Issue No.
3 autumn’09NEWSLETTER
DIGITAL MARKETING AGENCY
DeepBlue Digital is the web-based arm of DTH Advertising Ltd.
www.deepblue-digital.co.uk
WELCOME to the third exciting issue
of the FREE marketing advice brochure
from www.deepblue-digital.co.uk. This third
issue is, as ever, packed with useful information
for you to use to quickly improve your marketing
mix, easily gaining new clients or simply
communicating with existing clients...
it's child's play!
In this Month’s Issue:
Set up a facebook account
Then we’ll show you how to use it for marketing!
5 Minute Marketing Tips
Marketing tips & techniques in good times and bad
What to ask a Web Designer
Take these questions with you when you go visiting
5 Ways to Improve your SEO
Get the basics right and you are on your way up
How to launch a restaurant
How Deepblue helped launch the new Zouk Restaurant
www.deepblue-digital.co.uk
0113 237 0555 marketing management design database
EDITORS COMMENT
when it comes to SEO &
marketing some agencies
will stop at nothing!
-we stop at one!
(or maybe 2 or 3!!)
Location! Location! Location! First is EVERYTHING, Second is
SOMETHING, Third is INTERESTING...
No matter how much we bang on about it, Search Engine Optimization
(SEO) is a vital part of the success of your website.
With over 80% of the world’s population discovering their chosen website
via search engines, you may be wondering why it is that your ‘all singing,
all dancing - cost an arm and a leg’ website isn’t generating any response?
Well that’s where we come in!
www.deepblue-digital.co.uk can offer specialist
website marketing as well as competition and
target audience analysis, enabling your business to
move up the SEO ladder, on your way to becoming
‘top dog’ ‘numero uno’, king of the hill you get the
drift.
But it is not all about getting higher in the rankings.
Some websites will achieve page one and still not
convert sales, Deepblue can also advise as to why
this is not happening.
info@deepblue-digital.co.uk
Large Format Printing alternative marketing
Deadline Day for Students! techniques this month...

DeepBlueto the Rescue!

dawn@deepblue-digital.co.uk Deepblue Digital now have a poster The Dawn Kubicek Quick tip
printing profile - Poster Printing Leeds - This issue... Facebook invites
with over 400 friends who are able take full
advantage of all DeepBlue’s offers There's a really easy way of inviting
Deepblue-Digital have become extremely popular and updates on the ‘poster printing people to a facebook group. A lot of
within the student community recently. status’ as well as adding up to date people think you have to manually
Architectural & graphic design students from Leeds Met. work to share with other users. click on each friend to invite them
which, i’ve found out in the past, if you
descended on our studio last month, desperate for their Why not join in the fun and add us have a lot of friends it can take forever
‘end of year projects’ to be printed out using our large as a friend-it’s Free & Easy-and can be used and leave you with a sore finger from
format in-house printer. Thankfully everyone hit to gain new clients. clicking!
their deadlines and they were all
“well-chuffed man”with our speedy Step 1: Click ‘Invite people to come’.
Getting Started Then, when the page appears with all your
service as well as the quality
Thanks for flagging 1. Log on to www.facebook.com friends faces in boxes on, you will see in
of the prints. this incredibly useful the left hand side ‘Filter Friends’. Click that
Deepblue’s experience in print allows resource Deepblue 2. Join for free and add your details. and a drop down menu will appear saying
Digital! They are great ‘friends list’ ‘family’ then all the various
us to provide the most competitive value for money. 3. You’ll be sent a confirmation networks your friends are from like Leeds,
quotes on a wide range of large or Gareth Johnson email - click on the link to confirm. London etc.
unusual print jobs.
4. Click onto your profile picture
From exhibition display panels and and choose to upload a photo of Step 2: Click the ‘Leeds’ network so it
just invites people from Leeds. Then on the
van or bus graphic wraps, to large yourself. right-hand side of that page it will say ‘ALL’
format posters and banners, you can Printed, laminated & and ‘SELECTED’ (0). Underneath that it will
relax and let DeepBlue take care of 5. From then on you can add
trimmed to my spec - friends, accept friends, join say ‘Select All’. Click on that and it will
your requirements. and the cheapest quote
groups, chat to others, create select everyone that hasn’t already been
I could find - only £21 invited to my party and then just scroll
Choose your print medium - from for an AO print! groups, post videos, add photos,
tag photos and be part down the bottom & click ‘Send invitations’.
paper and board substrates, vinyls and Reinhold Behringer
PVC... we relish a challenge! of the Facebook social Network! Da-dah! Job Done!

Large Format Prices Selling Online -

Material A2 A1 A0
100gsm Matt
Coated Paper £6 £11 £21
Let Deepblue help
Deepblue has a wealth of experience when it
Heavyweight comes to e-commerce. We can help and advise
Coated Paper £7 £13 £24 with all aspects of data, credit cards, banks and
Satin Coated Paper £9 £15 £24
much more. Take a look at the example case John Peters
below and then call Emma on 0113 237 0555
Photo Coated Paper £9 £15 £24 From Humble beginnings as an online brochure site to present
day as the 7th store in the group Deepblue have helped the John Peters
For the lowest print prices in town, contact DAWN on: furniture website stand proudly in line with other similar websites
such as CSL and Furniture Village. Now fully e-commerce with the
0113 237 0555
These are small print run prices, for larger runs reductions will be offered please enquire.
ability to buy anything online that is in store and often more. The
John Peters web site is set to become the flagship of the company.
Take a look for yourself at www.johnpeters.co.uk
www.deepblue-digital.co.uk 0113 237 0555

5 MinuteMarketing #3
Building a Client Database
jason@deepblue-digital.co.uk
Marketing is the lifeblood of your continued
client renewal, your clients are the lifeblood of
your business.
Marketing can cover a multitude of exercises from word-of-mouth
to complex TV campaigns and events. You should continue to market
your business when times are good and especially when times
are tough.
Marketing may simply take the form of a questionnaire filled out
every time a purchase is made to find out from your customers
what they think about you and how you can improve what you do.
This can be a chance to start to collect a database of clients.
When the database reaches a large enough point you can then
start to send out offers, newsletters or deals to keep in touch.
Always give the client the chance to opt out of this contract and
offer the client incentives, prizes, money-off etc.
It will cost far less to talk to existing clients than it would be
to gain a new one! Call Deepblue on 0113 237 0555 for further advice
choosing the right web agency
DO’S&DON’TS
for your business...
DO look at their portfolio, find out how long they have been in
business and what experience they have in your
chosen area.
DO ask how many members of staff will be working on your site
and who the main point of contact will be throughout.
DO question what SEO experience they have and whether that
will be applied as they are building the site.
DO ask if the site will be on its own server, a shared server or a
virtual server. Some companies will hire part of a server from
a hosting company which will contain sites from other
companies which can put yours at risk.
DO ask for an estimate of how long the project will take and if you
can pay in installments over that time.
DO get estimated completion dates for design, build and testing
of your website.
DON’T accept the first quote you get - shop around a little.
DON’T pay anything up front.
www.deepblue-digital.co.uk
free
SEO SEO Report
REPORT
No obligation SEO report
from Deepblue-digital
Why not take advantage of the Deepblue SEO report
for absolutely FREE.
Using our years of experience and some nifty software
we have invested in, Deepblue will run a report on your
website to give you a base as to what you need to do
to improve your ranking on the search engines.
Just Call 0113 237 0555
and we will have a report back to you in 48 hours
where possible.
Report includes:
Present Rank on Google, Yahoo and Bing. Quantity of back links.
Keywords analysis and recommendations
Up town
Top Ranking
With Search Engine Optimisation 1. Title Tag
now becoming so important we While containing the name of your company, the
thought we would give you a few
basic pointers on SEO that you may
want to have a look at yourself or
title tag should also contain specific keyword
phrases relevant to your business and should
read as normally as possible for your specific
arena ie Smith and Jones Accountants in Leeds
West Yorkshire.
get your SEO company or Deepblue
2. Meta Description
to have a look at. These are the
very basics and we would advise Not really relevant for SEO ranking but
the description that appears when you are
seeking professional advice before found on Google, so make it descriptive
and relevant to what you do and what the
fiddling with your website code. customer wants to find.
If it seems a little daunting, then why not take 3. Site Map
advantage of our F R E E S E O R E P O R T. Add a HTML site map to your site.
A single page that links to all pages on
Deepblue will take a no obligation look at
your site if you are small, important pages
your site and advise on what could be done to only if you are larger. This will allow the search
help you gain more sales and move up the engine spiders to find all you site from one
rankings. Request a report at www.deepblue-
spot. Ask your SEO company about the Google
XML site map.
digital.co.uk or ring Emma on 0113 237 0555
4. Emphasize
If you view your website and then view Underline, bold, strong and italics on each
SOURCE you can see the code that page - keywords will make these words
stand out to search engines.
builds your site. The first 2 hints below
5. Prioritise
refer to the first few lines of this code
after the header. Take a minute to go Make sure the copy on your site is highly
through each step to see if your site is relevant to each page title, contains relevant
keywords throughout and above all is
up to date and SEO friendly. readable by your clients.
0113 237 0555
 To find out more about the many benefits DeepBlue-Digital can offer
your business, or for a Free Quote, call Emma Cook on:

0113 237 0555

DIGITAL MARKETING AGENCY

DeepBlue Digital is the web-based arm of DTH Advertising Ltd.

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Zouk & DeepBlue

Create Stampede!
Deepblue-Digital was awarded the task of arranging the
Grand Opening Night for the award-winning Indian restaurant
Zouk Teabar & GrillTM in Manchester city centre recently.
The night was a fabulous affair with music, dancing and fantastic
entertainment all night long! A lifesize baby elephant prop was at
the entrance (a real one was decided against after much thought), along
with street performers and fire-eaters, who wowed the crowds.
Deepblue-Digital arranged everything from the invitations, catering,
demonstrations - even the fire-eaters! We backed up the evening with press
releases, personalised invites and adverts in the local papers.
So if you’re having a special event that requires that professional
Peter Bashir, Chairman of Zouk Teabar & Grill cuts the ribbon at touch, or you just want to hire a baby elephant, give us a call!
Manchester City Centre’s Grand Opening.
emma@deepblue-digital.co.uk
www.deepblue-digital.co.uk

Suite 6, Devonshire Avenue, Devonshire House, Leeds, LS8 1AY. T. 0113 237 0555 info@deepblue-digital.co.uk