MOBILE PHONES PREFERENCES

You are invited to participate in our survey on mobile phones preferences.

Please make sure to answer all the questions (according to you
perceptions/feelings) even you may have not used or even know some of the
brands.
This survey responses will be strictly confidential, and data from this research
will be reported only in the cumulative.
Thank you for taking the time to fill in this questionnaire; it should only take 10
minutes.
1. Gender:
A. Male
B. Female
2. Please select an age group:
A. Under 9
B. 10~19

C. 20~29
D. 30~39

E. Above 40

F. 3. Where are you from?

G. __________________________________________________________________
H. 4. What program are you studying in? (Please, choose one of the
following answer)
A. Bachelor
degree
student

B. Master
degree
student

C. PHD

D. Chinese
language
course

E.
F. Others ______________________________________.
G.
H. 5. How do you afford your tuition? (Please, choose one of the following
answer)
A. scholarship
B. self-funded
C. 6. How much is your income in a month? (Please, choose one of the
following answer)
A.
B.
C.
D.

0 300 RMB
300 600 RMB
600 900 RMB
900 1200
RMB
E. 1200 1500
RMB

F. 1500
RMB
G. 1800
RMB
H. 2100
RMB
I. 2400
RMB

1800
2100
2400
2700

J. 2700 3000
RMB
K. 3000 3300
RMB
L. 3300 3600
RMB
M. Above 3600
RMB

N.
O. 7. Which branch is your mobile phone? (Please, choose one of the
following answer)

A. Apple
B. Samsun
g

C. Huawei
D. Xiaomi
E. Sony

F. Alcatel
G. Lenovo
H. Vivo

I. Nokia

J.
K. Others. ________________
L. 8. Do you like the design of your current mobile phone?
M.

Yes

No

N. 9. How long have you had your current mobile phone? (Please, choose
one of the following answer)
A. Less than 3
months
B. 3 6 months

C. 6 months 1
year

D. More than 1
year

E. 10. What do you consider important when choosing a mobile phone?

(Please, choose one of the following answer)
A. Functionality
E. Design

B. Name of
brand

C. Price

D. Interoperabili
ty

F. other_________

G. 11. How much are you willing to spend on a mobile phone? (Please,
choose one of the following answer)
A.
B.
C.
D.

0 300 RMB
300 600 RMB
600 900 RMB
900 1200
RMB
E. 1200 1500
RMB

F. 1500
RMB
G. 1800
RMB
H. 2100
RMB
I. 2400
RMB

1800

J. 2700 3000
RMB
K. 3000 3300
RMB
L. 3300 3600
RMB
M. Above 3600
RMB

2100
2400
2700

N.
O. 12. Indicate in the following scale your satisfaction of your current
mobile phone:
P. Very

Q. Unsatisfied

Very
Satisfied

R. 13. Where do you prefer to buy your mobile phone? (Please, choose one
of the following answer)
1. Door to door
2. Online store (Internet)

3. Official store
4. Other _____________

5. 14. How often do you change your mobile phone in one year? (Please,
choose one of the following answer)
A. None

B. One time

C. Two times

D. Three times

E. More than
three times

F. 15. What functionalities do you prefer the most on your Mobile Phone?
(Please, choose one of the following answer)
G.
Social Media
Email
Games
Google maps
Applications Store
Blue Tooth

Calls
SMS
Camera
MP3player
Video

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