications from 14oF/-10oC to 104
oF/40oC.
Option to upgrade with aluminum
pigmentation and proprietary fiber
reinforcement technology to enhance anti-corrosion properties and
long-term durability with reduced
maintenance expectations.
For the decision makers, the high
quality and robustness of Hempadur
Benjamin Moore Rebrands,

Reintroduces Corotech
Benjamin Moore has rebranded and reintroduced Corotech High Performance
Coatings as Benjamin Moore Corotech,
starting this month.
Corotech High Performance Coatings
have been designed as a high-quality line
of industrial maintenance coatings that
feature epoxy toughness in a ready-to-use
waterborne formula. The products save
time while delivering results and can meet
everyday commercial and industrial needs,
as well as larger project requirements.
Product features include:
Low odor and low VOCs
Tints to all colors

Passes 5B adhesion test (ASTM
D3359 measuring adhesion by tape)
Tough, durable film
Qualifies for LEED
Corotech can be applied via spray,
brush or roll, and is a universal colorant. The color formulas exist in
Benjamin Moore COLORx and X-Rite
ColorDesigner tinting software. It is ideal
for use in occupied areas as it is low odor,
low VOC and offers water cleanup. The
cured film is scrubbable, resists water and
26-28 Products 0816.indd 28
Quattro XO 17820 provides simplicity

and reduced maintenance costs.
Speaking of the launch, North America
Marine Product manager Tracey Wilson
commented: This innovative new coating has been developed in consultation
with our customers to offer additional
choice for the specific requirements of
owners and yards. Hempadur Quattro
XO 17820 has been in development for
three years and builds on the wide success
of our existing Hempadur Quattro epoxy
coatings. Utilizing pure epoxy technology and in conjunction with aluminium
pigmentation and our proprietary micro-fiber reinforcement technology, this
coating will ensure exceptionally high
protection at a competitive price.
Sherwin-Williams
Introduces KEM NISO 8510
Isocyanate-Free Topcoat
System
Sherwin-Williams, through its Product
Finishes Division, has introduced KEM
NISO 8510, an isocyanate-free topcoat
system that can be color matched in any
package size to a wide range of colors
and quickly blended at Sherwin-Williams
facilities across North America.
The system dries hard in 24 hours,
may be ambient or force cured to adapt
to almost any customer line, has superior flow, leveling and sharp edge sag resistance, and can be applied wet on wet
with common-catalyst KEM NISO primers for improved corrosion resistance in
exposed applications.
From application and drying, to
physical properties and finished appearance, this product will be well suited
to customers who do not or cannot
use isocyanates in their process, said
David Calabra, global product director,
Sherwin-Williams Product Finishes. He
said KEM NISO 8510 offers superior
Distinctness of Image (DOI) properties,
producing great finish clarity.
The two-component product has similar appearance and gloss properties as
conventional high solids urethanes used
for metal and general industrial applications in a broad range of industry segments including trailers, heavy machinery,
cranes and mining equipment. CW
August 2016
7/25/16 2:03 PM
Dry-Film Preservatives
Wet-State Preservatives
Polyphase Fungitrol Troysan
Mergal Nuosept
Troy, Your Partner for Success now has more solutions than ever to meet your preservation
needs. With the recent acquisition of the Fungitrol and Nuosept brands, Troy offers
one of the broadest ranges of dry-film and wet-state preservatives in the marketplace
today, including the most effective active technologies currently available.
Visit www.troycorp.com to see how Troys premier portfolio of preservatives has been
enhanced, delivering even more performance, sustainability, and value.
Troy Corporation 8 Vreeland Road Florham Park, NJ USA 07932 973-443-4200 www.troycorp.com
AD TEMP0415.indd 1
8/25/15 9:42 AM
International Coatings Scene Russia
Ukraine Coatings Market Dries Up

as Economic Crisis Takes Toll
The Ukraine
coatings market
faces serious
consolidation
issues. There are
200 companies
operating in the
A large part of Ukraine coating producers have switched to cheaper raw materials.
country, but the

top-20 companies
produce 70
percent of all
coatings and are
steadily increasing
their share.
by Vladislav Vorotnikov
Russia Correspondent
he size of the Ukraine coatings market

in natural volumes has collapsed from
302,100 tons in 2012 to 149,100 in
2015 and most likely will continue falling amid
sharp rise of prices and low purchasing prices of
the population, according to a recent study of
the countrys analytical agency Pro-Consulting.
Agencys experts suggested that this is primarily connected with the decrease of the number of construction projects, while ordinary
citizens are no longer putting money into home
improvement. Market participants hope that
the market already hit bottom, since the sharpest drop in sales of 35 percent on a year-to-year
comparison was observed in the first half of
2015, while after that paces of decline significantly reduced.
30-32 Russia Report 0816.indd 30
Pro-Consulting noted serious consolidation

tendency, as at the moment at the market there
are 200 companies operating, but the top-20
companies produce 70 percent of all coatings
and are steadily increasing their share, with
some portion of the smaller players over the recent two years had to leave market.
In terms of import, according to ProConsulting, Ukraine currently purchases coatings from 30 countries around the world,
but most of the deliveries are from Europe.
Depending on the different segments its share
accounts for 70-92 percent in overall structure
of import. However, the amount of orders for
purchasing of coatings from abroad has significantly reduced since the time of the crisis.
Sergei Khomenko, CEO of the Ukrainian
Paint and Coatings Association (UPCA) has
a quite similar vision of the situation. He has
indicated that at the moment Ukraine coatings producers met domestic demand by almost fully, but still have to operate only at 50
August 2016
7/25/16 3:05 PM
Russia International Coatings Scene

percent out of their full capacities.
Market participants admit that in
fact coating producers in the country
faced the period of the perfect storm
with numerous challenges brought by the
strongest demand since the time of independency political and economical crisis,
which took place in the country during
the recent two years.
Economy crisis
Over the last two years the Ukraine experienced the collapse of the national currency against the dollar by almost two times,
causing the similar rise in prices for most
type of coatings. Pro-Consulting estimates
show strong shifts in consumers demand
towards cheaper product, so as the result
today 50 percent of the market accounts
for coatings in the sub-economy segment
which roughly involve coatings with the
price lower UAH 50 (US$ 1.8) per pack of
1.5 kg, while the basic economy segment
occupy shares of 30 percent.
We have been also strongly affected
with the growth of the exchange rate [of
hryvnia], which led to rise in price of imported raw materials, energy and fuel. As
a result, manufacturers were forced to cut
imports of raw materials from abroad and
to increase prices for their products by at
least half, Khomenko explained.
As the result, in monetary terms collapse
seems to be much smaller, than in natural
terms. According to the data of UPCA the
fall of production volumes in the country
has been primarily associated with the
bankruptcies of small manufacturers. Since
the beginning of the crisis they were trying
to cut spends, changing receipts in the first
place substituting imported components
with cheap domestic analogues.
As the result, quality of the final product has been damaged and a large number of such firms have been forced to
leave the market, as they immediately lost
all customers. At the same time, mediumsized and large producers have been able
to take advantage from this situation, increasing their market share also because
of the falling import.
In Ukraine, there are operating
more than 200 manufacturers of coating, which in better times have been
producing 300,000 350,000 tons per
Top: JSC Voloshino one of Ukraines small manufacturers of coating in Ukraine is going through
hard times. Right: Ukriane produces 190,000 tons
of coatings per year.
year, said Khomenko. In 2015, according to the State Statistics Service,

the volume of production amounted
to 190,000 tons, which is 12.3 percent
less than in 2014. Overall, in contrast
to other industries, we can not talk
about an extremely critical situation,
he stated, meaning that some industries,
like automotive, since the beginning of
crisis showed reduction of production
volumes close to 90 percent.
He added, that the crisis in the industry has been partly connected with the
Russian annexation of Crimea and armed
conflict at the east of the country. Because
of these two factors the number of private customers was reduced by 3 million
people, so with the average rate of coating use in Ukraine at 6 kg per capita it
means a decrease of the market size by
18,000 tons.
Domestic analogues
Ukraine imports 20 types of raw materials for coating manufacture primarily
from Europe and despite numerous attempts of the UPCA and other market
participants, there is no progress in any
localization initiatives.
In 2015, we saw the rise in the share

of domestic production in Ukraine market with falling share of imported. We
expect this trend to continue in future. As
for raw materials, we are importing them
almost fully from Europe, maybe with the
exception of semi-finished nail for organic-soluble coatings, Khomenko stated.
According to the data of UPCA at the
moment the market for raw materials
for the coating industry in the country
has not even started developing. In the
country there is no scientific base and
money for the development of such types
of business, while foreign companies refrain from any investments into Ukraines
economy into its current state.
Real foreign investors do not see the
investment attractiveness of our territory. First of all, they absolutely do not
Coatings World | 31
7/25/16 3:05 PM
International Coatings Scene Russia
Ukraine has seen the reduction in the number of small

coatings manufacturers.
Ukraine sees rise of consolidation at the domestic market.
understand the financial policy of the

state. Although all companies with foreign investments in Ukraine are profitable, their owners for two years do not
have access to their capital. National
Bank does not allow Ukrainian producers
to buy foreign currency for the payment
of dividends. As a result, the investors
simply lose [the access to] money here,
Khomenko explained.
A similar opinion is expressed by representatives of local offices of foreign
producers. According to them, amid very
tough budget policy and the possibility
of full default of the Ukraine economy,
government has to apply to very strict
measures in 2014 and still did not cancell
them now.
Restrictions from National Bank
for companies to getting currency seems
pointless, as struggling against inflation,
regulator is killing any attempts for the
development of the countrys economy.
Ukraine should return fundamental principle of the inviolability and free movement of capital, as soon as possible, as
today foreign business are not even considering any further investments, commented local market participant who
wished to stay unnamed.
Meanwhile, representatives of UPCA
also complain that any development of
Ukraine analogues of foreign raw materials is hampered with the high interest
rates on bank loans which are equal to
25-30 percent. As the result, organization

forecasts that situation in this area will
not get better in the foreseeable future, at
least until improvement of general situation in countrys economy.
Call for reforms

Representatives of UPCA believe that
to improve the situation at the domestic
coating market government should apply to several measures to stimulate domestic demand and establish some first
export supplies.
According to Khomenko Ukraine today should look to the experiences of
Japan, the U.S, Germany and some other
countries who in times of recession supported manufacturers through reduction
of taxation by 7-10 percent as well as
cutting imported tariffs on equipment
and technologies.
At the same time with the support
of UPCAs experts in 2013 the Ukraine
coating industry has adopted European
standards on water-dispersion coatings in
part thanks to the created free trade zone
with the European Union some Ukraine
coatings producers has been approved to
export to Europe.
So far, the volume of supplies is miserable and may bring overall export to 1
percent -2 percent in the structure of sales
of Ukraine coating producers. However,
Khomenko believes in the future export
deliveries may play quite an important
role in terms of the development of the

countrys industry, even though he said
export should not be considered as a panacea for Ukraine coating manufacturers
to deal with problems.
Development of export becomes especially hard today as Ukraine producers
mostly focus on the production of the
cheapest products, which often have poor
ecological conditions.
With the tightening of ecological
standards in Western countries some
imported components may become
more expensive, so it is hard to speak
about development of export supplies
from Ukraine. At the same time, it is
necessary to understand that manufacturing of environmentally friendly
coatings is more expensive, while its
promotion requires some additional efforts, he stated.
In terms of organic-dispersion coatings harmonization of technical regulation in accordance with European
standards took place only in 2015, so
here in Ukraine producer is still in the beginning of the way.
Khomenko believes that the overall
situation in the Ukraine economy remains
rather complicated, so 2016 will continue
to be tough for coating producers. In general, representatives of UPCA attribute
the restoration of the coating industry
to general improvement of the countrys
economy as it is very dependent on the
situation in related branches, as automotive, shipbuilding and others, as well as
general human wellbeing. CW
August 2016
7/25/16 3:05 PM
Latin America International Coatings Scene
Clariant Doubles Pigment Capacity in Mexico

by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodmanmedia.com
lariant is investing in new capacity for water-based pigments in

Mexico, with an expected fourthquarter start-up for a new plant.
With the new production plant
in Santa Clara, Clariant Mexico will
double annual production capacity for
water-based pigment preparations, said
Gisleine Souza, head of BU Pigments
Latin America. The demand for waterbased pigments and pigment preparations has been increasing significantly in
the last few years.
The size of the Latin American market for water-based pigments is an elusive
figure. Actually, it is not an easy task to
define the market size for water-based
pigments due to the diversity of applications in many industries. However, we
can say that Latin America is considered
a strategic market for Clariant due to its
growth potential, Souza allowed. Our
company has been exploring new business opportunities on a regular basis to

provide innovative solutions to attend
our customers and potential customers
needs, she added.
While the new line is in Mexico,
which frequently is dedicated to U.S.
demand, this operation will play a hemispheric role. This capacity increase
will enable Clariant to improve support
for North and Latin Americas current
and emerging market segments, including decorative coatings, non-impact and
flexo printing, industrial coatings, and
specialties like home care, personal care
and stationery, Souza said.
This investment is only the latest in a
string of strategic developments by the
company across Latin America. Clariant
has a strong footprint in Latin America
for all its business units, with production plants, laboratories and sales offices
in strategic markets, covering more than
eight countries, Souza said. Specifically
for pigment preparations, Clariant has
production plants in Brazil, Mexico,
Argentina and Chile, to provide solutions
for the whole region.

The cumulative capacity positions the
company well for the growing regional
consumer base for water-soluble pigments. Clariant is one of the leaders in
the pigment and pigment preparations
market in Latin America due to its strong
expertise, production capabilities, technical services and support, Souza said.
One requirement for growth in this segment is technological support for the customer, Souza explained. Sustainability is
gaining more and more importance in the
overall markets, including inks, paints and
coatings industries. Therefore, Clariant has
been supporting several customers in their
growth projects with tailor made solutions
based on the company technology and
know-how.
Among other water-based pigments
manufacturers in Mexico, Canadas
InterStar makes products in Mexico
City for concrete coloration as well as
acrylic sealants for concrete. Lanxess
and Eckart also are active in the market,
as is Evonik, which has five locations in
the country. CW
Photo courtesy of Clariant.
33 Latin America 0816.indd 33
Coatings World | 33
7/25/16 2:04 PM
International Coatings Scene Europe
How Will Brexit Effect the UK Coatings Industry
Brexit would give

the UK the chance
of reaching its
own free trade
agreement, which
could open up
new coatings
markets outside
Europe.
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
he UK coatings industry is pessimistic

about its future after the country voted
by a 52/42 percent margin in favor of
leaving the European Union.
A survey of its members by the British
Coatings Federation (BCF) soon after the vote
found that over 70 percent of them believe that
EU withdrawal, dubbed Brexit, will have negative effects on their businesses.
With around 60 percent of UK coatings exports going to other EU country, foreign sales
were forecast to decline by 25-35 percent.
Nearly a fifth of members were going to reduce staff, while 20 percent could potentially
move their businesses out of the country.
However, the BCF reckons that the outlook
34-35 Europe Report 0816.indd 34
is not all gloomy. Given the importance of

Europe to our members, I definitely have concerns about the economic impact of Brexit, said
Tom Bowtell, the associations chief executive.
However there may also be opportunities.
Brexit would give the UK the chance of
reaching its own free trade agreement, which
could open up new coatings markets outside
Europe. Once the country has left the EU, it
would be able to draw up regulations aimed at
easing the cost burden on business.
Just how much changes in the post-Brexit
era impact the coatings sector will depend on
the outcome of the negotiations on a withdrawal agreement between the UK and the EU.
These are likely to begin early next year, after
the UK has formally told the EU Council, representing EU governments, that it is invoking
Article 50 of the 2007 Lisbon Treaty which
allows member states to pull out of the Union.
The Brexit negotiations will then have to be
August 2016
7/25/16 2:09 PM
Europe International Coatings Scene

completed within two years unless the 27
member states agree unanimously to extend the deadline.
Officially the UK is no longer an EU
member only when a withdrawal agreement has been approved by the EU
Council and the European Parliament
The UK government has not yet decided exactly what it wants out of the
Brexit negotiations. But it is likely to be a
deal enabling the country to have access
to the EUs single market without tariff
and non-tariff barriers. Norway, Iceland
and Liechtenstein, and to a lesser extent
Switzerland all non-EU countries are
already part of the single market.
Much of the European coatings industry would like the UK to stay within
the single market. The UK is one of the
largest national coatings markets in the
EU, after Germany, with annual total
sales of 2.2 billion ( $3 billion), according to BCF figures. The EU provides 86
percent of its total coatings imports.
The benefits of the EU single market are
that as one of the worlds most advanced
free trade areas it is without tariffs and
non-tariff barriers as a result of the harmonisation of national health, safety and
environmental regulations and standards.
However, under the conditions of single market membership, non-EU states in
the single market have to accept a basic
EU principle of free movement of people across borders and comply with EU
regulations over whose content they will
have no influence. They will also have
to contribute to the EU budget. These
could all contradict key issues which persuaded voters to back Brexit, in particular control of immigration and national
sovereignty.
The main alternative to a single market is a UK-EU free trade agreement.
Since negotiations on it would be conducted separately from those on a Brexit
deal, it could take years to finalise. Also
it would include tariff and non-tariff
barriers, so that it would curb levels of
trade between the UK with a population
of around 60 million and the 27 member
states of the EU with a total of around
440 million.
At the moment there is a massive
amount of uncertainty which is why
people in industry are so worried about

what Brexit will bring, said Peter
Newport, director of Chemical Business
Association (CBA), Crewe, England,
whose members include distributors of
coatings and raw materials to UK and
EU customers. No one knows what
will happen, except that whatever it is
will be different, he adds. Well just
have to make the best of it.
Given the importance of Europe to our

members, I definitely have concerns about
the economic impact of Brexit. However
there may also be opportunities.
Tom Bowtell, CEO of the BCF
Some of the more immediate uncertainties are about the implementation of
existing EU legislation both in the short
and long term.
Companies will have to comply with the
last registration requirements of REACH
the EUs nine-year-old regulation on the
control of chemicals which directly affects producers of certain coatings formulations and raw material suppliers.
The last phase of registrations under
REACH is due to be completed in mid2018, when the UK seems certain still to
be an EU member. By then safety dossiers on unregistered chemicals and their
uses will have to be submitted to the
European Chemicals Agency (ECHA),
the EU body responsible for administering the legislation.
As with other EU legislation we remain bound by REACH until a withdrawal agreement comes into place, said
Nishma Patel, chemicals management
director at the UK Chemical Industries
Association (CIA), London.
The legal position of REACH could
change radically once Brexit comes into
effect. Some UK-based lawyers are claiming that UK producers and distributors of
chemicals exporting into the EU may have
to re-register their products under REACH
34-35 Europe Report 0816.indd 35
because they would be classified as new

importers into the European Union.
If the UK negotiates something similar to the (single market ) option, existing
registrations will continue to be valid,
said Patel. For any other agreement it is
not yet clear what the outcome (for registrations) would be.
After Brexit, the UK could draw up its
own version of REACH. But this seems
improbable because it could create big

obstructions to the free flow of goods between the UK and the EU.
It seems highly likely that any subsequent UK (REACH) framework
would be based on the EU model, said
Christopher Hayman, CBA chairman.
Given the trend towards global harmonization, this approach seems both logical and practical.
With other EU legislation affecting
coatings, the BCF has already suggested
the UK introduce changes to rules on
emissions of volatile organic compounds
(VOCs) in sectors like auto refinishing.
A major concern among UK coatings
producers and importers is the effect of
Brexit on cross-border supply chains.
Many of the over 60 percent of coatings
producers exporting into Europe have
become well established in the regions
supply chains. Now these companies,
especially SMEs which make up a large
proportion of them, fear they will lose
their position in these chains once the UK
is outside the EU.
Such is the depth of the ramifications
of Brexit that the UK coatings sector will
need plenty to time to adapt to it. But
first they need to be certain what the consequences of leaving the EU are. CW
Coatings World | 35
7/25/16 2:09 PM
International Coatings Scene Africa
East Africa Coatings Congress Part II:

Threat of Lead in Paints Featured at EACC
Threat of lead in
paints featured
at EACC.
by Shem Oirere
Africa Correspondent
he East African Coatings Congress

held in Nairobi June 8-9 was not
only a forum for industry insiders,
experts, consumers and policy makers to
converge and compare notes on the latest
industry trends, but also provided an opportunity for the United Nations Environmental
Programme (Unep) and other organizations
to sound the alarm over the growing threat
of lead poisoning and urge paint manufacturers to join efforts to remove the threat in
the short term.
Uneps Pauline Muchai told participants at
the Congress that although there is a wide recognition of lead poisoning and many countries
36-37 Africa 0816.indd 36
have taken action, exposure to lead, particularly in childhood, remains a key concern to
healthcare providers and public health officials worldwide.
Paint that contains additives poses a risk of
lead poisoning, especially for young children,
she said.
As lead paint deteriorates over time, children may inhale or ingest lead through household dust, paint chips or contaminated soil,
added Muchai.
She said Unep estimates that reduced cognitive potentials (loss of IQ points) due to
preventable childhood lead exposure is equal
to 98.2 million points in Africa, which translates into economic losses of about $134.7
billion a year.
Unfortunately it is still legal to sell lead
paint in many countries around the world for
August 2016
7/25/16 2:10 PM
Africa International Coatings Scene

decorating homes, schools and childrens
toys, said Muchai.
The Unep official cited new research
by the New York University, which
shows that the economic cost of lead
poisoning in South Africa could be as
high as $17.7 billion, an equivalent of
3.17 percent of the countrys gross domestic product (GDP).
The research estimates the economic
cost in Ethiopia, Tanzania and Kenya at
$4.47 billion, $4.14 billion and $3.76 billion respectively which is an equivalent of
4.73 percent, 6.06 percent and 5.26 percent respectively.
She said Cameroon and Cote dIvoire
have a slightly lower economic cost of
lead poisoning at $2.52 billion and $1.76
billion respectively.
The loss of IQ in children has enormous economic cost with low to middle
income countries losing roughly $977
billion a year from lead poisoning with
Africa losing an estimated $135 billion,
she said.
Muchai said in Ethiopia the government of Prime Minister Hailemariam
Desalegn is now in the process of developing draft regulation for consideration by the Ethiopian Council of
Ministries that would establish a 90
parts per million (ppm) standard for
decorative paints.
She said the standard is based on a
recommendation from the Ethiopian
Standards Agency, which has consulted
the paint industry on lead poisoning
and that the standard is based on the
outcome of the East Africa Sub-regional
Workshop on the Establishment of Legal
Limits on Lead in Paint held in Addis
Ababa in December 2015.
In Kenya, Muchai said the countrys
standards regulator, the Kenya Bureau
of Standards (KEBS) is working on establishing the 90 ppm standard for lead
in paint which is also based on the outcome of the last years the Addis Ababaheld East Africa Sub-regional Workshop
on the establishment of legal limits on
lead in paint.
Tanzania is another Eastern Africa
country which through its Tanzania
Bureau of Standards (TBS) is also working on establishing a 90 ppm standard for
lead in paint based on the same standard

like that of Ethiopia and Kenya.
Global efforts to eliminate lead paint
are being spearheaded by Lead Paint
Alliance, an initiative jointly led by World
Health Organization and Unep. The initiative has a target of ensuring all countries adopt a legally binding law on lead
poisoning by 2020.
It also hopes to ensure all paint manufacturers have eliminated the use of added lead in priority areas by 2020.
AkzoNobel and the International
Paint and Printers Ink Council are some
of the advisory group members in the
Lead Paint Alliance.
Several approaches are being used in
securing the cooperation of governments
and manufacturers in eliminating use of
added lead in paint according to Muchai.
These include encouraging the paints and
coatings industry to voluntarily stop the
manufacture and sale of lead in paint,
convincing governments without existing legislation to enact lead paint laws by
overcoming possible barriers, recognizing elements of success of existing laws
that could be incorporated into ongoing
efforts by countries and input /advice/advocacy to get lead paint on relevant meetings and conference agendas such as the
African Union.
There is no known level of lead exposure that is considered to be safe, said
Muchai.
Childhood poisoning can have lifelong health impacts such as learning
disabilities, anaemia and disorders in coordination, visual, spatial and language
skills, she said.
Jeiel Guarino of IPEN, a global network comprised of more than 700 public
interest, non-governmental organizations
in 116 countries, said some paint manufacturers argue that transitioning to leadfree zones, would require more than a
year, a period that they think will see them
lose ground and therefore prefer waiting
for governments to set the regulations.
He told participants some of the paint
manufacturers say making the change to
lead-free paints will increase the cost of
the paint products.
Guarino said others manufacturers
argue the small quantity of supplies
36-37 Africa 0816.indd 37
that they need will cost more and that

creating and printing new labels will be
too costly.
However, Guarino said even if the
paint manufacturers are reluctant to
change to lead-free products the switch
to unleaded paints is coming and companies that change the quickest and advertise that they have done so will do the
best in the marketplace.
Those that wait for government regulations may be left behind, said Guarino.
He said the perception by paint manufacturers that changing to a lead-free
regime will be too costly for them ignores the fact that the cost to our children and our countries for not acting is
even greater.
We have talked to many companies who have reduced their lead content below 90ppm, and no one has told
us that it increased the price significantly, said Guarino.
The EACC participants heard that the
switch to lead-free paint products could
increase material costs by 2 percent but
the overall production cost is minimal.
While organic materials may cost
more, less is needed, and by careful pigmentation selection and formulation,
the cost differential can be minimized or
overcome, said Guarino.
The IPEN lead paint elimination campaigner said, creating and printing new
labels for the new lead-free products need
not be expensive because manufacturers
have options such as printing the labels
periodically as part of the overall marketing effort in doing business.
Guarino said the regulatory frameworks usually includes a phase-out
period during which new materials and
marketing strategies be developed.
Lead-free products offer opportunity
to capture new customers from competitors, he said.
Guarino said IPEN supports the
90ppm total lead because it is an
achievable and protective goal for lead
paint worldwide and also is a regulatory
standard in the U.S, Canada, Philipines
and Nepal.
Total lead provides a more predictable test for manufacturers who have test
results from ingredients, he said. CW
Coatings World | 37
7/25/16 2:10 PM
Business Corner Strategies & Analysis
Marketing Mistakes
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
E
Marketings main
functions have
three important
interelated
components: to
develop a plan for
a product/service
which supports
the firms strategy
and will bring the
firm a strategic
ROI and provides
coverage for the
investment in
both time and
funding.
ver since I took several MBA courses,

at Northwestern, Ive been a fan of Dr.
Philip Kotler (Professor of International
Marketing at Northwesterns Kellogg School of
Management). So when he discusses anything
about marketing, I listen. Kotler said marketing as a practice is in bad shape, I believe it.
Especially since, I share this position. Kotler
does not mean the theory of marketing but the
PRACTICE is in bad shape.
At present, many of our value chain participant companies (feedstock, raw material,
formulator and distributor) do not successfully handle this entire process. We do a great
deal of talking about the importance of bundling, CRM, competing globally, the WALMART syndrome, and differentiation, while
we cut marketing during times of down turns
when it is exactly the time to function on all
cylinders efficiently and effectively in marketing your products.
So, if marketing is so important, what are
marketings key functions? Marketings main
functions, I believe, have three important interrelated components: (1) to develop a plan for a
product/service which supports the firms strategy; and (2) will bring the firm a strategic ROI
and (3) provides coverage for the investment in
both time and funding.
Additionally, I believe marketing must
pull the firms resources through the strategic plan and push it (a total systems package)
through sales by creating a must have acceptance within the targeted market segments.
Professor Kotler has listed 10 Deadly Sins
of Marketing in his book of the same name. I
would like to suggest there are 5 critical mistakes, left unchecked, could be catastrophic to
the firm:
Your firm may be making these mistakes if
you are:
1. Lacking total value chain efficiencies and
end-user focus.
38-40 Business Corner 0816.indd 38
2.
Deficient in detailed understanding of
your competitors and their strategic impact on your business if their plans are
successful.
3.
Backroom, stakeholder relationships
are not managed well
4. Failure to understand branding, how to
develop and use it successfully in combination with all offering components
5. Lacks market plans and planning process
efficiencies.
Lets discuss each one of these mistakes and
how to make them go away.
Lacking total value chain

efficiencies and end-user focus
There are two extremes impacting this issue .
. . either the firm has NOT gained succinct insight into its market opportunities or it is NOT
well-organized to serve and deliver what the
target users expect. To resolve these issues one
must diligently determine a market by specific
needs within a segment and not simply by demographic or descriptive definition levels alone.
Sub-tactics to this segment analysis issues
that will assist you in successful marketing, are:
Segment prioritization, seeking customized
compelling offerings at each level.
Different customer needs within a given
segment may require a specific focused
sales effort (sales force).
A company display of the firms VALUES.
The target customer grouping at the top.

A transparent ease of customer-to-firm
communications via Websites and other.
Deficient in detailed understanding of your
August 2016
7/25/16 2:11 PM
AD TEMP0415.indd 1
7/13/16 3:25 PM
Business Corner Strategies & Analysis

competitors and their strategic impact on your business if their plans
are successful.
Core competitors must be correctly
identified by specific segments plus
an unbiased transparent assessment
of each must be made and, on a
planned frequency.
The obvious tactics to use in a
Competitive assessment are to:
Establish a captain-of-competition responsible for collecting
and dissemination of competitive
intelligence.
Contract with a industry-knowledgeable outside consultant to perform,
NOT just a competitive analysis, but
because they go hand-in-hand and
therefore, helps lower costs, a combination of a Competitive Analysis
and a Customer Satisfaction Survey.
Constantly monitor key competitors
new technologies.
Finally, but not always obvious, is
an analysis of the key competitors
SYSTEMS offerings and their
abilities to value sell.
Backroom, stakeholder
relationships are not
managed well
Stakeholders are those persons who have
skin-in-the-game such as employees,
suppliers, distributors and investors. The
indications that stakeholders are NOT
fully on board and committed are: universally unhappy employees; lack of attracting the best suppliers and/or distributors
and investors feel they are out of the communications loop and unhappy.
Some of the resolutions to the stakeholders contribution to the firms success are:

Management has a significant responsibility to first, before hiring employees, clearly develop the
companys values, vision, mission,
positioning, target markets and
customers. Once this is complete,
the company has a backdrop from
which to efficiently interview potential employees at all levels
Rewarding employees, suppliers, and
distributors in a meaningful but generous manner. Your company will
attract the best-in-class, motivated

people and they will tend to be very
loyal and significant contributors to
an overall team pro-active effort.
Each employee is a value. Treat each
as though they are the only employee. Constantly train them; empower
them with as much authority as they
can handle.

Suppliers must be incentivized to
perform as a team participant. One
successful tactic is to choose two
suppliers for each core item and develop a true partnership with both.
These suppliers become part of the
firms design or development team
allowing for a total value consideration . . . not just price, quality and
on-time delivery.
Distributors, properly managed, are
additional sources of market information. They can provide another
facet of intelligence for problemsolving issues in product/service design; delivery; and field support
Failure to understand
branding, how to develop Lacks market plans
and use it successfully
and planning process
in combination with all
efficiencies
offering components
You know you have a problem when:
When dont you have a brand or when
is it weak? Well your branding is a problem if:
Your coveted target market (through
a customer satisfaction/competitive analysis study) indicates your
company is significantly below your
competition.
Your brand image is not distinctive.
You allocate same amounts of monies in your budget to same marketing
programs every year.
ROI evaluation impact on your promo programs is limited.
Branding is a pan-company responsibility headed up by Marketing. Branding
provides a customer mind-set of expectations. A firm meets an equilibrium status
with its core market segments and individual customers when each targeted
customers expectations are fulfilled. The
higher the satisfaction level, the higher
the brand equity.
38-40 Business Corner 0816.indd 40
Most of our industry spends significant portion of its budget on what I call
prayer flag promotion, hoping they will
be remembered even when nothing new
is being said. Im not suggesting these efforts should be entirely abandoned, but
there should be an annual zero-based
budgeting exercise to determine the ROI
on such an image sustaining tactic.
For example, analyzing the overall issues the company faces one might find the
quality of technical service is an element
that, if resolved, would save or add significant revenue.
In this case, one may want to reduce
the prayer flag budget and increase the
Tech. Service budget aimed at improving
its quality.
In most cases today, most marketers
must supply a financial estimate of their
brand promotional efforts and an overall
estimate of the ROI. However, we see a
massive movement towards a circular consideration where the Marketing Manager
is held responsible for a much broader set
of product ROIs than ever before.
The correct componentry and logic is

missing from your market plan design.

Planning
does
not
consider
contingencies.
Cannot easily test the plan against
what if alternatives.
The resolution to the correct components and logic can be quickly resolved
by going to GOOGLE and inserting the
words . . . . Elements of a Marketing Plan.
This outline is universal and will handle
most company needs. However, each company has their own idiosyncrasies, which
may alter the order or descriptions.
One of the many management tactics
would be to ask Marketing to estimate what
they could do (in revenue) with a 20 percent
budgetary increase? Once that is done, ask
them to submit a budget with a 20 percent
reduction? After some considerable use of
this budgetary approach, management will
have a clear idea which Marketers can accurately forecast results. CW
August 2016
7/25/16 2:11 PM
FEATURE
Marine Coatings
The market for marine and protective coatings is being driven by an increase in ship
repair and maintenenace activities globally.
Catherine Diamond, Associate Editor
ransporting goods by sea has historically been the most

widely used form of shipping throughout human history. Though it doesnt offer the speed of air shipping,
it remains the preferred method for larger, heavier goods such
as cars. It is also less expensive, less taxing on the environment, and there are virtually no restrictions on destinations. In
short, it is nothing less than a driving force behind a functional
global economy.
Keeping ships efficient is no small task. Coatings designed for
this market are specifically formulated to ensure smooth sailing (pun intended) and as such are used for anti-fouling, anticorrosion and self-cleaning purposes. Anti-fouling coatings,
which are used to protect ships from organisms that can impede
performance, have been the most in-demand over the last few
years. According to market research firm Transparency Market

Research, these coatings are primarily consumed during ship repair and maintenance activities.
In a market study published in October, researchers found
that an increase in ship repair and maintenance activities in various regions across the globe is projected to boost the demand
for anti-fouling coatings through 2020. Additionally, anti-corrosion coatings are expected to remain stable during the same
time period.
Anti-corrosion coatings are majorly applied during new
shipbuilding activities, the report stated. These coatings offer
protection to the surface from abrasion, corrosion and impact.
Foul-release coating is one of the popular marine coatings in
the maritime industry. Foul-release coatings are biocide-free and
41-44 Marine 0816.indd 41
Coatings World | 41
7/27/16 9:06 AM
FEATURE Marine Coatings

environmentally compatible. Demand for other marine coatings
such as self-cleaning and self-polishing coatings is likely to be
stable through 2020.
High demand for marine coatings in Asia Pacific, especially
due to the emergence of China as a major player in the shipbuilding industry, is driving the marine coatings market in the
region, according to the report. The need for fuel-saving and
low-emission coatings are factors driving the growth of the
marine coatings market over the past few years. Growth in the
shipbuilding industry in India, Vietnam and the Philippines is
expected to provide large opportunities for players in the marine coatings market during the forecast period. However, volatility in prices of raw materials is projected to hamper market
growth during the same period.
Suppliers report that the marine coatings market saw a slight
decrease over the last 12 months, though there is reason to believe the market will continue to stabilize and remain strong.
Thomas Molenda, global platform director, marine coatings,
PPG, said that lower economic growth and an oversupply of
vessels is responsible for stresses in the marine market. New
construction of ships is at low levels and customers are suffering
from low freight rates, especially in the dry bulk sector. Were
finding that the tanker segments have performed much better
than dry cargo, he said. Globalization will continue to be
a positive macro trend that will benefit the shipping industry.
Although the new construction markets are operating at low
levels, maintenance and repair has been more robust.
Christian Ottosen, Hempel Hempel A/S group vice president,
marine marketing, said that tough times for shipping companies have created an increased demand for premium coatings, as
they help to improve operational efficiency.
Last year, he added, there were a great number of ships
entering mandatory dry docking. This large volume of dry
dockings was a result of the 2010/2011 new building deliveries
reaching their first mandatory dry docking, coupled with the
fact that many ship owners dry docked earlier than scheduled,
due to the anticipated requirement to fit ballast water treatment systems. Dry docking activity in 2016, however, is noticeably different, with the market down to the more normal
levels of 2014.
Growth in this market is being driven, in general, by the size
of the global market fleet, Ottosen said. 2015 showed a growth
in the world fleet capacity of 3.3 percent, which poses both
growth opportunities for the industry but at the same time poses challenges to ship owners. Moreover, he added, the IMO
water ballast regulations were, at the time, expected to come
into force in January 2016, which provided an incentive to ship
owners to dry dock their vessels earlier than scheduled in order
to postpone the installation of expensive water ballast water
treatment systems. This lead to a general increase of 25-30 per
cent, globally, of dry dockings in 2015. 2015 also witnessed an
increase in activity for the sale and purchase market, with the
number of transactions 25 per cent higher than the average volume of tonnage sold between 2010 and 2014, leading to more
vessels being dry docked after the transaction.
Trends: beyond green

While the needs of the marine market tend to be consistent, an uptick in environmental initiatives has directly impacted this market.
Oscar Wezenbeek, managing director, AkzoNobel Marine
Coatings, said that ship owners and operators are facing increasingly tough times, with continued low freight rates, a
lack of liquidity, and impending environmental regulations.
Pressures from charterers, he added, and shippers to improve
operational and environmental efficiencies, as well as sustainability within the supply chain, add further challenges.
At AkzoNobel we understand the challenges that our customers face, and gear all the research and development that goes
into creating our products and services towards providing solutions that help to alleviate these pressures. In line with this, we
have seen an increase in the uptake of premium hull coatings,
such as our Intersleek range of products that improve operational and environmental efficiencies, reducing fuel consumption and associated costs and emissions.
In addition, we also developed shipping industrys first carbon credits methodology. Launched in 2014 in conjunction with
The Gold Standard Foundation and Fremco Group, the scheme
is based on ship owners converting existing vessels from a biocidal antifouling system to a premium, biocide-free hull coating
such as Intersleek. The pioneering methodology financially rewards ship owners for using sustainable hull coatings that improve operational efficiencies and reduce emissions.
Ottosen of Hempel added that, in the marine segment, many
vessel owners and operators are looking to improve fuel efficiency in order to drive long-term cost reductions.
Looking at paint supplies from a Total Cost of Ownership
perspective is becoming increasingly more and more important,
and we are focusing on assisting our customers to be more competitive by helping them reduce their operational costs, he said.
Evolving environmental regulations have been a key influencer
for innovation and technological advances in our sector. These
new regulations demand antifouling products with lower VOCs,
higher solids and less harmful biocides while, at the same time,
providing superior performance, which is why we have invested
heavily in R&D to modify and develop new coatings that meet
ship owners environmental requirements.
The current overcapacity in the market, Ottosen said, which
has developed in several shipping sectors, freight rates are low
and volatile, has put pressure on ship owners and operators to
constantly seek efficiencies that save time and cost.
The recent trend for slow steaming is continuing, despite
the lower oil price, meaning anti-foulings that had previously
relied on the relatively fast movement of the vessel through the
water to help remove biological organisms are now becoming
less effective. This has paved the way for a new generation of
marine coatings, he said.
Areas of growth, focus

While the Asia Pacific market has been the source of the greatest
growth in recent years, there has been a slight decline in activity
there due to decreased contracting of new vessels. AkzoNobels
August 2016
7/27/16 9:06 AM
Marine Coatings FEATURE

Wezenbeek said that recently enacted environmental regulations such as biocidal production regulations have significantly affected the market. Suppliers and fleet owners are
also watching the Asia Pacific market carefully to determine
whether or not those countries will also enact their own environmental regulations.
Wezenbeek said, At AkzoNobel, we are leading the industry
when it comes to environmental regulations and sustainability.
All products manufactured by AkzoNobel are currently registered under national laws within the European Union. Under
the new BPR requirements, once the active ingredients are assessed, we will be required to seek re-approval for our products.
Dossiers for product authorization under BPR are expected to
be submitted within the next two to three years. The precise
legal timescales for this are yet to be published. However, we
know that the authorization process can then take up to three
years after the dossier submissions are complete, which means
that BPR is not expected to impact product approvals for at
least three years.
Wezenbeek added that all biocides currently used in
AkzoNobels EU anti-foulings are supported under the BPR.
Depending on the final requirements of the BPR human and
environmental risk assessments (some aspects of which are yet
to be established by the EU authorities) changes to formulations
may be required, but at this stage it is too early to provide a
definitive answer. In addition, we are actively working in China
and Korea to respect the legislation, as it evolves, he said.
Developing new products that minimize the industrys
impact on the worlds oceans, Ottosen said, is at the top of
Hempels agenda.
We understand the marine industry is under increasing
pressure to be both more efficient and to comply with evolving environmental regulations. We believe that the marine
coatings market can assist ship operators meet their environmental obligations by offering and developing coatings with
a high solids ratio.
The higher the solid content, the less volatile organic compounds (VOCs) are released into the atmosphere on application,
and 77 percent solids are becoming fairly standard for many
Hempel products. The positive side effect of a high solids content is that less paint evaporates on application ensuring more is
applied to the vessel less waste equals less cost - increasing our
customers operational efficiency, he said.
Ottosen added that environmental legislation in China is also
becoming increasingly strict. In February 2015, a new tax on
VOCs came into effect. A growth in Chinese public awareness
of environmental issues, particularly with regard to air quality,
means that we can expect more such legislation in the future,
he concluded.
PPGs Molenda said that as regulations spur ongoing
change in the industry, PPG continues to prioritize the development of new environmentally-friendly products. We, as PPG,
have to be responsive in order to find solutions for our customers. Were already seeing stronger environmental regulations
coming from some Asian countries and we expect that this will
continue, he said.
New technologies, products

Marine coatings suppliers are frequently introducing new technologies to the market. What follows is information on these
new innovations from select manufacturers, in their own words.
AkzoNobel
Intertrac Vision is the industrys first big data consultancy tool,
which predicts the performance of coatings prior to their application, improving the rigor of product selection to meet the
Zinc: A Global Suppliers Perspective

By Joe Husseini, International Sales and Trading director, U.S. Zinc
The marketplace is experiencing a recent uptick in demand for zinc. As a
result, zinc inventories are falling and
the prices are rising. Since the start of
2016, zinc has risen by almost 40 percent
on the London Metal Exchange Index
(LME). Specifically, there is a great demand for both zinc oxide and zinc dust
in the marketplace. Helping meet this
global demand with ample capacity, U.S.
Zinc operates four zinc oxide manufacturing locations and the largest singlesite zinc dust plant in the world. U.S. Zinc
relies on its connections with major zinc
metal suppliers for its raw material sup-
ply, which is comprised of recycled zinc

from various galvanizers and special high
grade zinc from the smelters.
U.S. Zinc is a major supplier of zinc
oxide and zinc dust. Zinc oxide is found
in rubber and tire, ceramics, lubricants,
chemical and pharmaceutical products
for a variety of enhancement purposes.
Zinc dust is used in primer coatings for
marine and industrial applications to inhibit corrosion. Zinc used in the galvanizing process acts to inhibit steel corrosion,
which dramatically extends the life of the
material in marine environments by protecting it from oxidation and water.
With the rebound in the steel markets, galvanizing services are in strong
demand. The galvanizing process occurs in a couple of ways. The batch process in hot dip galvanizing, or HDG, is
used to coat components with zinc in
smaller applications for fabricators and
smaller manufacturers. The continuous galvanizers, or steel mills, are typically larger individual plants than their
HDG counterparts, coating steel sheet
coils with zinc. Ships, bridges, rigs and
other marine-grade equipment have
galvanization and zinc to thank for this
great protection.
Coatings World | 43
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FEATURE Marine Coatings

precise needs of our customers businesses, operations, trading
routes and commitment to sustainability. Using more than 3.5
billion data points, Intertrac Vision provides accurate and transparent predictions on the fuel and CO2 savings potential of all
our products, and incorporates ship powering requirements for
representative hull forms including LNG carriers, bulkers, tankers, container ships and cruise vessels.
From a product perspective, the most recent coating
launched to the market in March 2016 is Intercept 8500 LPP,
AkzoNobels highest-performing biocidal antifouling in the
companys International range of marine coatings.
Intercept 8500 LPP is the culmination of ten years of R&D,
and investment in innovation by AkzoNobels research scientists, hydrodynamicists and marine biologists. The coating provides multiple benefits to ship owners and operators, including
improvements in operational, cost and environmental efficiencies. These are delivered through Intercept 8500 LPPs consistent predictable linear polishing fouling control performance,
which lasts for in-service periods of up to 90 months, even on
high risk fouling routes. Intercept 8500 LPP also comes with extended performance guarantees, proven in-service performance
on high fouling routes, and a unique polymer combination that
incorporates AkzoNobels patented Lubyon technology with a
silyl methacrylate self-polishing copolymer.
AkzoNobels Marine Coatings business has also recently launched a best-in-class anticorrosive universal primer,
Intershield One-2-One, which delivers simplified maintenance,
waste avoidance and enhanced corrosion protection.
This is a surface tolerant universal primer for use during on
board maintenance. It is based on the companys Intershield
300 pure epoxy technology, which provides a unique balance of
abrasion and corrosion resistance with optimum levels of hardness and flexibility, delivering long-term performance and effective corrosion control.
Application of Intershield One-2-One can reduce paint wastage significantly, as well as reducing the risk of incorrect mixing and subsequent coating failure. These benefits are possible
thanks to the availability of small crew-friendly pack sizes with
an equal mix ratio that can be handled with ease by users.
Hempel
Hempels fuel-saving hull coatings package is the most comprehensive on the market, and we also offer a number of other
cost-saving coatings. A cargo hold coating for bulk carriers was
launched in 2014 named Hempadur Impact, which protects
ship cargo holds from both mechanical damage and the severe
abrasion caused by loading hard, angular cargoes. With a short
drying time and a seven and-a-half year major repair interval,
this product ensures vessels spend less time in drydock and significantly reduces maintenance requirements.
In Asia Pacific, Hempel launched Hempadur Easy, a durable epoxy primer that was developed in response to customer
demands for a reliable, user-friendly and flexible coating for
use in drydock under all climatic conditions. Hempadur Easy
can be used on almost all vessel surfaces. It requires minimal
In Asia Pacifc Hempel recently launched Hempadur Easy, a durable epoxy primer.
surface preparation and offers fast drying and re-coating times,

which enables customers to reduce costs by spending less time
in drydock.
In addition, Hempel extended its Hempadur Quattro XO
range of ballast tank coatings to include a number of specific
versions developed to suit different yard working methods and
VOC requirements. Hempadur Quattro XO products are IMO
PSPC (Performance Standard for Protective Coatings) approved
for water ballast tanks and COT (crude oil tanker) approved,
and they offer extended over-coating windows and optimised
workability for greater shipyard efficiency.
PPG
Companywide, PPG invests approximately $1 billion every two
years on improving our coatings to bring more value to our
customers. Some specific innovations available to our marine
customers include:
Sigma Sailadvance range: a series of antifoulant products
that utilize PPGs controlled surface active polymers (CSP) technology. These products boast superior fouling protection, longer idle times and improved low-friction surface properties.
Sigmashield MTC: a premium cargo hold coating which utilizes a unique chemistry and delivers outstanding mechanical,
thermal and corrosive protection to dry cargo holds. CW
August 2016
7/27/16 9:06 AM
FEATURE
Asia Pacific Report

Key findings from leading market research firms indicate that the market for paint and
coatings in the Asia Pacific region is poised for more growth.
he Asia-Pacific region is rapidly expanding, fueled by

a growing economy and emerging middle class. This
growth is driving demand for many building and industrial materials, including paints and coatings. According to
market research firm IRLs report A Profile of the Asia-Pacific
Paint Industry, the total market for paints and coatings was
21.4 million tons in 2013, and is forecast by IRL to increase to
29.2 million tons by 2018; this is equivalent to an average annual growth rate of 6.4 perecent in the medium term.
Other Key Finding from the Report

China is by far the largest national market for paints and coatings in the Asia-Pacific region, followed at some considerable
distance by India and Japan. The smallest markets are those
of New Zealand and Singapore. While medium-term growth
is forecast to be low in the more developed and mature markets such as Australia, New Zealand and Japan, the developing
market of India is predicted to demonstrate growth of over 10
percent per annum over the next five years. India still offers
significant potential for paints and coatings market growth, as
per capita consumption remains very low.
The Chinese market is still offering good medium-term growth
of around 6.5 percent per annum for paints and coatings suppliers,
driven by growth in downstream industries such as automotive,
construction, shipbuilding, petrochemicals and civil engineering.
However, this forecast growth is lower than in previous years as the
country is experiencing slower economic growth, caused by rising
costs of labor, land and raw materials,and increasing taxes.
The third tier of growth markets comprises the Southeast
Asian economies of Thailand, Vietnam, Indonesia, the Philippines
and Malaysia. These countries are experiencing rising incomes,
improving standards of living and increasing domestic demand,
while labor and production costs remain relatively low.
Overall in Asia-Pacific, architectural coatings account for
just less than 50 percent of the total paints and coatings market,
although this figure varies considerably from country to country. Indias high share of the architectural segment, at over 80
percent, reflects the very underdeveloped nature of much of the
countrys industrial infrastructure.
Protective coatings and general industrial coatings (including
can and coil coatings) are the second and third largest end-use
According to findings from IRL, global sales volume of architectural paint

experienced a slowdown between 2012 and 2014, although the market is
expected to gain pace from 2015 onwards. In terms of value, global sales of
architectural coatings reached $60 billion in 2014. The majority of the market
value was generated by sales of vinyl/styrene/VAE paint, followed by pure
acrylic paint.
segments, respectively. New Zealand and Singapore are the only

two countries with no consumption of automotive OEM coatings, since they do not possess any automotive production facilities. Australias consumption of automotive OEM coatings is
expected to fall to zero by 2018 as the country loses its vehicle
manufacturing capabilities.
The relative importance of the protective coatings segment
is underpinned by the considerable activities in terms of oil and
gas production, energy generation and mining that take place
in many of the Asia-Pacific countries. Protective coatings have
a particularly large share of the market in China due to the fast
growth of sectors such as civil engineering, marine engineering
and container manufacturing.
Marine coatings have a very high share of the national paints
and coatings market in Singapore, reflecting that countrys importance as a regional hub for maritime transportation, and also
in South Korea, which remains a key shipbuilding nation despite
losing some business in recent years to China and other low-cost
countries such as Indonesia.
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FEATURE Asia Pacific Report

Industrial wood coatings are an especially dominant end-use
segment in Vietnam, thanks to the importance of the wood processing industry and the strong demand for Vietnamese-made
furniture from export markets around the world.
Although the market for plastic coatings is relatively small
in all countries covered in this report, it is of greater relative
importance in Japan and Taiwan, since those countries are key
manufacturers of electrical and electronic goods.
Highlights from Frost and Sullivan Report:

Market research firm Frost and Sullivans data on the coatings industry in Asia Pacific report that the coatings industry is sensitive to the growth of gross domestic product
(GDP), and tends to grow at 1.5 to 2 times that of Southeast
Asias GDP.

In 2014, the member economies of Southeast Asia
(ASEAN-6) experienced decelerating growth; 4 of the 6
recorded slowdowns that edged the subregional average
down to 4.5 percent in 2014. Indonesia and Thailand were
both among those decelerating in 2014.
Southeast Asia is poised for a growth rebound in 2015.
Aggregate growth is to rebound to 4.9% in 2015 and 2016,
as recovery in Indonesia and Thailand leads the way and
most of the subregion trends up and benefits from rising
exports and lower inflation.

The coatings market in Southeast Asia is expected to fare
well due to impressive growth in the construction industry,
a result of the development of residential & commercial
buildings as well as infrastructure. The optimistic economic
conditions anticipated in most Southeast Asia countries, especially Indonesia and Thailand, is expected to cause these
segments to witness buoyant growth, thereby influencing
the coatings market.
The SEA coatings market was worth $6.68 billion in 2014
and is projected to reach $9.93 billion by 2019, fueled by
economic growth and rising urbanization.
In 2014, the decorative coatings segment was the largest
application area, accounting for approximately 55.7 percent of the total market, followed by wood, protective, and
automotive OEM coatings.
Indonesia accounted for the largest share25 percent
with a revenue of $1.7 billion in 2014, followed by
Thailand, Vietnam, and the Philippines.

Much of the focus is now shifting towards emerging marketsmainly Indonesia, Vietnam and the
Philippinesas volume is the name of the game;
these countries host large population of 251 million,
91 million and 99 million, respectively. CW
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APCS CWM0716.indd 1
6/13/16 9:17 AM
FEATURE
High Performance
Pigments Market
With an overall value of $4.76 billion, the market for high performance pigments is
poised for steady growth worldwide
Kerry Pianoforte, Editor
he high performance pigments market is posed for steady

growth worldwide, according to the Smithers Rapra report, The Future of High-Performance Pigments to
2021. Analysts anticipate a global volume market of 178,844
tons in 2016, with an overall value of $4.76 billion. Across the
next five years, Smithers Rapra predicts the market for high performance pigments (HPP) will accelerate steadily at a compound
annual growth rate (CAGR) of 3 percent, reaching 206,921 tons
in 2021 at this time world market value will be $5.49 billion.
According to the Smithers Rapra report, with a 54 percent
market share, coatings remain the most significant end-use for
HPPs, followed by plastics, inks and cosmetics, respectively.
The fastest developing end-use segment is textiles, although it
will remain at approximately 2 percent of global consumption
across the Smithers study period. In terms of volume consumption, metallic pigments comprise 43 percent of the 2016 market
with consumption pronounced particularly in Europe followed by pearlescent and organic HPPs.
The market is evolving against a backdrop of dynamics,
some of which are common to pigment supply industry worldwide, and some that are unique to the high-performance segment. Smithers Rapras analysis identifies the following as the
leading six across the next five years:
Wider economic context: The HPP sector will need to negotiate the same economic mega-trends as the wider ink industry,
low petroleum prices, prospects of a slowdown in growth in
China, and the as yet undefined fallout from the UKs decision to leave the European Union.
Market expansion will be fastest in Asia already the worlds
largest regional market. In contrast growth in the second largest
region, Europe will be significantly below the market average,
with consumption in North America tracking the global CAGR.
Legislative phase-outs: With the dangers of lead-based
paints well known, steps to further phase-out this class of
pigments will continue. This situation is well advanced in the

developed world.
Through the years 2016-2021 there will be a shift towards greater restriction in developing economies. This will be
spearheaded by initiates like the World Health Organizations
International Lead Poisoning Prevention Week, and will lead
to further market penetration of organic high-performance yellows and oranges and bismuth vanadate.
More sustainable HPPs are a future growth area, tracking
wider trends in the chemicals sector. In particular this will see
the evolution of more performance pigments whose production involve low or very low emissions of volatile organic compounds (VOCs) a step supported by new regulatory programs.
The reduction of VOC emissions is being achieved by moving to waterborne coatings and powder coatings. This requires
different pigment formulations especially dispersion technologies from those appropriate for solvent-borne applications,
and requires new investment in many cases.
Environmental interest: Pigment end users and consumers
are also increasingly keen on less environmentally damaging
pigment technologies that do not sacrifice color quality. This
is manifesting in new product launches like Axalta Coating
Systems new automotive tint line engineered for the Chinese
market. Flexo ink users are also responding positively to the arrival of heavy metal-free ink sets and Smithers predicts further
penetration across the next five years.
Chinese policy to push ingredient prices: Raw material
prices for HPPs stabilied somewhat during 2015, although
in 2016 these remain high. Supply of pigment intermediates
particularly those used to produce reds and yellows is a
continued concern. Many of these materials are produced in
China, and the Chinese governments continued efforts to
clean up its environment have resulted in factory closures,
which has restricted output.
48-50 HPP 0816.indd 48
August 2016
7/27/16 9:07 AM
High Performance Pigments Market FEATURE
2016 High Performance Pigments Market

by Segment
22.4%
54.9%
12.9%
4.5%
3.4%
1.1%
0.9%
Credit: Smithers Rapra
Coatings
Plastics
Inks
Cosmetics
Textiles
Electronics
Non-impact printing
As supply of these pigment intermediates constricts, upward
pressure on pigment prices is a possibility. Simultaneously pigment and end users are working on raw material cost reduction programs, which provides a business opportunity for HPP
manufacturers if they can be competitive on the pricing of their
products. Use of aluminium-based pigment will also feel the effect of a price increase, as China moves to end its policy of subsidizing smelting of this metal.
Consumer preferences: As demand from developing world
states booms, global pigment supply is having to align with
consumer inclinations in these markets. In the important automotive segment, for example, there is a need to respond to
the widespread preference for white vehicles, with red pigment
products also forecast to increase their relative share. At the
same time there will be a move away from what are regarded
as harsh synthetic products to pigments that deliver softer, more
natural colour effects.
Technical innovation: The forces acting on pigment producers is leading to investment in new technologies, including:

Organic nano-pigments, with platforms like PPGs
patented Andaro Tint Dispersion Technology, helping deliver
extended portfolios of colors with the dramatic face and flop
effects called for by designers and consumers. Dispersion and

milling platforms that can operate with these ultra-fine pigments
are also a necessary technical development that is now receiving
R&D funds from the likes of Buhler.

Cooling pigments that add the capacity to reflect near
infrared (IR) radiation as well as add color are another fast
developing segment. These HPPs are principally mixed-metal oxides. They are aligning with broader trends like environmentally
sustainable construction where their reflection of IR lessens heat
transfer into the interior and saves on air conditioning costs.

Pure color pigments are in greater demand, especially
those that can balance transparency and high chromatic performance.

Interest in high-performance bio-based pigments is
accelerating, driven by corporate and consumer interest in minimizing environmental impacts. This is a longer-term strategic
goal and is seeing pigment firms collaborating with public and
private organizations that already have experience of bio-derived chemicals.
HPP manufacturers Coatings World interviewed reported
high rates of growth. The market for high performance and
special effect pigments in particular is growing at the highest
rate within the pigment market, said Jens Reininger, head of
strategic marketing, Clariant Plastics & Coatings. Growth in
emerging countries in Asia due to lead chromate replacement
is contributing along with the growth of automotive and 3C
coatings sectors where HPP and special effect pigments have a
major use. Also having a positive impact is the current color
trend in decorative coatings which creates in the chromatic
sector a need for high performance pigments in the red, pink
and violet color indices.
Lansco Colors reported that sales of high performance and
special effect pigments have grown with double digit increases
year over year due to its success at bringing customers high performance pigments at fair prices. Lansco Colors was the leader
in bringing alternatives to previously patent protected products
and we have grown to a market leading position for these pigments, said Frank Lavieri, executive VP an general manager,
Lansco Colors.
While we have to recognize shrinkage in the overall pigment
market, mainly driven by the ink industry, Trust Chem is benefitting from an increase on the high performance pigments side, said
Falko Orlowski executive VP Trust Chem USA. Manufacturers
in Asia, Europe and the Americas are fighting for market share,
which results in lower cost for high performance and effect pigments. As a result, lower cost level HPPs are replacing low and
medium performance pigments for many applications.
The market has shown some pockets of improvement during calendar 2016. Volumes are strong, prices have eroded in
some markets due to competition and/or currency swings, said
Ron Levi, president, Bruchsaler Farbenfabrik GmbH & Co. KG.
Bruchsal, Germany. Our marketing presence and sales have
grown in India and southeastern Asia as a whole. We have not
established a plant in the region, growth has been attained via
local stocks and sales organizations.
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7/27/16 9:07 AM
FEATURE High Performance Pigments Market
Market expansion will be fastest in Asia already the worlds

largest regional market...growth in the second largest region,
Europe, will be significantly below the market average.
The Asia region particularly China and India continues
to drive growth for the HPP industry. Growth of high performance pigments is over-proportionally coming from countries
within the Asia region, said Dr. Stefan Ohren, head of product
management High Performance Polycyclic Pigments, Clariant
Plastics & Coatings. India is, for example, growing much
faster than other markets. Clariant Plastics & Coatings has
long had a well-established position in India. Our Marketing
& Sales Organization, as well as the location of pigment product plants in both Roha and Cuddalore and dispersion plants
in Roha and Nagda, are well-positioned to serve many countries in the Asia region.
The manufacturing of HPPs has been concentrated in either India or China for a considerable number of years, noted
Robert Poemer, business unit leader, Heucotech Ltd. In these
countries there are both world-class suppliers as well as second
tier suppliers. The second tier suppliers produce products that
can be used in some marginal applications and also to drive the
pricing down on the world-class suppliers.
Heubach Colour has been in operation in the Gujarat province of India. We produce a wide variety of organic piments in
our facilities including phthalos, indanthrones, quinacridones,
DPP and benzimidazolens, Poemer added. Our facilities
are 100 percent owned and operated by the Heubach Group.
Overall we are seeing an increasing demand of higher quality
products also in the emerging markets.
India is increasing its production capacities for HPPs, but not
at the same rate as China, according to Orlowski. As a Chinese
based manufacturer, Trust Chem has a solid footprint in manufacturing and sales in the Asian Pacific region, while also having significant sales in the Indian market. The North American
and European markets are still the most significant markets for
HPPs globally.
HPP manufacturers are constantly being challenged by their
customers to develop products that meet increasingly demanding
performance requirements. As a result HPP producer are launching products featuring excellent durability, color strength, dispersibility in a range of resin systems and environmental compliance.
Clariant offers quinacridone pigments based on renewable
raw materials as part of its commitment to sustainability. As
an example we promote our Pink going Green as Clariant uses
renewable raw materials to create bio-based high performance
quinacridone pigments for automotive, industrial and decorative
coatings applications, said Dr. Stefan Ohren, head of Product
Management High Performance Polycyclic Pigments, Clariant
Plastics & Coatings. Hostaperm Pink E (Pigment Red 122),
one of Clariants most important polycyclic pigments based on
renewable bio-succinic acid, represents Clariants switch to renewable raw material without changes in the product quality
and the guaranteed specification.
Heubach Colour in India has recently commissioned a facility for the manufacture of Indanthrone Blue Crude (PB60).
Heubach is the only company that controls the manufacture of Indanthrone Blue from the manufacture of the crude
through the final manufacture of a product that is widely used
in the automotive OEM and refinish areas, said Poemer.
As a result of this investment, we are introducing three new
shades: MLB3RHN, MLB3RH and MLB3RXH. Furthermore,
Benzimidazolone Pigments Yellow 151 and 154 has been introduced as high quality Yellows for the demanding industrial coatings application and the automotive segment. We launched the
VD 2108, a PY.184 with high color strength for the coatings industry (decorative, industrial, automotive) and Heucodur 2550,
a high strength Chrome Rutile Yellow. We also have introduced
a zinc-free anticorrosive pigment providing a not yet seen corrosion protection performance in a broad range of application.
Cabot offers three families of products carbon blacks,
primarily used for their color, fumed silica, used for rheology
control, free flow and mechanical properties, and fumed silica
dispersions for transparency. The market for Cabots premium
EMPEROR high color carbon black continues to be robust and
growing as a result of strong demand from the automotive industry, said Adam B. King, global marketing communications
manager, Performance Chemicals, Cabot Corp.
With the opening of its new Quinacridone plant, Trust Chem
is working on a new range of PR202 products and improved
PV19 and PR122 versions. We further continue to focus on
cost reduction through technical improvement and production
streamlining, said Li Wu, global technical director, Trust Chem.
Trust Chem is pushing more and more HPPs into the food
packaging market.
Lansco Colors has brought several new high performance
pigments to market recently. Lansco 1667 Opaque Orange 67
is one of the most opaque organic pigments on the market and is
finding wide acceptance in the industrial coatings market where
its properties are valued, said Lavieri. It is a bright clean orange with excellent value in use.
Bruchsaler Farbenfabrik continues to focus on bismuth vanadates and environmentally friendly pigment blends based on
this chemistry.
Easy dispersing and zinc free versions of our pigments are
just two of the technologies we recently introduced, said Levi.
These pigments find their use in high performance coatings,
plastics, building materials and specialty inks. CW
48-50 HPP 0816.indd 50
August 2016
7/27/16 9:07 AM
FEATURE
The
Intense Color Journey:

More Than Just a Passing Trend
This home faeatures a jet-black coating on metal panels with pops of color.
Jeff Alexander, VP of Sales, Coil and Extrusion Division, Valspar
he importance of color is lost on no one. It is one of

the biggest factors that shapes our lives and view of the
world. Color conveys emotion and defines cultures; it inspires us and provokes reaction. Though the end goal has always
been to produce an exceptional coating that conveys a point of
view on whatever structure it is applied to, the trends that architects use in order to tell that point of view have changed. Color
requests are getting more varied, and texture and prints have
become extremely popular in the last few years as they increase
the aesthetics that a panel and coating alone can provide.
Every color trend starts as a small idea in someones mind.
Whether an architect dreams of a vibrant red never before used
on a building, or a coating manufacturer sees the possibility of a
true blue pigment in a lab test tube, dozens of dimension-defying
colors are created every day. These colors are talked about behind the scenes, introduced in cutting-edge projects and then
asked for by the masses. But at the beginning, coating formulations are just as important as the idea itself, and years of research are put in before a product is ever brought to life and
considered a trend.
Coating Creation and Formula Make-Up

In the paint and coating industry, we know that it takes more
than mixing a few pigments and resins together to create a beautiful, long-lasting color. During the development process of a
coating, art and science are carefully combined to produce the
desired end product: a vibrant finish that is durable, sustainable
and imaginative.
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FEATURE The Intense Color Journey

When designing boundary-pushing
products, innovative methods are explored and new materials tested to see
what achievements can be made that
will ultimately advance the industry as
a whole. One of the more interesting
and popular developments in coatings
over the years is a pearlescent finish
that can add shine, shimmer and even
change colors.
Research and development teams
put much thought and testing into
creating this illustrious type of coating, testing different formulations to
achieve exactly what they were looking for. Pearlescent pigments contain
mica flakes that are coated with different oxides, including titanium dioxide,
tin oxide or iron oxide. When light
hits the oxide-coated mica particles, it
is partially reflected out and partially Odyssey Elementary was devised to obtain LEED Gold certification through its use of 1,200 solar panels,
absorbed in. As the light travels into natural lighting and use of sustainable materials.
the particles and the various layers of
Over many years, research has been conducted and products
oxide surrounding them, a sense of visual depth is created which
adds dimension and distinction to the finish and product featur- have been tested time and again to create these specific color
coatings in a responsible way that still hold their vivid hues
ing the coating.
Essentially, the color that is produced depends on the oxide for many years. Thankfully, some coating manufacturers have
coating, which varies in thickness related to the chemical pro- found a way to produce rich colors that add dimension and
cess used to coat the mica particles. Consequently, coating col- last for more than 20 years, keeping in mind the fact that the
ors and the amount of shimmer vary by changing the thickness durability of the color is just as important as the initial bold
of the oxide. For example, on the same structure you might see color impact. Fluropon Rustica is one of these product lines
a silver appearance at one thickness level, and on another you that features super intense pigments that stand up to extreme
weather elements. Fluropon Nova is another that contains the
will see yellow or blue.
The same scientific and chemical process applies for color- pearlescent finish that so many architects want for their most
shifting pigments, as well the color-change depends on both prominent projects. By using newly created specialty pigments,
the chemical formulation of the base coat pigment and the the industry as a whole is moving into color spaces that havent
oxide-coated mica particles. The formulations are so advanced been reached previously.
Coating manufacturers want to provide more offerings and
that they can affect how transmitted light at a particular angle will be seen and assign different colors to different light styles to architects while keeping the durability and quality of
angles. The color-shifting mica pigments are suspended in a the product in mind. They also want to encourage a broader
fairly transparent clear coat that is then layered on top of a conversation around color and discuss what is trending and
base coat. Consequently, you can take the same color-shifting why. It can be hard to imagine all of the color possibilities that
pigment, the micas in the clear coat, and layer it over a black or are attainable without actually seeing them, so lets explore
white base coat to see completely different colors and intensi- some of todays trendiest projects that feature bold colors and
innovative formulations.
ties in coatings.
Now, there are ways to expand these pearlescent finishes
beyond the average colors of white, silver and beige to create Trending Colors
a spectrum of colors, including reds and oranges. Historically, Pearlescent Pigments:
there have been issues with these particular colored coatings
The metal panels of the Altara Center in Honduras feature
because they contained undesirable materials, like lead and cada sparkling, color-shifting effect as the light reflects differmium. While responsible coating manufacturers stopped using
ently off of each mica particle in the coating. The custom
these chemicals in their formulations, eliminating these materiblue/purple finish shifts colors throughout the day as the sun
als also changed the make-up of the finishes and restricted the
changes position and adds dimension to the end product.
creation of these coatings, which happen to be some of the most
Prismatic colors project a startling visual depth on the Wolf
sought after colors from architects.
Creek Library in Atlanta that suggests the building changes
August 2016
7/25/16 2:17 PM
The Intense Color Journey FEATURE
Architects of the JW Marriott in Austin used coatings that matched the natural
resources found in the local Texas environment.
Architects of Bells Mills Elementary School used a variety of inspirations,

including four different colors to create this unique community of buildings.
colors when viewed from different vantage points. A shimmering copper-red hue blends impressively with the buildings subtle architectural materials of glass, stacked stone
and fiber cement panel walls that are finished in a natural
bronze tone.
Color Shifting Shades:

These inventive coatings offer a mesmerizing, bilateral
color finish. Thanks to recent advances in the technology
and chemistry behind a coatings makeup, multi-color finishes give the appearance of a color spectrum when viewed
from different angles or with varying amounts of sunlight.
Kamer Esers California home and the Exploration Tower
at Port Canaveral both showcase this color-shifting coating
that adds depth from every single angle.
For some projects, a little can go a long way. The architects
of the Humane Society Silicon Valley kept this in mind and
mixed natural colored coatings, like copper and brown,
with color shifting finishes to offer bold color consistency
mixed with a fluid finish feature.
Intense Tints:

Some people will always want to stand out from the
crowd, and Alan Kanner falls into this group. His home
in Takoma Park features a jet-black coating on metal panels with pops of playful hues. The black metal, a defining
component of the exterior aesthetic, was also selected to
function as a backdrop for a palette of accent colors and
reflect the paintings in artist Richard Diebenkorns Ocean
Park Series.
The Formosa 1140 Building in West Hollywood features
a striking red metal exterior that brightens its neutral surroundings and corresponds perfectly with the housing
units contemporary design.

Certain projects feature multiple colors simultaneously,
playing off of one another in glorious harmony. The Mosaic
Village, part of Johnson C. Smith University in Charlotte,
NC, does just this by mixing blue, gray and green coatings
on the new building. The colors aid the dynamic design of
the dormitory and tell the story of the locations connection
to jazz music.
A well-known brand like Crocs needs to keep up appearances, not only in regards to their products, but in their
brick-and-mortar locations, as well. When the company
began developing their flagship store in New York City
they knew they wanted to keep their brand aesthetic first
and foremost in all aspects of the design. They decided to
showcase their trademarked bright colors on the storefront
to ensure a lasting impression was left on everyone who
walked into, or passed by, the store.
Sometimes, you just cant decide on a single inspiration.
Architects of Bells Mill Elementary School used a variety of
inspirations, including brick and metal materials, historic
and modern influences, colonial and farmhouse designs
and four different colors to create this unique community
of buildings.
The Natural Route:
A popular design element is to highlight the natural surroundings of a building as opposed to fighting with them
for attention. Architects of the JW Marriott in Austin used
coatings that matched the natural resources found in the
local Texas environment. The materials used mimic the appearance of weathered steel, and the coating colors match
that of the nearby rocky terrain.
On the other hand, some buildings, like Judson University,
dont have the luxury of being placed among lush greenery or dazzling deserts. In this case, architects used natural copper colors as coatings for the expanding Benjamin
P. Browne Library and architecture program to represent
natural elements that arent found on the building site.
Color is ever evolving, as are we, and our preferences and attraction to certain colors will change as we do. As we see more
of what the world has to offer, our exploration into the realm of
color will become deeper and richer. Ultimately, its up to us to
define the trends and keep pushing the boundaries lets rise to
the challenge. CW
Coatings World | 53
7/25/16 2:17 PM
FEATURE
New Advances in
UV-Curable Soft-Touch Coatings
Lisa Spagnola, Jeffrey Klang, Manjuli Gupta, Sartomer, Americas;
Xavier Drujon, Sartomer, Europe
oft-touch or soft-feel coatings are

employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve
a consumers perceived value of the product, and influence them to buy the product over other similar products. In fact
a recent study by California Polytechnic
State University showed not only did customers prefer cosmetics packaged in a
container with a soft touch coating versus a traditional coating, they were willing to pay a 5% price premium.1 Thus it
is no wonder interest in soft-touch coatings has increased in recent years. While
the study by California Polytechnic State
University focused on cosmetic packaging, soft-touch coatings span a variety of
markets including automotive interiors,
small electronics, and appliances.
With the broad range of markets
comes the need for a broad range of feel
types. In general, a feel type is described
in terms of things known to be soft, such
as rubber, velvet, peach skin, rose petals,
silk, leather, suede, etc. Not only are these
terms highly subjective, the perceived feel
varies from person to person. A coating
that one observer might describe as velvety, another may find silky. Studies have
shown that factors such as age2 and sex3
affect how feel is perceived. In a previous
lab study we chose observers of various
age, sex, and training.4 Although most
could recognize a soft coating, their perception of which was the most pleasing
varied widely. While we found atomicforce microscopy (AFM) measurements
can distinguish between feel types when
the coating chemistry was different,4
additional testing showed that as the

chemistry became more similar, the relationship between adhesion force and
feel no longer held. In addition, AFM
cannot distinguish the quality of the feel.
Thus, for our subsequent studies we used
trained observers to judge the quality and
type of the feel effects.
Since consumer products are exposed
to repeated wear and contaminants
throughout their life cycle, soft feel coatings must also be durable. Balancing soft
feel with wear resistance is an additional
challenge. Wear resistance for soft feel
coatings is typically created by crosslinking multifunctional isocyanates with
polyols. This process creates hard regions
from the isocyanates distributed in softer
regions created by the polyols, as can be
seen in the idealized structure in Figure
1. While these two-part systems have excellent feel properties, two-part urethane
coatings have disadvantages such as pot
life limitations, long cure times, and hazards of isocyanate handling. To address
these issues as well as to improve durability, formulators and product designers
look increasingly toward UV-cured softfeel coatings.
In a previous study, inspired by two-part
isocyanate systems, we demonstrated our
Figure 1: Idealized two-part soft-touch coating

structure.
Table 1: Soft-touch coating base formulation.
54-56 Tech Paper 0816.indd 54
ability to create a UV-curable soft-touch

coating with good feel and improved mar,
abrasion, stain, and chemical resistance
compared to conventional two-part urethane coatings.4 The system created had a
silky feel. Achieving soft-touch coatings of
various feel types is necessary to fit the requirements of a wide range of applications
and products. This article details the development of a range of custom designed
UV-curable soft touch products that have
tailorable feel and improved properties
over two-part urethane coatings.
August 2016
7/25/16 2:20 PM
New Advances in UV-Curable Soft-Touch Coatings FEATURE
Experimental
Table 1 shows a base soft-touch coating
formulation. Silica was added as both a
surface additive to impart soft feel and as
a matting agent. The acrylate resin was
dissolved in solvent to reduce the viscosity and to provide enough shrinkage to
allow for the migration of silica to the
films surface, which is necessary to reduce friction and impart a soft feel.5
After applying the formulations, the
panels were dried for 15 minutes at 60 C
to remove the solvent. The coatings were
then cured with two mercury arc lamps at
400 W/in and a belt speed of 50 fpm resulting in a final film thickness of 2 mils.
The panels were allowed to stand overnight before testing for abrasion, solvent,
food stain, sunscreen, and insect-repellent
resistance, pencil hardness, and adhesion.
Experienced observers rated the feel
of the panels by type and quality. We
divided the range of observed feel into
three regions: rubbery, velvety, and silky.
Rubbery describes a coating close to rubber, which has more grip (less slip) than
a silky (silk-like feel) coating. A velvety
coating has a slip/grip feel between that
of rubbery and silky. The observers also
rated the quality of the soft touch on a
scale of one to five, with one being a poor
match and five being an exact match to
the coatings respective feel type.
Table 2: Adjusting feel type with crosslinker concentration.
Figure 2: Properties of UA6 and UA7 as a function of crosslinker content.
Results And Discussion

In our initial screening, we used difunctional urethane acrylate oligomers (UA)
to mimic the softer polyol regions in the
traditional two-part systems and trifunctional acrylate crosslinkers (M) for the
harder isocyanate regions.4 We found
that UA5:M1 at 60:40 created a good
silky feel with improved durability over
the conventional two-part urethane system tested. By reducing the amount of
crosslinker, we were able to achieve a velvety feel, but the durability of the coating
decreased significantly (Table 2). Since a
reduction of crosslinker alone cannot be
used to change the feel type while maintaining durability, we set out to design
new urethane acrylates and crosslinkers.
The new difunctional urethane acrylates UA6 and UA7 were evaluated
in the same way as UA5 by varying the
Figure 3: Properties of UA6 as a function of crosslinker content.
Coatings World | 55
7/25/16 2:20 PM
FEATURE New Advances in UV-Curable Soft-Touch Coatings

concentration of crosslinker M1 (Figure
2). While UA6 and UA7 both create a
rubbery coating with 10% crosslinker
on resin, UA6 has several advantages
over UA7. First, we achieve a feel with
more grip (velvety) using UA6 without
the need to decrease the crosslinker as
much. The ability to use higher levels of
crosslinker is advantageous as it allows
for higher crosslink density and better
coating durability. In addition, UA6 had
a better overall feel quality than blends
with UA7 (not shown in figures). While
we were able to achieve a rubbery feel at
90% urethane oligomer UA6 and 10%
crosslinker (M1), the films did not have
the desired durability. When we increased
the level of crosslinker (M1) to 17.5%,
we were able to achieve a rubbery coating
with improved properties over the previous rubbery coating that contained 10%
crosslinker (Figure 3).
In our second approach we attempted
to create a soft touch coating with an existing trifunctional acrylate crosslinker
and low functional acrylate monomers
(AM) as the soft connecting segments instead of difunctional urethane acrylates.
Formulations with the existing crosslinkers and monomer (AM1) did not
achieve the desired combination of feel
and properties (Table 3). Formulating
newly designed crosslinker, M6, with
acrylate monomer, AM1, at 60:40 crosslinker to acrylate monomer, resulted in
both good feel and good durability, as
seen in Table 4, formulation 53. After
varying the monomer formulated with
M6 to screen for improved feel and durability, we found M6 with AM5 had
the best velvety feel of all our previously
tested formulations (Table 4) along with
good durability.
Conclusions
Newly designed oligomer UA6 and crosslinker M6 allow us to create UV-curable
soft-feel coatings with a range of haptic
sensations (Figure 4). These new products
show improved durability over the industry standard two-part urethane coating
tested and exhibit little to no decrease in
soft-touch feel quality. In addition to enhanced durability, the UV-curable systems
have infinite pot life, short cure times and
Table 3: Properties for select formulations for crosslinkers with acrylate monomer.
Table 4: Properties for new crosslinker M6 with acrylate monomers.
Figure 4: Properties of best UV-curable soft touch formulations.
no free isocyanate. Current work focuses

on 100% UV-curable and waterborne
UV-PUD to provide low-VOC options to
formulators and convertors. CW
References
1. Keif, M.; Twomey, C.; Stoneman, A.
Consumer Perception of Tactile Packaging: A
Research Study on Preferences of Soft
Touch and Hi Rise Coatings in Cosmetic
Packaging. J. Appl. Packaging Res. 2015,
7, 1, 59-72.
2. May, A.C.; Stewart, J.L.; Tapert, S.F.;
Paulus, M.P. The effect of age on neural
processing of pleasant soft touch stimuli.
Frontiers in Behavioral Neuroscience

2014, 8, 52.
3. Essick, G. K.; McGlone, F.; Dancer,
C.; Fabricant, D.; Ragin, Y.; Phillips, N.;
Jones, T.; Guest, S. Quantitative assessment of pleasant touch. Neurosciences and
Biobehavioral Reviews 2010, 34, 192-203.
4. Drujon, X.; Spagnola, L.; Moeller
G. Most Recent Developments in UVCurable Soft-Touch Coatings. UV and EB
Technology 2016, 4, 18.
5. Garber, A.; Seggern, E. Tougher texture: Improving the performance of haptic coatings for graphic arts. Eur. Polym.
J. 2015, 66, 57-66.
August 2016
7/25/16 2:20 PM
Industry News
BASF Rolls Out Global Pigments Brand
ASF announced the launch of its

global pigments business brand.
The new brand encompasses
BASFs distinct colorants and pigments
portfolio, and serves customers across five
key industries, including coatings, plastics, printing, cosmetics and agriculture.
To continue to grow and develop their
business, our customers need a diverse selection of pigments and global expertise,
said Alexander Haunschild, senior vice
president, Global Pigments Business. In
this competitive marketplace, we created
a brand focused entirely on pigments to
provide our customers with products and
solutions from one single source.
BASF organized its global pigments
business in an industry approach and
established teams concentrated solely on
the coatings, plastics, printing, cosmetics
and agriculture markets. This is the first
time the company has created dedicated
global pigment teams for the agriculture
and cosmetics industries.
Our number one priority is to remain
a reliable global supplier to our customers.
This brand underlies the key strengths we
bring to the market: chemical expertise and
a broad portfolio of colorants and high performance effect pigments, said Haunschild.
BASF continues to invest resources into
this change and we are confident we have
the right experts and portfolio to help our
customers continue to innovate.
BASF operates 13 pigment production
sites in China, France, Germany, Korea,
the Netherlands, Switzerland and the U.S.
Nuplex Approves Transfer

of its Ownership to Allnex
Shareholders of Nuplex voted to approve
the companys combination with Allnex
during a special meeting of shareholders
held in Auckland, New Zealand.
Allnex, one of the global producers
of coating resins and additives, backed
by its shareholder Advent International,
entered into exclusive talks with Nuplex,
one of the global manufacturers of resins
listed in New Zealand and Australia, to

explore a business combination of the
companies. Allnex and Nuplex signed a
scheme of arrangement in April, through
which ownership of Nuplex would be
transferred to Allnex.
Siltech Corporation
Announces Major Plant
Expansion
Siltech Corporation has announced a major expansion of its Mississauga plant and
warehouse. This expansion is being completed in two phases. Phase 1 includes a
state of the art 1500 m2 warehouse that
features the latest fire-suppression and
safety features. This warehouse space
was commissioned in June 2016.
Phase 2 is an expansion of the existing
manufacturing plant which will house an
additional five 20,000 liter stainless steel
and glass lined reactors bringing the total
annual capacity to over 25,000 tons. This
expansion is scheduled to be completed
by November of 2016.
Dag Enhorning, president of Siltech
said that with strong growth in North
America, Europe and Asia this expansion
is necessary to meet our customers continued demand for our products.
Cathay Industries Acquires

Hoover Color Corporation
Leading global iron oxide pigment manufacturer Cathay Industries has agreed
to acquire Hoover Color Corporation
(Hiwassee, VA) for an undisclosed amount.
The transaction is expected to close
within the third quarter of 2016, subject
to customary closing conditions.
Commenting on the transaction,
Terence Yu, group chief executive officer,
Cathay Industries, said, The acquisition
of Hoover Color further strengthens our
color pigments business as well as enhancing our capabilities. As market leader in
natural occurring Umbers and unique ecofriendly Transparent Iron Oxides, Hoover
Color brings a century of customer focus
57-60 Indy News 0816.indd 57
to the Cathay Industries Group.

Merging our two companies will
complement Cathays focus on innovation, sustainability, and position us as a
leading supplier of performance pigments
with a unique offering for the paints and
coatings industry, said Yu.
Charles Hoover, president of Hoover
Color Corporation said Over the last
25 years, Cathay Industries has led the
restructuring of the iron oxide industry
through innovative technology, and this
partnership cements the relationship our
two companies have developed over the
last two decades. All of us at Hoover
Color look forward to exciting times
ahead for the combined businesses.
The transaction will not affect Hoover
Colors existing product range and supply
will continue seamlessly.
Hoover will join the executive team at
Cathay Industries and continue in his role
as president of the Hoover Color newly
formed division of Cathay Industries.
Huber Launches Innovative

Packaging for Precipitated
Amorphous Silica
Huber Engineered Materials, a division
of J.M. Huber Corporation,has launched
a new packaging concept implemented at
its Havre de Grace, Maryland, precipitated amorphous silica production facility. The innovative, multi-million dollar
packaging system replaces paper bags
with a conversion to more robust polyethylene bags. The improved bags offer
stronger tensile strength, minimization
of nuisance dust and greater control of
moisture to maintain the integrity of the
material inside. Elimination of trapped
air within each bag yields excellent stacking for more stable pallets during shipment, unloading, and warehousing. The
new packaging is also easily recyclable
which is integral to Hubers commitment
to sustainability.
Our investment in this area is in direct response to increasing customer and
Coatings World | 57
7/25/16 2:21 PM
Industry News
regulatory needs for stronger

and more secure packaging,
said Jon Fecteau, global director of product management for
Hubers Silica Business Unit. Not only
do the polyethylene bags offer superior
performance, they also provide increased
printing and labeling options. We are
pleased to be able to provide this best in
market option for many of our high quality silica products.
The new packaging platform is being introduced systematically across the
globe with equipment in place for select
production facilities in the European and
Americas regions, with the intention to
introduce in Asia in 2017.
CPMA Participates in 20th

Annual ACS GCI Green
Chemistry and Engineering
Conference
Members of the Color Pigments
Manufacturers Association, Inc. (CPMA)
provided industry expertise about the
chemical properties and performance requirements of color pigments during the
20th Annual ACS Green Chemistry and
Engineering Conference held in Portland,
Oregon, June 14-16.
Mary Ellen Maxwell, past president
of CPMA and Product Stewardship
manager, North America at Clariant
Corporation, discussed the safety and
efficacy of color pigments in commerce,
contrasting industry sustainability practices with environmental conceptions.
She particularly focused on color pigments applications in paints and coatings.
Robert Mott, Ph.D., chair of CPMAs
Organic Pigments Committee and Global
Regulatory Manager at Sun Chemical
Corporation, was one of four participants
in the Green Chemistry for a Rainbow of
Colorants workshop and panel discussion
organized by Northwest Green Chemistry.
Dr. Mott shared insight on the chemistry of
color pigments used in printing inks and
the engineering of green chemistry solutions to achieve product stewardship goals.
Other workshop participants included Dr. Robert Christie, Heriot-Watt
University; Dr. Romesh Kumar, Clariant
Corporation; and Thomas Schaefer,
Bluesign Technologies.
The ACS GCI Green Chemistry &

Engineering Conference provides a
unique platform for leaders, policy makers, educators, students and professionals from the scientific community to
obtain valuable knowledge on progress
in greener chemistry and engineering research. This years theme was Advancing
Sustainable Solutions by Design.
Emery Oleochemicals
Expands Technical
Development Center in
Cincinnati
Emery Oleochemicals, a natural-based
chemicals producer and largest oleochemicals manufacturer in North America, announced earlier this year the completion
of its new 7,500 square foot Technical
Development Center (TDC). This center will
now also serve as the state-of-the-art application lab for the companys Green Polymer
Additives Business to offer renewable and
innovative polymer additive solutions to
high growth markets such as automotive,
building and construction, electronics, packaging as well as toys and sports equipment.
The new application lab in Cincinnati
provides Emery Oleochemicals Green
Polymer Additives (GPA) customers with
regional value-added services through
its dedicated Application Testing and enhances the Emery Oleochemicals Global
Technical Development Center capabilities in Loxstedt, Germany, which opened
in 2013. Staffed by a dedicated technical
team utilizing state-of-the-art equipment,
the new Cincinnati lab capabilities include:

Custom lubricant and plasticizer
development, scale-up of LOXIOL
ester lubricants and EDENOL plasticizers in our state of the art multipurpose reactor,

Formulation and applications testing for rigid and flexible PVC as well
as development in engineered resins
to provide technical solutions for
many of todays market segments
from building and construction to
medical applications, and

Full analytical support for lubricant and plasticizer development
and modern analysis including
NMR, FTIR, SPME, GC/MS, HPLC,
HPLC/MS,
DSC
TGA
and
viscosity measurement as well as

physical testing to measure percentage elongation, compression and
tensile strength.
In addition our state of the art lab is
equipped with weathering devices to
simulate weathering characteristics
of the finished article.
Dr. Harald Klein, global business director, Green Polymer Additive Business
said of the opening, Our lab housed
in the TDC in Cincinnati is specifically
designed to leverage our in-depth application knowledge of polymer processes
and technical capabilities to deliver
customizable market-ready solutions to
the North American Market. By providing our customers with the latest innovations, we aim to be an instrumental
partner in the development of polymer
additives that are sustainable, environmentally friendly and exceed the requirements in todays polymer industry.
The renewable and innovative polymer
additive solutions will be offered to the
market under the well-known global
brands of LOXIOL and EDENOL.
With its local Green Polymer application lab capabilities, the Cincinnati TDC
can be seen as another key milestone backing the business unit vision to be The first
choice in sustainable polymer additives.
Explains Michael Hoppe, Senior Sales
Manager Specialties, Our continued investment in the US into technical development capabilities combined with the recent
completion of our $50 Million (USD)
bio-based and recycled content ester plant,
also located in Cincinnati, places the Emery
Oleochemicals Green Polymer Business in
a prime position to be the preferred partner for the plastics industry by offering renewable and innovative polymer additive
solutions such as lubricants, plasticizers,
anti-fogging, anti-static, and release agents.
ALTANA Expands
Additive Business Through
Acquisition of Addcomp
Specialty chemicals group ALTANA has
acquired the Dutch enterprise Addcomp
Holland BV, a developer and manufacturer of unique polymer additive solutions. Addcomp will be integrated into
the Plastic Additives business line of
August 2016
7/25/16 2:21 PM
BASF Completes
Divestiture of Global
Polyolefin Catalysts
Business to W. R. Grace
BASF has closed the previously announced transaction to divest its global
Polyolefin Catalysts business to W. R.
Grace & Co., a global leader in specialty
chemicals and materials. The relevant
merger control approvals have already
been granted.
Included in the transaction are technologies, patents, trademarks and the
transfer of BASFs production plants in

Pasadena, Texas, and Tarragona, Spain.
Approximately 170 employees have also
transferred to Grace.
Air Products Spin-Off

Company Versum Materials
Headquarters to be in
Tempe, Arizona
Air Products continues to work toward
the previously announced intended
spin-off of its Materials Technologies
Electronic Materials Division (EMD), to
what is to become Versum Materials. As
part of this continuing process, Versum
Materials announced when it becomes
a standalone company, its headquarters
offices will be located in Tempe, Arizona.
Part of our overall strategy as a
separate company is to be more market facing and agile by co-locating our
business capabilities closer to the companies we serve. Our focus is on serving
our semiconductor customers. We have
existing Electronic Materials production, research and development, and a
workforce in Tempe, and our major U.S.
customers are located in the Western
U.S., said Guillermo Novo, who
will be the CEO of Versum Materials.
Additionally, over 70 percent of the
market is now in Asia and it continues
to grow. Locating in Tempe will allow us
to improve our connectivity with both
our U.S. and Asia teams and customers.
This decision is part of a broader plan to
be closer to our customers and position
Versum for success.
Novo added certain administrative
functions will remain in Pennsylvania
in the Allentown area. We have great
people with experience and knowledge
performing jobs that are critical to our
company, like Accounting and IT, for
example. These people have been integral to the transition as we move toward
Versum. Having employees who understand our business will allow us to stay
focused on our separation and continue
to support our business performance going forward, Novo said. Between our
manufacturing and administrative infrastructure that will remain, Versum will
continue to have a significant footprint in
the Lehigh Valley area.
Industry News
ALTANAs largest division BYK Additives

& Instruments. In acquiring Addcomp,
we are continuing to systematically
pursue the ALTANA strategy of generating value-creating growth through targeted acquisitions, said Dr. Christoph
Schlnken, member of the ALTANA
Management Board.
Additives from Addcomp enhance
functional performance of nearly every
type of thermoplastic material for various
applications like automotive, construction, packaging, etc. The acquisition is
an ideal fit for BYK. The combination
of BYKs chemical and product expertise
together with Addcomps unique process
technology will enable us to develop and
manufacture new and differentiating additives for the Thermoplastic market,
states Dr. Stephan Glander, President of
BYK Additives & Instruments. Through
this acquisition we are systematically expanding our product portfolio and our
application spectrum in the field of plastic additives.
The acquisition adds a broad range
of additive solutions with different
functionalities, such as antifogging, improved processing, flame retardancy,
heat stabilization and UV stabilization
to BYKs portfolio. Addcomp is a leader
in applying masterbatch technology to
achieve superb dispersion, to simplify
handling of such difficult additives as
liquids and viscous materials, and to
provide the highest additive concentrations. The company, headquartered in
Nijverdal, the Netherlands, employs 45
persons and operates production facilities and sales offices in Nijverdal and in
Rochester Hills, Michigan.
The headquarters announcement follows several other

moves that have been decided
as the business separation intended for September 2016 nears. Most
recently it was decided Versums research
and development labs would be relocated
over the next year to Tempe; Hometown,
Pennsylvania; Taiwan; and Korea. The
commercial organization for much of the
business is also relocating to Tempe.
EMD had approximately $1 billion in
sales in 2015. It employs approximately
1,900 people and includes major production facilities in the U.S., Korea and
Taiwan. Versum Materials focus is to be
the materials partner of choice for the
semiconductor industry, providing high
value in-use products for next generation
chips used in mobile devices, Internet of
Things, and PCs.
WACKER Expands
Production Capacity for
Silicone Sealants
Wacker Chemie AG is expanding its silicone elastomer production capacity in
Jincheon, South Korea. The new facilities
will include production plants for silicone
sealants, specialty silicones and liquid
silicone rubber. At the same time, existing production units in Jincheon will be
transferred to the new site. Investments
for the expansion will total approximately 16 million. The new expansion project is WACKERs response to growing
regional demand for silicone elastomers
in the construction, electronics and automotive industries.
The new production site is located in
Jincheon, roughly 100 km southeast of
Seoul. The Asian market for sealants
and encapsulants is growing at an incredible rate, noted WACKER Executive
Board member Auguste Willems. In order to meet increasing demand over the
long term, we have decided to significantly increase our production capacity in
Jincheon. In this way, we intend to secure
and continue expanding our position as a
leading silicone manufacturer in the region
and profit from Asias strong growth.
WACKER operations in Jincheon
began in 2010 with the production
of silicone sealants for construction
Coatings World | 59
7/25/16 2:21 PM
Industry News
applications and a variety of

specialty silicone products for
the electronics industry. Due to
space constraints, however, capacity expansions at the existing site are
not possible. For this reason, WACKER
will dismantle the production facilities
there late next year and transfer them
to the new site in Jincheon. Our objectives in building the new site are twofold: first, the site will create additional
production capacity, which we will utilize for expanding our regional silicone
sealant business, Willems emphasized.
At the same time, we also intend to
continue growing our business regarding
specialty silicones.
For several years now, WACKER has
been developing specialty silicone gels,
encapsulants and thermally conductive
silicone adhesives for the electronics
and lighting industries. During this time,
South Korea has emerged as a stronghold
for automotive and consumer electronics.
That makes Jincheon the perfect location for these kinds of specialty silicones,
Willems added.
Silicone sealants and specialty silicones will be produced in physically
separate areas on the site, which has
a size of 2.5 acres. This will allow the
company to optimize its production processes and maximize its flexibility for
future expansion projects. The building
will also include its own cleanroom area
for producing and packaging silicone
gels, encapsulants and silicone elastomer
products under suitable conditions an
increasingly frequent demand, especially
for optical applications.
Over the past few years, our Center
of Electronics Excellence in Pangyo has
been very successful in its efforts to develop products for the electronics industry in South Korea and elsewhere in
Asia, said WACKER SILICONES president Robert Gnann. The aim of our
investments is to allow us to participate
in the growth of the electronics industry
over the long term. With the expansion
of our production capacity in Jincheon
we will be able to support our customers future growth by continuing to provide premium silicones in the quantity
and quality they need.
Frances Avril Group,

Bpifrance and Biopolymer
Technologies Create
EVERTREE
Consumers are increasingly concerned about the impact on health and
the environment of Volatile Organic
Compounds (VOCs), such as formaldehyde, used in many household products, including resins, glues, paints and
building materials.
Evertree offers
plant-based alternatives to traditional
VOC-emitting chemicals found in these
products. The first application will target the wood composite panel industry
and will help to reduce or even remove
the presence of, and exposure to, formaldehyde. Derived from rapeseed meal,
Evertrees products and technologies
are vanguards of a new generation of
wood composite panels, which are
more competitive, as well as health and
environment-friendlier.
The SPI Socit de Projets Industriels
(Industrial Projects Company) investment
fund, financed by the French Programme
dInvestissements dAvenir (Investments
for the Future Program) and managed by
Bpifrance, has joined forces with the Avril
Group and the Israeli start-up Biopolymer
Technologies (BPT) in the Evertree joint
venture. The operational ramp up of this
innovative joint venture in renewable
chemistry should enable production start
in 2017 with the launch of an industrial
pilot plant in Compigne, France, and the
opening of a dedicated production facility
in 2018. The production capacity should
be gradually increased to reach 50,000
tons per year by 2020, thus enabling the
creation of 110 direct jobs.
Through this joint venture, the three
partners intend to foster the development
of new commercial uses for vegetable
proteins, in order to address new manufacturing requirements and growing consumer expectations, especially in terms
of VOCs reduction or even removal.
Indeed, VOCs exposure may affect health
(irritations, reduced respiratory capacity, olfactory pollution; some VOCs are
also considered to be carcinogens) and
the environment (an early factor in ozone
formation, greenhouse gases, and the formation of secondary particles).
In this context, Evertree will market an

initial promising industrial application:
Devised by Biopolymer Technologies
and subsequently developed in partnership with Sofiprotol, Avrils investment
and development company, it involves
manufacturing a resin additive from
rapeseed meal, much sought after in the
wood composite panel industry.
This additive targets industrial clients
in the sector, who will be able to use less
resin for an equivalent performance, substitute the current resins with less toxic ones
and optimize their distribution, therefore
achieving significant productivity gains.
Furthermore, this new market opportunity for the agribusiness sector will not
require the use of large volumes of rapeseed meal 50,000 tons worldwide, and
will markedly enhance the added value of
rapeseed protein.
Arkema Innovates with

Bio-Based Resins for
Construction
Arkema has partnered with major industrial coatings companies to bring to market innovative bio-based Synolac resins
that meet the challenges of this dynamic
and demanding sector. For a number of
years Arkema has been developing unique
expertise in bio-based resins for the coatings markets, and now offers a technology platform (patent pending) that draws
extensively on new products.
As part of SORAGO, a French consortium dedicated to pre-coated metal
technology and applications, Arkema offers resins that can feature up to 100 percent bio-based carbon content*. Used in
formulations, these new resins produce a
coating with a bio-based carbon content
of up to 70 percent, as well as equivalent,
if not superior, performance compared to
traditional coatings.
This innovative technology also benefits from the Arkema Groups back-integration in castor oil, a raw material of
renewable origin.
This latest development underscores
Arkemas commitment to the industrial
coatings industry, in particular to the precoated metal segment supplied from Arkema
Coating Resins manufacturing plants located in India, Malaysia, Spain and the U.S. CW
August 2016
7/25/16 2:21 PM
Suppliers Corner
Lanxess Introduces High-Tech

Microgranules for Brilliant Colors
ANXESSs
Rhein
Chemie
Additives (ADD) business unit
offers organic Macrolex Gran
colorants for the brilliant coloring of
amorphous and semicrystalline plastics.
Thanks to their microgranule form, the
colorants compare extremely favorably
with powders and compact granules
owing to their excellent dispersion and
processing properties and safe handling,
according to the company.
Macrolex microgranules consist
of hollow spheres that can be easily
crushed, which means they can be quickly, evenly and completely distributed and
incorporated into the plastic. The excellent processability of the product is due
to the fact that the hollow spheres comprise particularly small primary particles
of between around two and ten micrometers depending on the color. The good
free-flowing properties of the 0.3-millimeter spheres make precise metering
easier and prevent clumping in the mixing process. The four times higher bulk
density compared with powder pays
dividends in processing, transport and
storage alike.
In addition, the granules make an
important contribution to occupational
safety and environmental protection.
Containers can be completely emptied,
for example. Dust development in the
processing of Macrolex Gran is much
less than with powders. This means there
is a considerably reduced risk of dust
explosion, and expenses for protective
measures and facility cleaning can be
considerably reduced.
BASF Introduces Lumina

Royal Dragon Gold
BASF has added Lumina Royal Dragon
Gold effect pigment to the Lumina Royal
product family.
The new Lumina Royal Dragon Gold
EH 0908 is a brilliant green shade gold
mica effect pigment that offers the highest lightness and strongest sparkle in
styling for yellows and greens. It extends

the color space potential of high chroma
shades for packaging, consumer electronics, household appliances, sporting goods
and other specialty applications.
Thanks to its unique coloristic
properties, the pigment enables exploring new boundaries of the colors
and effects space for a wide range of
colored plastics applications and allows a greater formulation flexibility
to customers. It additionally enables
approaching brilliance of coatings
finishes when applied in a high gloss
polymer molding.
Lumina Royal Dragon Gold joins five
previously launched highly chromatic
Lumina Royal pigments including Aqua,
Blue, Indigo, Magenta and Copper that
are being widely adopted.
Charles Ross & Son Co.

Announces In-stock DualShaft Mixers
Ross has announced that its Dual-Shaft
Mixers, suitable for mixing 50-, 100and 200-gallon batches, are now available from stock. The Models CDA-50,
CDA-100 and CDA-200 are equipped
with two independently-driven, variable-speed agitators: a high speed disperser and a two-wing anchor. Working
in combination, both agitators provide
adjustable shear and efficient turnover
of low to high viscosity materials including pastes, gels, suspensions, slurries and
fine dispersions up to several hundred
thousand centipoise.
The in-stock CDA models come standard with an air/oil hydraulic lift, vacuum
capability, jacketed mix vessel, stainless
steel wetted parts and inverter-duty motors. Options such as rotor/stator assembly in lieu of the disperser, sidewall and
bottom scrapers on the anchor agitator,
thermoprobe, spray balls, pneumatic discharge valve and pre-wired controls can
be supplied with little impact to delivery
lead time.
61 Suppliers 0816.indd 61
DeBeer Refinish Expands

Color-Mixing Systems with
Launch of Metallic Bright
Red with Cand Effect
DeBeer Refinish has expanded its color mixing systems with the launch of
Metallic Bright Red with candy effect for WaterBase Series 900+. Bright
red cars with a candy effect finish can
now be easily repaired to the highest
standard.
According to the company, no system in the market has been able to easily repair bright red effect colors. Its
been said that refinishers would rather not work with a candy effect finish. Now, thanks to the innovation of
their color mixing laboratory, DeBeer
Refinish has made it possible for every
car refinisher to easily repair this challenging car color category to the highest standard.
Using a simple 3-layer system, paint
technicians can achieve the finest results:
a deep, metallic bright red color that is
unmottled and completely matches the
cars original color.
The first layer is a colored effect metallic undercoat that instantly provides
the desired effect in a red that matches
the cars original color. The next layer is
an easy to apply, slightly tinted, transparent basecoat that provides extra
depth and color precision. The finishing
layer is a 100 percent transparent clear
coat, which ensures a glossy result with
long-term protection.
The company reported that worldwide
patents have been requested both for the
film build used to achieve the candy color
effect and for the repair method used to
apply this film build.
DeBeer Refinish Metallic Bright Red
can be applied to a range of bright red
metallic cars including cars manufactured
by Renault, Alfa Romeo, Mazda, Opel,
Ford and Peugeot. It is available in 1 liter (WaterBase Series 900+) and 3.5 liter
(BeroBase Series 500) containers. CW
Coatings World | 61
7/25/16 2:24 PM
People
DuPont Names Two New Fellows
uPont has announced that two

employees have been named
DuPont Fellows, the highest
technical
professional
level in the company.
George Kodokian and
Andrew Morgan are being honored as DuPont
Fellows for their outstanding technical expertise and leadership. They
Kodokian
join an elite group of
scientists and engineers
with only 24 other active
members globally.
DuPont is one of
the worlds most innovative science companies.
We connect world-class
Morgan
science, technology and
engineering to a deep understanding of
commercial value chains and market
knowledge to deliver value-added solutions for customers and solve global
challenges for people everywhere, said
DuPont senior vice president and chief
science & technology officer Douglas
Muzyka. As the companys most distinguished scientists and engineers,
DuPont Fellows define new technologies and directions of research and
inspire the technical community both
internally and externally.
Through both personal contributions
and collaboration with others, these latest scientific leaders to join the ranks of
DuPont Fellows translate their technical
knowledge, skill and commitment into
results with significant impact for global
customers in a number of areas.
George Kodokian is an engineer who
brings an entrepreneurial problemsolving mindset and business acumen
to generate novel material solutions
for customers in diverse spaces, such
as drug delivery, reactor liners, fibers
technology, automotive coatings, biomedical and energy storage materials,
according to DuPont.
Andrew Morgan is a scientist, rigorous researcher and thought leader in the

field of food and nutrition science with a
career spanning food ingredients, health
and nutrition, food and feed enzymes,
and plant biotechnology. He was a pioneer in the discovery and development
of feed enzymes for animal nutrition;
and his vision and leadership has been
instrumental in establishing the Health
and Nutrition Science platform within
DuPont Nutrition & Health.
Emerald Performance
Materials Elects Gotch to
Board of Directors
Emerald Performance Materials elected
Edward T. Gotch to serve on the companys
board of directors. Gotch
is also CEO of Emerald
Kalama Chemical, LLC,
a business group of
Emerald
Performance
Materials, and has been a
key member of Emeralds
leadership team since the
Gotch
company was formed in
2006. His vision in leading the organization has been instrumental to its successful
transformation, engendering accelerated
growth that tripled the companys size
over a ten-year period, Emerald reported.
Prior to his tenure at Emerald
Performance Materials, Gotch served in
corporate financial planning and analysis
and general management roles at Emerald
predecessor companies Lubrizol, Noveon
and BFGoodrich, as well as at several
plant operating units in the U.S. and in
Asia of the Geon/OxyVinyls Company.
Gotch earned his B.S. in chemical engineering from the University of Toledo and
his M.B.A. from Case Western Reserve
University in Cleveland, Ohio.
Chromaflo Hires New

Territory Sales Manager
Chromaflo Technologies, a leading independent global suppliers of colorant
62 People 0816.indd 62
systems, chemical and pigment dispersions, has hired Robert Samuel as territory sales manager coatings for the Great
Lakes/Midwest Region.
In this role, Samuel will manage direct sales efforts of Chromaflo
Technologies paint and coatings business in the assigned territory through
direct management of existing and new
customer relationships. Samuel will be
based out of the Ashtabula, Ohio corporate office.
Samuel was most recently a district
sales representative for L.M. Schofield
Company, and has outside sales experience in the construction, chemicals and
pigments industries.
PPG Announces Executive

Appointment
PPG Industries has announced that Jeff
Oravitz, previously chief executive officer of MetoKote, has
been
appointed
vice
president of PPG coatings
services and president of
PPG-MetoKote, reporting directly to Viktor
Sekmakas, PPG executive
vice president. PPG reOravitz
cently announced it had
completed its acquisition of MetoKote.
Oravitz joined MetoKote in 2005 as
vice president, and he was elected president and CEO in 2011. Prior to his tenure
at MetoKote, he worked at PPG for 20
years in a variety of roles in several coatings businesses.
Oravitz will manage the PPG coatings
services group, with more than 1,500 employees globally, from the PPG-MetoKote
headquarters in Lima, Ohio.
PPG-MetoKote applies coatings to
customers manufactured parts and assembled products, providing coatings
services on site within customer manufacturing locations as well as at regional service centers throughout North America
and Europe. CW
August 2016
7/25/16 2:25 PM
Meetings
Asia Pacific Coatings Show to Be Held

September 21-23 in Bangkok
August 4 - 6, 2016
16th Asia Coatings Markets
Location: Tulalip, Washington

Website: www.pnwsct.org
Location: Bangkok, Thailand

Phone: 65-6346-9113
Email: huiyan@cmtsp.com.sg
October 4, 2016
Pittsburgh Chemical Day 2016
August 15, 2016

NACE MR0175/ISO 15156
One-Day Seminar
Location: Kuala Lumpur, Malaysia
Venue: Shangri-La Hotel Kuala Lumpur
Contact: Lesley Martinez
Phone: +1 281-228-6413
Email: Lesley.Martinez@nace.org
September 6 - 8, 2016
NACE Egypt Corrosion Conference
Location: Cairo, Egypt
Venue: International Cairo Citystars
Contact: CaLae McDermott
Phone: +1 281-228-6263
Email: calae.mcdermott@nace.org
Location: Pittsburgh, PA
Venue: Heinz History Center
Venue: Millennium Gloucester Hotel

Contact: CaLae McDermott
Phone: 281-228-6263
Email: calae.mcdermott@nace.org
Website: oilfieldpolymers.nace.org
November 1 - 4, 2016
2016 SEMA Show
October 6 - 7, 2016
CEPE Annual Meeting
Location: Las Vegas Convention Center

Website: www.semashow.com
Location: Lisbon, Portugal

Contact: CEPE
Website: www.cepe.org
November 9 - 10, 2016

Central Asia Coatings Show 2016
October 7 - 9, 2016
2016 Greenbuild International
Conference & Expo
Location: Los Angeles, CA
Venue: Los Angeles Convention Center
October 11 - 14, 2016

Bring On The Heat China 2016
Location: Almaty, Kazakhstan

Venue: Almaty Towers
Contact: Fan Landers
Phone: +44 (0) 1737 855 107
Website: www.coatings-group.com
November 30 - December 2, 2016

CHINACOAT2016
Location: Chicago, IL
Venue: DePaul University, OHare Campus
Location: Shanghai, China

Contact: Bei Gu
Phone: +86 21 5117 5418
Website: www.asiacoat.com
Email: bei.gu@nace.org
Location: Guangzhou, China

Venue: China Import and Export Fair
Complex (Canton Fair Complex)
Contact: Sinostar
Website: www.chinacoat.net
Email: info@sinostar-intl.com.hk
September 21 - 23, 2016

Asia Pacific Coatings Show 2016
October 12 - 13, 2016

North Africa Coatings Congress 2016
December 1, 2016
MNYCA Holiday Party
Location: Bangkok, Thailand

Contact: jessicasn@dmgeventsme.com
Location: Casablanca, Morocco

Venue: Hyatt Regency Hotel
Contact: DMG Events
Phone: +44 (0) 1737 855 021
Website: www.coatings-group.com
Email: DianaFahmi@dmgeventsme.com
Location: Newark, NJ
Venue: Iberia Tavern and Restaurant
Contact: Fern Dickey
Phone: 201-797-8105
Email: fern.dickey@mnyca.org
Website: www.mnyca.org
October 20 - 22, 2016

Paints & Coatings Expo Pakistan
December 6 - 9, 2016
The 16th International Paint, Resin,
Coating and Composites (IPCC) Fair
September 15, 2016

Windy City Coatings Course
September 22 - 23, 2016

Wood Coatings & Substrates Conference
Location: Greensboro, NC
Venue: University of North Carolina,
Greensboro
September 25 - 29, 2016

Corrosion Technology Week 2016
Location: Houston, TX
Venue: Royal Sonesta
Contact: Lesley Martinez
Phone: 281-228-6413
Email: Lesley.Martinez@nace.org
October 4 - 7, 2016
CoatingsFest 2016
Location: Pakistan
Venue: Karachi Expo Center
Contact: Wajahat Ali Khan
Phone: +923332299783
Website: IPCEXPO.NET
October 25 - 27, 2016

Element Oilfield Engineering with
Polymers Conference
For more events & meetings

visit CoatingsWorld.com
Location: London, U.K.
63 Meetings 0816.indd 63
Location: Tehran, Iran

Venue: Tehran Permanent Fairground
Phone: +982 12200 1749-50
Website: www.ipcc.ir
Email: info@ipcc.ir CW
Coatings World | 63
7/25/16 2:25 PM
Classifieds
Blades
Products & Services
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SPEED
DISPERSERS
Scan to learn more.
Try our mobile app:
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Equipment
for Sale
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1-800-243-ROSS
www.dispersers.com
Products & Services
RIBBON
BLENDERS
PRICED
30% LESS
Employment
VP TECHNICAL DIRECTOR
- New Jersey -
The successful candidate will have

senior level experience in
polyurethanes, polyaspartics, epoxy,
industrial waterbasedtechnologies and
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Seagrave Coatings Corp.
Inquiries please contact:
Hptepperman@seagravecoatings.com
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Scan to see units

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CLASSIFIEDS CWM0816.indd 64
August 2016
7/27/16 10:36 AM
Advertising Index
Company Name
Page
Phone
Air Products & Chemicals Inc.
800-345-3148
Asia Pacific Coatings Show
47
www.coatingsgroup.com
Atlas Material Testing Solutions
13
www.atlas-mts.com
Cover 3
www.chicagocoatings.org
Beyond Advanced
Blairgowrie Associates, LLC
Website
www.airproducts.com
20
602-539-2683
www.blairgowrieassociates.com
Cover 2
203-265-2086
www.byk.com
Chemark Consulting
14
910-692-2492
www.chemarkconsulting.net
Clariant
23
+41 61 469 77 56
Conn & Company
19
814-723-7980
Dura Co., Ltd.
17
www.durabeads.com
Evonik Industries
www.vestagon.com
BYK USA Inc.
Hoover Color Corp
Cover 4
www.clariant.com
www.connblade.com
540-980-7233
www.hoovercolor.com
Janssen
27 www.janssenpmp.com
Lanxess
McDaniel and Associates, PC
14
PPG Industries
R.E. Carroll, Inc.
15
800-257-9365
www.recarroll.com
Reichhold, Inc.
25
800-431-1920
www.Reichhold.com
Shepherd Technologies
17
Sinostar Intl Ltd.
39
852-2865-0062
www.chinacoat.net
Sun Chemical
11
800-543-2323
www.sunchemical.com
Troy Corporation
29
973-443-4200
www.troycorp.com
512-472-8282
CLASSIFIEDS CWM0816.indd 65
www.bayferrox.com
www.technologylitigators.com
www.ppg.com
www.shepherdtechnologies.com
Coatings World | 65
7/27/16 10:43 AM
Final Coat
Sika Products Used on

The Harbin House in China
ikas high-performance sealing and bonding solutions enable outstanding architecture to become reality. One example of this
is the Harbin Opera House in Northeast China, which had very special requirements in terms of its construction and the
performance of its construction materials. Recently the cultural landmark project was recognized as one of the worlds best
buildings for its outstanding architecture.
The Harbin Opera House is built to withstand hardships. Harbin, also known as Ice City or Moscow in the East, is the
capital city of Heilongjiang Province in China and has approximately 5 million inhabitants. Temperatures range from as low as
-40C in winter up to 40C in summer. The opera house is located on the north bank of the Songhua River where the river bed
forms various curves due to constant changes in the water level. CW
Harbin Opera House, a landmark building in a harsh climate with temperatures ranging from -40C in winter up to 40C in summer, posed great challenges with
respect to building materials.
66 Final Coat 0816.indd 66
August 2016
7/25/16 2:26 PM
BEYOND ADVANCED
September 15th 2016
SESSION TOPICS TO BE PRESENTED:

1. New and Better Coatings for Green Building Systems (LEED)
2. Lower Cost Non-ISO Coating Systems
3. Epoxy Systems with Improved Corrosion Resistance
4. Better Metal Adhesion and Protection
5. Functional & Smart Coatings (Self-Healing Coatings)
6. New Low Cure Powder Coatings
7. Improved Lifetime & Functionality for Coatings
8. Environmentally Friendly, Sustainable, and Reduced Carbon
Footprint for Coatings
DEPAUL UNIVERSITY OHARE CAMPUS
Sponsored by CSCT
8770 W BRYN MAWR AVE, CHICAGO, IL 60631

YOU MAY REGISTER AT: WWW.CHICAGOCOATINGS.ORG
CV1.indd 1
6/27/16 9:32 AM
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phone: (+1) 540.980.7233 fax: (+1) 540.980.8781 email: hoover@hoovercolor.com
6/12/14 9:31
6/16/14
9:45 AM

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2016 Air Products and Chemicals, Inc.

Table of Contents August 2016 Vol. 21, No. 8

Marine Coatings Market

Asia Pacific Report

International Coatings Scene................................ 30

VESTA Developed in Germany.

Find out how we can

Marine Coatings Market

Asia Pacific Report

A Rodman Media Publication

6 | Coatings World www.coatingsworld.com

Bunch to Retire as PPG Executive Chairman,

PG announced that Charles E.

2015. During his 35 years with PPG,

8 | Coatings World www.coatingsworld.com

PPGs business portfolio. A native of

Axalta Inaugurates Expanded

xalta Coating Systems inaugurated production at its expanded

Axalta coatings are also used by a large

10 | Coatings World www.coatingsworld.com

10-21 Fresh Paint 0816.indd 10

under an Industria Limpia (Clean

AkzoNobel Opens New

Who can formulate with

working for you.

for both powder coatings and

experiencing urbanization at an unprecedented speed. With its specialties in color

BASF Signs Agreement

H.B. Fuller Company

12 | Coatings World www.coatingsworld.com

10-21 Fresh Paint 0816.indd 12

of industrial adhesives in Australia and

OLYMPIC Paints and Stains

a brand of PPG. If they come

creating a nice mix of classics. We know

website is organized to guide consumers

Axalta Coating Systems

Protection of Trade SecretsIt's Elemental

*TRADE SECRET VALUATIONS

Let us help you protect your intellectual property

300 West Ave. Ste. 1316; Austin, Texas 78701

14 | Coatings World www.coatingsworld.com

10-21 Fresh Paint 0816.indd 14

Germany. Availability in other countries

Sika Global Automotive

August 2016 www.coatingsworld.com

10-21 Fresh Paint 0816.indd 15

purchasing departments, noted Thomas

efficient supply base and logistic

16 | Coatings World www.coatingsworld.com

10-21 Fresh Paint 0816.indd 16

engineers to access comprehensive coating solutions at their fingertips.

PPG Completes Divestment

Axalta Coating Systems

and retain the best faculty members.

PPG Passive Fire Protection

August 2016 www.coatingsworld.com

10-21 Fresh Paint 0816.indd 17

Axalta, engineering is the foundation of

organization, has awarded its

Benjamin Moore Awarded

guarantee. Benjamin Moore scored highest in the application, durability and

18 | Coatings World www.coatingsworld.com