A Project Report On Cadbury

A PROJECT REPORT ON
MARKET SURVEY OF THE CADBURY`S PRODUCT

&
TO FOCUS Cadbury IN MODERN TRADE/TRADITIONAL TRADE/N.C.D AT GURGAON
Under the guidance of Corporate Guide:MR. IFTAKHAR KHAN
Area Sales Manager Cadbury India. Ltd. BY
Faculty Guide:MR.ANSHUL SHARMA HEAD OF DEPARTMENT S.D.COLLEGE OF MANAGEMENT
MR. KAPIL DHINGRA
MBA 3RD SEM
S.D.COLLEGE OF MANAGEMENT ISRANA, PANIPAT, HARYANA, INDIA
S.D.COLLEGE OF MANAGEMENT, ISRANA, PANIPAT
ACKNOWLEDGEMENT
I would like to take this opportunity to thanks and express my gratitude to all
who have helped and made this project a success. I would like to extend my grati
tude and special thanks to Mr. KARUNAM (VP-HR), for giving me an opportunity to
gain experience and expertise in an esteemed organization like Cadbury. I would
also like to thanks Mr. ITKHAR KHAN (AREA SALES MANAGER) for extending constant
guidance and support throughout the period of Internship. Their continuous suppo
rt and guidance has helped me enhance my skills both personally and professional
ly. I would also like to express my immense gratitude to all the other team memb
ers at Cadbury. The working environment of the company was very healthy and prov
ided me an opportunity to learn. Further , I would wish to extend my thanks to m
y Institute for giving me an opportunity to enhance my learning and skill base i
n the retail sector by including a two monTHIS training programme as a part of o
ur curriculum.
KAPIL DHINGRA
2
INDEX
I. Approval Sheet II Acknowledgement
S. No.
(1) (2) (3) (4) (5) (6) (7) (8) (9) (10) (11) (12) (13)
Particulars
Preface Introduction Company Profile Mission Statement Industry Profile Research
Methodology Limitations Findings and Analysis Conclusion Recommendation SWOT Ap
pendix Questionnaire References Corporate Status
Page No.
4 5 8 12 14 18 21 23 40 41 46 48 52
PREFACE
The core of the first project lies in the MARKET STUDY OF RETAIL OUTLETS and AWAR
ENESS LEVEL of Cadbury. This is very important to analyze the RETAILERS needs and
their requirements. The scope of the project lies in its essence in identifying
the consumer buying behavior at Cadbury. It also aims to analyze the store perf
ormance on the basis of different parameters. The second project involves to foc
us the Cadbury in corporate/ BPOs. The well planned, properly executed and evalua
ted project helps both the Management trainee (students) as well as Industry. Th
e management trainee gets first hand line industry experience of the current cor
porate scenario, market conditions and business environment which are not availa
ble in the text book. With the help of above tools they develop themselves as th
e perfect business personality of future business would have excellence in all t
rade.
On the other hand with the help of young blood and fresh brain full of innovativ
e thoughts and ideas, industry came to know about market strength and weaknesses
competitor strategies, problem of customer and services etc.
INTRODUCTION
INTRODUCTION
Project - I Objective of the project y Primary Objective To study the retailer p
rofile & customer behavior in retail stores with special reference to Cadbury. To
make the retailers AWARE with new products, and M.S.S y Secondary Objective To s
tudy the satisfaction level of retailers with respect to merchandise and service
s. To find out the demographic profile of the customers. To find out the competi
tor of Cadbury.(Competitor Analysis) To find the purchasing time of the customer
s. To study the effectiveness of Advertisements of Cadbury. y List of Informatio
n Various type of Merchandise available in the store. Merchandise Assortment. Va
rious facilities provided by the store. Personal information. Floors and Section
s information. Store working hours. Customer profiles and Target customers
Project - II
y Primary Objective To know the potential of corporate sale for Cadbury products
and to propose, thereafter, the strategies for effective approach to improve th
e sales through promotional activities. y Secondary Objective To create awarenes
s about Cadbury in corporate/ BPOs at Gurgaon.
y List of Information Personal observation by visiting various companies. Compan
ys feedback/ Responses.
HISTORY
The origins of chocolate can be traced back to the ancient Maya and Aztec civili
sations in Central America, who first enjoyed 'chocolatl'; a much-prized spicy d
rink made from roasted cocoa beans. Throughout its history, whether as cocoa or
drinking chocolate beverage or confectionery treat, chocolate has been a much so
ught after food. Because cocoa beans were valuable, they were given as gifts on
occasions such as a child coming of age and at religious ceremonies. Merchants o
ften traded cocoa beans for other commodities such as cloth, jade and ceremonial
feathers.
''Chocolate' (in the form of a luxury drink) was consumed in large quantities by
the Aztecs: the drink was described as 'finely ground, soft, foamy, reddish, bi
tter with chilli water, aromatic flowers, vanilla and wild bee honey'. The dry c
limate meant the Aztecs were unable to grow cocoa trees, and had to obtain suppl
ies of cocoa beans from 'tribute' or trade.
The Spanish invaded Mexico in the 16th century, by this time the Aztecs had crea
ted a powerful empire, and the Spanish armies conquered Mexico. Don Cortes was m
ade Captain General and Governor of Mexico. When he returned to Spain in 1528 he
loaded his galleons with cocoa beans and equipment for making the chocolate dri
nk. Soon 'chocolate' became a fashionable drink enjoyed by the rich in Spain..
An Italian traveller, Francesco Carletti , was the first to break the Spanish mo
nopoly. He had visited Central America and seen how the Indians prepared the coc
oa beans and how they made the drink, and by 1606 chocolate was well established
in Italy.
The secret of chocolate was taken to France in 1615, when Anne, daughter of Phil
ip II of Spain, married King Louis XIII of France. The French court enthusiastic
ally adopted this new exotic drink, which was considered to have medicinal benef
its as well as being a nourishing food. Gradually the custom of drinking chocola
te spread across Europe, reaching England in the 1650s.
Up until this point all chocolate recipes were based on plain chocolate . It was
an English doctor, Sir Hans Sloane, who - after travelling in South America - f
ocused on cocoa and food values, bringing a milk chocolate recipe back to Englan
d. The original Cadbury Milk Chocolate was prepared to his recipe.
CHOCOLOGY:People around the world have grown up enjoying chocolate as a favourit
e treat for countless generations. But just how much does the average person rea
lly know about the potential benefits, beyond the great taste, that chocolate an
d its key ingredient cocoa - provides? We all know that a bit of chocolate tends
to make you feel good, but a wealth of research suggests that people can now ha
ve even more reasons to enjoy it. The last decade has seen a significant increas
e in our research and understanding of cocoa and chocolate. But understanding th
e properties of chocolate is not just a recent development. For centuries, civil
izations from Mexico to Europe have recognised the benefits of cocoa and chocola
te for medicinal and therapeutic uses as well as a food, beverage or treat. It h
as even been hailed as an aphrodisiac!
Paul Hebblethwaite "Professor of Chocology" Of course, we all need to ensure we
don't over indulge and that we see chocolate as a treat but researchers are cont
inuing to uncover more reasons to enjoy cocoa and cocoa products. "Chocology", t
he science behind chocolate, opens up that research and S.D.COLLEGE OF MANAGEMEN
T, ISRANA, PANIPAT
presents the facts in an easy to use report that we hope will be a useful resour
ce when talking about the benefits that chocolate can offer. Join us in the expl
oration of "Chocology" - You may discover that there's more to chocolate than me
ets the eye.
Reasons to believe Body of Evidence - Where can you feel the Benefi
ts? Myths and Facts about Chocolate Did you know?
Cocoa Long before the current trend towards organic ingredients, cocoa was one o
f the best known natural foods. In its purest form cocoa is a natural food. The
cocoa tree produces cocoa pods that grow from the trunk or branch of the tree. T
hese pods contain the
beans which characterise the finished chocolate. The cocoa beans are fermented u
nder banana leaves to bring out the chocolate flavour and then dried under the t
ropical sun. They are then shelled and ground to produce chocolate liquor, an es
sential ingredient for making chocolate. The liquor can also be pressed to remov
e the fat and is cooled and ground to produce pure cocoa powder. Antioxidant Pow
er Cocoa contains high levels of naturally occurring compounds called flavanols
and a range of other polyphenols that have been shown to reduce blood pressure h
elping to improve heart health. Polyphenols have antioxidant properties and work
by fighting the free radicals which attack cells causing disease and accelerate
d ageing. They are believed to impact on arteries and blood qualities, helping t
o reduce the risk factors for cardio-vascular disease, through lowering blood pr
essure and improved blood platelet function. Scientists have found that the poly
phenols relax vessels by increasing the chemical nitric oxide. This has been sho
wn in new studies at many universities around the World1. Dark chocolate contain
s especially high levels of flavanols and other polyphenols - this helped to boo
st sales of dark chocolate by over 15% in the UK last year2! S.D.COLLEGE OF MANA
GEMENT, ISRANA, PANIPAT
It's not just bars of chocolate that have these high levels of antioxidants - a
recent study revealed that hot chocolate beverages, high in cocoa content, can c
ontain concentrations of antioxidants similar to those in red wine or tea. Delic
iously Nutritious Chocolate and cocoa containing products are often criticised a
s being low in nutritional value and "empty calories". On the contrary, milk cho
colate for instance contains many vitamins including B1, B2, and E as well as mi
nerals including potassium, sodium, magnesium, phosphorus, zinc, copper, mangane
se and by far the most important, calcium, providing over 15% of the recommended
daily requirement in a 49g bar of Cadbury's Dairy Milk, all of which help to ke
ep us healthy. In light of recent research which suggests taking supplements may
be detrimental to your health, it's good to know that chocolate and cocoa conta
in so many nutrients!
Boosting Brain Power A recent study in the United States at Wheeling Jesuit Univ
ersity, West Virginia (May 2006) has suggested that eating chocolate may improve
the way our brains work. The theobromine and phenylethylamine, as well as the c
affeine in chocolate appear to increase alertness and mental performance4. The t
eam found that scores for verbal and visual memory were significantly higher for
those people who had eaten milk chocolate, and the consumption of milk and dark
chocolate was associated with improved impulse control and reaction time. Simil
ar work at the University of Nottingham has shown that the consumption of dark c
hocolate can increase blood flow to the brain leading to improved cognitive func
tion. In the Mood Chocolate is said to contain at least 300 natural chemical com
pounds, resulting in a complex range of tastes and odours that connect with the
human brain as it runs over the taste buds of the tongue. The slowly released en
ergy and feelings of fullness and satisfaction induced by its sugar and fat cont
ent, refuel the body's energy levels and create feelings of wellbeing. Eating ch
ocolate triggers the release of endorphins, mood enhancing chemicals produced by
the brain. These produce feelings of pleasure. Chocolate has such a luscious te
xture and aroma that all the body's taste and olefactory sensors are fully explo
ited, heightening the pleasure of the experience. So much so that a recent surve
y by Cadbury has found that 52% of women prefer eating chocolate to having sex!
Over the years, psychiatrists and researchers have pointed out substances in cho
colate that they think may make us like it so much - however, they're in such sm
all amounts they can't really be the reason we crave chocolate. S.D.COLLEGE OF M
ANAGEMENT, ISRANA, PANIPAT
The simple pleasure of chocolate melting in the mouth adds to the pleasure of ea
ting it chocolate has the property of melting at body temperature, cooling the m
outh slightly as it does so. Most interestingly, one expert has pointed out that
"chocolate's a blend of flavours and aromas so complex that food chemists have
never been able to duplicate it in the lab 5 ." We may never understand why choc
olate makes us feel good, adding to its mystery. A standard 45g bar of dark choc
olate contains 12% of the Recommended Dietary Allowance (RDA) of iron. Iron is e
ssential in transporting oxygen in the blood to all parts of the body, and an ir
on deficiency can cause anaemia. When cocoa is combined with ingredients such as
milk, sugar, fruit and nuts significant quantities of nutrients are provided- g
iving nutrition and energy as well as great taste. But as the products are often
high in fats and sugars it is important that consumption is in moderation and t
hat such products are consumed infrequently as "treats" - but are certainly not
"empty calories".
Teeth While you should always brush teeth, naturally occurring substances in coc
oa, such as tannins, may play a role in inhibiting plaque formation by coating t
he teeth to protect them6. Brain Eating chocolate releases endorphins, hormone-l
ike natural substances, which produce a feeling of pleasure and reduce sensitivi
ty to pain. Chocolate contains many substances that act as stimulants, such as t
heobromine, phenylethylamine, and caffeine. Research has found that consuming ch
ocolate can lead to increased mental performance. Throat A study carried out by
Imperial College, London in 2004 claimed that high doses of theobromine containe
d in chocolate are a third more effective at stopping persistent coughs than cod
eine. Heart Research by Professor Carl Keen at the University of California in 2
000 has shown that a bar of milk chocolate (45g) contains the same quantity of a
ntioxidants as a 150ml glass of red wine. Dark chocolates with higher levels of
cocoa contain even more, as presented in February 2006 at the American Associati
on for the Advancement of Science's (AAAS) annual meeting in Boston. Circulation
A number of studies, including one at the University of Cologne revealed that d
ark chocolate helps lower blood pressure10. The study focused on adults with unt
reated S.D.COLLEGE OF MANAGEMENT, ISRANA, PANIPAT
mild hypertension, some of whom had white chocolate, some dark. Blood pressure r
emained fairly unchanged in the group that ate white chocolate, which does not c
ontain flavanols. But after two weeks, blood pressure readings had dropped signi
ficantly in the group who consumed dark chocolate. Bones Milk and milk products
have been part of our diet for thousands of years and the milk in chocolate - pa
rticularly milk chocolate - provides useful quantities of a wide range of nutrie
nts including calcium. A 49g bar of milk chocolate provides over 15% of the adul
t Reference Nutrient Intake (RNI) of calcium. Drinking chocolate made with milk
contains even more calcium.
Eating Chocolate Is Inconsistent With A Healthy Diet With so much going for it,
it's unfortunate that chocolate is often surrounded by myths and misconceptions
that result in its unjustified reputation as an 'unhealthy' food. Scientists are
beginning to dispel common myths about the concerns of eating chocolate, demons
trating the ways in which chocolate can make us feel good when enjoyed in modera
tion. One example of this would be the high levels of cardiovascular friendly an
tioxidants contained in chocolate - in fact, dark chocolate in particular contai
ns more antioxidants by volume than red wine11 12. There is no need to exclude c
hocolate from a healthy diet as long as it is consumed responsibly and in the co
ntext of the dietary needs of the individual and their energy balance. Chocolate
causes Tooth Decay Chocolate has sometimes been blamed for tooth decay but ther
e is research showing that chocolate isn't as bad for your teeth as people think
. Research has indicated that naturally occurring substances in cocoa, such as t
annins, may play a role in inhibiting plaque formation. Eating Chocolate gives y
ou spots Despite the persistence of this myth, research by the Pennsylvania Scho
ol of Medicine and also by the U.S. Naval academy13 found no link between acne a
nd chocolate consumption. Chocolate has no nutritional value Few people know tha
t chocolate actually contains a number of important nutrients. Milk chocolate is
a source of potassium, calcium and magnesium, while being low in sodium. It als
o provides us with vitamins - including B1, B2 and E. Chocolate is Aphrodisiac T
hough not definitively proven, recent research has indicated that this might not
be a myth after all! A study conducted by San Raffaele hospital, Milan14 has fo
und greater S.D.COLLEGE OF MANAGEMENT, ISRANA, PANIPAT
levels of sexual desire in the group that reported daily chocolate intake as opp
osed to those who did not eat chocolate.
The calcium in a 49g milk chocolate bar provides over 15% of your daily Referenc
e Nutrient Intake (RNI).
The magnesium in a 45g bar of dark chocolate provides 1
3% of a female's and 15% of a male's daily RNI.
One 45g dark chocolate bar provi
des you with up to 12% of your daily iron RNI. The copper in a 45g dark chocolat
e bar provides 27% of your RNI.
As much as 22% of your RNI of riboflavin can com
e from a single 49g bar of milk chocolate. A 49g milk chocolate bar provides you
with 33% of your recommended daily vitamin B12 intake.
COMPANY PROFILE
COMPANY PROFILE Cadbury Overview:Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kr
aft Foods and Cadbury creates a global powerhouse in snacks, confectionery and q
uick meals. With annual revenues of approximately $50 billion, the combined comp
any is the world's second largest food company, making delicious products for bi
llions of consumers in more than 160 countries. We employ approximately 140,000
people and have operations in more than 70 countries. In India, Cadbury began it
s operations in 1948 by importing chocolates. After 60 years of existence, it to
day has five company-owned manufacturing facilities at Thane, Induri (Pune) and
Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (
New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai. Our
core purpose "make today delicious" captures the spirit of what we are trying to
achieve as a business. We make delicious foods you can feel good about. Whether
watching your weight or preparing to celebrate, grabbing a quick bite or sittin
g down to family night, we pour our hearts into creating foods that are wholesom
e and delicious. Currently, Cadbury India operates in four categories viz. Choco
late Confectionery, Milk Food Drinks, Candy and Gum category. In the Chocolate C
onfectionery business, Cadbury has maintained its undisputed leadership over the
years. Some of the key brands in India are Cadbury Dairy Milk, 5 Star, Perk, cla
irs and Celebrations. Cadbury enjoys a value market share of over 70% - the high
est Cadbury brand share in the world! Our billion-dollar brand Cadbury Dairy Mil
k is considered the "gold standard" for chocolates in India. The pure taste of C
DM defines the chocolate taste for the Indian consumer. In the Milk Food drinks
segment our main product is Bournvita - the leading Malted Food Drink S.D.COLLEG
E OF MANAGEMENT, ISRANA, PANIPAT
(MFD) in the country. Similarly in the medicated candy category Halls is the und
isputed leader. We recently entered the gums category with the launch of our wor
ldwide dominant bubble gum brand Bubbaloo. Bubbaloo is sold in 25 countries worl
dwide. Since 1965 Cadbury has also pioneered the development of cocoa cultivatio
n in India. For over two decades, we have worked with the Kerala Agriculture Uni
versity to undertake cocoa research and released clones, hybrids that improve th
e cocoa yield. Our Cocoa team visits farmers and advise them on the cultivation
aspects from planting to harvesting. We also conduct farmers meetings & seminars
to educate them on Cocoa cultivation aspects. Our efforts have increased cocoa
productivity and touched the lives of thousands of farmers. Hardly surprising th
en that the Cocoa tree is called the Cadbury tree! Today, as a combined company
with an unmatched portfolio in confectionery, snacking and quick meals, we are p
oised in our leap towards quantum growth. We are the world's No.1 Confectionery
Company. And we will continue to make today delicious!
Cadbury Fun Facts:The total weight of Dairy Milk produced worldwide in one year
is equivalent to 7230 elephants!
CADBURY WORLDWIDE:Cadbury India is a fully owned subsidy of Kraft Foods Inc. The
combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, c
onfectionery and quick meals. We are currently the world's No.1 confectionery an
d biscuit company. We are also the worlds second-largest food company with sales
in approximately 160 countries. We employ approximately 140,000 people. With an
incredible brand portfolio, we contrive to make a delicious difference, today an
d everyday. Heritage: We have come a long way since J.L Kraft started selling ch
eese from a horse drawn wagon in 1903. Hard work, imagination and commitment to
bring the world its favorite foods has helped us grow into a company that touche
s more than a billion people in 160 countries. Everyday. One at a time. Some fas
t facts on the combined company: Our Global Reach y Approximately $50 billion in
revenues y 25%+ of global revenue from emerging markets y #1 in global confecti
onery S.D.COLLEGE OF MANAGEMENT, ISRANA, PANIPAT
y #1 in global biscuits y More than 50% of global revenue from snacks and confec
tionery Our Brand Portfolio y 11 brands with more than $1 billion in revenue y 7
0+ brands with more than $100 million in revenue y 40+ brands over 100 years old
y 80% revenue from #1 share positions
HOW IS CADBURY CHOCOLATE MADE?

HOW IS CADBURY CHOCLATE MADE.???? The cocoa-bean -- the heart of the sweetest deli
cacy in the world -- is bitter! This is why, up to the 18th century some native
tribes ate only the sweetish flesh of the cocoa fruit. They regarded the preciou
s bean as waste or used it, as was the case among the Aztecs, as a form of curre
ncy. The Varieties There are two quite different basic classifications of cocoa,
under which practically all varieties can be categorised: Criollo and Forastero
cocoas. The pure variety of the Criollo tree is found mainly in its native Equa
dor and Venezuela. The seeds are of finer quality than those of the Forastero va
riety. They have a particularly fine, mild aroma and are, therefore, used only i
n the production of high-quality chocolate and for blending. However, Criollo co
coa accounts for only 10% of the world crop. The remaining 90% is harvested from
trees of the Forastero family, with its many hybrids and varieties. The main gr
owing area is West Africa. The cocoa tree can flourish only in the hottest regio
ns of the world. The Harvest Immediately after harvesting, the fruit is treated
to prevent it from rotting. At fermentation sites either in the plantation or at
, collecting points, the fruit is opened. Fermentation The fermentation process
is decisive in the production of high quality raw cocoa. The technique varies de
pending on the growing region. Drying After fermentation, the raw cocoa still co
ntains far too much water; in fact about 60%. Most of this has to be removed. Wh
at could be more natural than to spread the beans out to dry on the sun-soaked g
round or on mats? After a week or so, all but a small percentage of the water ha
s evaporated. Cleaning Before the real processing begins, the raw cocoa is thoro
ughly cleaned by passing through sieves, and by brushing. Finally, the last vest
iges of wood, jute fibres, sand and even the finest dust are extracted by powerf
ul vacuum equipment. Roasting The subsequent roasting process is primarily desig
ned to develop the aroma. The entire S.D.COLLEGE OF MANAGEMENT, ISRANA, PANIPAT
roasting process, during which the air in the nearly 10 feet high furnaces reach
es a temperature of 130 C, is carried out automatically. Crushing and shelling Th
e roasted beans are now broken into medium sized pieces in the crushing machine.
Blending Before grinding, the crushed beans are weighed and blended according t
o special recipes. The secret of every chocolate factory lies in the special mix
ing ratios which it has developed for different types of cocoa. Grinding The cru
shed cocoa beans, which are still fairly coarse are now pre-ground by special mi
lling equipment and then fed on to rollers where they are ground into a fine pas
te. The heat generated by the resulting pressure and friction causes the cocoa b
utter (approximately 50% of the bean) contained in the beans to melt, producing
a thick, liquid mixture. This is dark brown in colour with a characteristic, str
ong odour. During cooling it gradually sets: this is the cocoa paste. At this po
int the production process divides into two paths, but which soon join again. A
part of the cocoa paste is taken to large presses, which extract the cocoa butte
r. The other part passes through various blending and refining processes, during
which some of the cocoa butter is added to it. The two paths have rejoined. Coc
oa Butter The cocoa butter has important functions. It not only forms part of ev
ery recipe, but it also later gives the chocolate its fine structure, beautiful
lustre and delicate, attractive glaze. Cocoa Powder After the cocoa butter has l
eft the press, cocoa cakes are left which still contain a 10 to 20% proportion o
f fat depending on the intensity of compression. These cakes are crushed again,
ground to powder and finely sifted in several stages and we obtain a dark, stron
gly aromatic powder which is excellent for the preparation of delicious drinks cocoa. Cocoa paste, cocoa butter, sugar and milk are the four basic ingredients
for making chocolate. By blending them in accordance with specific recipes the
three types of chocolate are obtained which form the basis of ever product assor
tment, namely: Kneading In the case of milk chocolate for example, the cocoa pas
te, cocoa butter, powdered or S.D.COLLEGE OF MANAGEMENT, ISRANA, PANIPAT
condensed milk, sugar and flavouring - maybe vanilla - go into the mixer, where
they are pulverized and kneaded. Rolling Depending on the design of the rolling
mills, three or five vertically mounted steel rollers rotate in opposite directi
ons. Under heavy pressure they pulverise the tiny particles of cocoa and sugar d
own to a size of approx. 30 microns. (One micron is a thousandth part of a milli
metre.) Conching But still the chocolate paste is not smooth enough to satisfy o
ur palates. But within two or three days all that will have been put right. For
during this period the chocolate paste will be refined to such an extent in the
conches that it will flatter even the most discriminating palate. Conches (from
the Spanish word "concha", meaning a shell) is the name given to the troughs in
which 100 to 1000 kilograms of chocolate paste at a time can be heated up to 80 C
and, while being constantly stirred, is given a velvet smoothness by the additi
on of certain amounts of cocoa butter. A kind of aeration of the liquid chocolat
e paste then takes place in the conches: its bitter taste gradually disappears a
nd the flavour is fully developed. The chocolate no longer seems sandy, but diss
olves meltingly on the tongue. It has attained the outstanding purity which give
s it its reputation.
Who we are Consumers inspire us To make today delicious,we begin with our consum
ers. We listen, we watch, and we learn. We understand their joys and their chall
enges because we`re consumers too. What we do We make delicious foods you can fe
el about whether watching your weight or preparing to celebrate, grabbing a quic
k bite or sitting down to family night, we pour our hearts in to creating foods
that are wholesome and delicious. Our reach We believe we can make a delicious d
ifference, everywhere we`re constantly looking for fresh ideas to improve our wo
rkplace, our partnerships, our commitments and our world. How we behave Our Valu
es We understand that actions speak louder than words, so at kraft foods: y We i
nspire trust
y We act like owners y We keep it simple

y y y y We are open and inclusive. We tell it like it is. We lead from the head
and the heart. We discuss. We decide. We deliver.
How we grow:We focus on creating sustainable, profitable growth. And our strateg
ies guide our efforts: y Build a high performing organization y Reframe our cate
gories y Exploit our sales capabilities y Drive down costs without compromising
quality About Our People:It takes great people to make great brands. Our approxi
mately 140,000 diverse employees around the world are the reason we succeed.
CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility:Corporate Social Responsibility (CSR) is at the

heart of our success At Cadbury India we have always believed that good values a
nd good business go hand in hand. It's part of our heritage and the way we do th
ings today. CSR is about growing our business responsibly. Cadbury India has a t
radition of caring for the environment and enriching the quality of lives of the
communities we live and work in, through a variety of result-oriented programs.
Our commitment to the Environment Growing Community Value Gurikha project:(Smiling Girls of Gurikha school (built by Cadbury India) In 1999, we launched t
he Community Initiative Programme under the banner: Nutrition, Education, Securi
ty and Love near our Malanpur factory (MP).
Gurikha Project has enlightened her to a new life of hope and some prosperity. S
.D.COLLEGE OF MANAGEMENT, ISRANA, PANIPAT
Village Development Committee structured by Cadbury in session. As a result, we

focused on healthcare and education in the nearby village of Gurikha. A nursery
school was started and key improvements were made in the primary school. The con
sultation and a bit of lateral thinking led to some real social improvements: fr
esh drinking water from a new village pump, a doctor's clinic, vet services for
milk producing animals and fruit trees for each household to plant during the mo
nsoons. They also helped increase attendance in school.
Smart girls from Cadbury aided coaching class Community Lady Worker counselling
a self help group on income generation. In 2005, the education programme support
ed the Indian Government's Year of Women Empowerment. Special focus was given to
the rights and contribution of girls and to the counteraction of female infanti
cide through a variety of initiatives.
Play school for children below 5 years of age established by Cadbury. Women Empo
werment activities will help rescue her burden
AWARDS
AWARDS:Asian Marketing Effectiveness Awards 08 Asian Marketing Effectiveness Awa

rds 2008 for Bournvita Folk/Fusion campaign - GOLD award for the "Best Insights
and Strategic Thinking" and SILVER award for the 'Most Effective Use of Advertis
ing'. The Asian Marketing Effectiveness Awards are the region's most prestigious
awards that celebrate resourceful Asian marketing. They are designed to set the
standard for effective marketing within the region, and aim to uncover the camp
aigns that show results through innovative spirit and combining creativity with
effectiveness to build world class brands. Cadbury India ranked 7th Great Place
to Work in India No. 1 FMCG Company Cadbury India has been ranked as the 7th Gre
at Place to Work and the No. 1 FMCG company in India in 2008, by the Great Place
to Work Institute. This study, in its fifth year in India , has a presence in 3
0 countries and is the oldest, most comprehensive and respected workplace study
worldwide. Over two hundred companies throughout India participated in the surve
y, which measured the degree of satisfaction of employees with their place of wo
rk and picked out the best working environments. This is the fourth time we have
featured amongst the Great Places to Work in India . We were ranked 10th in 200
3, and were among the top 25 in 2004 and 2005. Great Place to Work 2007 'Cadbury
India' has been awarded the "Bronze Award for Excellence in People Management"
in the 'Great Place to Work 2007' survey conducted by Grow Talent Company Limite
d and Businessworld. The award recognizes Cadbury India as a national leader in
the area of Human Resource Management. Business World along with Grow Talent has
been carrying out the 'Great Place to Work' survey for the past 4 years. This a
ward is based on the ranks received in top 25 list of the Great Place to Work In
dia studies conducted in the last four years ABBY Award wins for India. The pres
tigious ABBY awards, held in March, recognise creative excellence in the Indian
Advertising Industry. The Ulta Perk campaign won four Silver Awards in total and
the Cadbury Dairy Milk Campaign, Miss Palampur, also won a Silver Award. This y
ear Cadbury also sponsored the new 'Young ABBY' Award. S.D.COLLEGE OF MANAGEMENT
, ISRANA, PANIPAT
Bournvita won the Emmvie Gold for the Best Media Innovation - TV.
Cadbury Dairy Milk & Bournvita crowned as Consumer Superbrands
Cadbury Dairy Milk & Bournvita have done it again. For the second time running,
Cadbury Dairy Milk & Bournvita have been declared a `Consumer Superbrand' for 20
06-7 by Superbrands India ry won the Emmvie Gold for the Best Media Innovation TV, for brand Bournvita, for the entry Physical symbol of Confidence. CadburyRanked among India's most respected companies Cadbury in a survey conducted Indi
a has been ranked 5th in the FMCG sector, on India's most respected companies by
sector by Business World magazine in 2007
Cadbury wins the Effies 2006 Pappu does it again! At the recent Effie 2006 award
s organized by The Advertising Club of Mumbai, our 'Pappu Pass Ho Gaya' advertis
ing campaign bagged two more awards Gold in the Consumer Products category and S
ilver in the Integrated advertising campaign category Cadbury India roars at Can
nes Cadbury India received a bronze award at the Cannes Lions International Adve
rtising Festival for partnering with a mobile operator in 2005 to provide exam r
esults via SMS to school children.
phone
Cadbury India is a Great Place to Work The 'Great Place to Work' Institute study
listed Cadbury India as a Great Place to work in 2005 for the third time in a r
ow. Incidentally, Cadbury was in the Top 25 in 2003, 2004 and 2005 too.
Reader's Digest Award recognizes Bournvita Bournvita won the 'Reader's Digest Tr
usted Brands' Gold Award for the vitamin health supplement category in Indian in
2006. The merit was based on 7000 responses from questionnaires and telephone i
nterviews across Asia.
Suraksha Puraskar Award 2005 Cadbury India's Bangalore factory has received the
"Suraksha Puraskar" safety award from the National Safety Council Karnataka chap
ter. National Safety Council (NSC) was set up by the Ministry of Labour, Governm
ent of India in 1966, as an autonomous body to generate, develop and sustain a v
oluntary movement on Environment, Health and Safety
SUPERBRANDS:Cadbury Dairy Milk and Bournvita have achieved the distinction of a
'Superbrand' as
awarded by the uperbrands India Council REGISTERED OFFICE:Cadbury India Ltd. Cad
bury House 19, B Desai Road Mumbai 400 026 Maharashtra India Tel: +91 22 4007 31
00 Fax: +91 22 2352 1845 REGIONAL OFFICE Mumbai Cadbury India Ltd. S.D.COLLEGE O
F MANAGEMENT, ISRANA, PANIPAT
Reyn. Basera Annexe Near Cooper Hospital Vile Parle West Mumbai 400 056 Maharash
tra India Chennai Cadbury India Ltd. 146- Second Floor Royapeth High Road Mylapo
re Chennai 600004 Tamil Nadu India Delhi Cadbury India Ltd 303 - 305 3rd Floor,
Vipul Agora M.G. Road Gurgaon - 122 002 Kolkata Cadbury India Ltd 9-A Esplanade
Row Kolkota - 700 069 West Bengal India OUR FACTORIES:Thane Cadbury India Ltd 1
Pokhran Road Eastern Express Highway Thane 400 606 Maharashtra India Pune Cadbur
y India Ltd Induri Factory Talegaon Dabhade S.D.COLLEGE OF MANAGEMENT, ISRANA, P
ANIPAT
Pune 410 507 Maharashtra India Himachal Pradesh Cadbury India Ltd Works: Hadbast
No 199 Village Sandholi Baddi Tehsil- Nalagarh Dist. Solan 173205 Himachal Prad
esh India Gwalior Cadbury India Ltd Plot No 25 Malanpur Industrial Area Village
Gurikha Tehsil Gohad Gwalior - 477 116 Madhya Pradesh India Bangalore Cadbury In
dia Ltd Jodi Hanumanapalya Mahadevapura Post Mangalore Road Nelamangala 562 123
Bangalore Karnataka India COCOA OPERATIONS:Cochin Cadbury India Ltd Cocoa Operat
ions Near Thrikkakara Pipe Line Junction Thrikkakara P.O S.D.COLLEGE OF MANAGEME
NT, ISRANA, PANIPAT
Cochin 682021 KERALA INDIA WORK RELATED ROAD SAFETY POLICY:The following 8 polic
y statements apply to the Company-wide Work Related Road Safety (WRRS) programme
that ensures the safe, proper and professional operation of vehicles used to co
nduct Cadbury Company business. They are unequivocal requirements for all person
s authorised by Cadbury to operate vehicles when conducting business on behalf o
f Cadbury: 1. Driving whilst impaired The driving of a motor vehicle whilst impa
ired through fatigue, alcohol, drugs or a medical condition that may affect driv
ing performance is prohibited. 2. Fitness to drive At all times fitness to drive
shall be at the discretion of the nominated driver and reasonable caution shall
be applied. For example, following long haul or overnight sector flying drivers
should consider their fitness to drive a motor vehicle and when appropriate, sh
ould take other means of transport to their destination or take local accommodat
ion at the Companys expense to enable adequate rest prior to driving. 3. Seat bel
ts Seat belts shall be worn by the driver and all passengers whilst driving on C
ompany business or driving a Company vehicle at any time. Exception to this is o
nly permissible for two-wheeled vehicles and where, for short-term hire and cont
ract-provided vehicles, including taxis, rear-seat seatbelts are not the norm. A
ll efforts shall be made when making reservations to meet these seat belt requir
ements. The driver is accountable for ensuring that everyone in the vehicle wear
s a seat belt. Seat belts shall be fitted in accordance with vehicle manufacture
r standards to all Company vehicles. The minimum standard is a lap seat belt for
the driver and all passengers. Preferred is a three point seat belt for driver
and all passengers. 4. Motorcycle helmets Motorcycle helmets shall be worn by th
e driver and all passengers on a motorcycle whilst the engine is running. The dr
iver is accountable for ensuring that pillion passengers wear a safety helmet. W
here permitted, headlamps shall be on at all times the vehicle is in operation.
5. Mobile phones and other hand-held electronic devices Hand-held electronic dev
ices including mobile phones should not be used whilst the vehicle is in motion.
This practice shall include SMS text. The use of mobile telephones whilst a veh
icle is in motion shall be limited to S.D.COLLEGE OF MANAGEMENT, ISRANA, PANIPAT
voice communication and shall be used only when absolutely necessary. In such ca
ses the mobile telephone shall use an appropriate hands-free device. 6. Bicycles
The riding of bicycles for the purpose of conducting Company business is permit
ted where line management have defined conditions of use e.g. risk assessment, t
raining and wearing of appropriate protective equipment and clothing. The wearin
g of high visibility garments and helmets is strongly recommended. 7. Smoking Sm
oking is not permitted in any Cadbury owned or leased vehicle. 8. Hitchhikers Hi
tchhikers shall not be given lifts whilst driving any vehicle on Company busines
s FAQ`S:- FREEQUENTLY ASKED QUESTIONS The chocolate bar that I purchased has whi
te spots on the surface? Why does this happen? When chocolate has undergone prol
onged exposure to heat and subsequent cooling it results in discolouration of th
e surface. This is caused by the separation of the cocoa butter, which solidifie
s on the surface giving it a white appearance. Who should I contact if the choco
late is damaged? You can contact our Toll Free No. 1800 22 7080 (available from
select cities only) for any product-related issues. Alternatively, write to: Cad
bury Consumer Services Cell P.O. Box 26516 Mumbai 400 026 Tel. : +91 22 4007 310
0 Email: Consumer.Service.Cell@ap.csplc.com Will I get a replacement if the choc
olate is damaged? Yes. We have a "no-questions-asked" replacement policy. Is it
possible to organize a factory visit for my family? No. At this point in time, w
e do not organize any factory visits. I need some additional information on Cadb
ury for my project in school/college. Whom should I contact? S.D.COLLEGE OF MANA
GEMENT, ISRANA, PANIPAT
Most of the information is already provided on our website. However if you need
any further information, please write to us via the contact us section. Whom sho
uld I contact for sponsorships or donation requests? You can submit your request
s online. We will evaluate and respond on a case-to-case basis. I need to buy hu
ge quantities of chocolates? Can I buy them at a discounted rate directly from t
he company? You could send us your request online and our sales team will get in
touch with you accordingly. I am a journalist and need to contact the company.
Whom should I speak write/speak to? You can contact R D'Souza - Associate Vice P
resident - Corporate Affairs by email ransom.dsouza@ap.csplc.com
INDUSTRY TRENDS
INDUSTRY TRENDS Confectionery Industry The confectionery industry in India is ap

proximately divided into:
y y y y y y y
Chocolates Hard-boiled candies Eclairs & toffees Chewing gums Lollipops Bubble g
um Mints and lozenges
The total confectionery market is valued at Rupees 41 billion with a volume turn
over of about 223500 tonnes per annum. The category is largely consumed in urban
areas with a 73% skew to urban markets and a 27% to rural markets. Hard boiled
candy accounts for 18%, Eclairs and Toffees accounts for 18%, Gums and Mints and
lozenges are at par and account for 13%. Digestive Candies and Lollipops accoun
t for 2.0% share respectively. Overall industry growth is estimated at 23% in th
e chocolates segment and sugar confectionery segment has declined by 19%. Cadbur
y with Dairy Milk, Perk, Gems, 5 Star, Celebrations, Bytes, Dairy Milk Eclairs,
Eclairs Crunch, Mr. Pops and Halls brands is a key player in the chocolate, ecla
irs, lollipops, and mints segments.
Milk Beverages The Milk Beverages industry is valued at Rupees 16.1 billion with
an annual turnover of approx 63,000 tonnes. As per Nielsen estimates the indust
ry is growing at 10.1%. Cadbury is a key player in the segment with Cadbury Bour
nvita and Cadbury Bournvita 5 Star Magic
COMPETITORS In INDIAN market 1. 2. 3. 4. Cadbury`s share Nestle Amul Others 70 p

ercent 24 percent 04 percent 02 percent
In Global market Scenario 1. 2. 3. 4. 5. 6. 7. 8. HERSHEY`S Immersion Lindt Ferr
ero rocher Nestle Bounty Nutties
BRANDS
(A) Chocolate 1 CADBURY DAIRY MILK 2. 5 STAR 3.PERK 4.CELEBRATIONS 5.TEMPETATION
6.ECLAIRS 7.GEMS (B) SNACKS 1. BYTES S.D.COLLEGE OF MANAGEMENT, ISRANA, PANIPAT
(C) BEVERAGES 1. BOURNVITA (D) CANDY 1. HALLS (E) GUMS 1. BUBBALOO

CADBURY DAIRY MILK
The story of Cadbury Dairy Milk started way back in 1905 at Bournville, U.K., bu
t the journey with chocolate lovers in India began in 1948. The pure taste of Ca
dbury Dairy Milk is the taste most Indians crave for when they think of Cadbury
Dairy Milk. The variants Fruit & Nut, Crackle and Roast Almond, combine the clas
sic taste of Cadbury Dairy Milk with a variety of ingredients and are very popul
ar amongst teens & adults. Recently, Cadbury Dairy Milk Desserts was launched, s
pecifically to cater to the urge for 'something sweet' after meals. Cadbury Dair
y Milk has exciting products on offer - Cadbury Dairy Milk Wowie, chocolate with
Disney characters embossed in it, and Cadbury Dairy Milk 2 in 1, a delightful c
ombination of milk chocolate and white chocolate. Giving consumers an exciting r
eason to keep coming back into the fun filled world of Cadbury. S.D.COLLEGE OF M
ANAGEMENT, ISRANA, PANIPAT
Our Journey: Cadbury Dairy Milk has been the market leader in the chocolate cate
gory for years. And has participated and been a part of every Indian's moments o
f happiness, joy and celebration. Today, Cadbury Dairy Milk alone holds 30% valu
e share of the Indian chocolate market. In the early 90's, chocolates were seen
as 'meant for kids', usually a reward or a bribe for children. In the Mid 90's t
he category was re-defined by the very popular `Real Taste of Life' campaign, sh
ifting the focus from `just for kids' to the `kid in all of us'. It appealed to
the child in every adult. And Cadbury Dairy Milk became the perfect expression o
f 'spontaneity' and 'shared good feelings'. .
The 'Real Taste of Life' campaign had many memorable executions, which people st
ill fondly remember. However, the one with the "girl dancing on the cricket fiel
d" has remained etched in everyone's memory, as the most spontaneous & uninhibit
ed expression of happiness. This campaign went on to be awarded 'The Campaign of
the Century', in India at the Abby (Ad Club, Mumbai) awards. In the late 90's,
to further expand the category, the focus shifted towards widening chocolate con
sumption amongst the masses, through the 'Khanewalon Ko Khane Ka Bahana Chahiye'
campaign. This campaign built social acceptance for chocolate consumption among
st adults, by showcasing collective and shared moments. More recently, the 'Kuch
Meetha Ho Jaaye' campaign associated Cadbury Dairy Milk with celebratory occasi
ons and the phrase "Pappu Pass Ho Gaya" became part of street language. It has b
een adopted by consumers and today is used extensively to express joy in a momen
t of achievement / success. The interactive campaign for "Pappu Pass Ho Gaya" ba
gged a Bronze Lion at the prestigious Cannes Advertising Festival 2006 for 'Best
use of internet and new media'. S.D.COLLEGE OF MANAGEMENT, ISRANA, PANIPAT
The idea involved a tie-up with Reliance India Mobile service and allowed studen
ts to check their exam results using their mobile service and encouraged those w
ho passed their examinations to celebrate with Cadbury Dairy Milk. The 'Pappu Pa
ss Ho Gaya' campaign also went on to win Silver for The Best Integrated Marketin
g Campaign and Gold in the Consumer Products category at the EFFIES 2006 (global
benchmark for effective advertising campaigns) awards.
Did You Know: Cadbury Dairy Milk emerged as the No. 1 most trusted brand in Mumb
ai for the 2005 edition of Brand Equity's Most Trusted Brands survey. During the
1st World War, Cadbury Dairy Milk supported the war effort. Over 2,000 male emp
loyees joined the armed forces and Cadbury sent books, warm clothes and chocolat
es to the front.
5 STAR
Chocolate lovers for a quarter of a century have indulged their taste buds with
a Cadbury 5 Star. A leading knight in the Cadbury portfolio and the second large
st after Cadbury Dairy Milk with a market share of 14%, Cadbury 5 Star moves fro
m strength to strength every year by increasing its user base. Launched in 1969
as a bar of chocolate that was hard outside with soft caramel nougat inside, Cad
bury 5 Star has re-invented itself over the years to keep satisfying the consume
rs taste for a high quality & different chocolate eating experience. One of the
key properties that Cadbury 5 Star was associated with was its classic Gold colo
ur. And through the passage of time, this was one property that both, the brand
and the consumer stuck to as a valuable association.
Cadbury 5 Star was always unique because of its format and any communication hig
hlighting this uniqueness, went down well with the audiences. From 'deliciously
rich, you'd hate to share it' in the 70's, to the 'lingering taste of togetherne
ss' & 'Soft and Chewy 5 Star' in the late 80's, the communication always paid ho
mage to the product format. More recently, to give consumers another reason to c
ome into the Cadbury 5 Star fold, Cadbury 5 Star Crunchy was launched. The same
delicious Cadbury 5 Star was now available with a dash of rice crispies. Cadbury
5 Star & Cadbury 5 Star Crunchy now aim to continue the upward trend. This diff
erent and delightfully tasty chocolate is well poised to rule the market as an e
xtremely successful brand. Did you know: Cadbury 5 Star played an adept cupid fo
r young couples in love in the 70's. In fact, Cadbury 5 Star was a way of profes
sing undying love for the significant other.
CADBURY PERK
A pretty teenager; a long line, and hunger! Rings a bell? That was how Cadbury l
aunched its new offering; Cadbury Perk in 1996. With its light chocolate and waf
er construct, Cadbury Perk targeted the casual snacking space that was dominated
primarily by chips & wafers. With a catchy jingle and tongue in cheek advertisi
ng, this 'anytime, anywhere' snack zoomed right into the hearts of teenagers. Ra
ageshwari started the trend of advertising that featured mischievous, bubbly tee
nagers getting out of their 'stuck and hungry' situations by having a Cadbury Pe
rk. Cadbury Perk became the new mini snack in town and its proposition "Thodi si
pet pooja" went on to define its role in the category. As the years progressed,
so did the messaging, which changed with changes in the consumers' way of life.
To compliment Cadbury Perk's values, the bubbly and vivacious Preity Zinta beca
me the new face of Perk with the 'hunger strike' commercial in the mid 90's. In
the new millennium, Cadbury Perk moved beyond just owning 'hunger' to a "Kabhi b
hi kaise bhi" position, because the urge for Cadbury Perk could strike anytime a
nd anywhere. With the rise of more value-for-money brands in the wafer chocolate
segment, Cadbury Perk unveiled two new offerings - Perk XL and XXL. S.D.COLLEGE
OF MANAGEMENT, ISRANA, PANIPAT
The temptation to have more of Cadbury Perk was made even greater with the launc
h of Cadbury Perk Minis in 2003 for just Rs. 2/In 2004, with an added dose of 'R
eal Cadbury Dairy Milk' and an 'improved wafer', Perk became even more irresisti
ble. The product was supported in the market with a new look and a new campaign.
The advertisement spoke of the irresistible aspect of the brand, with 'Baaki sa
b Bhoola de' becoming the new mantra for Cadbury Perk. Did you know: Cadbury Per
k advertising has been a launch pad for Bollywood stars - Preity Zinta, Raageshw
ari, Gayatri Joshi and Amrita Rao, were all Perk models before they made it big
on cinema screens.
CADURY CELEBRATION
Cadbury Celebrations was aimed at replacing traditional gifting options like Mit
hai and dry- fruits during festive seasons. Cadbury Celebrations is available in
several assortments: An assortment of chocolates like 5 Star, Perk, Gems, Dairy
Milk and Nutties and rich dry fruits enrobed in Cadbury dairy milk chocolate in
5 variants, Almond magic, raisin magic, cashew magic, nut butterscotch and cara
mels. The super premium Celebrations Rich Dry Fruit Collection which is a festiv
e offering is an exotic range of chocolate covered dry fruits and nuts in variou
s flavours and the premium dark chocolate range which is exotic dark chocolate i
n luscious flavours. Cadbury Celebrations has become a popular brand on occasion
s such as Diwali, Rakhi, Dussera puja. It is also a major success as a corporate
gifting brand. The communication is based on the emotional route and the tag li
ne says "rishte pakne do" which fits with the brand purpose of strengthening you
r relationships with something sweet. S.D.COLLEGE OF MANAGEMENT, ISRANA, PANIPAT
Did you know: The "Rishte Pakne do" jingle was penned by noted writer Gulzar. CA
DBURY TEMPTATION Ever see people hide away their chocolate since they dont want t
o share it! If you have, then its likely to be a bar of Cadbury Temptations! Cad
bury Temptations is a range of delicious premium chocolate in five flavours. Res
earch revealed a niche segment of chocoholics - those exposed to international ch
ocolates and those who love a variety of chocolates but possibly find the price
of international chocolates too high. Cadbury Temptations is a range targeted at
this segment of discerning chocolate lovers. The Cadbury Temptations range is a
vailable in 5 delicious flavour variants - Roast Almond Coffee, Honey Apricot, M
int Crunch, Black Forest and Old Jamaica. With its international quality chocola
te Temptations soon became a popular brand for "chocoholics".
The advertising positioned Cadbury Temptations as a chocolate range so delicious
that it was "too good to share". Did you know: Cadbury Temptations advertising
won an advertising effectiveness EFFIE award in 2001.
CADBURY ECLAIRS
Eclairs was first discovered by a local confectionery firm in London, England in
the 1960s. The firm then became part of Cadbury in 1971 making Cadbury Eclairs
the second largest brand in the company. The experience of eating a Cadbury Dair
y Milk Eclair is truly unique S.D.COLLEGE OF MANAGEMENT, ISRANA, PANIPAT
because of its creamy caramel exterior and rich Cadbury Dairy Milk chocolate at
the center. In 2006 Cadbury Dairy Milk Eclairs launched a crunchy Eclair with a
hard caramel outside and delicious Cadbury Dairy Milk chocolate inside called Ca
dbury Dairy Milk Eclairs Crunch. Our Journey: In India, Cadbury Dairy Milk Eclai
rs has been the most preferred brand in the Eclairs category for years and has a
lways been a favourite with consumers.
Eclairs advertising over the years has talked about the mesmerizing taste of Ecl
airs because of the Cadbury Dairy Milk chocolate it contains at its center. The
'Kar De Dil Pe Jadoo' campaign illustrated this in a youthful college context. T
he Eclairs Crunch variant has also had an encouraging response from both teens a
nd pre-teens. Currently, the chewy and the crunchy variants are both enjoyed by
the Eclair consumer. Did you know: A sign in front of our Nigeria factory descri
bes Choclairs as "the sweet with heart on the inside.
GEMS
The saying "Good things come in small packets" has been proven right many a time
s and it couldn't have been truer for the pretty chocolate buttons called Gems.
Who can forget the unique, brightly colored chocolate buttons with crispy shells
, encased in a pack that's as colorful as the product itself? Unrivalled in all
these years, Cadbury Gems has captured every consumer's fantasy for almost 4 dec
ades. Little wonder that Cadbury Gems, the brand that came into India in 1968 is
still going strong. The sheer taste and the fun associated with eating Cadbury
Gems and the joy of sharing it with friends has made the brand a dear companion
and a source of nostalgia for consumers. S.D.COLLEGE OF MANAGEMENT, ISRANA, PANI
PAT
Cadbury Gems brings happiness to the consumer's world. With this promise in mind
, Cadbury Gems has always had 'Masti' as the key proposition in all its communic
ation. In fact, Cadbury Gems is always a willing ally for pranks and fun. Cadbur
y Gems has continuously tried to be relevant and exciting for consumers. In its
constant attempt to contemporarise, a unique stand up tube pack with a flip top
was launched, which became an instant hit with consumers. Early 2006 gave consum
ers one more reason to celebrate with Cadbury Gems; the launch of Cadbury Fruity
Gems, a fruit flavoured variant with a crispy shell outside and white chocolate
inside. Now consumers had not one, but two reasons to enter the 'Masti' world o
f Cadbury Gems. Today, Cadbury Gems has established itself as one of the leading
brands in its segment. With the single-minded purpose to delight every consumer
and help them discover the fun, exciting and adventurous side of life, Cadbury
Gems will continue to be the leading brand in Cadbury India's portfolio. Did you
know: The colourful world of Cadbury Gems does not include the colour black
CADBURY BYTES
Cadbury Bytes was launched in 2004-05 as Cadbury's foray into the rapidly growin
g packaged snack market. Cadbury Bytes is a one of a kind snack, in that it is s
weet and not salty, as compared to most of the other snacks. It's a bite sized s
nack with a crunchy wafer and rich Choco cream filling. There are three variants
of Bytes available in the market - Regular, Coffee and Strawberry, at two price
points- Rs 5 and Rs 10. Cadbury Bytes is targeted at teens as they are the larg
est consuming segment of packaged snack category. They are also the gateway to t
he family, especially for a new sweet snack.
With Bytes, Cadbury has entered into a new category with well entrenched and est
ablished brands. It is an exciting challenge for us to take the brand forward an
d make it a stupendous success. Cadbury Bytes is positioned as the 'only sweet s
nack' in the world of salty snacks. The proposition we have arrived at is "Snack
ing ka meetha funda", where we take a pot-shot at other snacks, by saying `Har s
nack namkeen nahi hota'. The product is all about breaking a clich and teenagers
identify with breaking stereotypes. The new commercials- 'Tommy' and 'Villain',
talk about breaking the stereotype.
CADBURY BOURNVITA
Cadbury was incorporated in India on July 19th, 1948 as a private limited compan
y under the name of Cadbury-Fry (India). Cadbury Bournvita was launched during t
he same year. It is among the oldest brands in the Malt Based Food / Malt Food c
ategory with a rich heritage and has always been known to provide the best nutri
tion to aid growth and all round development. Throughout it's history, Cadbury B
ournvita has continuously re-invented itself in terms of product, packaging, pro
motion & distribution. The Cadbury lineage and rich brand heritage has helped th
e brand maintain its leadership position and image over the last 50 years.
The Journey: The brand has been an enduring symbol of mental and physical health
ever since it was launched in 1948. It is hardly surprising then, that Bournvit
a enjoys a major presence in the Malt Food market. Given its market share of 17%
, Cadbury Bournvita reaches across hundreds of cities, towns and villages throug
h 3,50,000 outlets in India. It is a universal truth that mothers attach a lot o
f emotional importance to nourishment while bringing up their children. However,
children always look out for the tastiest option to make their daily dose of mi
lk more enjoyable. Cadbury now offers two options to capture this appeal: Cadbur
y Bournvita, with its popular chocolate taste, and its latest offering, Cadbury
Bournvita 5 Star Magic, leveraging the rich chocolate and caramel flavour of Cad
bury 5 Star.
Cadbury Bournvita advertising has moved with the times to reflect the changing n
eeds of the consumers. During the '70s the communication centered on 'Good upbri
nging' and Bournvita became an essential building block for childhood. "Goodness
that grows with you" was the campaign idea that communicated this thought. In t
he 80's the focus shifted from 'Upbringing' to 'Intelligence' with the more aggr
essive "Brought up right, Bournvita bright" campaign, which was very successful
during its time. In the early '90s all brands in the category provided purely ph
ysical benefits like nourishment, energy and growth. It was at this time that Bo
urnvita decided to raise the bar by promising physical and mental benefits. This
resulted in the famous Tan Ki Shakti, Man Ki Shakti Campaign which became an an
them for the brand. In the new millennium, keeping pace with the evolving mindse
ts of the new age consumers, Cadbury Bournvita is about arming consumers with Co
nfidence to take on physical and mental challenges that nobody else can, resulti
ng in one of the most successful advertising campaigns which is based on 'Real A
chievers who have grown up on Bournvita'. Did you know:
y y
In the 1980 Moscow Olympics, Cadbury Bournvita was the official health drink for
the Indian team The Cadbury Bournvita Quiz Contest, which started airing on Apr
il 12th 1972, is India's longest running national school quiz contest. Starting
out as a contest held in cities, and then on radio, the contest currently has be
en running for over 10 years on satellite television. It has over 500 episodes t
o its credit, and today the contest directly reaches more than 11,25,000 student
s, in 4000 schools across 66 cities and 7 countries - UAE, Kuwait, Qatar, Oman,
Bahrain, Nepal and India.
CADBURY HALLS
Halls accounts for 50% of international cough drop sales and is the leading suga
r confectionery brand in the world. In 1930s, the Hall brothers invented its Ment
ho-Lyptus formula, using a combination of menthol and eucalyptus, and began prod
ucing cough drops. The cough drops were introduced into the US during the mid-19
50s. Warner-Lambert recognised the potential of the product and acquired Halls i
n 1964. In 1971, Warner Lambert began selling Halls under the Adams family, and
the first national television campaign was aired in the US & the results were a
resounding success. Our Journey: Halls was first launched in India in 1968 & soo
n established itself as a therapeutic candy competing in the cough lozenge market.
Halls has been sold in India as part of the Pfizer & Warner Lambert networks be
fore it came into the Cadbury fold in 2003 as part of a global merger with Adams
Confectionery. Halls has had a colourful advertising history in India & was inf
act, one of the earliest brands to advertise on television in India. In the 1980s
, Ads featuring Meenakshi Sheshadri and later, Vijeta Pandit on its unique vapour
action formula with a classic Halls Jingle were aired which established the brand
firmly in the market. In the 90s, Halls advertising adopted a different take wit
h its Traffic Jam Ad where Halls restores order to a situation of chaos & the earl
y 2000s saw Halls advertising on the refreshment platform. Over the years Halls has
been strongly positioned on the` soothes sore throat benefit in the consumers m
ind. Halls continues to be one of the leading mint brands in India even in the c
hanged competitive context. Did You Know:
y y y y
Halls is marketed in 24 different countries around the world & is offered in ove
r 26 flavours. Halls produced the largest sweet in the world in 1964. Weighing 7
6kilos, the sweet was put on exhibition in New York. Halls accounts for more tha
n 50% of international cough drop sales. In 2002, people consumed 100,000 tons o
f Halls!
CADBURY GUMS:Bubbaloo
Cadbury India has expanded its confectionary portfolio in 2007 by foraying into
the Bubble gum category with the launch of Bubbaloo Bubblegum- a successful bubb
legum brand from its international portfolio. Bubbaloo is an innovative soft bub
blegum with a centre filled liquid. It is filled with a high level of a great ta
sting fruit flavoured liquid that floods your mouth instantly. S.D.COLLEGE OF MA
NAGEMENT, ISRANA, PANIPAT
Bubaloo is currently available in two yummy flavors- Strawberry and Mixed Fruit.
The communication focuses on the "fun filled liquid centre " of Bubbaloo and is
anchored by Bubba- the cat, the international mascot for the brand Bubbaloo. Did
you Know ? Bubbaloo was first launched in 1984. Bubbaloo is sold in 25 countries
and is particularly popular in Latin America. The record for the largest bubble
gum bubble ever blown is 58.4cm. The bubble was blown by Susan Montgomery Willia
ms of Fresno, California, USA at the ABC-TV studios in New York City, in 1994.
.
RESEARCH METHODOLOGY
1.Research Process 1.Formulation of the objective of the study of the problem De

sigining method for data data collection. Selecting the method size. Collecting
the data Reporting and interpretation the finding Processing and analyzing the d
ata Find the conclusion Limitation of study
2.Objective of The Study
Primary Objective: 1) To find out the percentage of retailers who aren`t selling
chocolates and other Cadbury products. 2) To give reasons for that. 3) Suggesti
on for the company from retailers
Secondary Objective:
To increase their market share by approaching to retailers. To have a good image
in the eyes of retailers.
Research DesignA Research Design is simply the framework or plan of a study that
is used as guide in collecting and analyzing the data. It is a blueprint that i
s followed in completing a study.
A research design is the plan, structure and strategy of investigation conceived

so as to obtain answers to research questions and to control variance. The resear
ch carried out is a descriptive research where the purpose is to go through an i
ntensive study of the target segment.
Sample design- I have done my survey in markets of Meerut.
Sample techniques-The data has been collected through random sampling from the
retailers of Meerut who are in the business of chocolates.
Universe SizeThe universe is the entire group of items the researcher wishes to
study. Since my survey was confined to be done in Meerut This universe size havi
ng a sample of 18 markets and 650 respondents.
Primary data: I have used primary data collection method to get the response fro
m the
respondents.
Data Collection:-Collection of data
1) Through well framed questionnaire. 2)Through direct interaction.
Secondary data:From websites, books, journals, references, and many more.
SWOT ANALYSIS
SWOT ANALYSIS OF CADBURY INDIA LTD. Strengths

y
Cadbury is the largest global confectionery supplier, with 9.9% of global market
share. High financial strength (Sales turnover 1997, 7971.4 million and 9.4%)[1]
Strong manufacturing competence, established brand name and leader in innovatio
n. Advantage that it is totally focused on chocolate, candy, chewing gum, unique
understanding of consumer in these segments.
y
y
y
y
Successfully grown through its acquisition strategy. Recent acquisitions, includ
ing Adams, 2003, enabled it to expand into important markets like the US market.
Weaknesses
y The company is dependent on the confectionery and beverage market, whereas oth
er
competitors e.g. Nestle have a more diverse product portfolio, where profits can
be used to invest in other areas of the business and R&D.
y Other competitors have greater international experience - Cadbury has traditio
nally been
strong in Europe. New to the US, possible lack of understanding of the new emerg
ing markets compared to competitors.
Threats
y Worldwide - there is an increasingly demanding cost environment, particularly
for
energy, transport, packaging and sugar. Global supply chain in low cost location
s.
y Competitive pressures from other branded suppliers (national and global). Aggr
essive
price and promotion activity by competitors - possible price wars in developed m
arkets. S.D.COLLEGE OF MANAGEMENT, ISRANA, PANIPAT
y Social changes - Rising obesity and consumers obsession with calories counting
.
Nutrition and healthier lifestyles affecting demand for core Cadbury products.
Opportunities
y New markets. Significant opportunities exist to expand into the emerging marke
ts of
China, Russia, India, where populations are growing, consumer wealth is increasi
ng and demand for confectionery products is increasing.
y The confectionery market is characterized by a high degree of merger and acqui
sition
activity in recent years. Opportunities exist to increase share through targeted
acquisitions.
y Key to survival within the FMCG market is increasing efficiency and reducing c
osts. y Cadbury Fuel for Growth and cost efficiency programmes seek to bring cos
t savings by:
1) Moving production to low cost countries, where raw materials and labour is ch
eaper ii) reduce internal costs - supply chain efficiency, global sourcing and p
rocurement, and wise investment in R&D.
y Innovation is key driver. To respond to changes in consumer tastes and prefere
nces healthier snacks with lower calories need to be developed. R&D and product launc
hes have led to sugar-free & centre filled chewing gum varieties and Cadbury pre
mium indulgence treat. Low-fat, organic and natural confectionery demand appears
strong.
APPENDIX
Questionnaire
NAME OF RETAILER................................................................
.................................. ADDRESS......................................
....................................................... CONTACT NO..............
........................................................................ Q.1. DO
YOU HAVE HALLS? ANS.1. YES NO Q.2. DO YOU HAVE MINTS? ANS.2. YES NO Q.3.WHICH B
RAND IS EASILY AVAILABLE, IN TERMS OF SERVICE DELIEVERY? ANS.3. HALLS MINTS Q.4.
TO WHICH BRAND THE CONSUMER GIVES THE MORE PREFERENCE? ANS.4. HALLS MINTS
Q.5. WHICH COMPANY GIVES YOU THE BETTER DISCOUNTS, SCHEEMS, AND OTHER PROMOTIONA
L OFFERS? ANS. 5. HALLS MINTS Q.6. WHAT DO YOU THINK IS THE BEST PLACE TO PROMOT
E THIS PRODUCT? ANS.6. MEDICAL STORE KIRYANA SHOP CONFECTONARY SHOP Q.7. WHICH P
RODUCT IS ADVERTISED MORE ACCORDING TO YOU? ANS.7. HALLS MINTS Q.8. HOW THE COMM
PANY IMPROVE THE PRODUCT, ANY SUGGESTIONS? SUGGESTIONS..........................
................................................................................
...................... .........................................................
................................................................................
................... ............................................................
................................................................................
................ ...............................................................
................................................................................
............. ..................................................................
................................................................................
.......... ...................................
SIGNATURE
FINDINGS AND CONCLUSION

FINDINGS AND CONCLUSION

Q.1. DO YOU HAVE HALLS? ANS.1. YES NO
HALLS YES NO
ANSWERS 182 68
ANSWERS
YES
NO
Q.2. DO YOU HAVE MINTS? ANS.2. YES NO

DOUBLE MINT Yes No
ANSWERS 141 109
EASILY AVAILABLE
109 141
YES NO
Q.3.WHICH BRAND IS EASILY AVAILABLE, IN TERMS OF SERVICE DELIEVERY? ANS.3. HALLS

DOUBLEMINT
EASILY AVAILABLE YES NO
HALLS 126 124
DOUBLE-MINT 115 135
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% HALLS DOUBLE-MINT NO YES
Q.4. TO WHICH BRAND THE CONSUMER GIVES THE MORE PREFERENCE? ANS.4. HALLS DOUBLEM
INT
CONSUMER PREFERENCE YES NO
HALLS 150 100
DOUBLE-MINT 120 130
Q.5. WHICH COMPANY GIVES YOU THE BETTER DISCOUNTS, SCHEMES, AND OTHER PROMOTIONA
L OFFERS? ANS. 5. HALLS MINTS
BETTER SCHEMES YES NO
HALLS 120 130
DOUBLE-MINT 134 116
Q.6. WHAT DO YOU THINK IS THE BEST PLACE TO PROMOTE THIS PRODUCT? ANS.6. MEDICAL
STORE KIRYANA SHOP CONFECTONARY SHOP
BEST SOURCE FOR ADVERTISEM ENT OF HALLS YES NO
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% MEDICAL STORE
MEDIC KIRYA AL NA STORE SHOP
CONFECTION ARY SHOP
190 60
100 150
20 230
NO YES
KIRYANA SHOP
CONFECTIONARY SHOP
Q.7. WHICH PRODUCT IS ADVERTISED MORE ACCORDING TO YOU? ANS.7. HALLS MINTS
MORE ADVERTISED YES NO
HALLS 152 98
DOUBLE-MINT 122 128
Q.8. HOW THE COMMPANY CAN IMPROVE THE PRODUCT, SERVICES, ANY SUGGESTIONS? SUGGES
TIONS...........................................................................
..................................................... ..........................
................................................................................
.................................................. .............................
................................................................................
............................................... ................................
................................................................................
............................................ ...................................
................................................................................
......................................... ...................................
RESULTS
STRATIGIES FOR EXPANSION OF OUTLETS:The supply chain that a product follows to g

et to the final consumer. Identification of the most appropriate route to market
is a crucial part of the business development process for any company. When any
product produced in the factory and the supply of the finished goods to the end
user, the whole process comes in the route to market. If we take route to marke
t of the RD Point to final consumer so this can be divided in to six stages: Sta
ge 1 Market Viability Stage 2 Product Visibility Stage 3 Merchandizing Stage 4 O
rder Booking Stage 5 Product Supply Stage 6 Purchasing by final consumer
Market ViabilityIs there a potential market? Witch market we want to cover this
market is potential market are not, if in the particular area of the market our
potential customer are not there so definitely we are failed in this particular
area. So the covering any new area of the market its very important things we se
e the market viability is there are not.
Product VisibilityAfter the selection of market we are making the product visibi
lity in the particular market because when any customer goes in the particular s
tore or shop and at this particular store our product visibility is maintain so
definitely customers are attract to our product. The visibility of any product i
s playing very important role in the selling of the product. When our product is
visible in the market automatically its creates the demand of the particular pr
oduct.
MerchandizingMerchandizing is also very important things in the selling of any p
roduct. In the merchandizing our merchandiser goes to every shop in the particul
ar route according to their beet plan and maintains the shop with the help of ha
rdware, posters, POPs, flexures and other things that communicates to the shoppe
r in the store. In the merchandizing, merchandiser cover 40th outlet in the same
day and they are also maintain the visicooler & dispenser given by the company
in the particular outlet thats helps improving the product visibility in the mark
et.
Order BookingOrder Booking is also very important things in the selling of any p
roduct. in the order booking our RDSM cover a particular beet according to their
beet plan. According to the company norms a RDSM do the minimum 40th calls in a
day in the particular beet. And the end of the day RDSM reporting to our sales
officer how many effective calls he is doing. A RDSM of the company play the mea
sure role in the market he takes the order to the shopkeeper and also collect th
e cash in the market. S.D.COLLEGE OF MANAGEMENT, ISRANA, PANIPAT
Product SupplySupply is the crucial part of the FMCG business because when our R
DSM takes the order to the shopkeeper at that point of time and when we are deli
vered the product to the shopkeeper in this process its very important when we ar
e taking very less time to the delivering the product its very good for the busi
ness but when we are taking more time to delivering the product to the shopkeepe
r its very harmful for the any business. I find out our supply lead-time is maxi
mum 2 or 3 days and its very helpful in the improving in the Cadbury business in
the Gorakhpur city. But there is some chance of the improving our supply system
and we reduced our supply lead-time in the 1 or 2 days.
Purchasing by final consumerWhen product parched by the final consumer and after
the consuming the product, what they respond they try to buy again or they are
going another brand. Every company wants his customers makes loyal for his produc
t. When customers comes again for the purchasing a particular brand than the comp
any works end.
-: RESULTS AND FINDINGS:After data analysis I found following problems which are
hurdles in the opening of new counters in the market of Meerut:1) No visit of sales man: - In the market I found that salesman did not meet all
the
shopkeepers. They used to meet only those counters which are regular in payment
and potentially efficient to deal.
2) Whole sale market:
- Prices of products in the whole sell market were less then prices of
distributors. So kirana stores, medical stores and panwalas buy products from wh
ole sell according to the demand. For ex. Price of Rs 20 bourn vita is RS 17 in
whole sell and distributors price for the same was Rs18.35.
3) )Melting Problem:-Chocolates like dairy milk get melt in summers due to high
temperature so shopkeepers who did not have cooling system are not ready to buy
chocolates. It was a problem in opening of new counters.
4) Not interested in chocolate selling: - Some of the shops which were small and
near to
big bakeries and confectionaries did not sale products due to low sale of chocol
ates. 5) Shops which are near to schools and colleges usually do not keep chocol
ates when schools and colleges are closed.
6) Some of the markets were not potentially efficient and demand of chocolates w
as very low.
Shop keepers did not sell chocolates of more than Rs 5.only few were there who s
ell chocolates of Rs 5 and above.
RECOMENDATIONS:Points where company should pay attention and are reason of not o
pening of new counters:1) Whole sale market:- Prices of products in the whole se
ll market is less then company so
kirana stores , medical stores and panwales buy products from whole sell accordi
ng to their need and demand. For ex. Price of Rs 20 bourn vita is RS 17 in whole
sell and Rs18.35 in company.
2)Melting Problem:-Chocolates like dairy milk get melt in summers due to high te
mperature
so shopkeepers who do not have cooling system are not ready to buy chocolates. I
t is problem in opening of new counters.
3)Jo dikhata hai who bikta hai:which
shopkeepers make costumers aware
comes mainly in potentially low
entrate mainly on confectionary,
medical stores and small shops.
Company should provide posters banners etc. by

that he sell chocolates of cadbury.This problem
markets like rithani topkhana etc. 4) Rdsm conc
kiryana and bakeries, and pay low attention on
5) Sales mens visit problem: - RDSM were dealing only those counters which are
potentially efficient, normaly regular in payments. They used to open only those
new counters which are potentially efficient and ready to deal 3 to 4 initial d
ealings in cash. 6) Some of the shops which are small and near to big bakeries a
nd confectionaries do not sale products due to low sale. 7) Shops which are near
to schools and colleges usually do not keep chocolates when schools and college
s are closed. S.D.COLLEGE OF MANAGEMENT, ISRANA, PANIPAT
-: CONCLUSION:During the summer training I worked with sales man of Cadbury who
deals in various markets of GURGAON. I got an enriching experience about selling
and how to convince the customer to buy the product or to win an order. Almost
all the Salesmen of Cadbury had very good work experience of 5 to 6 years. Worki
ng with Worlds one of the top FMCG company like Cadbury gave me practical experie
nces about nature of consumers, market and how to deal customers in the practica
l life in a market. It was for the first time when I was in the market to deal w
ith the customers and company like Cadbury gave me great exposure about the mark
ets, nature of markets, nature of customers and how to deal with the customers.
I also worked with the distributors of Cadbury in GURGAON and got knowledge and
experience of distributors work. The experience I got during my summer training w
as different from the class room experience. I enjoyed a lot working with Cadbur
y, thanks for giving me such an opportunity.

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A PROJECT REPORT ON

MARKET SURVEY OF THE CADBURY`S PRODUCT

HOW IS CADBURY CHOCOLATE MADE?

y We act like owners y We keep it simple

CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility:Corporate Social Responsibility (CSR) is at the

Village Development Committee structured by Cadbury in session. As a result, we

AWARDS:Asian Marketing Effectiveness Awards 08 Asian Marketing Effectiveness Awa

INDUSTRY TRENDS Confectionery Industry The confectionery industry in India is ap

COMPETITORS In INDIAN market 1. 2. 3. 4. Cadbury`s share Nestle Amul Others 70 p

(C) BEVERAGES 1. BOURNVITA (D) CANDY 1. HALLS (E) GUMS 1. BUBBALOO

1.Research Process 1.Formulation of the objective of the study of the problem De

A research design is the plan, structure and strategy of investigation conceived

SWOT ANALYSIS OF CADBURY INDIA LTD. Strengths

FINDINGS AND CONCLUSION

FINDINGS AND CONCLUSION

Q.2. DO YOU HAVE MINTS? ANS.2. YES NO

Q.3.WHICH BRAND IS EASILY AVAILABLE, IN TERMS OF SERVICE DELIEVERY? ANS.3. HALLS

STRATIGIES FOR EXPANSION OF OUTLETS:The supply chain that a product follows to g

Company should provide posters banners etc. by

Das könnte Ihnen auch gefallen

A Project Report On Cadbury

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Originaltitel

Copyright

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Dokument teilen oder einbetten

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Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

A Project Report On Cadbury

Hochgeladen von

Copyright:

Verfügbare Formate

A PROJECT REPORT ON

MARKET SURVEY OF THE CADBURY`S PRODUCT

HOW IS CADBURY CHOCOLATE MADE?

y We act like owners y We keep it simple

CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility:Corporate Social Responsibility (CSR) is at the

Village Development Committee structured by Cadbury in session. As a result, we

AWARDS:Asian Marketing Effectiveness Awards 08 Asian Marketing Effectiveness Awa

INDUSTRY TRENDS Confectionery Industry The confectionery industry in India is ap

COMPETITORS In INDIAN market 1. 2. 3. 4. Cadbury`s share Nestle Amul Others 70 p

(C) BEVERAGES 1. BOURNVITA (D) CANDY 1. HALLS (E) GUMS 1. BUBBALOO

1.Research Process 1.Formulation of the objective of the study of the problem        De

A research design is the plan, structure and strategy of investigation conceived

SWOT ANALYSIS OF CADBURY INDIA LTD. Strengths

FINDINGS AND CONCLUSION

FINDINGS AND CONCLUSION

Q.2. DO YOU HAVE MINTS? ANS.2. YES NO

Q.3.WHICH BRAND IS EASILY AVAILABLE, IN TERMS OF SERVICE DELIEVERY? ANS.3. HALLS

STRATIGIES FOR EXPANSION OF OUTLETS:The supply chain that a product follows to g

Company should provide posters banners etc. by

Das könnte Ihnen auch gefallen

1.Research Process 1.Formulation of the objective of the study of the problem De