Beruflich Dokumente
Kultur Dokumente
Please dont copy other students work, if found both the students will be
given zero marks.
Dead-line for submission of the below assignments is 13 December-2016.
Q2|: Explain the need for an MNC to be global and act local. How
can a firm design its organization to enable this?
Ans) In their rush to get on the globalization bandwagon, too many firms
have sacrificed the ability to respond to local market structures and
consumer preferences. Managers are now realizing that depending on the
type of products, markets, and so forth a compromise must be made along
the globalization regionalization continuum, and they are experimenting
with various structural configurations to be global and act local. ColgatePalmolives organizational structure is geographic that is, localized. The
presidents of four major regions North America, Europe, Latin America, and
Asia Pacific report to the COO while other developing regions such as
Africa, Eastern Europe, and the Middle East report to the chief of operations
of international business development. Then that person reports to the CEO
of Colgate-Palmolive, who oversees the centralized coordinating operations
(that is, the globalized aspects), for technology, finance, marketing, human
resources management, and so on.