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3 autumn’09NEWSLETTER
DIGITAL MARKETING AGENCY
www.deepblue-digital.co.uk info@deepblue-digital.co.uk
Large Format Printing alternative marketing
Deadline Day for Students! techniques this month...
When the database reaches a large enough point you can then
start to send out offers, newsletters or deals to keep in touch.
Always give the client the chance to opt out of this contract and
offer the client incentives, prizes, money-off etc. Up town
It will cost far less to talk to existing clients than it would be
to gain a new one! Call Deepblue on 0113 237 0555 for further advice
Top Ranking
choosing the right web agency With Search Engine Optimisation 1. Title Tag
now becoming so important we While containing the name of your company, the
DO’S&DON’TS
for your business...
thought we would give you a few
basic pointers on SEO that you may
want to have a look at yourself or
title tag should also contain specific keyword
phrases relevant to your business and should
read as normally as possible for your specific
arena ie Smith and Jones Accountants in Leeds
West Yorkshire.
get your SEO company or Deepblue
2. Meta Description
to have a look at. These are the
DO look at their portfolio, find out how long they have been in very basics and we would advise Not really relevant for SEO ranking but
business and what experience they have in your the description that appears when you are
chosen area. seeking professional advice before found on Google, so make it descriptive
and relevant to what you do and what the
fiddling with your website code. customer wants to find.
DO ask how many members of staff will be working on your site
and who the main point of contact will be throughout. If it seems a little daunting, then why not take 3. Site Map
advantage of our F R E E S E O R E P O R T. Add a HTML site map to your site.
DO question what SEO experience they have and whether that A single page that links to all pages on
will be applied as they are building the site. Deepblue will take a no obligation look at
your site if you are small, important pages
your site and advise on what could be done to only if you are larger. This will allow the search
DO ask if the site will be on its own server, a shared server or a help you gain more sales and move up the engine spiders to find all you site from one
virtual server. Some companies will hire part of a server from rankings. Request a report at www.deepblue-
spot. Ask your SEO company about the Google
a hosting company which will contain sites from other XML site map.
digital.co.uk or ring Emma on 0113 237 0555
companies which can put yours at risk. 4. Emphasize
DO ask for an estimate of how long the project will take and if you If you view your website and then view Underline, bold, strong and italics on each
can pay in installments over that time. SOURCE you can see the code that page - keywords will make these words
stand out to search engines.
builds your site. The first 2 hints below
DO get estimated completion dates for design, build and testing 5. Prioritise
of your website. refer to the first few lines of this code
after the header. Take a minute to go Make sure the copy on your site is highly
DON’T accept the first quote you get - shop around a little. through each step to see if your site is relevant to each page title, contains relevant
keywords throughout and above all is
DON’T pay anything up front. up to date and SEO friendly. readable by your clients.
Suite 6, Devonshire Avenue, Devonshire House, Leeds, LS8 1AY. T. 0113 237 0555 info@deepblue-digital.co.uk