Making Money December 2016

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Making
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TRENDS
* DEC 16
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EXPERT
ADVICE
Whats attracting the under

30s into franchising?
FAST TRACK
Your Start-Up
20 ways to market
your business online
DECEM BER 2016
5 Star 4 Times
Rated higher than industry standards for all 29 questions
46
PAG E
WINNERS
OR LOSERS?
How low interest rates

impact on small businesses
74
PAG E
THE BIGGER
PICTURE
The total costs youll incur

when buying a franchise
ON
16 TAKING
THE BIG GUNS
PAG E
The housewife who took the

hot drinks market by storm
MM Master DEC 16 002-116_Layout 1 04/11/2016 10:36 Page 2
Making
Money
Welcome...
A trend has emerged that proves you dont need extensive
business experience to become a successful franchisee.
British Franchise Association research has revealed
that in the last two years one in five new franchisees has
been under 30.
The bfas In Business By 30 campaign has gone a long
way to attracting this new wave of young entrepreneurs.
Another factor is the opportunity to be in control of
your own destiny, using an established brands tried and
tested concept, while benefiting from full training and
ongoing support.
Its why franchising is often described as being in
business for yourself, but not by yourself.
But with around 1,000 franchises in operation in
the UK, where do you begin? A good start could be our
profiles of 10 proven franchises in the childrens sector in
this issue.
If you like the idea of changing peoples lives for the
better and turning a profit at the same time, you may find
the perfect vehicle for your aspirations to be your own
boss.
Jeff James
Editor
[ CONTENTS ]
BUSINESS
OPPORTUNITIES
12 FUNDING THEIR FUTURES
Nicola Evans and Victoria Bays
joined Forever to support them as
they pursued their childhood dreams
16 LOVE AT FIRST SIP
Amanda Hamiltons hands-on
approach has enabled her to build
a brand in the hot drinks sector
18 HEAVEN SCENT
Sophie Labb explains how she
crafted Oriflames latest fragrance
19 AN ALTERNATIVE INCOME
FROM HOME
Trendsignal offers a primary or
secondary income stream
ADVICE
AND INSIGHT
Making
Money
twitter: @businessden
DESIGN
10 PAYING THE PRICE

The winners and losers of the recent
fall in the value of the pound
EDITORIAL
DESIGNERS
Steve Streeting, Lee Francis,
Hayley Underwood, Ben Kemp &
Sarah Hilder
14 BUSINESS STRUCTURES
It pays to know about them before
you set up shop
DESIGN, TYPESETTING
& REPROGRAPHIC
MS Typesetting & Design,
21-23 Phoenix Court,
Hawkins Road,
Colchester, Essex CO2 8JY.
20 FESTIVE CHEER
Use the personal touch to give your
business the perfect Christmas
present
EDITOR
Jeff James
ASSISTANT EDITORS
Catherine Eade, Louise Ramsay
ADVERTISING
ADVERTISEMENT DIRECTOR
Mark Forsyth
GROUP ADVERTISEMENT
MANAGER
Richard Davies Tel: 01323 471291
E-mail: richard@partridgeltd.co.uk
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MANAGER
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CIRCULATION MANAGER
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SUBSCRIPTIONS
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PUBLISHER
Matthew Tudor
GROUP EDITOR
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CREDIT CONTROL
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ART DIRECTOR
Lee Whiteford
lwhiteford@btconnect.com
PRINTED IN ENGLAND
NEXT ISSUE ON SALE

December 15th
40 NATION OF ENTREPRENEURS
New research predicts that postBrexit more people will be starting
new businesses than ever before
Aceville Publications Ltd

No part of this publication may be
copied, broadcast, interpreted, or
stored, in any form, for any purpose,
without the written permission of
the publisher.
42 GETTING STARTED ON SOCIAL

MEDIA
20 ways to market your business
online
NEWSTRADE SALES
Marketforce. Tel: 0203 1483300
Every effort is made to ensure the

veracity and integrity of the companies,
persons, products and services
mentioned in this publication, and
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Published by Aceville Publications Ltd

The Boatshed, Sovereign Harbour, Eastbourne,
East Sussex, BN23 6JH. Printed in England Aceville Publications Ltd
SUPPLIER FORUM
4 MAKING MONEY
44 IF AT FIRST YOU DONT

SUCCEED
What can failure teach business
owners? Dave Howell finds out
46 INTEREST RATES AT AN
ALL-TIME LOW
The advantages and disadvantages
to start-ups and small businesses
51 THE PROSPECT FRANCHISEE

CERTIFICATE
A new initiative is aiming to
transform the route to selfemployment in franchising
74 THE TRUE COST OF BUYING
A FRANCHISE
The total investment required to
become a franchisee
78 FRANCHISEES UNDER 30
Whats attracting young people to
move into business with a franchise?
FRANCHISE
OPPORTUNITIES
54 MAINTAINING AN
UPWARD TREND
X-Press Legal Services is developing
a successful network and building
support for franchisees
56 FROM THE START, I FLOURISHED
Dublchecks David Rowley gives us
on the inside track on his franchise
58 TABLE TOPPER
Imran Qureshi is heading to the top
of Kare Plus earnings league
62 THE FRANCHISE
THAT TICKED MY LIST
Mitali Chopra explains why she
chose to become an ActionCOACH
franchise owner
66 CHILDS PLAY
10 proven franchises in the
childrens sector
72 POLISHED PERFORMERS
Time For Yous Paul Barratt and
Dan McGarrigle are shining
examples of how to run a successful
franchise
94 SKIN IN THE GAME
Half of Ableworlds 32 stores are
company owned, while half have
been opened under the franchise
umbrella
96 ATTRACTIVE PROSPECT
SureCare has seen significant
success this year
MEET OUR EXPERTS

BRIAN DUCKETT
is chairman of The Franchising
Centre, part of the worlds largest
network of specialist franchise
consultants.
JOHN PRATT
is senior partner at specialist
franchise firm Hamilton Pratt and
has advised franchisors for
over 25 years.
VICKY WILKES
is a senior associate at law firm
Squire Patton Boggs (UK) LLP,
specialising in both domestic and
international franchising.
12
SHELLEY NADLER
58
is a legal director in Bird &

Birds international franchising
team and has many years
experience of advising on all
aspects of franchising.
MIKE CLEARY
assists clients to improve sales
performance through effective
marketing initiatives.
CHRIS DAY
is the creative director of The
Reel Thing Ltd, a supplier
member of the Direct Selling
Association.
CAROL STEWART-GILL
78
94
is founder and owner of

Dublcheck, a leading franchise
commercial cleaning company
that was established in 1993.
74
MAKING MONEY 5
News
Helen Venables:
MD of House
of Colour
ALL THE LATEST FROM THE WORLD

OF SMALL BUSINESS...
HOUSE OF COLOUR LAUNCHES

SECOND FRANCHISE PHASE
The personal stylist and colour analysis specialist is aiming to open a further
100 UK franchises by the end of 2018.Franchises cost 8,225 (plus VAT) and a
monthly service fee of 45 (plus VAT). Part of the package includes a designated
exclusive region with a population of at least 90,000 people.
Helen Venables, managing director of House of Colour, says: Were looking for
motivated, personable business people who would like to support and inspire their
clients to greater success in their lives.
If youre business-minded with a passion to help people live their lives to the
full, this franchise opportunity means you could help build the confidence of your
clients and recoup your investment within months.
House of Colours businessmodel has several lucrative income streams - from
colour analysis and styling to make-up classes and over 250 make-up products.
Stylists can start in their home, take a small shop or work in a beauty salon,
health club or large department store.The company currently has 96 franchisees
operating in the UK.
MAGICMAN GLOBAL LICENSING JOINS BFA

Magicman sister company
Magicman Global Licensing has
been accepted by the British
Franchise Association as an
associate member, securing its
reputation within the UK as an
ethical and responsible franchisor,
while reinforcing the support
services of the bfa to Magicman
franchisees.
Mark Henderson, CEO of
the Magicman Group, says:
Achieving membership of the
British Franchise Association
has been a major goal of our
franchise operation from the start.
Being a member of the bfa has
major advantages to Magicman
with regard to marketing through

mainline platforms.
Membership also gives
the prospective franchisee a
measure of confidence that the
management and structure of
our franchise has been rigorously
examined by an independent
body.
Magicman Global Licensing
was incorporated in January
2014 to extend the Magicman
on-site hard surface repair
and restoration service to
local operators as a franchise
opportunity.
There are now six Magicman
franchisees in the UK.
DIARY DATES
BUSINESS STARTUP
Olympia London
November 17-18
THE BRITISH & INTERNATIONAL

FRANCHISE EXHIBITION
Olympia London January 20-21
THE NATIONAL FRANCHISE EXHIBITION

NEC, Birmingham
February 17-18
GOING GLOBAL LIVE

Olympia London
November 17-18
THE FRANCHISE SHOW

ExCeL, London
February 17-18
THE NORTHERN BUSINESS EXHIBITION

EventCity, Manchester
April 6-7
6 MAKING MONEY
MOVIE TIE-IN FOR MAIL BOXES ETC

A collaboration between the post and parcel delivery franchise and one of
Hollywoods leading film studios has raised the bar for non-food franchise
marketing.
When James Simmons, marketing manager for Mail Boxes Etc UK & Ireland,
received a call from Warner Bros UK agency earlier this year, he spotted an
opportunity to take an innovative approach to franchise marketing support via
its network of 160 stores.
Warner Bros was looking for an established national retail network to
help promote its animation adventure Storks, which opened in cinemas on
October 14.
James explains: When the call came, it coincided with the planning of our
marketing campaigns for the second half of 2016. We were exploring ideas
to help our franchisees increase parcel volumes through our stores and the
Storks storyline was a perfect match.
In the film, storks no longer deliver babies, but packages for a fictional
internet retail giant.
Movie tie-ins are relatively commonplace in the food franchise sector, but
as far as were aware, this is the first time a major movie studio has worked
with a UK-based non-food franchise, James adds.
Its offered our network of franchisees a chance to gain even more
exposure for their businesses.
Using the headline Despatched by Mail Boxes Etc, delivered by Storks,
with the strapline Delivery is in our DNA, the two organisations combined
their branding, imagery and messaging to create a campaign that included
a prize draw to win a family holiday in Barcelona.
The jointly funded activity has seen Mail Boxes Etc stores branded with
Storks displays and point of sale materials, including window clings, posters
and full-size character standees.
We had a lot of fun with the co-branding and integrating our sales
message in the materials with the characters from the movie, James says.
But what this is about for us is the serious business of generating parcel
volume and that means increasing footfall in our stores, which is great for
our franchisees.
Driver Hire
celebrates
record month
September proved to be a month to remember for Driver
Hires franchisees. The transport & logistics recruitment
specialists network chalked up turnover of 10.7 million a record in the companys 30-plus years of trading.
Seven offices have already passed 1 million turnover
for the first half year. In addition, nearly half of Driver
Hires 103-office network have passed 500,000, putting
them on course to achieve 1 million turnover by the
financial year end in March 2017.
Jeremy Neale, Driver Hires UK managing director,
says: Were delighted by the progress of our franchisees.
As a result of their efforts,we have seen annual network
turnover increase by 28 per cent to 100 million since
2013.
We have also won new business with several blue chip
brands in recent months.
In an industry where a missed deadline can be
expensive for our customers, our franchisees recognise
the critical nature of the service they offer. Customers
count on Driver Hire to provide the best possible staff
every time.
As a franchisor, we will continue to support our office
network, helping them to focus on being the best at what
they do. Were very optimistic for the future of both Driver
Hire and its franchise network.
Quote of the month:

THE BRITISH FRANCHISE EXHIBITION
EventCity, Manchester
June 16-17
FRANCHISE SHOW IRELAND
RDS, Dublin
September 8-9
I NST E AD OF WO NDE R ING WH EN

YOUR NE X T VACAT ION IS, YOU
O UG H T TO SE T UP A L IF E YOU
DO N T NE E D TO E SCAP E F R OM.
Seth Godin, author and entrepreneur.
MAKING MONEY 7
WEB NEWS
ONLINE ONLY TAX
RETURNS
Business owners should
start planning now for
changes to the way they
file their tax returns.
By 2020, the majority
of small and mediumsized enterprises will be
required to keep track of
their tax affairs digitally
and update HMRC at
least quarterly via digital
tax accounts. In order
to comply with the new
legislation, businesses will
be required to use digital
tools, such as software
or apps, to keep records
of their income and
expenditure.
MOBILE BANKING
A study from tech analyst
Juniper Research has
found over two billion
mobile users will have
used their devices for
banking purposes by the
end of 2021, compared
with 1.2 billion in 2016.
Growth in mobile
banking is being driven
by consumer adoption
of banking apps and the
changing way consumers
manage their finances. UK
banking app log-ins now
exceed traditional internet
banking log-ins - mobile
app log-ins reached a
record 11 million per day
during 2015.
DIGITAL DETOX
Internet overload has led
millions of people in the
UK to take a digital detox,
according to regulator
Ofcom. The survey found
34 per cent of internet
users have taken a period
of up to a month away
8 MAKING MONEY
from the web. 59 per

cent of those surveyed
considered themselves
hooked on their devices.
Half said they spent longer
online than originally
intended each day. The
study of 2,025 adults
and 500 teenagers forms
part of Ofcoms annual
Communications Market
Report. A typical adult
spends an average of 25
hours online per week,
with 42 per cent saying
they go online or check
apps more than 10 times
a day.
AMAZON
BROADBAND
The internet retailer
is considering
addingbroadband to
the range of products
available on its premium
subscription service,
according to tech
news websitewww.
theinformation.com/
amazon-eyes-internetservice-offeringThe
Information.Amazon is
contemplating becoming
an internet service
provider across Europe.
INFORM ME,
INFORMI
Small firms can now
access a free online
platform designed to help
them run their businesses
better. Informi is a onestop online community
that includes a tool to
help find an accountant or
bookkeeper, corporation
tax calculator, budget
spreadsheet template,
cash flow statement
template, petty cash log
and National Insurance
calculator.
75% of British
workers
dream of selfemployment
51 per cent of respondents to the survey by St Jamess Place
Academy said having more control/setting their own hours
would be the best thing about being their own boss.
A further 21 per cent thought improved job satisfaction
would result, 15 per cent believe they could increase their
earnings and 11 per cent like the idea of working from
wherever they like.
Other findings of the research by the training and
development arm of FTSE 100 financial services company
St Jamess Place include:
Younger workers (aged 18-35) are more predisposed to the
entrepreneurial dream than older people in employment.
Londoners are the most entrepreneurially minded, while
the Scottish are the least.
Employees working in advertising/marketing are the most
entrepreneurially minded, while those in the public sector are
the least.
85 per cent of higher earners (those on 70,000-plus) want
to set up their own business, compared to 71 per cent
of those earning less than 20,000.
ADVICE
PAY I N G T H E P R I C E
Mike Cleary examines the possible winners
and losers of the recent fall in the value of
the pound
t may be a little nave to assume

too much, but the change in
monetary exchange rates will
help to depress competing
foreign imports, in favour of local
manufacturing and supply.
However, this welcome boost to
Buy British campaigning will only
work if you, as a local producer and
supplier, increase sensitivity and
flexibility for your target markets.
This means rationalising your
pricing strategies, minimum order
requirements and lead times, with
products and services tailored to the

needs of UK resellers and consumers,
and having specific additional plans
for any targeted foreign countries.
Now its even more relevant than
ever to be sure you understand the
customer profile you have and the
audience you want to target.
LOCAL SOURCES
Those wholesalers and retailers
currently locking themselves into
cheap merchandise from the Far
East, incurring large volume and long
lead time commitments, would also

reduce wastage and increase their
flexibility by sourcing locally.
They would be able to offer more
appropriateness to consumers,
potentially increasing sales and
regain control over their business
operations and need to discount or
write off overproduced stock. Such
flexibility could incur higher labour
costs in the short term, but the gap
is narrowing as Chinas population
increases its middle class economic
status and Western aspirations.
Just taking the clothing industry
as an example, such flexibility could
mean doing away with the need to
promote and sell winter clothes in
July and August. Instead, measurable
weather patterns could be taken into
account and summer ranges extended
from May to September.
Such a change would reduce the
amount of dead buying time caused
by offering inappropriate stock,
shifting decision making to consumer
need, rather than supplier operational
demand.
SUPPLY CHAIN
No matter from where, the sourcing
of components and finished product
in your supply chain needs every
element closely scrutinised to
determine likely source, continuity,
price stability and quality assurance.
This is whether youre a supplier of
services or products to the public or
other commercial ventures. At least
local vendors are more accessible if
something goes wrong.
In your supply chain, watch
out for and ensure you challenge
unscrupulous traders who put up
prices, blaming Brexit or exchange
10 MAKING MONEY
rate increases, when theyre sourcing

both finished product and components
made in the UK. Remember, exchange
rates will always be volatile and
continue fluctuating.
Equally, ensure youre regularly
updated with existing and potential
international trade barriers and
incentives if your only option is to
import. There are plenty of government
and trade sources of information,
which are mostly free.
The next two years will see a lot of
change and opportunities, as countries
reposition themselves to ensure they
have their own direct export access to
the inhabitants of the UK. Whatever
Brussels says, I cannot imagine
Mercedes or BMW restricting their
offering or imposing punitive barriers
on UK consumers in order to shrink
their current successes.
It should also prove to be a good trade
bargaining point for UK companies
wanting to openly export to Europe and
beyond. This is especially relevant with
Brexit about to commence, which may
well open up new opportunities for you.
TOURIST TRADE
The current, possibly short-term,
exchange rates will likely produce a
boost to the British tourist trade,

both from people in the UK staying
at home, reducing foreign spend, and
people from abroad spending their
money on accommodation, catering,
souvenirs and other purchases.
However, for residents, the
UK hospitality, catering and
entertainment industries are among
the most expensive in Europe. Given
like for like comparisons with food,
travel and accommodation, you can
still go to a sunny location in Europe
for one week for the equivalent of
four days in the UK. Our comparisons
were based on November 2016 euro
exchange rates.
In recognition of this financial
comparison, it would be appropriate
for UK providers to maintain
and even reduce existing pricing
structures, or at least add better
value for money, to attract more
trade through domestic and foreign
visitors.
If they dont, theyre likely to
minimise potential domestic
tourist conversion from holidays
abroad to home by being greedy and,
worse, discourage repeat visits by
foreign tourists. Theres no room for
complacency or poor service.
WERE IN A GLOBAL
MARKET, WITH MANY
MORE ISSUES TO
BE RESOLVED THAN
BREXIT, SO DONT LET
IT BE AN EXCUSE FOR
INACTION
Whether youre selling a product or

service, the added value argument may
be appropriate, but theres a price level
people can afford, beyond which they
will opt out. The same point goes for
trying to get customers to trade up.
Whatever your approach, stay
affordable if you want to make a sale.
Cross merchandising also has its place,
but needs to be especially relevant to
the target audience.
Recent experience while
conducting some mystery shopping for
a retail client proved the irrelevance
of the companys sales pitch. Not only
was the additional service irrelevant,
the price was more than its direct
competition, offering significantly less
value.
Finally, our current situation
will offer some businesses a good
opportunity, while some may lose out.
Were in a global market, with many
more issues to be resolved than Brexit,
so dont let it be an excuse for inaction.
World stability and an increasingly
out of control population explosion
is more critical and beyond the
management of the commercial
sectors.
ABOUT THE AUTHOR

Mike Cleary assists clients to
improve sales performance
through effective marketing
initiatives. MDC works with
domestic and international
organisations across a broad
spectrum of industries.
Marketing audits and mentoring
have been core specialities
since 1993.
Tel: (44) 01425 610960.
Email: info@cmseu.com
MAKING MONEY 11
BRAND PROFILE
[ FOREVER ]
FUNDING THEIR
FUTURES
Nicola Evans and Victoria Bays started their Forever businesses
to support them as they pursued their childhood dreams
icola Evans uses the

income from her Forever
business to fund her
primary passion - her doll
business, Bonnie & Pearl.
She says: My dolls were a huge
part of my childhood and remained
important to me even as a teenager.
While in Chicago, I saw some older girls
with their dolls and I realised I was not
a freak of nature.
It was on that trip that I was
inspired to set up my own doll business,
with the aim of creating dolls that
would become as important in the lives
of children today as mine were to me.
So in 2012 our family, including our
two sons, went to live with my parents,
with the proceeds of the sale of our
home being used to fund my dream
business venture with my business
partner, Lisa Bridgeman.
INVESTMENT
The investment in design and
manufacturing soon absorbed the
250,000 from the sale of Nicolas
home, Lisas investment and further
investment made by their parents.
Two years on, I was still not taking a
wage from Bonnie & Pearl and we were
still living with my parents, Nicola
explains.
In April 2014, having seen the
success my sister was having with
her Forever business, I decided to get
involved too.
Around my doll business I found
the time to build my business, retailing
the products and building a team.
Our family has stability again and the
finance to allow me to keep pursuing
my dream - from my initial desire to
12 MAKING MONEY
Victoria Bays has

achieved financial stability
Nicola Evans and business

partner Lisa Bridgeman
generate 500 a month my income last

year was close to a six-figure salary.
Five years on, Bonnie & Pearl has
become the number one selling doll in
Harrods and is available in 17 countries.
I know it will eventually deliver
the goods financially, but its my
Forever business that has allowed me
to continue and for that I am eternally
grateful, Nicola says.
STABILITY
From the age of four, Victoria Bays
dream was to be an actress. Following
drama school, she worked in a variety of
theatre roles, as well as doing film and
voice-over work.
However, in November 2015, aged
28, she started her Forever business.
Victoria says: Once I had taken the
decision, I threw myself into it. Within
seven months I had achieved an income
giving me financial stability. I have the
ultimate flexibility and its taken away
the uncertainty of where my income
will come from.
I started my business purely for
financial reasons, but have grown to
FOREVER IS
THE WORLDS
LARGEST GROWER,
MANUFACTURER
AND DISTRIBUTOR
OF ALOE VERA
PRODUCTS
love it and all the people it brings

me into contact with - there is huge
friendship and support.
Ironically Ive found myself on
stage being recognised as I progress
and grow my team, so I have been
treading the boards in a way I never
even imagined.
Forever is the worlds largest
grower, manufacturer and distributor
of aloe vera products, operating in 159
countries. The company is a member
of the Direct Selling Association,
providing an opportunity for people
to start a business under the umbrella
of a global brand working flexibly
around their existing commitments.
All its products are backed with a
60-day money back guarantee.
INFORMATION
Visit www.foreverknowledge.info
and select learn more.
ADVICE
BUSINESS STRUCTURES
Whether its a sole trader, limited liability
partnership or something in between, it pays to
know about different business structures before
you set up shop. Louise Ramsay reports
Accountancy costs are small or

non-existent.
You have complete control over your
business.
Tax relief is available on all business
expenses.
You retain all the profit.
Details about you and your business
are private.
DISADVANTAGES
Your liability for any company debt
is unlimited.
Raising capital can be harder.
You pay income tax on all profits,
which can be as high as 45 per cent.
Sole traders carry less authority
than limited companies.
Sole traders can appear a risk to
some companies.
You cant juggle money between
financial years to limit your tax liability.
n the UK, the main legal

business models are sole trader,
limited company and business
partnership. Each have their
pros and cons, not just in terms of your
tax liability, but also in the amount of
paperwork you have to do, how you
take your profits out of the business
and whether or not you take a personal
hit if the business makes a loss.
Its important when you start out
to match your business to the right
legal structure, though you can change
things later if you think a new way of
doing things might suit you better.
Either way, its crucial to know what
the different types of business are.
SOLE TRADER
If you work for yourself, youre a selfemployed sole trader. You run your
14 MAKING MONEY
business as an individual, though you

can employ staff. Once youve paid tax
on your company income, the profits
come directly to you, but if you make a
loss, youre personally responsible for
the debt.
Its the simplest way to set up a
business, though it does come with
responsibilities, such as keeping
records of your business sales and
expenses, as well as submitting an
annual self assessment tax return to
HMRC.
ADVANTAGES
You dont need to register your
business with Companies House and
there are no registration costs - just set
up online via HMRC, which is quick
and easy to do.
Minimal paperwork.
LIMITED COMPANY
With a limited company, you set up
an organisation or company to run
your business. This organisation is
responsible in itself for everything
it does and its finances are entirely
separate from your personal ingoings
and outgoings. The company can then
share its profits with its members.
The people or organisations who
own shares in the company effectively
own it. The director is responsible for
running the company for the benefit of
the shareholders and is paid through a
combination of a salary and dividends.
The director often own shares, but this
isnt obligatory.
Here are three kinds of limited
company:
Limited by shares. Most limited
companies are run this way. Their
shareholders have limited liability and
Partners share responsibility for

decisions and problem solving
shares cant be offered for sale to the

public, unlike a public limited company.
The liability of the shareholders
to the company is limited only to
the original amount invested, so a
shareholders personal assets are
protected if the company becomes
insolvent. A company director isnt
personally responsible for company
finances, unless theyve broken the law.
Private company limited by
guarantee. Directors or shareholders
financially back the organisation up to a
specific amount if things go wrong.
Public limited company. The
companys shares are sold to the public
through a market, such as the London
Stock Exchange. Another alternative is
to set up a private unlimited company,
which has a different legal structure
again.
ADVANTAGES
There are three main advantages to
trading as a limited company:
Limited liability.
This is the biggest benefit of
working as a limited company. If the
business gets in to financial difficulty,
shareholders assets and personal
finances are protected beyond the value
of their shareholding.
In plain English, this means
that if the business cannot pay its
debts, shareholders will only have to
contribute into the company coffers
according to the nominal value of
their shareholding. This could be as
little as 1. Sole traders dont have this
protection.
Tax efficiency.
Limited companies pay only 20
per cent tax on profits and personal
income, regardless of how much profit
they make. The company director
can reduce taxable income to a
minimum by taking payment through
a combination of dividends and a
salary. This allows more money to
become available for reinvestment or
distribution among the directors and
shareholders. Sole traders cant save
tax in this way.
Status.
A limited company can seem more
professional and attractive to clients.
It also provides a sense of security to
certain professions when opting to
invest or trade with a new business
DISADVANTAGES
Limited companies are obliged
to register with Companies House,
adding to the cost of running the
business.
Information about you and your
company is available to the public.
Administration and accounting is
more complex, time consuming and
costly.
Withdrawing money from your
company can be difficult.
PARTNERSHIP
When two people come together with
a common business idea its often an
ideal model for a small business with a
reasonably low turnover.
There are different kinds of
partnership, which include ordinary
partnerships, limited partnerships and

limited liability partnerships.
WITH A LIMITED
COMPANY, YOU SET
UP AN ORGANISATION
OR COMPANY TO RUN
YOUR BUSINESS
ADVANTAGES
Capital. A business partnership
means you will generally have more
capital to invest.
Flexibility. A partnership is
generally easier to form, manage and
run than a limited company.
Shared skills. Partners can carve
up the responsibilities and share them
between each other, according to their
abilities.
Sounding board. Partners share
responsibility for decisions and
problem solving.
DISADVANTAGES
Disagreements between partners
can occur about how to run the
business. Though there is more
flexibility than with limited companies,
where shareholders can also have an
input into the decision making process
Liability. While ordinary
partnerships can counter the risk of
unlimited liability by forming a limited
liability partnership, this increases
administration time and costs
Taxation. Much like sole traders,
partners (including a limited
partnership and limited liability
partnership) must register as selfemployed and pay incrementally higher
levels of personal taxation.
Profit sharing. As partners share
profits equally, bad feeling can arise if
one partner feels another isnt doing a
fair share of the work.
MAKING MONEY 15
INTERVIEW
LO V E AT F I R S T S I P
Amanda Hamiltons hands-on approach and
persistence has enabled her to build a leading
brand in the competitive hot drinks sector.
Linda Whitney reports
o you lie awake at

night fantasising about
sending your product to a
supermarket buyer who
miraculously says yes?
Its every entrepreneurs dream,
but it actually happened to Amanda
Hamilton.
LEFT HER JOB
Avid tea drinker Amanda left her job
finding finance to fund BBC dramas
to start a business offering speciality
teas from mobile vans. A loan from
the Princes Trust, plus a little seed
investment from her dad, funded
the purchase of a tuk tuk van, which
Amanda used to sell teas from a site at
Lewisham station in south London.
Business grew and soon she had vans
at several stations. Then Amanda took a
holiday in India.
She explains: I tasted chai for the
first time, supplied by a chai wallah
16 MAKING MONEY
BUSINESS SUCCESS
IS ABOUT THE THREE
PS PASSION,
PEOPLE AND
PERSISTENCE
in a small handmade clay cup. Its an

intriguing blend of tea, milk, sugar and
spices, with a slightly thicker texture
than English tea. It was love at first sip.
She decided to try selling chai from
her station tuk tuk vans and back in
her London kitchen tried to produce
an instant version of the chai she
remembered from India.
I came up with a recipe for instant
chai latte, got a factory to produce it in
small quantities and started selling it
from my vans, refining the recipe based
on feedback from customers, Amanda
says.
By 2004, the brand Drink me Chai
was created with two initial flavours
of spiced and vanilla chai and she was
supplying kilo bags to wholesalers and
independent coffee shops.
However, she says: It was quite
difficult to see the way ahead because
the factory was not very interested in
making up small amounts and I didnt
have the manufacturing experience or

money to start a factory of my own.
SAMPLE SUCCESS
Then one day Amanda presented a
sample, with no brand identity or
packaging, to a buyer at Tesco.
I had no experience of food and
drink production and knew nothing
about the protocol for approaching
buyers, she says. It was a move
prompted by a mix of naivety and
enthusiasm. I knew my product was
delicious, new and different. I thought:
Why wouldnt they buy it?
She was nevertheless amazed to
get an email from the buyer himself
the next day, inviting her to meet him.
Amanda says: I was so shocked that I
had to read the email twice.
She was offered space for her
product in 250 stores and given a threemonth deadline in which to supply it.
We needed to supply around 1,000
250 gram labelled tubs a week, so I had
to order the tubs, get the packaging
designed and order the labels and I
didnt have much time or money,
Amanda says.
It was a very tight deadline, but I
wasnt about to pass up an opportunity
like that.
She started working with a start-up
design agency and came up with the
brand identity and package design.
With the promise of more volume,
she persuaded the factory to increase
production.
The risk was around the financial
outlay on labels and drums, but using
the money from the wholesale supply
business, we funded it ourselves,
Amanda says.
But getting into Tesco was just the
start. She adds: Id like to say it was
an overnight success, but it wasnt. I

knew I had to build brand awareness,
but I couldnt afford a professional
public relations firm, so I did all the PR
myself.
Meanwhile, I was promoting Drink
me Chai Latte at farmers markets and
food exhibitions.
Endorsements in the Daily Express
and an interview in the Financial
Times, plus steady marketing, helped
build awareness.
The timing also helped, Amanda
says. The launch coincided with
the rise of the coffee chains, which
encouraged people to try a wider
variety of new and different drinks.
Other leading supermarkets
followed Tescos lead and began
stocking Drink me Chai Latte and in
2005 the tea bar business was sold off.
Drink me Chai is now the number one
brand of chai latte in the UK, stocked
in most major UK supermarkets and
sold by many independent retailers.
Its supplied to caterers and can
be bought in coffee chains and cafes.
Its also exported to 15 countries and

Amanda has launched several other
drinks in the UK and Europe.
She has never forgotten that her
inspiration came from India and for
every pack sold the company makes
a donation to Pratham, a charity that
provides educational programmes to
disadvantaged children in India.
Despite her successful gamble
on the Tesco buyer, Amanda knows
success depends on far more than luck:
In my experience, business success
is about the three Ps - passion, people
and persistence.
You must love your product
and inspire your people, but for me
persistence is the most important. At
one point I called up one supermarket
buyer every month for three years
until he finally gave me a listing.
Amanda also maintains a
programme of new product launches
and keeps her products and branding
current. The entire Drink me Chai
Latte range has been redesigned
in Indian inspired colours and the
company rebranded from Drink Me to

Drink me Chai to focus on building the
chai market rather than spread itself
too thinly.
MARKET TESTING
She also attributes her success in
part to careful market testing: The
early market testing on our tea bar
customers was pivotal. Testing on the
public is far more valuable than just
testing your product on family and
friends.
Amanda adds: We have grown
steadily and organically without
additional borrowing. Perhaps we
could have got to where we are now
faster if I had been less risk averse
and borrowed money to invest in the
business. I believe you have to be brave
to succeed, but not so gung-ho that you
take unnecessary risks.
Modest words indeed coming from
a woman who was brave enough to
trust her own instincts, pioneer a new
kind of drink in the UK and bag a deal
with a major supermarket chain.
MAKING MONEY 17
INTERVIEW
[ ORIFLAME ]
HEAVEN SCENT
Sophie Labb explains how she crafted Oriflames latest
fragrance and why being a perfumer was her destiny
ince its launch in 1967,

direct sales company
Oriflame has been dedicated
to practices that are good for
people and the environment.
It has a wide range of innovative
beauty products using natural
ingredients and inspired by
nature. With a commitment to the
environment and the communities it
works in, Oriflame has launched many
initiatives to reduce its environmental
impact.
Celebrating 50 years of success in
2017, Oriflame remains committed to
its mission of helping make dreams
come true.
Every year, Oriflame releases
hundreds of new products. Its latest
launch, My Destiny, is a fragrance that
captures your spirit of individuality
with an intense scent of lotus flower,
peony petal and patchouli notes.
But theres much more to this
wonderful new eau de perfume.
Its also enhanced with an extract
of Tourmaline. This revered semiprecious gemstone was specially
chosen as an ingredient because

its crystals possess a rare energy
flow known to boost feelings of self
confidence and help you express your
creative spirit.
We spoke to Sophie Labb, the award
winning perfumer behind My Destiny.
Known by her peers as the lace maker
of flowers, radiating positivity, Sophie
gives us a glimpse into how she crafted
the scent and why being a perfumer
was always her destiny.
SO YOU BELIEVE
THAT PERFUMERY
WAS YOUR DESTINY?
Yes. I didnt know it at the time, but the
stars aligned for me and now I believe
this was my destiny. I think we all have
a unique path in life and a goal we have
to achieve.
TOURMALINE HAS BEEN
USED TO ENHANCE MY
DESTINY. WHAT IS THE
SIGNIFICANCE OF THE GEM?
Tourmaline is special because of its
positive energy and ability to boost
WE WANTED TO
CREATE SCENT THAT
RESONATES POSITIVE
ENERGY, SO THE
FRAGRANCE STARTS
WITH SPARKLES OF
GRAPEFRUIT AND
BLUEBERRIES
confidence. To me, wearing a precious

stone is like wearing a perfume - it
empowers you. Tourmaline is
associated with the expression of
creativity, which I believe makes this
fragrance even more special. You have
the power of the fragrance, plus the
energy of the Tourmaline.
CAN YOU TELL US ABOUT THE
OTHER NOTES FOUND IN MY
DESTINY? HOW AND WHY DID
YOU SELECT THEM?
We wanted to create scent that
resonates positive energy, so the
fragrance starts with sparkles of
grapefruit and blueberries. At the
heart, the peony was an important
addition, as it adds elegance.
Then orange blossom gives
the fragrance power. And finally,
patchouli. To me, patchouli has a lot
of depth and mystery, an aura that is
important for My Destiny. Theres
something special about it - its very
addictive.
HOW DID IT FEEL
TO COMPLETE MY DESTINY?
I was super proud and happy,
especially as it was the first time I had
collaborated with Oriflame.
Through a custom ink injection
technique, the glass of each bottle is
infused with a distinctive green swirl.
No two swirls are alike, meaning your
My Destiny is unique.
Oriflame is proud to be the first
in the fragrance industry with
personalised packaging in this way.
INFORMATION
www.oriflame.co.uk.
18 MAKING MONEY
BRAND PROFILE
[ TRENDSIGNAL ]
AN ALTERNATIVE
INCOME FROM HOME
Adrian Buthee, operations director at Trendsignal,
shares his insights into the world of home trading and the
opportunities for a primary or secondary income stream
hen people look

for a new business
opportunity, its
easy to go for a safe
option. When I say safe, I mean an
industry you already understand.
Everyone knows what a pizza is,
what a tyre is, etc and can instantly
identify with the market and running
such a business. But what about the
opportunities you dont know about?
Trading the Forex and stock market
from home, for example?
ensure your performance is able to be

just as good as ours.
WE TEACH YOU ALL
THATS NEEDED
TO FOLLOW THESE
STRATEGIES WITH
CONFIDENCE
LIMITLESS POTENTIAL
The fact is, financial trading offers
opportunities like no other. The
overheads are low and potential can
be limitless. Anything can be easy if
you know how to do it and trading is no
different. The good news is, all this can
be achieved from home with a modest
time commitment.
Trendsignal is an award winning
trading education provider, established
in 2003. We teach people how to
generate an income/capital growth
from trading the Forex and stock
markets.
With an abundance of complex and
confusing options available online, we
launched in order to give individual
traders an affordable, turnkey solution
to some of the best trading strategies
available.
Our training courses and mentoring
programmes are designed to give new
clarity, confidence and consistent results
Adrian Buthee: Financial trading offers

opportunities like no other
traders the ability to generate results,

teaching proven and simple to use
trading strategies.
We have trained tens of thousands
of people around the world with one
philosophy in mind: The simpler the
trading strategy, the easier it is to
follow.
According to Trendsignal graduate
Michael Bullen: The strategies are
simple to follow and very profitable.
We give our clients a comprehensive
trading plan, including rules-based
trading techniques that are simple to
understand and replicate. Theres no
need for previous trading experience,
because we teach you all thats
needed to follow these strategies with
confidence.
The key information is emphasised
with colour coded markers and step-bystep strategies detailing what you need
to do and when you need to do it. These
tools are backed up by full training, plus
one-to-one mentoring and support, to
SIMPLE RULES
Trendsignal graduate Andrew Hannah
says: In September I made 11,013
from trading just 30 minutes per day.
I did this following the simple rules
taught in Trendsignals comprehensive
training programme.
With Trendsignals assistance, I
have amassed a considerable financial
stake, which generates far more than
I need.
Andrews words are a testament to
the support and training we provide
and goes to show the potential of our
home trading solution, even with a time
commitment of as little as 30 minutes
per day.
With different courses available to
meet our graduates differing needs,
time limitations and budgets, we are
confident we have all the bases covered
for the modern day trader/business
person looking for significant income
potential.
INFORMATION
If you would like to know
more about enrolling on one
of Trendsignals mentoring
programmes, call
+44 (0)1234 757553 or visit
www.trend-signal.com.
Alternatively, visit the company
at The Business Startup Show
(stand 906).
MAKING MONEY 19
ADVICE
FESTIVE CHEER
Use the personal touch to give your business
the perfect Christmas present, Chris Day says
here are some things that

never change - policemen
getting younger, items
breaking down the day after
the warranty expires and Christmas
Day falling on December 25.
So why does it always takes us by
surprise? Maybe the thought of two
weeks holiday is enough to drive it
from our minds.
WHICH TYPE ARE YOU?
When it comes to Christmas, there
are two sorts of people - those who
started planning for it in July and
those who suddenly realise on
December 23 that its taking place in
two days time. Which are you?
Are you one of those who, like King
Canute, stand resolute against the
incoming tide of Christmas cards and
animated festive emails determined
not to give in? Will you be keeping
your business running as usual and
ignoring the cacophony of festive
jingles that lurk around every corner?
Will you leave everything to the last
minute and arrive on Christmas Day
exhausted with many things still not
done?
Many businesses get Christmas
wrong. They approach it like any
other corporate task and follow the
tried and tested formula they have
used for years. In November they
order the company Christmas cards,
which go out on the first of December.
Tick.
They order bottles of impressive
looking wine as festive gifts for their
customers. Tick.
They order the company Christmas
tree for reception. Tick. That, along
with the obligatory staff Christmas
party, wraps it up. It worked last year
20 MAKING MONEY
PEOPLE WILL NEVER

REMEMBER WHAT YOU
SAID OR WHAT YOU
GAVE THEM, BUT THEY
WILL REMEMBER HOW
YOU MADE THEM FEEL
and the year before, so why not this

year? Because it lacks heart, thats why.
Christmas, with all its noise and
distractions, is the ideal time to reach
out in a genuine way to customers,
suppliers, stakeholders, partners, staff,
supporters and all the people you may
have met and networked with over the
year.
Now is the moment to capitalise
on the time you spent over breakfasts
at dawn or tepid wine at 6pm and
demonstrate you remember the time
you met them. They may well have
forgotten about you.
During the year, think of all the
hundreds of people whose hand you
shook. Statistically, there has to be a

proportion of them who could be in
your market now and need what you
sell.
FOCUS ON QUALITY
So what should you do? I believe the
secret to making Christmas work
for you and your business, is to make
it personal. Its not about quantity,
but quality. Its not about sending
an impersonal printed card, but
about a personal, handwritten one
appreciating the recipient in a genuine
way.
Find something to thank them for.
Make them smile about something
that happened when you last

met. Demonstrate you appreciate
them and their connection to you.
The thing people like most is an
attitude of gratitude. People will
never remember what you said or
what you gave them, but they will
remember how you made them feel.
Of course, this principle applies
throughout the year, not just at
Christmas. The true role of a
manager or business owner is
to make people feel great about
themselves and what theyre doing.
Very often, the only currency we
have to offer is recognition, but so
often businesses get this wrong and
follow predictable formulas that can
do more harm than good.
Here is my personal guide to
making recognition work. Use it
to measure what you are planning
to do and make sure it ticks all five
boxes.
G is for genuine. Authenticity
is everything. You should only
recognise something that genuinely
deserves to be recognised.
U is for unexpected. This rules
out tired formula like Employee
of the Month or Geek of the Week.
Surprising somebody by recognising
something they have done well is
far more powerful than if they can
see it coming towards them like a slow

motion crash.
The I stands for in writing. A verbal
Well done is not enough - there needs
to be a record. Something thats lasting
and can be shown to a spouse.
The D is for deserving. It speaks for
itself. Finally, E is for empowering. As
a result of being recognised, you want
someone to feel good and motivated to
take action.
Whatever recognition youre
planning at Christmas or at any time
of the year, apply those guidelines and
theyll achieve the desired result.
DEMONSTRATE YOU CARE
No business can thrive without people,
so the better your people skills, the
better your success. Think of every
customer as an individual, with their
own preferences and needs. Look
for ways of using your knowledge to
find solutions for them and to give
them the benefit of your expertise.
Demonstrating you care about them
is the way to develop long-term
relationships.
The same applies to your staff and
suppliers. Being appreciative of them
and their contribution is storing up
goodwill for that moment when you
need them to do something over and
above whats normally expected.
Finally, at this festive time of year,

when youre meeting people socially
and have the opportunity to talk
candidly with them, find out if there
are things you could do better. How
could you work more productively
with them during the year ahead? Be
prepared to listen and then act on it.
I hope you have a wonderful
festive break and return after the
holidays refreshed and ready for the
New Year.
ABOUT THE AUTHOR

Chris Day has spent a lifetime
as a communicator. Originally
an actor and theatre director,
he has appeared on television,
in films, on radio and on stage.
He is currently the CEO of
Filament Publishing, a boutique
publishing house specialising in
training, self help and personal
development titles. He is the
author of the book Turning your
Knowledge Into Income.
020 8688 2598
Chris@FilamentPublishing.com
MAKING MONEY 21
ADVICE
HOW TO
START YOUR
BUSINESS
HOW TO BECOME
A MCDONALDS
FRANCHISEE
Find out if youve got what it takes
here can be few of us

whove never chowed
down on a Big Mac and
fries. Opening its first
restaurant in the UK in 1974,
McDonalds now boasts 1,250
restaurants across the country, a
22 MAKING MONEY
testament to the success of this

massive global brand. As all outlets
are operated through the franchising
model, McDonalds are always on
the hunt for ambitious, dedicated
individuals to run a franchise and
with a cash flow of up to 200,000
a year, who wouldnt want to do it?
But running a McDonalds franchise
takes a lot of commitment and hard
work. Find out if youve got what it
takes.
plus a 5,000 security deposit

(refundable on opening up your
restaurant), 750 for training, as
well as outgoings on marketing, rent
and service charges, and this baby
doesnt come cheap. You also need
to commit to running a restaurant
for 20 years, though if your personal
circumstances change, you may be
able to sell the remainder of your
term to a McDonalds approved
buyer.
WHAT DO I NEED TO
DO TO BECOME A
MCDONALDS FRANCHISEE?
Most importantly, you need to make
a significant financial investment.
A McDonalds restaurant franchise
will cost you from 125,000 to
400,000 and you need to have 25
per cent of that on the table to start,
with the rest available in loans. Add
to that a franchise fee of 30,000,
WHAT SKILLS DO I NEED?

You need to be a born leader who
can lead a team from the front,
have great communication skills
and a head for figures. You also
need to be customer focused and
have a desire to be active in the
local community. For instance,
McDonalds support grassroots
football, so getting involved with
local teams will be part of your
HOW TO START
A HOME-BASED
COMPUTER
BUSINESS
You dont need any actual qualifications to
become a bookkeeper, but accountancy
knowledge is essential
business remit. You also need

to commit to being a part of the
McDonalds brand, which means
updating your restaurant in keeping
with contemporary mores and the
mood of your local community.
WHAT DOES
MCDONALDS OFFER ME?
McDonalds didnt get where it is
today without getting something
right. As a leading global business, it
knows how important training and
development is to its franchisees.
Youll be supported by franchise
consultants from day one of you
training programme to help you
optimise sales and maximise profit
while adhering to the McDonalds
standards for quality, service and
cleanliness. Its marketing and
branding are also quite possibly
some of the most successful on the
planet which all helps to drive
customers into your shop.
THE SELECTION PROCESS
Because McDonalds are so keen to
get the right people in, this can take
some time. Youll undergo three
interviews and work for five days in
a McDonalds restaurant before you
can even think about whether youve
made it through, but once approved,
youll undergo a nine month training
programme. Have confidence that
this amount of commitment on
both sides means that the chances
of your business being a success are
massively increased.
bookkeeper or accounts clerk keeps

the financial records of businesses
and other organisations up to date
and helps to prepare accounts. If you
are good with numbers, are well-organised and
are computer literate, a bookkeeping business
might be the way ahead for you. The advantages
over some other kinds of businesses are low
overheads, a monthly income from a regular set of
clients and if you plan well, its easy to manage.
TASKS
As a bookkeeper, the kinds of things you will have
to do include:
balance a companys accounts
deal with sales invoices, income, receipts and
payments
arrange purchase orders
prepare income and payments statements
complete VAT returns
check that accounts are accurate
prepare wages and manage claims for
expenses
help to prepare annual accounts
use computerised accounting systems and
maintain accurate records
provide administrative support to
accountants.
QUALIFICATIONS
You dont need any actual qualifications
to become a bookkeeper, but accountancy
knowledge is essential so training is a must if
you dont already have experience. Professional
organisations such as the The Association of
Accounting Technicians offers courses in all
aspects of bookkeeping https://www.aat.org.uk/.
START UP COSTS
These will be low, but include:
insurance mistakes happen, so you need to
be covered
a computer
back up hard disks
bookkeeping software
storage cabinets
marketing costs
an additional phone line and / or an answering
service.
YOUR HOME OFFICE
Working from home is fine as along as you
have enough space to store client paperwork.
Customers might present you with a carrier bag
full of muddled invoices, bank statements and
receipts. Its your job to get them into order and
prepare a set of comprehensive accounts.
GETTING CLIENTS
This will be the hardest bit. Local businesses
are your target customers, so think about how
best to get in touch with them. Established firms
will already have bookkepers, so target start-ups
and sole traders through business forums and
organisations, such as your local chamber of
commerce. You can also advertise locally is
best. Produce flyers with a discount code offering
15 percent off for new customers ask them to
quote the code, then youll know if your flyers
are working. Once you have a few customers,
offer them a further discount on your services if
they introduce new customers to you, who will
also receive a discount. Ask your family, friends,
everyone, to distribute your flyers and get
out where you can too. Theres no point sitting
around waiting for the phone to ring.
Once your business is up and running its likely
to provide financially rewarding home-based
work if you have the aptitude and skills. Good
luck!
MAKING MONEY 23
ADVICE
HOW TO START UP
A COFFEE SHOP
Think coffee shop and its words like artsy
and independent that come to mind
here once there was

a pub on every street
corner, now it seems
theres a coffee shop.
Last year the number of outlets in
the UK tipped over the 20,000 mark,
raking in over 7.9bn in turnover a 10
percent rise on 2014.
SMALLER IS BETTER
Given that the market shows no sign of
slowing down and that the mark-up
on a cup of coffee is at its simplest a
healthy one, it would seem that opening
a coffee shop makes perfect sense.
That the industry also favours small
business owners is another plus point.
The market may be crowded, but bigger
is most definitely not better - think
coffee shop and its words like artsy
and independent that come to mind.
Indeed, independent cafes make up
30 percent of the coffee shop market,
with the likes of Costa and Starbucks
at 31 percent, the rest taken up by nonspecialist retailers.
MAKE MONEY FROM COFFEE
So how can you turn the nations
addiction to coffee into a money maker
for you? As the coffee market grows,
people are growing ever more expert
about what makes the perfect brew, so
this is the customer you need to target.
Discerning coffee drinkers actively
want to avoid the chains, so attract
them by offering expertise, different
products and attention to detail. Bear in
mind though that speciality coffee isnt
cheap and that to make money, youre
going to have to sell it in high volume.
Most importantly, it has to taste good.
Sun-dried, hand picked coffee is all very
well, but your customers wont care
about that if they dont want to drink it.
LOCATION
Location of your business is also
important. For instance, if youre
24 MAKING MONEY
targeting commuters, you need to be

right by the station entrance, or better
still, on the concourse not across
the road. Watch out though that the
rent and rates arent too high they
shouldnt be more than 15 percent of
your projected profits. Work out where
your target customer will come from,
and style your coffee shop accordingly.
A slick, modern shop is great for a
student campus, but a down home feel
is going to better suit a countryside
location where ladies that lunch drive
out to once or twice a week.
PREMISES
Ensure that any premises you take
on dont need too much work check
that doorways are the right width, the
THE RIGHT NAME

HELPS MAKE SURE
ITS ORIGINAL,
MEMORABLE AND
TRANSFERS WELL TO
SOCIAL MEDIA
plumbing is sound and there arent

too many steps. Failing to do so could
mean you run out of money before
youve even got going.
The right name helps too make
sure its original, memorable and
transfers well to social media,
uniforms, menus and the shop front.
STAFF
Remember too that while its
important to have a coffee machine
with all the appropriate bells and
whistles, it will all be nothing without
your team. A coffee shop is a people
based business and if your staff lack
expertise and charm, customers will
just go somewhere else - so select with
care and manage well.
OppsFinder
COMPANY
Making Moneys
Oppsfinder provides a
user-friendly, what you
need to know guide
to getting started in
business. Designed
to help you find the
perfect opportunity for
you as an individual,
it covers a multitude
of ways to kick-start
your own business at
low cost.
For more information on any of the

6340 - 34K PART TIME 1.4_Layout
1 02/09/2016
1
opportunities
listed12:44
in thisPage
section
visit www.startupbusinessuk.net to search
the directory by industry sector, or access
information on start-up funding,
marketing and professional advice
INVESTMENT
LEVEL
BUSINESS &
PROFESSIONAL SERVICES
Bob Welfare Ltd

from 2,500
Brimardon
2,950
BrokerPlan
4,495
CLR Consultancy
5,000 +
Copy this idea
Financial Advisor School
Information Empires
iPas2
The Energy Link
LEO
Magnum IQ
$199
Nationwide Coins
Open Genius
Passport2Wealth4U
Free to join
Polaris
Pollixa
Secure Health
None
Spotlight Marketing
AOR
The Vending Revolution Ltd
From 2,900
The Work Smart Club
ThinkBuzan
Wade World Trade
AOR
The Warranty People
Vistage
YourProfitableOnlineBusiness
CHILDREN
Ambassador - Origin Unite

AOR
Barefoot Books
Captain Tortue
Jumicar
AOR
The Keepsake Co
From 395
Truly Madly Baby
Usborne Books st Home
38
CLEANING
Enjo Ltd
Hallmark Cleaning
397
Ionic Systems
Ovenmaster
2,395
The Kirby Company
VK Direct Ltd
AOR
COMMERCIAL AND INDUSTRIAL

Electrolux Professional Laundry Systems
15,000
Gold Solutions
COMMUNICATIONS
ACN Europe
comF5
$100
Utility Warehouse
100
Unite Empower
DROPSHIPPING
ATS Distribution
dropshipper.co.uk
From 99.99
esources

FOOD & CATERING
Best in Glass
Pampered Chef - UK Ltd (The)
90
26 MAKING MONEY
WEB ADDRESS
bob-direct.com
brimardon.co.uk
brokerplan.co.uk
clrconsultancy.com
copy-this-idea.com
thefaschool.co.uk
InformationEmpires.com
theenergylink.co.uk
learnearnown.com
magnumiq.net

donnapearson008.discover-self-reliance.com
spotlightmarketing.co.uk
vendingrevolution.com

wadetrade.com
vistage.co.uk
originunite.com
barefootbooks.co.uk
captaintortuegroup.com
jumicar.co.uk
thekeepsakeco.co.uk
trulymadlybaby.co.uk
usborne.com
Small Investment
Big Return
If you need additional income but have limited
capital to invest, MAKINGMONEYS Opportunity
Finder will point you in the right direction
any would-be entrepreneurs

are deterred from starting
their own businesses by a
lack of capital but the Direct
Sales industry offers an attractive package
of low start-up costs and ongoing training
designed to kick-start your new business and
generate additional income at an early stage of
development.
Making Moneys Opportunity Finder is
a user-friendly guide to the diverse range of
opportunities in the Direct Sales industry and
provides up-to-date contact information as
well as sound advice from the Direct Selling
Association.
Through these pages you will be able to find
a product range you feel comfortable with and
a company that offers you the opportunity
you are looking for. It could change your life
for ever.
HOW TO USE OPPORTUNITY FINDER

Details of companies operating in the
UK are listed by product group Health,
Beauty, Household, Communications and
enjo.net
Miscellaneous. Some companies will appear

more than once in the listings as they offer
ionicsystems.com
clean-my-oven.co.uk opportunities across several products ranges.
kirby.com
You can obtain further tion on any of these
vkdirect.co.uk
companies by either:
z Visiting the companys listed website.
z Visiting www.startupbusiness.net and
electrolux.co.uk
searching the directory by industry sector.
gold-plating-kits.co.uk
acneuro.com
comf5.com
Rightessentials.co.uk
empowernetwork.com
esources.co.uk
best-in-glass.com
pamperedchef.co.uk
NETWORK MARKETING
Network Marketing adheres to Paul Gettys
famous philosophy that it is better to earn a
small amount of money from a large number
of people than to earn a lot of money from a
small number of people. Network Marketing
has grown in the UK by over 40 per cent in the
last 5 years.
Offering low investment and ongoing
training, network marketing is a people
business where networkers build teams of
like-minded entrepreneurs who in turn
build their own teams. Income is earned from

every member of each individuals team and
that income usually remains in place while
the team is active.
As most of the products and services
are consumable by nature, there is a
an opportunity to build a strong and
loyal customer base, thereby creating
rapidly increasing earnings and, as most
opportunities can be started part time in
tandem with a full time job it offers a
realistic and low-risk entry into the world of
business.
DIRECT SELLING
Whilst many companies use both network
marketing and direct sales to promote their
goods and services, some rely solely on the
direct sales approach. Organisations such as
Avon Cosmetics and Eastern Energy prefer
the direct sales approach where their products
are uniquely sold on a person-to-person basis.
A further element of direct sales
referral marketing relies on individuals
recommending products to their friends as a
means of sales promotion.
PARTY PLAN
With its UK origins somewhere back in the
early 1960s, party plan continues to provide
an effective sales platform for many
companies. Party plan succeeds through
a hostess inviting a group of friends and
acquaintances into her home for an informal
evening where a party plan representative
presents a range of products that can be
purchased or ordered during the evening.
The incentive for the hostess is usually a
free gift from the product range and the party
plan representative will use the occasion
to motivate guests to host further parties
themselves, thereby maintaining the party
plan momentum.
Party plan selling is ideal for products
where a lot of information needs to be
communicated to potential customers.
For more information on any of the companies listed in this section visit www.startupbusinessuk.
net and click on Looking for a business opportunity. Then select the category(ies) you are
interested in and find the companies you wish to know more about.
MAKING MONEY 27
6138 - AYCE SYSTEMS 1.4_Layout 1 02/09/2016 12:37 Page 1
COMPANY
INVESTMENT
LEVEL
Evolution
0 - 20,000

OTE 100,000 PA +
Healthy Coffee
HEALTH & BEAUTY
6162 - BOB WELFARE 1.4_Layout 1 02/09/2016 12:40 Page 1
Amway Europe Ltd

From 26.50
Aquasource
Arbonne
Arriba Health
85
Avon Cosmetics Ltd
Free to join
Bulk SMS Services
Cambridge Weight Plan
Ellapure
Energetix
30
FM Cosmetics & Fragrances
Free to join
Forever Living Products UK Ltd
free to register
GNLD International
Helen E Cosmetics
Herbalife Europe Ltd
From 62
Innerlight
162
IsXperia
Free

Jo Magdelena
Life Plus Europe Ltd
Free to join
Lifestyles UK & Eire
MAGNETIX
Mannatech Ltd
From 20
Mary Kay Cosmetics (UK) Ltd
85
Merlin Health
free to join

Miglio Company
From 95
Mona Vie
Morinda
Natures Sunshine
Neways International (UK) Ltd
free or 15
Nikken UK Ltd
43
NHT Global
NSA Ltd
NSP Distribution Ltd
AOR
NU SKIN UK LTD
aor
Nutri-Metics International (UK) Ltd
From 45
NYR Organic
Oriflame UK Ltd
15
Partylite UK Ltd
250
Peggy and Minnie
Pro-Ma Systems (UK)
Free to join
Proto-col in business ltd
50 inc Vat
Reliv UK Ltd
34
SheerSense
Silpada
Soft Paris
Stemtech
Sunrider Europe Inc
AOR
Tahitian Noni
Tiens
TuttoLuxo
30
Usana Health Sciences
Virgin Vie at Home
120
ViSalus
Xocai
Young Living
HIGH STREET RETAIL

Inside Out
28 MAKING MONEY
WEB ADDRESS
[ BOB WELFARE ]
saladmaster.com
PA +
getpaidfordrinkingcoffee.info
amway.co.uk
aquasource.net
arbonneinternational.co.uk
arribaclubs.co.uk
avon.uk.com
bulksms.co.uk
cambridgeweightplan.com
shop.ellapure.org

uk.fmworld.com
foreverliving.com/marketing
gnld.com
helen-e.com
businessopportunity.herbalife.co.uk
innerlightinc.com
IsXperia product
focused people driven
stelladot.co.uk
lifeplus.com
Realise your
ambitions
This is the business youve been looking

for, but didnt know existed, Bob says
magnetix-wellness.com
mannatech.com
marykay.co.uk
Earn additional income
with Merlin Living
miglio.co.uk
uk.monavie.com
ou can join an elite
morinda.eu.com
group of specialist
naturessunshine.co.uk
people, making a
anewlife.co.uk
remarkable income
nikken.co.uk
working from home part or full-time.

WHAT IS A

FORENSIC ANALYST?
nuskin.com
Being a forensic analyst is a highly
nutrimetics.co.uk
lucrative occupation that few people
uk.nyrorganic.com
know about. He or she works directly
oriflame.co.uk
from a computer, forensically
partylite.co.uk
analysing the largest business on
peggyandminnie.co.uk
Earth, making quick transactions and
pro-ma.co.uk
great profits in the process.

If youre happy working short
reliv.com
hours from home with a computer,

silpada.com becoming a forensic analyst is a great
www.softparis.com
way to make an outstanding income.
stemtechbiz.co.uk
It pays to be a specialist in this day
sunrider.com
and age.

gb.tiens.com FROM WAGE SLAVE
tuttoluxobeauty.co.uk
TO SUCCESSFUL
usana.com
BUSINESS OWNER
vieathome.com
This is what Bob does the best. Its
ViUKLaunchTeam.co.uk
all down to Bobs unique job killer
ilovehealthychocolate.com
methodology - taking ordinary people
youngliving.com
insideoutcanvas.com
from JOB (just over broke) status

or people who are already running
a business, but not happy with it, to
making a great living as a forensic
analyst.
THIS IS WHERE BOBS

UNIQUE XRTCS
METHODOLOGY COMES IN
Bobs skill in taking a novice in
business to successfully making
money is outstanding and the reason
he enjoys such a high success rate
with his trainees. Bob has developed
a unique methodology called Xrtcs,
which enables him to give a moneyback guarantee with his business.
BEING A FORENSIC
ANALYST ONLY
REQUIRES A FEW
HOURS A DAY
ANYTHING FROM 60K

TO 100K-PLUS PER YEAR
Just a few hours per day, then switch
your computer off and have a life.
Being happy with your business is not
just about making a great income, its
about how you feel on a day-to-day
basis. And not spending long hours
exhausting yourself.
Plenty of time to yourself, as well
as an excellent income - thats what
a business should give you. Being a
forensic analyst only requires a few
hours a day.
FREE DVD SHOWS THE
WHOLE THING IN ACTION
Bob has produced a free DVD called
60K to 100K-plus per year in the
ultimate cash flow business.
The free DVD provides details
of this business in action and some
of Bobs trainees, who have gone on
to enjoy their own highly profitable
forensic analyst business.
INFORMATION
Because of Bobs insistence on only
working with a handful of people
per year so he can give the kind of
close one-to-one support he insists
on giving, the availability of his
training course is limited. So call
today to avoid disappointment. Call
07904 030309 for your free DVD
MAKING MONEY 29
6360 - BOOK PEOPLE 1.4_Layout 1 02/09/2016 12:47 Page 1
COMPANY
INVESTMENT
LEVEL
HOMECARE &
PROPERTY MAINTENANCE
Betterware plc
Free to join
Kleeneze Limited
From 0 to 185
Kwik Kerb
48,356
Lawnrite
5,000
Momentis
Vorwerk (UK)
Free to join
Warranty People
LETTINGS & PROPERTY

Buy As You View Holdings
Longshore
AOR
MOTORING SERVICES
Ayce Systems
from 1,095
PETCARE
Dalespet
PRINT & PROMOTIONAL SERVICES

6361 - JUICE PLUS 1.4_Layout 1 02/09/2016 12:49 Page 1
Able Labels
The Book People
Creative Memories
Cut Out Your Coupons
3,500+vat
GoldGenie
Index Books
SERVICES
1virtual.com
From 8,500
ASC Financial
minimum 25000
HM Marketing
The Internet Business School
Logicworks AOR
MLM Messaging
Mr Site
National Business Register
n/a
Xpress n/a
TRAVEL & LEISURE

Happi Group
Free to join
Pinnacle Global Investments
395
ProTravel Plus
Traidcraft plc
38
World Ventures
30 MAKING MONEY
WEB ADDRESS
[ DIRECT SELLING ASSOCIATION ]
betterware.co.uk
5
kleeneze.co.uk

lawnrite.co.uk
momentistop1.com
vorwerk.com
Lynda Mills, director general of

the Direct Selling Association, answers
your frequently asked questions
bayvcareers.co.uk
aycesystems.com
dalespet.com
able-labels.co.uk
thebookpeople.co.uk
creativememories.org.uk
cutoutyourcoupon.com
goldgenie.com
indexbooksgroup.com
00
Direct selling Q&A
1virtual.com
asc.co.uk
internetbusinessschool.com

mrsite.com
happi6.com
traidcraft.co.uk
worldventures.com
I havent got any previous

business experience. Can I
get involved in direct selling?
Anyone can start a direct

selling business, regardless of
background or prior experience. Its
easy and cheap if you want to start
- on average, 100 for a business kit
and sample products.
Becoming a direct seller is a
great place to start because you can
work part-time around any other
commitments you might have. It
could even turn into a full-time career,
if thats what you want.
Q
A
What is the Direct Selling

Association?
The Direct Selling Association

- or DSA - is the trade body for
direct selling in the UK. It exists
to guide the direct selling industry
and ensure member companies are
operating in an ethical and reputable
way.
DSA members offer products
ranging from cosmetics and jewellery
to stationery and homeware,
which means theres something for
everyone, depending on where your
interests lie.
Some of our members include
Avon, Neals Yard, Stella & Dot and
Usborne Books at Home.
Why should I choose a

member company of the
DSA?
ONE OF THE BENEFITS

OF DIRECT SELLING
IS THAT ITS SUCH
A FLEXIBLE WORK
OPTION
By choosing a member of the

DSA, you and your customers
will be protected and have the support
of the Direct Selling Association.
All members of the DSA have to
comply with two codes that ensure
additional protection - the DSA code
of practice and DSA code of business
conduct.
Lynda Mills: Many people work

in their direct sales businesses
part-time
My weeks differ from one

to the next and Im not sure
how much time I can put in. Are
there a set number of hours I have
to work each week as a direct
seller?
One of the benefits of direct

selling is that its such a flexible
work option. There arent a minimum
or maximum number of hours
you have to work each week, as its
entirely up to you how much you put
into the business.
Many people work in their direct
sales businesses part-time, while
others put in full-time hours. Direct
selling allows you to work for yourself
and gives you the independence of
running your own business with the
protection of the DSA.
INFORMATION
To find out more visit www.dsa.org.
MAKING MONEY 31
SHOWS AND EVENTS
[ THE BUSINESS SHOW ]
EXHIBITOR
SHOWCASE
Featuring some of the best brands at The Business Show,
which takes place at Olympia London on November 17-18
32 MAKING MONEY
LAWPLAN
Accessing legal services and
hiring a lawyer for your business
can be like buying a second hand
car - you dont know how good
they are or what their overall
costs are going to be until its too
late.
So wouldnt it be great if, like a used
car, you could try before you buy and
take the lawyer for a test drive? You
could speak to and get advice direct
from the person whod be dealing with
your case and then, if youre happy,
pay monthly without being tied into a
contract.
Thats the idea behind LawPlan

business legal services. The company
is an expert in business. It applies its
legal expertise in contract drafting,
negotiation, employment, consumer
law and dispute resolution. LawPlan
develops and delivers practical,
common sense commercial solutions,
helping small and medium-sized
enterprises to thrive.
You can sign up to LawPlans
unlimited access monthly payment
legal services from 49.50, which
you can cancel at any time with one
months notice and no penalty.
Unlike the traditional legal services
model, LawPlan clients only stay
and pay because they want to, not
because they have to. With a 100 per
cent retention and renewal rate, the
statistics speak for themselves.
0333 700 7676.
SATAGO
Satago is an innovative fintech
business that helps small and
medium-sized businesses
accelerate their cash flow
through flexible, confidential
single invoice finance (aka spot
factoring).
The company provides enterprise
level credit control software that
automates the process of chasing
debtors for payment, centralises
all outgoing and incoming credit
control communication, shows
the credit risk profile of your sales
ledger, warns you when customers
exceed recommended credit limits,

provides detailed credit reports
about companies and shows you if
customers are paying other suppliers
faster than you.
Satagos invoice finance facility
finances invoices as small as 500 or
as big as 500,000; is fully flexible finance the invoices you want, when
you want; finances overdue invoices;
costs typically 1.5-4 per cent per 30
days; is charged per day, with no extra
costs, so you only pay for what you
use; is confidential - your customers
dont need to know you finance your
invoices; and fast - most applications
are processed within 24 hours. Once
on boarded, funds are transferred
same day.
www.satago.com.
CAPITALISE
Capitalise has partnered with a number of
institutional lenders, including high street banks,
alternative lenders and independent lenders, to
offer business loans to small and medium-sized
enterprises.
Its a quick, free and easy way to get the funding that
best matches your business or clients needs
Enter a few business details and Capitalise will match
your criteria with lenders from its network. Youll receive
lender options quickly, at no cost to your business, and
can use your Capitalise account to track the progress of
your application.
Need someone to assist you? Capitalises cutting edge
platform allows you to invite others to be part of the
application process. They can submit information and
documents to lenders and even manage the loan process
on your behalf.
The platform integrates with online software packages
such as Xero, making data transfer fast and seamless.
Finance options include asset finance - fund any asset,
from telephones to forklift trucks; invoice finance - If
you invoice other businesses, use your invoices to get
funding; merchant cash advance - use your credit card
transactions to get funding; trade finance - pay for goods
based on an order using trade finance; and working
capital - get a working capital loan to finance everyday
operations.
www.capitalise.com.
MAKING MONEY 33
SHOWS AND EVENTS
PAYKEEPER
PayKeeper provides accountancy
services for contractors,
consultants and freelancers.
If youre looking for the best way to
make your accounting super simple,
while ensuring you maximise the
amount of money you can take home,
then its a perfect fit.
Through the use of the most
advanced cloud technology available,
PayKeeper can act like your finance
director, providing advice, guidance
and taking on all the time consuming
accounting and bookkeeping tasks.
And all at a fantastic monthly price
to help you manage your cash flow
effectively.
PayKeeper doesnt charge hourly
rates, so your all inclusive monthly
cost includes unlimited conversations,
meaning if youre the kind of person
that needs a little help understanding
your numbers, PayKeeper can help you.
info@paykeeper.co.uk.
34 MAKING MONEY
MERRYHILL
Are you getting the support you need from your
current accounting provider? Do they give you
value for money? Have you outgrown them?
As your business grows and evolves, so must your
accounting systems and procedures. The arrangements
you made at start-up may no longer be serving you well.
As a result, you might have got into a bit of a pickle - or
perhaps be worried everythings about to collapse. Never
fear, help is at hand.
Merryhill specialises in sorting out accounting
muddles and setting your business back on the right track
- so you can get back to building your business.
The core services Merryhill offers include migration
to cloud accounting software, overhaul of policies and
procedures, sorting messy ledgers, fixing problems with
VAT and payroll, re-engineering processes and adopting
better tools.
For muddles big and small - give everything to
Merryhill and it will sort it out.
www.merryhillaccountancy.com.
SQUIBBLE
Squibble is an award winning
creative agency that crafts
brands, shapes corporate
identities and gives companies
their voice.
Its mission? To tell your story in
a way that matters. The company
begins and ends with who your ideal
customers are. It obsesses over the
ways in which it can communicate
your brand. Squibbles team fixate on
branding that reverberates with those
guys and girls that were faceless target
consumers.
Squibble loves grappling with brand
values and consumer personas. It
thrives on emerging technology, which
enables the company to do what it does
in ever more creative ways. It wants
your messages, marketing materials
and designs to get the responses: They
get me!, Finally, a solution! and
Where do I sign up?
Squibble designs websites and
online experiences for a global
marketplace. Designing a beautiful
website is easy. The tricky part is
crafting an experience that resonates
with your audience. But Squibble loves
a challenge - and this challenge is about
meaningful online experiences that
span the world.
Squibble isnt bound by digital
possibilities and technical capabilities.
It wants to get to the heart of your
online experience. Your users are at the
centre of the companys design. Ready
to create something beautiful? Then
lets begin.
www.squibble.design/contact-us.
CLOUDACCOUNTANT.CO.UK
Cloudaccountant.co.uk
specialises in low cost
accountancy for start-up
businesses. Plans start from
just 69 per month (plus VAT).
All you need is Wi-Fi. There are
no software updates and backup and safeguarding of data is
taken care of. You can access your
accounts any time, from anywhere,
meaning you can view your bank
transactions, upload expenses,
raise an email or invoice and take
payments.
Dont spend time worrying
about your accounts, spend time
growing your new business.
Cloudaccountant.co.uk can help
you prepare business plans for your
bank, finance application or grant
application; register your company
and set up a business bank account;
know which expenses you can put
through your books and maximise
tax reliefs; stay on the right side
of the taxman by assisting you to
produce your year-end accounts
and tax returns; and see all your
up to date key info via your phone
or laptop, including cash balances,
profit, what needs paying and key
deadlines.
Starting a new business can be
daunting, but Cloudaccountant.
co.uk will help you every step of the
way, ensuring youre up to date with
your accounts from day one.
0808 281 0303.
ACCOUNTING DIRECT PLUS

Award winning Accounting
Direct Plus is a recognised and
fully regulated ACCA practice.
The company tailors its services
to each individual client, while
ensuring its high standards of
professionalism, efficiency and
expertise never change.
Accounting Direct Plus experienced
team provides a wide range of
accounting and business advisory
services to companies and individuals
across the UK. In addition to
traditional bookkeeping and account
work, it offers assistance in other
areas such as business development,
accounting software solutions, tax
planning and retirement strategies.
This client centred approach is
in direct correlation with the firms
overall mission - to be in the top
100 accounting firms in the UK.
To achieve this, Accounting Direct
Plus is continuously implementing
new systems and ways of improving
efficiency and the quality of its work, so
the company can gain more clients.
www.accountingdirectplus.com.
BIZLAUNCH
Bizlaunchs goal is simple - to get any business
idea up and running and receiving enquiries
within four weeks. It will take an idea and launch
it through tried and tested business techniques
using the companys team of in-house start-up
specialists.
The entire process - from consultation through to
clients website design and initial marketing - is carefully
crafted by a team of in-house experts with years of
industry experience in all areas of business start-ups.
Bizlaunchs clients can be assured of a first class route
to market with a complete online package. It will never
take on a client if its not 100 per cent certain they will
succeed and that Bizlaunch can deliver on its promises.
Bizlaunch also help clients franchise their existing
businesses using a tried and tested model.
All systems, from design and consultation to
implementation, are shared with a new franchisee. You
need no experience to run a Bizlaunch franchise, as the
systems and models in place make it extremely simple.
www.bizlaunch.co.uk.
MAKING MONEY 35
SHOWS AND EVENTS
360 BUSINESS LAW

For small and medium-sized
businesses, ensuring theyre
compliant and properly protected
legally can be a headache.
Solicitors practices are either
too large, with the price tags to
match, or small and often lacking
the commercial expertise that
businesses need.
360 Business Law is run by
experienced commercial, corporate
and employment lawyers and offers
small and medium-sized companies
flexible and affordable legal services,
either on an hourly rate basis or via an
innovative subscription pricing model.
The way the subscription model
works is, following a trial period,
customers can enter into an annual
contract with 360 Business Law
and their legal costs will be fixed at
a monthly subscription fee for the
duration of the contract, irrespective of
increases in workload.
In addition, because so many UK
firms also trade overseas, 360 Business
Law has lawyers all over the world
and work carried out by them is also
included in the subscription pricing.
Its base of lawyers enables 360
Business Law to gear up its services
to match customer demand, ensuring
it can provide legal assistance fast,
usually within 48 hours of being
instructed, at prices below those
associated with traditional law firms
and all via a single point of contact.
www.360businesslaw.com.
36 MAKING MONEY
SPEAK TO CAMERA
There was a time when you didnt
need to speak to camera, but the
internet changed all that.
You have a world class product
or service? Does your product solve
problems for many people around
the world? If so, millions of potential
customers need to see it - before your
competitors scoop up your business.
Youre already likely to understand
the power a video has as an effective
marketing tool for businesses. But
you may not be using video how you
should to maximise your business and
revenue.
Yet there is a difficulty. Many people
are uncomfortable when speaking to a
live audience. Even more are terrified
when speaking to a video camera.
John Keedwell is the go-to
documentary film and TV cameraman
with over 30 years experience in 67
countries. Hes recorded over 3,000
interviews with royalty, politicians and
rock stars.
John saw the need to devise a unique
system to help many more people
speak to camera and overcome the fear.
It can help you speak to your target
audience fast, find qualified buyers
who are looking for your product or
service, play your message around
the world 24 hours a day and find new
clients with ease.
www.epicsacademy.com.
KNUCKLE
Does this sound familiar? Youd like to use video
to help promote your business. After a morning
of googling and phone calls, youve found loads
of companies that will do a great job, but for
four times your budget. You just need an option
that sits between too expensive and could I do
it myself?
Organisations work hard to achieve and promote
their high standards. If a video falls below those
standards, it will undermine your image - so no video is
better than a bad one. So in an age where people almost
expect to see a video before theyll get involved, whats
the answer?
These days, high quality video production isnt
difficult and it doesnt have to be expensive. You need
a partner who can get your messages across and
maintain your standards, but who understands that
most videos have a short lifespan and cant justify big
budgets.
Knuckle has developed services based on what you
need. Thats why its clients range from HSBC, Bayer
and Telefonica to The National Fostering Agency and
The Prostate Project. Hugely different organisations,
which all agree Knuckle has the right solutions for
them.
chris@knuckle.tv.
Z GROUP
Z group is one of the UKs first alternative business
structures. Comprising accountants, solicitors and
architects, the company is regulated by the ICAEW,
SRA and RIBA.
Offering a comprehensive range of professional services,
Z group is an integrated one-stop shop. Providing business,
property and legal solutions, it enables you to focus on your
lifestyle and what matters to you.
To its business partners, Z group offers a bespoke suite
of legal, accounting and HR solutions across London. This
outsourced model allows you to focus your attention on
growing your business by removing day to day worries.
Delivering periodic management accounts and
clear reporting channels, Z group keeps you abreast of
performance, driving economy and efficiency at all levels in
your business.
It provides expert advice on merger and acquisition
or management buyout projects and offers a full range of
discounted professional services as an employee benefit to
corporate partners.
Z group also offers an integrated solution to property
developers and investors, taking you from purchase to
building handover or sale, covering planning, design,
construction and project management along the way.
sam@zgrp.co.uk.
BRANDI DESIGN
BRANDi Design is all about helping small
businesses to portray a great perception about
their brands online. It believes Perception Is
Everything #PIE.
Every business has a unique brand message and a
story thats authentic, original and sets it apart from
the rest, but in most cases its communicated wrongly
to the desired audience, which invariably stagnates the
business.
BRANDi Design strategically extracts that amazing
story and translates it visually using design and digital
technology, so your brand engages your targeted
audience and inspires them to do business with you.
Services include creating unique brand assets like
dynamic websites, logos, apps, animated videos, creative
write-ups and other forms of creative content.
BRANDi Design also provides digital marketing
services that help connect your brand to your audience
and generate leads for your business. Services like search
engine optimisation, social media marketing, email
marketing, video and app marketing.
www.brandi-design.com.
LOCASSA
Locassa crafts unique mobile
focused applications for the
worlds biggest brands.
Having worked with the likes of
Canon, CHANEL, The Times, the
MOD, Lucozade, CMC Markets
and Universal Music, the company
understands the need for a proven
delivery process and level of detail
that ensures the products it creates
uphold the quality of the brands
Locassa creates them for.
Its team of creative designers
and developers are passionate
about their work and specialise
in translating clients ideas into
thought provoking and well executed
software products, pushing the
boundaries of what can be achieved
within mobile.
Locassas products have hit
the number one spot on the App
Store and are regularly in the top
five for various categories. The
company is regularly featured in the
national press and blogs, including
The Mail, The Independent, The
Sun, Stylist, Glamour, ShortList,
Womens Health, The Guardian,
BBC, BuzzFeed, Mens Fitness and,
of course, Apple.
locassa.com.
EXPENSEIN
Today most aspects of business
have gone digital and many
are moving towards the
accessibility and convenience
of cloud-based systems.
However, there are a few areas
that are dragging their heels
and are still stuck in a paperbased past.
For many companies, expense
management means an outdated
spreadsheet and a collective groan
from employees when it comes to
sifting through piles of receipts
at the end of each month. Many
companies already use software
to manage their finances, so why
should the same not be done for
expenses?
ExpenseIn offers a platform
to modernise your expense
management system. To save on
valuable time, customers can take
a picture of receipts on their phone
and upload it straight onto their
account. From here, an expense
claim can be made in a few clicks.
Features such as adding your PA
to submit your expenses for you,
as well as creating online approval
flows, will streamline your expense
management.
All your companys expenses
can then be collated and exported
straight to your accounting software.
So say goodbye to that pocket full
of receipts and start your free
ExpenseIn trial.
www.expensein.com.
MAKING MONEY 37
SHOWS AND EVENTS
SUGAR CUBE PRODUCTIONS

Originally formed as a web
design and development
company to produce
effective websites for
small and medium-sized
enterprises, associations and
charitable organisations,
Sugar Cube Productions
moved quickly by responding
to requests from a growing
number of clients to fulfil
their requirements as a full
service agency that provides
inspired branding and
effective marketing design
solutions.
As a result, Sugar Cube has
surrounded itself with a talented
team of graphic designers, web
experts and print consultants
dedicated to providing
imaginative marketing concepts
that are both cost effective and
productive.
In addition to building SEO
efficient websites to meet the
challenges imposed by ever
changing markets, Sugar
Cubes front line services now
extend from creating effective
brand identities and stimulating
design concepts through to
finished print for point of
sale materials, brochures,
advertising and other corporate
literature.
Above all, the companys
reputation has been established
by its ability to meet the precise
demands of clients by providing
on time solutions within budget
that produce dynamic results
efficiently and effectively.
sugarcube.productions.
RECKON ONE
Many start-ups already have a smartphone, so they have the
tools to manage their finances in the cloud.
With access on any smartphone, tablet, desktop or laptop, Reckon
One is todays most efficient way to manage finances on the go. It has the
potential to transform how start-ups monitor their financial position by
supplying real-time information on an easy to use dashboard.
A unique add on approach allows businesses to choose the
functionality they need, be this invoicing, bank feeds, etc. Reckon One
can also be turned off and on when needed, giving seasonal businesses
the ability to use it for a number of months and then leave it for the rest of
the year, so they only pay for when they need it.
The core subscription of Reckon One costs 3 per month and lets
small business owners record income and expenditure, manage budgets
and generate 39 customisable reports. Additional add ons, including
bank data, invoices, time and expenses and projects, are available from
2 per month.
www.reckon.com/uk/one.
GUY TRITTON
Start-up businesses in the tech and
fashion field often neglect intellectual
property or try and do it themselves.
This can have devastating effects, as
the owner of the Trunki business found
when his home-made application for a
registered design for the childrens suitcase
was found wanting by the UK Supreme
38 MAKING MONEY
Court, resulting in Trunki failing in its

infringement action.
Having a well thought out strategy for
protecting the IP of a companys products
or services is imperative for ensuring
shareholder value.
Guy Tritton, a barrister in Hogarth
Chambers, a well known IP chambers, has
appeared in many courts, from the Supreme
Court to the European Court of Justice.
He is the author of the well regarded
Intellectual Property in Europe (4th edition)
and a qualified accredited mediator.
HINE LEGAL
Hine Legal is a
specialist employment
firm comprising four
partners, all of whom
have worked in top 100
law firms within highly
rated employment
departments. In
addition, the firm boasts
four assistant solicitors
who have significant
employment law
experience, a trainee and
two administrators.
The company advises
both businesses and
individuals, covering a
wide range of sectors and
industries, on all aspects
of employment law.
Given Hine Legal acts for
both sides, it has a good
understanding of the issues
when acting for an employer
or employee.
It prides itself on
providing clear and practical
advice without legal jargon.
Clients, which include a
number of business startups, approach the company
for help with strategy
and how to grow their
businesses - not only when
they have an employment
problem.
Clients are provided with
a dedicated solicitor to assist
on their matter, but as its an
employment law specialist,
colleagues are happy to
assist when your usual point
of contact is unavailable.
www.hinelegal.com.
He has worked on a direct access basis for

many start-up and early stage companies so
as to maximise their IP. He often works on a
retainer/equity basis.
He develops a broad-based integrated
strategy, so that a companys development
programme and marketing is closely
coordinated with its IP strategy. Once this
is done, he acts as an in-house counsel,
managing companies IP protection,
negotiating and drafting commercial
contracts and resolving disputes.
www.hogarthchambers.com.
INTEGRATED COACHING &

DEVELOPMENT
Integrated Coaching &
Development specialises
in training and coaching in
the art of conversation and
communication.
Using its unique but simple
framework based in neuroscience,
the company will train your
employees how to build trust and
relationships; improve employee
engagement, so increasing
performance and outputs; embed
positive behavioural change
throughout your organisation; and
reduce the potential for conflict and
confusion - all through intelligent
conversation.
How does your organisation
interact with millennials, who
are used to communicating via
technology, for example? Are those
millennials and baby boomer/
Generation X groups saying the
same thing? Research shows 95
per cent of the workforce admits
to having used technology to
communicate, rather than engage
verbally or face to face.
How culturally aware and
sensitive is your organisation? ICDs
ethically neutral model will give
you the foundation for any sensitive
communication you may need to
undertake.
What is the gender make-up of
your organisation? Does everyone
have a voice when and where they
should?
ICD will give you a greater
understanding of the impact of
your words and behaviours on
others, both consciously and
subconsciously.
www.icd.company.
QUIDNUNC
Quidnunc is a specialist business development
consultancy that combines traditional sales process,
personal branding and effective communications
support to help its clients achieve their goals;
developing their commercial skills as fee
earners, increasing revenue, maximising spend/
fee per customer, business creation, expansion,
diversification or simply gaining competitive
advantage.
Consultants are assigned to projects where their expertise
is required. They are all specialists with many years
hands-on client side and consulting experience in blue chip
organisations, across sales, marketing/communications and
personal development and branding.
Anyone wanting to discuss how to improve their business
development activity or add this as a new skill to their
existing range of professional activity to achieve their
objectives should speak to Quidnunc.
All consultants are practised in listening and translating
business needs or issues into workable solutions, either
through specific projects or via the Quidnunc help with
Hindsight range of development programmes.
Quidnunc follows a what next approach, rather than an
if only approach when addressing client requirements.
www.quidnunc.eu.
COMPLEAT SOFTWARE
Compleat Software is a leading
provider of powerful spend
management solutions for
small and medium-sized
enterprises that eliminate
paper and unites finance,
procurement and budget
holders, providing an
accurate, real-time picture of
company finances and budget
availability.
Offering the next generation
of purchasing and budget
management automation at an
affordable cost, its purchase-topay software delivers a single
seamless, paperless process that
incorporates e-invoicing, purchase
invoice approval, purchase order
and receipting, employee expenses,
contract management with
comprehensive dashboards and
reporting for every user.
The team will be at booth 501.
At the show, Neil Robertson, CEO
of Compleat, will be speaking on
Finance is living in the dark ages;
heres the alternative, covering the
positive effect of next generation
purchasing automation for finance
departments, and on Redefining
your understanding of next
generation corporate financial
management, a thought provoking
session aimed at demystifying
the role of ERP and accounting
software in organisations.
www.compleatsoftware.com.
MAKING MONEY 39
ADVICE
A N AT I O N O F
ENTREPRENEURS
New research predicts that post-Brexit more
people will be starting new businesses than
ever before. Dave Howell reports
he dire warning of an
economic meltdown across
the UK post-Brexit doesnt
seem to be dampening the
entrepreneurial desire to start new
businesses.
According to research from StartUp
Britain, a national campaign designed
to inspire enterprise in the UK, the
prospects for new businesses even after
the UK exits the EU are bright. Indeed,
businesses seem to be flourishing,
with four per cent fewer insolvencies
reported in the first quarter of 2016.
LEADING THE WAY
A recent report by accountancy
firm EY concluded that the UK
was the best place within the
G20 (aninternationalforum for
thegovernmentsandcentral
bankgovernors from 20 major
economies) to start a technology-based
business.
Radhika Chadwick, a partner at EY,
says: Its great to see the UK leading
the way for supporting digital startups. Taking the hassle out of getting
a business off the ground boosts the
creation of innovative and dynamic
businesses, which drive economic
growth in the UK.
According to Bjorn Conway, a senior
partner at EY, with Brexit on the
horizon, the UK government, more so
than the other G20 countries, will be
thinking about how the economy can be
set up to succeed in the digital age.
He adds: Supporting an
entrepreneurial environment that
A recent report stated the UK was the
best place within the G20 to start a
technology-based business
40 MAKING MONEY
encourages young people to establish,

grow and scale their businesses
will ensure the UK continues to be
competitive on the world stage into the
future.
Many experts believe the Brexit
effect is leading to a renewed desire
to start new businesses without the
burden the EU poses on enterprises
in the UK. The uncertainty is clearly
a factor, but this is being viewed as an
opportunity by many.
HIGH STREET RETAIL
New business start-ups in the tech
sector with potential for significant
growth may grab the headlines, but
other sectors are also highlighting that
new businesses are alive and well.
Bucking the trend, the high street
retail sector is showing signs of a
resurgence. In its report into Britains
pop-up retail economy, the Centre for
Economics and Business Research
revealed that total turnover in the
sector grew by 12.3 per cent compared
with the previous 12 months, an
increase supported by a rise in the
number of people visiting their local
high street and a jump of over 8 in
visitors average annual spend to
around 124.
There are approximately 10,500
pop-up shops in the UK employing
around 26,200 people. A number of
successful ventures have become
established retailers. This growth has
helped support the increasing number
of small retail businesses seen in recent
years, which have grown by 3.2 per cent
between 2013 and 2014, reversing the
slight decline seen since the beginning
of the decade.
The Centre for Economics and
Business Research believes that with
the continued proliferation of pop-up

venues through platforms such as
Appear Here, more people are opting to
bring their ideas to life in the form of a
pop-up store.
Bev Hurley, vice chair of the Institute
of Economic Development, says: We
are a nation of small shopkeepers.
75 per cent of all small and mediumsized enterprises dont employ anyone
and 96 per cent have less than nine
people - a completely different business
landscape compared to Germany and
America, for example.
Yet we keep getting hung up on high
growth as the panacea to address this
problem. Whereas the reality is only
a few per cent of businesses will ever
have the ability, motivation, product or
service fit and finance to keep growing
at 20 per cent per annum year on year.
A country filled with small start-up
businesses could be a reality postBrexit. There are, of course, a number
of factors that need to be considered,
not least of which is how the trading
relationship with the EU will be
defined, as this will have a major effect
on the success of these new enterprises.
START-UP SUPPORT
Start-ups have always needed help
and support, but could more be done to
encourage people to become their own
boss? Opinions are divided, it seems.
Dave Chaplin, CEO and founder
of ContractorCalculator, a website
for contractors and freelancers, says:
While there are 1.9 million freelancers
in the UK, more could be done to
incentivise anyone wanting to set up
in business and for that to happen less
regulation is required.
Theres too much tinkering going
on that restricts the freedom typically
associated with going it alone and this

needs to be looked at as we Brexit.
I would suggest we have no more
regulations targeting the contracting
sector.
However, Bev Hurley thinks the
UK is one of the best places to set
up a business in terms of speed, cost
and efficiency, together with strong
entrepreneurial ecosystems in some
places. But, she says, its not necessarily
a place where start-ups survive.
Bev explains: In five years time only
46 per cent of them will still be here
and the failure rate in businesses below
the VAT threshold is frequently but
anecdotally reported to be nearer to 80
per cent.
Starting-up is just the first and
easiest step. To me surviving, thriving
and scaling are much more important
topics policy makers and those
responsible for economic development
should be considering.
FAVOURABLE CONDITIONS
The climate for new business is
buoyant. The number of new start-ups
continues to rise. As the economic and
business landscape of a post-Brexit
MANY EXPERTS
BELIEVE THE BREXIT
EFFECT IS LEADING
TO A RENEWED
DESIRE TO START
NEW BUSINESSES
WITHOUT THE
BURDEN THE
EU POSES ON
ENTERPRISES IN
THE UK
Britain comes into view, many more

new businesses could be started if the
conditions in place are favourable.
Sammy Blindell, founder of online
brand buildingresource How To Build
A Brand, says: The referendum has
provided British business owners with
a rapt global audience.
The world is waiting to see
what will happen in our post-Brexit
economy and theyre watching
businesses performances to gather
clues. UK start-ups are jumping onto
this chance for global visibility.
Starting a new business at any time
is a risk. At the moment the UK is in
transition, but this isnt preventing
new start-up businesses. Indeed, it
could be argued its given impetus to
individuals to move forward with their
plans.
Even in a post-Brexit world, the UK
is still one of the best places to start
and run a new business. More could be
done to ease the burden of legislation
and, of course, this could happen as the
government negotiates the UKs exit
from the EU. What is certain is that the
drive to start new businesses wont be
diminished.
MAKING MONEY 41
ADVICE
G E T T I N G S TA R T E D O N
SOCIAL MEDIA
Paul Clapham provides 20 ways to market
your business online
s social media all its cracked

up to be as a marketing tool?
After all, this is essentially about
people talking to their friends.
You, as a business owner, are seen by
some as butting in, sticking your nose
where it didnt ought to be, which is
hardly the reaction you want. But this
is definitely a 21st century marketing
tool, because 21st century marketing
is a conversation, not you talking at the
customer.
STRENGTHS AND
WEAKNESSES
The benefits of social media marketing
are pretty obvious and highly appealing.
First, you cant beat the price. Free to
use is always going to be attractive.
Second, it has massive reach.
Facebook alone has over one billion
users and other platforms operate in
the hundreds of millions.
Next, its always on and constantly
changing - some people live their
lives on it. You are in control - you can
update your content when you like, as
often as you like.
The strengths are, however, also
the weaknesses. It will always be free,
until some smart cookie comes up
with a way of charging for membership
in a way that maintains or increases
numbers.
Being able to reach a billion people
is beguiling, but even the widest eyed
optimist knows that is an irrelevance
to all but a handful of pan-world mega
brands like Coca-Cola. The small
business can be invisible.
But the big problem is that constant
change issue, allied to the fact you can
update regularly. The reality is this is
not just a nice option, its a must. You
have to keep updating, keep feeding
42 MAKING MONEY
THERES NO SILVER
BULLET IN SOCIAL
MEDIA. ITS ABOUT
WHAT WORKS FOR YOU
news and comment. That is time

consuming and probably not what you
set up in business to do.
I have spoken to a number of
business owners who have admitted
that, despite huge initial enthusiasm,
they have stopped using social media
for marketing - it just takes them too
much time and they simply didnt have
a new story to tell each week.
DO YOU LIKE IT?
If youre contemplating using social
media for marketing, start by asking
yourself one key question: Do you like
it? If youre one of those people who
check their Facebook page last thing
at night and first thing in the morning,
fine. Youre a fan and youre probably
marketing this way already.
If, on the other hand, you havent

checked whats there for three, four or
five days, this may not be you.
There may be an easy solution. Social
media is definitely a passion among
younger people. If you have a staff
member or son/daughter who is into
social media, that could be problem
solved.
But what do you do to get started?
What are the pitfalls to avoid and the
opportunities to grasp? Perhaps the
most important question is: Where do I
spend my time?
Start by being in the right place,
just as you would if choosing print
media. Also, do you focus on one or two
platforms or go for them all? Theres an
argument to spread yourself across all
main platforms to start with, although
it would be very time consuming. You

would at least know what works for you
and pretty rapidly.
There is broad consensus on timing
of when to post messages. The best day
for response is Wednesday, the worst is
Sunday, with Saturday just behind. So
aim to post on Monday or Tuesday.
MARKETING IDEAS
Here are the best ones Ive found. Some
may feel like running before youve
learned to walk, but be selective and
then be brave:
Do tutorials using your products.
These can be written recipes with
pictures if youre a food supplier or
video demos of how to use a new
technical product.
Show products with other
companies products that have a natural
link and share the benefits of reaching
two sets of followers.
Start a group Pinterest board. It
creates a place where lots of people
with the same interest can share
information and news.
Dont try to do it all yourself, because
one person has one voice. Get your
staff to share the job, so making it more
interesting to readers.
Ask a regular customer to write a
column for you (theyll probably be very
flattered and love doing it).
In the same way, get a known name
in your business (the jargon is an
influencer) to give you some content.
That might be something that has
appeared elsewhere. The elsewhere
- eg, the Financial Times or The
Telegraph - might add real kudos.
Suggest other associated companies
for your customers to follow. When
these are new or small businesses they
havent heard of, they will appreciate
getting your insider knowledge.
Ask customers for photos or videos.
If you run a restaurant or pub, this
could be the best publicity you could
ever get - people enjoying themselves
on your premises.
Host a series of question and answer
sessions on Snapchat. Its reckoned to
be the best platform for this, although it
would work on others.
Host customer interviews. This can
be on video or the text version you see
used in newspapers with celebrities.
Again, Im sure customers would love
to be treated as a celeb; boy would they
share that experience
If you sell business to business, do

industry updates. Few of your existing
or potential customers have or commit
the time to keep up to date with their
trade press, so do it for them. It makes
you an expert and who doesnt prefer to
buy from an expert?
Work the calendar. Its an odd
business that doesnt have key selling
opportunities driven by the seasons
and regular events in the year.
If you have a cat or dog at your
premises, feature it - social media is
awash with cutesy pictures of pets. A
video of your chatterbox myna bird
could be your best-ever sales tool.
Charities - people respect
businesses with a heart and it creates
a fine conversational tool. The pile of
pennies you have created from your
99p pricing makes an excellent social
media feed.
Focus on staff. Get them to share
their enthusiasms in your social media
activity - it highlights the personality
of the business from the personalities
working there. People buy from people
and like to have a full picture of those
people.
Ask for predictions. These can be
for the local area, the region, nation or
the world. The principle is to start a

conversation between followers.
If youre a keen reader of nonfiction, share your knowledge. There
are some well written and interesting
business related books nowadays. You
could get a reputation for commercial
professionalism.
Ask your followers what theyd
like to know more about. Lots of
surprising product sectors have
fashions and trends people want to
know about. What is obvious to you
might be fascinating news to your
followers.
Use Instagrams direct messaging
facility to send targeted offers to
important, regular customers. Do it
occasionally, as it should be seen as
special.
Consider showing a video of your
product(s) being created - a look
behind the scenes. You might be able
to do this several times a year.
Tip number one - use any or all
these ideas, but dont bounce from one
to another without giving them the
chance to work.
Tip number two - theres no silver
bullet in social media. Its about what
works for you.
MAKING MONEY 43
ADVICE
I F AT F I R S T YO U
DONT SUCCEED
What can failure teach business owners?
Dave Howell finds out
ouncing back from failure

is a defining trait of
successful entrepreneurs
and small business owners.
Many tell stories of defeat before they
made it.
The question often asked of
small business owners is how they
continued after failing, often more
than once. Is failure and what it
teaches you a prerequisite to longterm business success? With over half
of new businesses closing within a few
years of opening their doors, there are
a great deal of failed business owners,
44 MAKING MONEY
but do they go on to become more

successful as a consequence?
REWARDING EXPERIENCE
Often viewed as part of the journey a
small business owner needs to take,
failure can be devastating, but also a
rewarding experience, if its placed into
context and the person experiencing
the failure has the resolve to carry on.
Dominic Allon, Europe VP and
managing director of accounting
software specialist Intuit QuickBooks,
says: Although failure isnt
something many like to admit, it can
be an important milestone in any

entrepreneurs life. Many of the most
famous entrepreneurs have tried and
failed - and are, in some cases, still
doing so.
Elon Musk famously talks up the
value of failure and, indeed, he has
seen SpaceX launches fail, but this
has not stopped him. Another great
example is Henry Fords first venture,
the Detroit Automobile Company,
which failed due to its high prices and
low quality products.
Looking at the experiences of the
greatest entrepreneurs should teach
Albert Einstein said failure

is success in progress
business owners that failing once or

even twice doesnt mean they should
stop following their dreams.
Sometimes the big idea a business
owner has simply doesnt catch on or
find a large enough market to make
it viable. In other cases, businesses
have failed, but simply modified their
product or service to find great success.
Here the experiences gained when
the initial business failed can be
invaluable lessons to take forward with
a new venture. In this context, failure
isnt the end, but the beginning of the
next step to success.
British educational writer William
Hickson popularised the proverb If
at first you dont succeed, try, try, try
again. However, many new business
owners find it difficult to adhere to this
simple directive.
Chris Simpson of Business Doctors, a
national network of small and mediumsized enterprise consultants, says: In
a nutshell, learn but dont dwell. There
is generally a lot more to be gained from
your successes than your failures, but it
doesnt mean failures cant also help to
illuminate the path.
BLAME GAME
Its human nature to assign blame to
failure. The thinking is that taking
responsibility will temper any undue
risk taking in the future.
Business owners are, by definition,
risk takers, but blame is a double edged
sword that entrepreneurs need to

balance in order to learn from their
failures without assigning debilitating
blame to themselves.
A constructive appraisal of what
happened is much more useful over
the long term and can lead to an
understanding of what to avoid next
time.
James Oakes, director of Zeal
Investments, which provides seed
funding to start-up businesses in the
gaming and lottery industry, says: On
a personal level, failure is good because
it keeps you humble. It teaches you
about yourself and your own resilience.
As a business owner, its important
to recognise your own inner strength
and stamina. Its common to see
a trauma in the past of successful
business owners, because it makes
them resilient - that which doesnt kill
you makes you stronger.
It isnt the case that every successful
business owner has to fail first as
a foundation for future prosperity,
but failure does seem to be a factor
in the lives of many successful
entrepreneurs.
Ravi Krishnamoorthi, senior VP
and head of business consulting at
Fujitsu EMEIA, says: There is no
leader that has succeeded on their first
try. Apple failed three times before
succeeding. Microsoft failed twice
before becoming the computing giant
it now is.
LOOKING AT THE
EXPERIENCES OF
THE GREATEST
ENTREPRENEURS
SHOULD TEACH
BUSINESS OWNERS
THAT FAILING DOESNT
MEAN THEY SHOULD
STOP FOLLOWING
THEIR DREAMS
The biggest difference is how they

learn from these failures and grow to
become market leaders.
Albert Einstein said failure is
success in progress. This attitude
towards failure is one all business
owners should cultivate. The thick skin
failure can help them grow becomes a
protective layer they can rely on in the
future, where more failure might lie
ahead.
What this layer delivers is the means
to move through the tough times and
survive until success comes calling.
Its the lessons learned from these
failures that are key, Dominic says. To
succeed in future ventures, its crucial
for business owners to make sure they
analyse the mistakes they made and
take heed of these learnings.
Understanding why certain dots
didnt connect and business decisions
and strategies didnt work will protect
them from making the same mistake
again in the future. Failures allow
entrepreneurs to experience a variety
of situations and learn something new
to ultimately shape their business going
forward.
TAKE STOCK
With business start-ups at an all time
high, theres clearly an appetite among
many people to become their own boss.
Many of these new enterprises will
fail, but the owners of these businesses
need to take stock and analyse why they
failed and place that knowledge at the
heart of their next business.
Dominic says: Staying positive
and viewing failure as a source of
understanding and learning can help
business owners to look at their ideas
from another perspective and enable
them to take action to improve.
This attitude will help them
rebound quickly and fine tune their
skills and strategy, whether its
managing finance or building stronger
relationships with clients and team
members.
And thats the key to success. When
failure does occur, it isnt the end. Its
vital to be honest with yourself and
identify any personal failings, as well
as other practical aspects, such as poor
cash flow management.
Together, this information and
understanding enables you to act
constructively with your next venture.
MAKING MONEY 45
ADVICE
WINNERS OR LOSERS?
Trevor Johnson highlights the advantages and
disadvantages of low interest rates to start-ups
and small businesses
plunging pound and the

lowest UK interest rates
since 1694 - these are
daunting times for small
businesses and start-ups. But many
experts are saying keep your nerve,
be creative over how you bank and
invest and there could be glittering
opportunities there for the taking.
The recent cut in the UK base rate
from 0.5 to 0.25 was taken to alleviate
the effect of Brexit, which had been
forecast to shrink the economy by 0.4
per cent by the end of the year - a move
which, according to some critics, would
cause confidence in small and mediumsized enterprises to plunge.
But others now believe it was
perhaps the best thing to happen to
small businesses for years - a heaven
sent chance to look for low cost funding
deals and get more start-ups off the
ground, especially if the banks heed
a government dictat to pass on lower

borrowing costs to their customers.
DRIVE INVESTMENT
It sounds like a no brainer that low
interest rates should make it easier
to borrow, encourage spending
and investment, leading to a higher
aggregate demand and economic
growth. And certainly low interest rates
have started to drive investment into
businesses from individuals seeking
higher returns on their money than
they can get from bank deposits and
bonds.
On the other hand, according to some
experts, low interest rates negatively
affect people living off the interest
income of their savings. Studies have
shown that when a larger group, like
1950s baby boomer retirees, reduce
their spending, economic activity slows
and that can cut your sales.
Flexibility and diversification can

be the answer to a small business
seeking to cope with the plunge in the
value of the pound after the interest
rate cut, financial adviser Victor
Sacks says.
We would invest in both ice cream
and umbrellas for an English summer
and your investment strategy needs to
be the same thing, he says. Be broad
and diverse and one of your pots of
money somewhere will win.
So if youre a start-up or small
business, bear in mind that - in theory
- the current low interest rate should:
Cut the cost of borrowing, make
repayment more affordable and
create more disposable income.
Reduce the incentive to save and
encourage consumers to spend, rather
than hold on to their money.
Probably depreciate the exchange
rate, making UK exports more
competitive, imports more expensive
and helping to further increased the
aggregate demand.
Cause asset prices to rise, resulting
in an increase in house prices and,
therefore, wealth, which should
encourage customer spending as
consumer confidence grows.
THE GOOD NEWS
City observers have noted that the
latest interest rate cuts are already
spurring new businesses to ramp
up their investment plans, either to
get underperforming cash off their
balance sheets or take advantage of
inviting financial options.
This was confirmed by the latest
data from the British Chambers of
Commerce, which showed over 30
per cent of SMEs and start-ups have
already decided to take advantage
46 MAKING MONEY
of low interest rates by increasing

investment over the next year.
To encourage this, leading banks
are expected to launch a new price war
to attract more customers, primarily
start-ups and SMEs.
Latest figures show the biggest
falls in lending interest rates have
been for small businesses seeking
an unsecured loan of 10,000 from a
bank. Loan rates have fallen from 10
per cent at the height of the banking
crisis to just over four per cent, thus
reducing the cost of investment.
Financial analyst James Bennett
says: Low interest rates represent
the presence of plenty of money in
the system. They are also reflected
in the prices of goods and services,
because low rates make the financing
of operations, manufacture and
distribution less expensive for small
companies.
When these small firms expand,
they hire more people and pay higher
salaries, which puts more money
into the consumer sector, meaning
companies make more profits and
produce more goods and services to
meet the growing demand.
With very low interest rates,
many investment projects are paying
for themselves and lower costs of
borrowing are seeing a better rate of
return.
But he warns SMEs should
prepare to cope with the expansion
that follows taking advantage of low
interest rates: Does the business have
enough staff to deal with a swift rise in
sales? Can it gear up quickly in terms
of capacity?
On the other hand, its a good
problem to have.
THE NOT SO GOOD NEWS
While small business organisations
welcomed the latest interest rate cut
in the short term, they are concerned
about the long-term possibility that
businesses still wont borrow and
customers wont spend while times
remain uncertain.
Sadly, lower interest rates are
not necessarily all good news for
companies that wish to borrow - a
Manchester Business School study
has shown ultra-low business rates
can make banks reluctant to lend to
borrowers who lack credit.
The low interest

rate should
encourage
customers to
spend, rather
than hold on to
their money
Bristol financial analyst Stuart

Hodgson explains: When interest rates
are as low as they are now, banks dont
have a high deposit base and income
from loans doesnt encourage taking
risks. So they only loan to applicants
with high credit ratings and substantial
assets.
I have already come across cases
where small companies have had to
curtail expansion plans because their
customers couldnt borrow in order to
buy goods and services from them.
Stuart explains that, technically,
arrangement fees on business leasing
and hire purchase should follow the
base rate down: But this has become
a source of contention in the SME
community, which claims the average
arrangement fees for these services,
as well as for overdrafts and term
loans, dont always follow the base rate
trends.
Rock bottom interest rates can also
affect insurance companies that rely on
an interest-based return on the money
they receive in premiums to support
their coverage liabilities, so your
insurance premiums might go up.
Its also worth remembering that
since the latest interest rate cut, banks
have already begun to talk about
imposing charges on small businesses
with funds on deposit - they would
charge interest when SMEs have cash
in the bank, rather than paying it.
MOST EXPERTS
BELIEVE THAT, ON
BALANCE, THE FIRST
INTEREST RATE CUT
FOR SIX YEARS WILL
BE GOOD FOR THE
LITTLE GUYS
The Federation of Small Businesses

says it has urged the banking sector
to keep SMEs informed about such
a move, but believes companies that
keep large cash balances in reserve for
a rainy day could be adversely affected.
Businesses should think hard
about doing something else with that
money, Stuart says. Otherwise it
will just sit there and be charged for,
as well as being affected by future
inflation.
Start-ups and small business
owners would be wise to look for any
opportunities to protect their future
because the interest rate cut might not
be the hoped for panacea for the postBrexit economy.
Check out the best deals on
everything because theres a good
chance you can reduce your costs by
looking at smaller second tier banks,
who are offering a slightly better rate
just to get a foothold in your business
sector.
Most experts believe that, on
balance, the first interest rate cut for
six years will be good for the little guys.
When it comes to the cost of
borrowing, new and small businesses
havent had it so good for many years,
James Bennett says.
My advice is that if you can get
cheap money for expansion and
investment, think very seriously about
going for it.
MAKING MONEY 47
ADVICE
GET A BUSINESS
GET A SMARTPHONE
Can you really run a business from a phone?
Paul Rigby believes that you can
ot a smartphone? Take it
out of your pocket for a
second. Now, place it on the
desk in front of you. Take a
good, long, hard look. That, my friends,
could very well be your future. That
flat little box could be your business:
the premises (virtual, of course, via a
website), the computers, the software,
telecommunications and more. Its all
there. Frightening, isnt it? Exciting too,
perhaps?
The smartphone has become
powerful enough to cover all of the
essentials for the small business.
Offering sufficient facilities that can
free you from your office/cubicle.
Chief Executive of the popular
accounts package, Sage, Stephen Kelly
recently said that the small-business
community would experience more
48 MAKING MONEY
EVEN TODAY, IF SEEMS

PRETTY AMAZING
TO THINK THAT
SOMETHING SO SMALL
AS A SMARTPHONE
COULD THE CORE OF
YOUR NEXT BUSINESS
OPPORTUNITY
disruptive change over the coming

decade than in the past 30 years, Over
30% of UK small businesses dont even
have a website today but within three
to five years they will use a smartphone
and some sort of wearable to run their
business. Were seeing an increased
number of customers running reports
on their smartphones already.
PLAN FIRST
So, how can you get involved? Plan and
research first. Dont rush into things.
Find a suitable phone to begin with.
You are going to need a phone that is
big enough to see all of the important
information that will constitute your
day-to-day business practices easily.
That said, you dont want a phone that
is so big that you find it difficult to carry
around. On this basis, get dressed in
those clothes that you would normal

utilise on a normal business day, stroll
down to the High St and - with the
co-operation of the staff, of course practice putting a selection of phones
into a designated phone pocket. Sounds
silly but something as obvious as this
can cause major problems later on it
not tackled efficiently. If you normally
wear a jacket with false pockets buy a
new jacket or wear a stylish carrier of
some sort that doesnt make you look
like you are off for the weekend scaling
Ben Nevis.
Phones such as the Apple 6 and 7,
the Samsung Galaxy S7, the HTC 10
and the like give optimum screen sizes.
The cheaper, Apple SE, for example,
presents problems in the other
direction. Good for personal use, it is
frustratingly small for productivity.
Next, deal with the worst case
scenario. What happens if the phone
is lost or stolen? End of business? No.
First, configure the phone to enable
you to locate where it is, then flick a few
switches to lock and, if necessary, wipe
the phone contents remotely. Apple and
Android includes all of these apps free
as part their OS.
Next, make sure that you can
access this lost/stolen information
elsewhere. Storing documents and
other information on passwordprotected cloud storage services will
allow you to keep device memory free
while allowing you to access important
information from a new phone or,
temporarily, a desktop, laptop or tablet.
One useful storage option is DropBox
(www.dropbox.com) which syncs
across all of your devices. keeping you
up to date no matter how or where you
log in. You can sign up for free and take
advantage of 2GB of free immediate
storage space (there are paid plans

which provide access to more storage
space, if required.)
More directly, if you use an Internet
phone number, this can easily be
redirected. Recommended services
include Skype (www.skype.com) or
other VOIP services which also allows
free phone calls. Skype also offers
Instant Messaging which is a bit like
using a standard text message on a
regular phone, group video calls which
is great for conferencing staff meetings
over varying locations, group phone
calls can bring together up to 25 people
on one phone call, you can forward your
Skype calls to another phone while the
Screen Sharing option is a useful to
collaborate with a business colleague.
YOUR WEBSITE
You need a website. This is your visual
business location and business hub
and engenders customer trust. A
place where they can go to to peruse
your products or services. You can
produce your own, without too much
trouble, nowadays via services such as
Wix (www.wix.com) and Wordpress
(wordpress.com). Both companies
provide plenty of advice to get you up
and running.
Part of the reason that smartphones
are viable as business devices at all is
because of the wealth of professional
apps now accessible. These include
accounting apps such as Xero (www.
xero.com), which allows you to send
reconcile, send invoices or create
expense claims from anywhere while
Slack (slack.com) allows you to share
documents and work flow with your
staff. More than that, if you sign up with

a service such as Square (squareup.
com/global/en/pos) or iZettle (www.
izettle.com), you can turn your phone
into a cash or credit card payment
processor (including contactless
payments), giving your mobile-based
business direct access to the public and
new customers.
The above list is just a small selection
of the sort of apps that are on offer for
the small mobile business. It is worth
repeating though, it is crucial that you
spend time and effort researching
exactly what apps you will need and
why and budget (if money needs to be
spent at all) all software and service
purchases carefully before you begin
your business. Once you start in
business, you may (hopefully) not have
the time to think about these things. So
do it now.
BATTERIES
If your phone is to become the hub of
your day to day operation then power
will drain quickly so invest in a mobile
battery recharging pack. There are
many available on Amazon such as
Mophie and RAVpower while others
(such as those from Hyperjuice via
www.protronica.co.uk) can be multipurpose in that they can recharge a
phone, tablet and laptop, all at the
same time. Decide upon your own
requirements and choose your battery

to suit your needs.
If you want to do a lot of typing
then you dont have to hulk around a
relatively heavy laptop. Why not grab a
keyboard that will connect your phone
via Bluetooth? Apple has its own Magic
Keyboard for iPhones for 79 while
there are a number of Android variants
via popular online retailers including
standard full size keyboards for 10 and
fold-away keyboards for around 20
and up.
If you also do a lot - and I mean a
lot - of talking via your phone then why
suffer by holding the phone to your
ear? Why not invest in a Bluetooth ear
piece or a pair of headphones with a
built-in microphone, again attached
via Bluetooth? Good quality ear pieces
are available from a mere 10 while
higher quality models from brands such
as Plantronics can be yours for around
20.
Even today, if seems pretty amazing
to think that something so small as
a smartphone could the core of your
next business opportunity but, really,
the modern phone - a powerful device
indeed - is all that is required. You just
need to do some careful planning before
you rush headlong into that digital
dream.
MAKING MONEY 49
ADVICE
W H AT S I T W O R T H ?
Carl Reader applies some science
to business valuations
n the Startup Coach group

on Facebook, I was asked
how a business should be
valued. It was acknowledged
that the method of valuing a business is
not very scientific.
Im now going to tackle this area in
plain English.
NAIVE RULE OF THUMB
Unfortunately, most accountants,
bankers and business advisers resort
to a rather naive rule of thumb when
considering the value of a business.
It goes something along the lines of:
multiply the average of the last three
years profit by three. Using that
formula, Im going to buy Amazon for
about a fiver.
So lets apply a little more science
to it.
Adjust the weighting of the
previous profits so that more recent
performance is weighted higher than
older performance. Find a comparable
price/earnings ratio from the Financial
Times, then arbitrarily half it, because
thats what weve always done. Then
multiply this more complicated

average by a more complicated
multiple.
Its slightly better and at least takes
into account some realities and may
be a rough approximation to start
thinking about, but doesnt address
a fundamental point. I could still
probably buy Amazon for a fiver.
Past performance is not an
indicator of future results. Weve all
heard this several times in relation
to investments. Whats a business
purchase? Very simply, when a
business is being bought, a purchaser
is buying two things:
Assets - the stuff the business owns,
less what it owes.
The trade of the business.
The valuation is therefore a
combination of the two.
HOW SHOULD YOU VALUE
THE TRADE?
Ultimately, you need to place a value
on tomorrows performance today.
There are a number of tools that can
help you do this, such as discounted
IF BOTH SIDES ARE

UNCOMFORTABLE,
BUT HAPPY TO SIGN,
YOUVE PROBABLY
REACHED THE RIGHT
VALUATION
cash flows, internal rate of return,

payback periods, etc.
The description of each is beyond the
plain English scope of this article, but
broadly speaking you need to be looking
at the value of tomorrows profit, not
yesterdays.
WHAT ELSE NEEDS TO BE
TAKEN INTO ACCOUNT?
As we know, numbers dont tell the
whole story. You need to consider a
range of things when valuing the trade,
which might include:
Market opportunities.
Synergies.
External threats in the political,
economic, technology or social arenas.
Inherent risks in the business and
industry.
Intangible assets generated within
prior trade, but not recognised on the
balance sheet.
Security of contracted future
income.
Strength and retention of the
management team.
Timescales.
Motivations on both sides.
So whats the right value? If both
sides are uncomfortable, but happy to
sign, youve probably reached the right
valuation.
ABOUT THE AUTHOR

Carl Reader is author of The
Startup Coach, a book that
will teach you everything you
need to know about starting a
business.
For more information visit www.
carlreader.com.
50 MAKING MONEY
ADVICE
THE PROSPECT
F R A N C H I S E E C E R T I F I C AT E
A new free initiative is aiming to transform the route to
self-employment in franchising
he route to self-employment
has just been made easier,
thanks to a new joint
e-learning initiative between
the British Franchise Association and
Lloyds Bank.
The Prospect Franchisee Certificate
is the first course of its kind, created
to deliver a comprehensive overview
of what it takes to succeed in the UKs
15 billion franchise sector, where
individuals run their own businesses
under established brands.
VIDEO-BASED
The modular, video-based course
provides insights into everything from
evaluating franchise opportunities
and business management to
financial understanding and legal
considewrations. Best of all, its
completely free and can be taken on
any device, anywhere with an internet
connection, either in a single day or in
bite-sized chunks.
Each module includes an assessment
that must be passed. Upon completion,
those in possession of the PFC will have
demonstrated to franchisors they have
the skills, knowledge and appreciation
of the franchise model required
to successfully own and operate a
business.
The bfa has partnered with Lloyds
Banking Group, which is one of the
major providers of banking services
to the franchise community, helping
their customers grow and thrive as
franchisees.
The bfas CEO, Pip Wilkins,
believes the course will transform the
recruitment process for both parties in
a franchise relationship.
She says: Anyone who is considering
starting a franchise should be taking
this course as an integral part of their
research. It costs nothing, is jargon

free and will help them stand out as
business aware and ready to hit the
ground running in their new venture.
Every good franchisor is extremely
selective about franchisee recruitment,
with the most common reasons for
turning down prospects cited as lack of
capital, insufficient business acumen
or poor meeting performance. The PFC
will support people in these areas and
many others.
Its simply good business sense too
- the more someone understands the
sector, the better prepared they are for
success as a franchisee.
I invite all franchisors to make
this course a key component of their
franchisee recruitment process if
theyre looking for the highest calibre of
franchisees.
ESSENTIAL STEP
Richard Holden, head of franchising at
Lloyds Bank, says: Everyone is looking
for better informed investors and the
newly developed Prospect Franchisee
ANYONE WHO IS
CONSIDERING
STARTING A
FRANCHISE SHOULD
BE TAKING THIS
COURSE AS AN
INTEGRAL PART OF
THEIR RESEARCH
Certificate programme will help to

deliver exactly that.
This educational programme not
only ensures well researched and
knowledgeable prospects, but should
be an essential step in any franchisors
recruitment process to help them
identify whether an investor will be a
good fit for their network.
Lloyds Bank is proud to have been
involved in the design and development
of this programme and to encourage its
adoption as the new franchise sector
standard benchmark for investors
researching their franchising options.
This will help to ensure they are
well prepared for their discussions with
the franchisor.
INFORMATION
The Prospect Franchisee
Certificate can be taken by visiting
bfa.trainme.tv.
MAKING MONEY 51
BRAND PROFILE
[ GADCET ]
TRADING IN
TECHNOLOGY
Buying and selling electronic goods is big business.
Gadcet launched in 2009 to tap into this growing market
the Gadcet team are looking for

entrepreneurial people to launch
new stores on high streets across the
UK.If you like the idea of running your
own retail business, are motivated by
delivering top notch customer service
and love technology, this could be the
opportunity for you.
onsumer electronics is
one of thelargest and
fastestgrowing industries
in the UK. 10 years
ago most households didnt have a
smartphone, tablet or flat screen TV.
Now most have at least one, if not
more, of each.
As the speed of technological
change gets ever faster, so does the
demand for high quality used gadgets,
games and accessories. Not everyone
wants or needs the latest release
of smartphone, games console or
52 making money
tablet, but most of us like to keep up

with current trends. And with every
upgrade comes an opportunity to
reuse or recycle.
Buying and selling electronic
goods is now big business.Gadcet
launched in 2009 to tap into this
growing market, trading in new and
used phones, tablets, laptops, games
consoles, TVs and sat navs. The
business has gone from strength to
strength ever since.
Now, to keep pace with demand
and drive the business forward,
SERVICE WITH A SMILE

Gadcet believes great customer service
makes a difference. Traditionally, the
pre-owned electronics trade has been
the home of technical specialists, who
know a lot about microprocessors
and system settings, but less about
delivering top quality service.
To run a Gadcet franchise, you need
to beentrepreneurialand motivated
by deliveringexcellent customer
service. It would help if you had
previous retail or sales experience,but
this isnt necessary, provided
yourecommercially minded and good
with people.
Retailing is fast paced and requires
hard work and commitment. Youll
receive all thesupport and training you
need to run a successful retail business,
but it will be down to you to drive it
forward.
REAP THE REWARDS OF
RECYCLING
By choosing a franchise, you can reap
all the benefits of being your own boss,
but with the added bonus of working
with atried and tested business model.
The team at Gadcet have already
done the hard work to create a brand
and build the bespoke systems you
need torun a successful business.The

comprehensive franchise package
includes all the training and support
you need to hit the ground running.
Demand for pre-owned consumer
electronics continues to increase,
which makes recycling big business.
In fact, almost all the stock that comes
through a Gadcet storeis refurbished
for resale in the UK.
FULLY CHARGED
AND READY TO GO
Taking on a Gadcet franchise is a
serious investment, so the franchising
application process allows you the
time and structure to plan properly.
Youll find out everything you need
to know about running a successful
business and the financial returns you
could expect.
Make contact. If you think this
franchise opportunity might be the one
for you, the first step is to register your
interest by completing the contact
form on www.gadcetfranchising.com.
Lets talk. After youve registered
your interest, Gadcet will send you its
franchise opportunity information
pack, which contains more details.
Then youll have an initial phone
conversation to see if this sounds like
the right concept for you.
Meeting one. If it feels like theres
a good fit between your goals and
what Gadcet has to offer, a meeting
will be arranged. This will be a chance
to see Gadcets operation in action,
understand the business in more
depth and meet the team.
YOULL RECEIVE ALL

THESUPPORT AND
TRAINING YOU NEED
TO RUN A SUCCESSFUL
RETAIL BUSINESS
Meeting two. Having had time
to consider the opportunity further,
Gadcet will arrange a second meeting
to discuss the potential of your chosen
location and, if both parties agree,
secure the territory with a deposit.
Youll also receive guidance on
creating a business plan and Gadcet
will give you a franchise agreement
to review.
Meeting three. This is an
opportunity to review your business
plan and go over any outstanding
queries. If the business plan is
approved, your funding is in place
and you want to go ahead with your
franchise, you will sign the franchise

agreement and pay your initial
franchise fees.
Getting started. Once youve signed
up, Gadcet will organise your training
and youll be given all the necessary
guidance and tools to move onto
shopfitting, stocking up and preparing
for launch.
The franchise application process
usually takes around 12 weeks to
complete, although it can take longer to
open your store due to premises search
and fit-out.
Its important you take whatever
time is necessary to consider if this is
the right opportunity for you. Gadcet is
looking for committed and motivated
individuals to help grow its business, so
it takes care to recruit the right people
for the job.
INFORMATION
Visit www.gadcetfranchising.com.
making money 53
BRAND PROFILE
[ X- P R E S S L E G A L S E RV I C E S ]
MAINTAINING AN
UPWARD TREND
X-Press Legal Services is developing a successful
network and building support for franchisees
he Lister family, founders

of X-Press Legal Services,
know theres much more
to creating a successful
franchise network than just working
hard. They know how important it is
to have a first class plan and recruit the
right people as franchisees, because
their individual input is vital to the
overall performance of the network.
X-Press subscribes to the view that
a franchise is just like a marriage,
where development and harmony are
achieved through mutual success and
respect, with both parties working as
one towards a common goal.
54 MAKING MONEY
Of course, in a franchise and in a

marriage, the foundations must be
firm to provide the best possible start.
Both franchisor and franchisee must
have confidence in each other and get
along well.
EXPANDED FAST
X-Press began in 2000 and expanded
fast until 2005 when the franchise
was launched. The business is headed
by Lynne Lister, a former editor
of a national franchise magazine,
together with husband Dave, who
has extensive experience in the
financial services sector, and their
three children, Christian, Russell and

Hannah.
Their clients include solicitors,
licenced conveyancers and property
developers. X-Press offers a wide and
growing range of property related
searches and risk reports that are
a large and important part of the
domestic and commercial property
buying process in the UK.
Over the years, X-Press has invested
large amounts of money and resources
in new technology, imaginative
marketing programmes and personal
development opportunities to ensure
the franchise could offer franchisees
the best possible support to provide
optimum customer service to their
clients.
As well as state of the art
software and bespoke conveyancing
platforms, X-Press has created a
free legal information website for
consumers nationwide. Called www.
lawplainandsimple.com, it explains in
plain and easy to understand English
the fundamentals of the law and its
terminology and is promoted via Sky
Sports Media.
It has proved to be an effective and
popular marketing tool for franchisees,
whose clients enjoy valuable exposure
on the site at no cost to themselves.
Dave Lister says: Law Plain and
Simple has enhanced awareness of our
brand with our professional audience
and produced excellent results for us all
- the board, franchisees and clients.
We have a high profile social
media presence, which enables us to
communicate with many different
audiences at the same time. We can
reach so many people instantaneously,
share news and views, keep up with

trends in our sector and handle
enquiries from prospects.
PERSONAL DEVELOPMENT
Franchisees are the interface between
the franchise and their clients and
do a great job as ambassadors for the
X-Press brand. Recognising their
valuable role, X-Press encourages
personal development and supports
their individual efforts through a
dedicated business and management
college, accredited by the Institute of
Leadership and Management. X-Press
has its own in-house tutors.
We are very proud of the
X-Press Academy with our ILM
accreditation, Dave says. It provides
opportunities in a wide range of
courses in many different disciplines,
offering professional and vocational
qualifications, and is open to all our
franchisees and their employees.
The most popular and successful
courses are directly business related,
notably presentation skills and public
speaking. Participants have been very
enthusiastic and commented they had
gained a huge amount of confidence in
perfecting their communication skills,
which are so important in todays fast
moving commercial culture.
The figures speak for themselves
- more than half our network has
taken advantage of the academys
opportunities and interest is
continuing to grow.
X-Press has a dedicated in-house
franchising mentor, who provides
ongoing advice and guidance to
franchisees - another example of the
continuing care and support package
the franchise operates.
The mentor, an experienced
franchise professional, routinely visits
all franchisees. For some, its a social
call or to check progress, while others
may need more attention, when as
much time as necessary is given to
address particular worries or problems.
Involving franchisees is ongoing

and their ideas are carefully listened
to. There is almost no hierarchy in
X-Press, so franchisees can contact
directly anyone at head office if
they wish to. There are also formal
panels for franchisee feedback and,
importantly, the initiative called The
X-Cellence Club, whose members
are the most successful and aspiring
franchisees in the network.
They work with the board on a range
of issues affecting the franchise, from
new marketing plans to investment
in computer software or trialling new
products. If everyone is in agreement,
especially on major issues, ideas are
then presented to the network and
discussed before they are implemented.
DEMONSTRATING COMMITMENT
Our investment of money, resources
and time over the last decade
demonstrates our commitment to the
franchise, Dave says. The results have
been the creation of a strong and united
network of loyal franchisees, with their
continuing enthusiastic and dedicated
commitment.
We strive for excellence and
receive a large proportion of new
business directly from word of mouth
recommendations. We are a bespoke
provider with a reputation for giving
fast, reliable, efficient and friendly
service and for delivering accurate
reports. Setting and maintaining high
standards of customer service are
essential and have proved to be the
cornerstone of our growth and success
to date.
We also have a reputation for
fairness. For example, support for
our franchisees does not stop when
X-PRESS OFFERS A
WIDE AND GROWING
RANGE OF PROPERTY
RELATED SEARCHES
AND RISK REPORTS
someone decides to leave the franchise,

for whatever reason, business or
personal, and we continue to regard
them as partners.
We work closely with any leaving
franchisee to make their exit route
as smooth as possible, both for their
benefit and their clients, and to ensure
the continuity and profitability of the
business during the transition.
Its very important for a franchisee
to maximise their original investment.
We help them to find a buyer, both to
ensure the franchise is sold at the right
price in the interests of the franchisee
and also to the right person to maintain
the integrity of the network.
We are maintaining an upward
trend. The recent past has been
exceptionally busy and we are on
course for more record growth.
Franchisees are well focused and
gaining more clients. As their
turnovers increase, so does their desire
for more success.
INFORMATION
An X-Press Legal Services franchise
costs 29,750 (plus VAT) and
working capital.
For more information call
Julie Edge on 01925 393333
or visit www.xpresslegal.co.uk.
MAKING MONEY 55
INTERVIEW
[ DUBLCHECK ]
FROM THE START,

I FLOURISHED
Dublchecks David Rowley gives us on the inside track on his franchise
ts fair to say that Dublcheck

franchisees come to the
business via many different
routes.
DavidRowley, 39, is proof that buying
a franchise that was previously owned
by someone else is one more way to find
good returns and, importantly, a better
work/life balance.
Having initially decided in his late
thirties that he was going to study social
work at university, David took on some
part-time cleaning work to fund his
studies. It was while he was doing this
David Rowley: You can tailor
the business to your own needs
that an opportunity presented itself he

couldnt ignore.
Carol Stewart-Gill:
Dublcheck
founder
and chairman
56 MAKING MONEY
TAKING THE PLUNGE

David takes up the story: The parttime cleaning work I was doing was
for a Dublcheck franchisee. I enjoyed
the work and after a short while the
business went on the market.
I knew it would be a great
opportunity, so I investigated more, as
I think I had realised before Id even
gone into my third year at university
that being in the social work sector
wasnt really for me.
When I did the maths and looked
at the money he was making, I saw
it was quite a bit more than I would
have been making as a qualified
social worker. So I decided then and
there to take the plunge and bought
the franchise from him.
It wasnt all plain sailing at the
start, as it took a lot of grit and
determination to get the business
running to Davids standards. But
David, who in the previous couple of

decades had a varied career, including
working in gyms, working on building
sites, setting up a window cleaning
business and being a personal trainer,
saw this as a challenge.
The reason it appealed is because
it was clearly a way of getting an
income, managing my own business
and not having to be hands-on with the
cleaning, he says.
Id always wanted to manage my
own business and Dublcheck gave me
the opportunity to do that - with the
bonus of having a high level of support
and guidance.
Theyre very good with mentors
and help and advice, how to market
your business, even with the accounts
- they help you and prepare you for the
industry youre going into.
From the start, I flourished.
Dublcheck helped me overcome
some of the teething problems and
get everything running smoothly and
things are going pretty well now.
FLEXIBLE BUSINESS
David now has nine staff working
for him. Hes also hands-on with
some of the cleaning contracts when
needed. Its just over a year since
he became a Dublcheck franchisee.
Having successfully turned around the
business, what are his next goals?
Some people are happiest when
theyre building a huge empire, but
others - like me - are happy just to
be earning enough money, having
less stress and more time to do other
things, David explains.
Sounds good. So is this within his
grasp now?
Im actually at the stage where Im
earning the amount of money I want to
be earning and Im happy to have a lot of
free time for myself, he says. Turnover
is vanity, profit is sanity.
Being fit and healthy is important to
David and he likes to spend time at the
gym, still does some personal training
and says owning the franchise is the
best way he has found to pursue the
lifestyle he wants.
The thing about Dublcheck is you
can tailor the business to your own
needs, David says. Whatever your
goals are, you can achieve that with
Dublcheck - you can have a massive
business with a 750,000 turnover, you
can go down that route.
Alternatively, if you want to be like
me and just earn, say, 30,000 a year
managing a smaller business, but have a
lot of time so you can do the things you
love, you can do that too.
The support Dublcheck offers is
something franchisees rate highly.
David backs this up 100 per cent.
Its a fantastic team at head office,
he says. They run events where you
can learn all about marketing and they
teach you the best way to get more
clients. Theyve been doing this for so
long, they know the formula and they
pass it on to you, so you can achieve
whatever turnover youve decided you
want.
The price I paid for the business Ive
made back in a year - and more. There
are not many businesses where you can
recoup your initial outlay in one year,
as most businesses might take two or
three years just to break even. But after
about eight months I cleared what Id
paid for the business and started going
into profit.
HUGE BENEFIT
Now that David has everything running
smoothly, with the right staff in place,
hes reaping a huge benefit.
David Rowley bought a Dublcheck

franchise that was already established
I dont have too much input any

more, David says. Once youve got the
right staff, you can enjoy your leisure
time. Every now and then therell be
something you have to sort out, but
these days the business pretty much
takes care of itself.
It sounds like yet another Dublcheck
franchisee who has found he can make
the business work for him, not the other
way around.
INFORMATION
Call 0800 317236, email franchise@
dublcheck.co.uk or visit www.
dublcheck.co.uk.
THE BENEFITS OF DUBLCHECK

23 years experience.
Low cost entry.
Invoicing and cash collection.
Recession proof utility business.
Low overhead requirement - can operate form home.
Dublcheck is a UK company thats wholly owned by
its founder and chairman.
Dublcheck has been awarded the 20th fastest
growing private company in the UK by Virgin Fast
Track and The Sunday Times.
Professional white collar management franchise or
operational franchise.
Everywhere you look buildings need cleaning.
Over 100 franchisees in the UK.
92 per cent customer retention rate.
Hundreds of fantastic franchisee testimonials.
A massive market that keeps on growing.
THREE ACTUAL AUDITED DUBLCHECK FRANCHISE ACCOUNTS

Case A (this business is managed with 95 per cent of the cleaning done by employed
cleaners)

Turnover
Net Profit
% Profit

Year 1
63,000
17,000
27%

Year 2
104,000
33,000
31%

Year 3
128,000
54,000
42%
Case B (this business is 50 per cent managed and 50 per cent hands-on cleaning)

Turnover
Net Profit
% Profit

Year 1
25,000
6,000
24%

Year 2
38,000
20,000
52%

Year 3
45,000
25,000
55%
Case C (this business is 100 per cent hands-on at the start, moving to 95 per cent in year
three)

Turnover
Net Profit
% Profit

Year 1
17,000
8,600
50%

Year 2
18,200
9,500
52%

Year 3
25,000
10,300
41%
MAKING MONEY 57
INTERVIEW
[ KARE PLUS ]
TABLE TOPPER
After less than a year as a Kare Plus franchisee,
Imran Qureshi is heading to the top of the companys
earnings league. Trevor Johnson reports
sk Imran Qureshi for the

secret of his spectacular
business success and youll
get an unexpected answer.
Im not a professional guy in a suit
and tie who goes in for all that business
jargon, he says. Im just an ordinary
person and thats what works for me,
adding as an afterthought: I suppose
Im a workaholic too - and a quick
learner.
UNLIKELY FORMULA
An unlikely formula maybe, but in just
10 months its put Imrans fledgling
Oxford franchise of health care staff
provider Kare Plus close to the top of
the companys earnings league and
achieving what company bosses have
called: Fantastic results in such a
short time.
A staff of nearly 100 - health care
assistants and support workers
- are currently servicing over a
dozen care homes in the Oxford
area. Imran wants to employ at
least 25 more as part of his plan to
double his business in six months.
Theres so much potential work
out there, he says. What I need
is more top class staff to take
advantage of it. Good qualified
health care assistants are like
gold dust, but Ill find them.
Imran ran his own
telecommunications business
for eight years, but realised
that as the mobile phone
market burgeoned profit
margins were being relentlessly
squeezed.
It got to the point where you
had to be very big or very small
to do well and we were in the
middle, he says. We werent
58 MAKING MONEY
doing enough volume to compete with

the big boys, but we still had a lot of
overheads. I began to wonder if it was
time to call it a day and try something
else.
My wife, whos studying to become
a psychologist, was the one who
suggested the Kare Plus franchise.
Although she had full-time studies, she
helped me three or four days a week,
which was an enormous help. It was a
very steep learning process.
The people at Kare Plus HQ
provided a lot of help, but I tried not to
rely on them too much. At the end of the
day, it was my business and I wanted to
build it up from the ground and work
hard at it.
GIVING THE HIGHEST

POSSIBLE STANDARD
OF SERVICE IS WHAT
KARE PLUS IS ALL
ABOUT
GROWTH MARKET
The wifely advice has certainly paid off.
The residential care sector is growing at
an unprecedented rate - the UK is now
home to three million people over 80, a
figure thats expected to double by 2030
and reach eight million by 2059.
Over the next 25 years the number of
people aged 75 and over will increase
by 75 per cent, while 25 per cent of the
population will be over 65 by 2050.
Now is the time to capitalise on this
massive growth market - and thats what
Im doing, Imran says. My plan is to
double the size of my business in the next
six months.
Kare Plus, which recently won the
2016 Best Business award for best
service range, entered the health
care market in 1989 as a nursing
company.
In 2010 it dramatically
expanded as a national recruitment
agency in the 4 billion health and
social care staffing market and today
counts some of the largest private
hospital and care home groups among
its clients.
Its now a multi-service health
care provider with over 70 branches
supplying nursing care and
medical staff to both public and
private sectors, hospitals and
nursing and care homes, plus
services to people in their
own homes and live-in care.
Our franchisees can
cover everything from
providing health care
assistants and cleaners
to speciality nurses, the
company says.
Kare Plus offers multiple
income streams few other
businesses can offer and
theres never been a better time to

launch into the health and social care
market. Several of our franchisees
have achieved turnovers in excess of
1 million a year within two or three
years.
INVESTMENT LEVEL
A Kare Plus franchise costs around
85,000, including working capital.
Training starts with a weeks intensive
tuition at company headquarters
in Telford, followed by regular
business and marketing updates and
comprehensive help to get the business
up and running
Mindful of cases - mercifully rare
- of staff abuse, Kare Plus subjects
applicants to a rigorous recruitment
and selection process. Every applicant
must have a wealth of experience and
undergo checks, including an enhanced
criminal record check, proof of identity,
plus complete employment history,
with professional references and
mandatory training updates.
We only employ the very best,
Imran says. Giving the highest
possible standard of service is what
Kare Plus is all about.
He is currently negotiating for a
neighbouring territory and has further
expansion plans for the future.
Theres enormous potential in
this market, if you can provide high
grade staff, Imran says. For instance,
Oxford is a wealthy area, where care
homes charge over 1,300 a week. They
Martin Adams, who runs the

Durham franchise, spent many years
in the retail trade managing sports
businesses before deciding to go
on his own. He says: The excellent
Kare Plus business model gave us
the confidence to have a go and weve
never looked back.
Cousins Vimal and Nitesh Amin
took on the Kare Plus Hertfordshire
franchise when the family retail
business closed. They were breaking
even in three months and became the
fastest franchisees to make a profit.
Milton Keynes franchisee Saty
Madhav had 25 years experience of
running businesses in other fields
before investing in Kare Plus. He now
has a second franchise in Banbury.
Imran Qureshi: Theres enormous potential
in this market
demand the best people and are happy

to pay for them.
Kare Plus franchisees dont
necessarily need a medical background.
For instance:
Chester franchisee Jamie Hickson
was in retail finance. He says: I had
always wanted to run my own business
and saw the care industry was booming.
It seemed the perfect chance to have a
thriving business and help people too.
Chelmsfords Sheel Phakey worked
in retail management for 30 years.
Joining Kare Plus in 2014, he doubled
his first years projection, now has three
franchises and is looking for more.
BUILDING A RAPPORT
Back in Oxford, Imran admits he
knew nothing about the care
industry before taking on the
franchise. I picked up a lot of stuff I
never knew, but what I did know was
how to relate to people and how to
talk to them and build a rapport, he
says.
I have a good relationship with
care homes because I dont go in as a
smart guy criticising the opposition
and saying we are better and cheaper.
I give them reasonable rates and top
quality staff. Being good with people
is what its all about.
It could be that Imrans wife isnt
the only psychologist in the family.
MAKING MONEY 59
COVER STORY
[ ACTIONCOACH ]
THE FRANCHISE
THAT TICKED MY LIST
Mitali Chopra explains why she chose to
become an ActionCOACH franchise owner
itali Chopra had 17 years

of a successful corporate
career in India, but when
she moved to London
with her family in 2015 she had a very
specific idea of what she wanted to do
next.
Mitali says: My husband works for
HSBC and was transferred to London
from India in early 2015. I have an
engineering degree and a MBA, which
has enabled me to take on roles in
sales, marketing, customer service
and process excellence with firms
like PricewaterhouseCoopers and
Microsoft.
FOLLOWING A DREAM
My move to the UK gave me the
chance to follow a dream of mine with
three specific wishes:
1. 16 years ago I met an executive

coach who made an impression
and it was always in the back of
my mind that business coaching
could be a great profession for
me. I had worked with the small
and medium-sized enterprise
sector over the past 10 years and,
more often than not, the basics
of business were missing and I
knew I could help them grow and
flourish.
2. I have wanted my own business
for a long time and this was now an
ideal time to pursue that.
3. I was determined that whatever I
did business-wise, I wanted it to
create a positive social impact.
In November 2015 I went to the
Business Start-up Show at ExCeL
to understand the SME landscape.
THE WORK I DO IS
LIFE CHANGING
FOR MY BUSINESS
OWNER CLIENTS
Mitali helping others to

succeed, while finding
success herself
62 MAKING MONEY
I wasnt looking for a franchise,

but I happened to attend Shweta
Jhajharias seminar on how to build a
sales and marketing machine, where
she also spoke about her journey
with ActionCOACH, and I felt a real
connection with her story.
Id never considered a franchise
over my own start-up, but I soon
began to realise a franchise gives
you so much support and provides
a springboard to success. Moreover,
there are 1,000 ActionCOACH
offices in 60 countries and 20 years
of experience with a large group of
franchise owners - I liked the idea of
collaborative learning and association
with a like-minded community.
JOINING A TEAM
I went away to research
ActionCOACH and reached out to
several franchise owners. When I met
Ian Christelow and Julie Wagstaff,
area developers of ActionCOACH
in the UK, at a discovery day I was
already convinced that joining
ActionCOACH was going to tick all the
boxes for me.
You can choose to either do your
franchise training in Las Vegas or in
the UK. I made the conscious decision
to train in the UK because I wanted
to spend as much time as possible
building connections with the UK
team.
I had been told by every franchise
owner I had reached out to that the
ActionCOACH community was
very inclusive and supportive, but I
didnt completely believe them until
I experienced it for myself. During
training, I was amazed by the team
environment.
Mitali and her family enjoying quality

time together white water rafting
ECLIPSING MY
CORPORATE SALARY
Within eight weeks I had signed
up five one-to-one coaching clients,
bringing in a monthly income that is
close to eclipsing my corporate salary.
I followed the marketing advice in
my training and my first client came
from ActionCOACHs exclusive client
generation centre. The following
clients came from networking, social
marketing and also from my website,
which ActionCOACH build as part of
my franchise package.
My clients come from a range of
sectors and they are all at different
stages of the business lifecycle. I
work with them to build a roadmap
and take them to the desired next
level. The work I do is life changing
for my business owner clients. They
understand their business better,
improve profitability, enjoy work
more and can see the possibility of
more growth and financial freedom in

the future.
Id like to grow to 20 clients a
month by the end of my first year and
I think this is possible with the mix
of client generation activities I have
access to. This will help with the final
part of my dream to give back. With
every client I sign, I sponsor a childs
education. I have been working with
a school in India for some time now
to offer scholarships to children who
would not have had the opportunity to
maximise their potential without this
funding.
ENJOYING A WORK-LIFE BALANCE
ActionCOACH gives me the flexibility
to choose a work-life balance. Whilst
I intend to work hard at my business, I
can still make time for my family. Our
goal is to travel and explore 100 cities
across the world. We have been to 40,
but still have 60 to go.
People ask me if its harder to be
a woman in business, but my belief
is that if you are bringing value to the
table then your gender doesnt matter.
I believe more in the law of karma!
ActionCOACH is another choice for
me, where helping others to succeed
will, in turn, bring me success too.
5 STAR 4 TIMES
TOP FOR FRANCHISE
OWNER SATISFACTION
ActionCOACH has taken part in an independent
survey, conducted by Smith & Henderson, which
assesses franchisee satisfaction across 100 brands
since the survey first started in 2011.
Since Smith & Henderson joined forces with RBS
to recognise the top franchises for franchisee
satisfaction in the UK, ActionCOACH has received
their 5 Star Franchisee Satisfaction status.
In fact, ActionCOACH is one of only five franchises
to achieve the 5 Star Franchisee Satisfaction status
four times (2013 to 2016), as well as being awarded
the UKs Best Franchise (25-75k investment) at
RBS Best Franchise Awards for the last two years.
MAKING MONEY 63
COVER STORY
[ ACTIONCOACH ]
THE ACTION
NEVER STOPS
ActionCOACHs quarterly franchise conference was
the usual mix of great speakers, friendly sporting competition
and recognition of the numerous successes of the network,
which now exceeds 150 franchise owners
he two-day event kicked off

with guest speaker Tosin
Ogunnusi, a motivational
training and performance
improvement specialist.
Tosin is a professional fire-walking,
board breaking, bar bending, and
glass-walking instructor and trainer,
hypnotherapist and trainer of neurolinguistic programming. He wanted to
talk about ways to improve the power
and delivery of presentations and he
certainly did that!
POWERFUL PRESENTER
John McCarthy, a franchise owner
since 2014, explained: His stage
presence was incredible and his
delivery was outstanding.Rarely do
you experience someone who is such
a powerful and authentic presenter,
who can ensure the whole audience
engage and gain such benefit from their
presentation.
RECOGNITION
This quarters franchise owner awards
were judged on the recent results of
250 clients surveyed by independent
research company, Smith & Henderson.
Stuart Johnson won the award for
Overall Best Client Ratings.
Stuart explains what the results
mean to him: To be voted UK Best
Client Ratings 2016 through an
independent survey of coaching
clients is a great honour in itself, but to
achieve a 100% net promoter score is
amazing and something that makes me
extremely proud.
Ill be using the score and award
as part of my marketing to generate
64 MAKING MONEY
new clients and I have thanked all my

clients for their great feedback.
SHARED LEARNING
Unsurprisingly, franchise owners
were keen to share their successful
client generation techniques and
client growth stories from the past 12
months, with seven of them presenting
over the two days.
David Poxon joined the franchise in
January 2015. He says: It was a superb
investment of my time and I picked
up several key learnings during each
session, which I could implement in
my business straight away. I continue
to be impressed by both the quality
and abundance of the ActionCOACH
network - its genuinely a world-class
environment.
GIVING BACK
Franchise owners werent the only
winners at this years conference. Jeff
Shrimptons UK team won the touch
rugby tournament on the last day
of the Global Conference in August
this year, with his charity of choice
receiving a cheque for 1,000 at the
UK conference.
Jeff chose a charity local to him in
Hampshire, The Rainbow Centre (a
charity Jeff chooses to business coach
for free), which inspires and supports
children and adults with neurological
conditions like Cerebral Palsy and MS
to become active and reach their full
potential.
FRIENDLY RIVALRY
The conference ended with
ActionCOACHs own version of the
Lara Bull, CEO of The Rainbow Centre, Jeff Shrimpton, Edu, who
suffers from Cerebral Palsy but can now walk, thanks to the
work of the centre
I CONTINUE TO BE
IMPRESSED BY
BOTH THE QUALITY
AND ABUNDANCE OF
THE ACTIONCOACH
NETWORK - ITS
GENUINELY A WORLDCLASS ENVIRONMENT
Ryder Cup, with golfers split into teams

representing either the north or south
of the UK. Team South prevailed as
the last team entered the 19th hole just
as the sun set on a great two days of
learning and camaraderie.
WHAT NEXT?
To join this rapidly growing team
of over 150 franchise owners in the
UK, youll need to raise a personal
contribution to your investment of at
least 10,000 (banks can lend up to
30,000 unsecured) and impress the
ActionCOACH directors with your past
successes, desire to help others and
appetite for learning and growth.
The basic entry level investment for
anActionCOACH franchise is 21,000
and some of the UK coaches have
already achieved revenues in excess of
half a million pounds a year.
INFORMATION
Could you be part of ActionCOACHs
winning team? You can find out
more by watching the ActionCOACH
overview video at actioncoach.co.uk.
BRAND PROFILES
10 FRANCHISES IN TWO
THE CHILDRENS
SECTOR
For further information on any of the businesses
featured, visit www.what-franchise.com and search
the online directory by industry sector
ONE
MONKEY MUSIC
The driving force behind Monkey
Music is its creator, CEO and
mother of five, Angie Coates.
Since it opened for business in 1993,
Monkey Musics weekly classes have
become synonymous with the delivery
of high quality musical education,
bringing music into the lives of more
than 250,000 families with children
aged between three months and five
years.
Its also nurtured the business
and teaching careers of hundreds of
women. Franchisees are motivated
by the companys high standards and
musical integrity and the fact that
they earn an excellent return on their
investment.
Monkey Musics top franchisees
have sales that exceed 200,000 and
some franchisees report a net profit
before tax in excess of 50 per cent
of turnover. Over the last five years
the companys combined network
turnover has increased significantly
and saw network sales in excess of 3
million for the first time.
WHAT YOU NEED TO KNOW

INVESTMENT LEVEL:
12,975 (plus VAT).
WHAT YOU GET:
comprehensive launch kit; business
training; teacher training and
assessment; ongoing support.
INFORMATION:
www.monkeymusic.co.uk
66 MAKING MONEY
PYJAMA DRAMA
This drama and imaginative play
programme is aimed at children
up to seven years old.
Running since 2009 and delivered
by a team of enthusiastic
franchisees passionate about
the benefits of drama, Pyjama
Drama is delivered across the
UK, in Australia, Malaysia and
California.
TFranchisees split their time
between teaching, setting up
and growing public classes and
networking with schools and
nurseries. Once they reach a certain
level - usually around 16 classes
a week - they are ready to take on
teaching staff to help them grow their
business.
Many Pyjama Drama franchisees
require flexible working, often to
fit around young families, but can
still earn up to 48 per session for
a nursery class and over 100 for a
party.
Adored by children and parents
alike and endorsed by professionals
across the UK, the company is
committed to developing key social,
communication and language skills
through the power of drama.

INVESTMENT LEVEL:
8.750 (plus VAT).
WHAT YOU GET:
comprehensive training; access
to over 400 teaching plans
and 80 original songs; play
equipment; marketing material; all
administrative material required
to run and grow your business;
ongoing support in marketing,
business and teaching.
INFORMATION:
www.pyjamadrama.com
THREE
FIVE
MUSICAL MINIS
Founded by child psychologist
and Great Ormond Street
Hospital play specialist Karen
Sherr, Musical Minis offers music
classes with an emphasis on child
development to children up to five
years old.
Franchisees are generally mums
who want to fit a profitable business
around their family commitments.
Whether running a small amount
of sessions themselves or training
leaders to expand the business,
franchisees are allowed to operate at
whatever pace feels right for them.
Lessons are fully planned, while
instruments and exclusive licensed
music come as part of the package. The
company recently won the ihubbub
Best Family Business and was overall
winner of the Best Home Business.
JO JINGLES
Since its launch in 1995, Jo
Jingles music and movement
classes have inspired preschool
children up and down the
country, improving early years
learning and making a difference
to thousands of lives through
regular exposure to music and
song.
The largest franchise provider of
music classes for preschool children
in the UK and Ireland, Jo Jingles
provides sessions nationwide in more
than 700 centres and has more than
90 franchisees.
Offering structured classes that
are fun, interactive and educational,
each 45-minute session combines
a mix of singing and movement to
rhythm, percussion instruments such
as drums, cymbals and bells and help
from doll mascot, Jo.
Caroline Crabbe, general manager
at Jo Jingles, says: If youre outgoing,
bubbly and enthusiastic, enjoy
working with children, have a keen
interest in music and like the idea of
building your own business at your
own pace and with the reduced risk of
a typical start-up business, Jo Jingles
might be just the big break youre
looking for.

INVESTMENT LEVEL:
8,000.
WHAT YOU GET:
exclusive territory; training; planned lessons; licensed
music; instruments and puppets; head office support;
national marketing and PR campaigns.
INFORMATION:
www.musicalminis.co.uk
FOUR

INVESTMENT LEVEL:
18,000 (plus VAT).
WHAT YOU GET:
training; access to national contracts (depending on
territory); support; administrative systems; website;
national marketing; national PR.
INFORMATION:
www.swimtime.org
SWIMTIME
Swimtime is the largest
independent provider of
swimming lessons in the UK,
training over 17,000 children
and adults to swim every week.
Founded almost 20 years ago,
the company has grown from a
one-pool operation into a national
franchise network operating in
over 320 locations.
The success of the network
has been recognised countless
times, with Swimtime coming
runner-up in the British
Franchise Associations Award
for Innovation in 2016 and
reaching the final of the bfas
Young Franchisee of the Year 2016
Award. Its also featured on ITVs
Lorraine show.
Theo Mlllward, managing
director of Swimtime, says: The
joy of a Swimtime franchise is you
dont actually need to have any
experience of teaching children to
swim to be a success.
Some of our most successful
franchisees are passionate
business owners, who see the
importance of this crucial service
and can apply sound business
judgement in delivering our model.
We provide an out-the-box
package, with full training, support
and systems to help franchisees
make the most of the opportunity.

INVESTMENT LEVEL:
From 6,500 (plus VAT).
WHAT YOU GET:
full training; exclusive territory;
class equipment and instruments;
class programmes for the first three
years.
INFORMATION:
www.jojingles.com
MAKING MONEY 67
BRAND PROFILE
SIX
EIGHT
RAZZAMATAZ THEATRE
SCHOOLS
With Razzamataz Theatre
Schools, you can run your own
part-time performing arts school,
even if you have limited business
knowledge.
Hayley Limpkin of Razzamataz
Medway (pictured) says: Moving
from a corporate career to running my
own business that fits around my son
and the things I want to do with my life
has exceeded all my expectations.
Before becoming a mum, I was the
principal of both Razzamataz Medway
and Maidstone, but I decided to sell
Maidstone so I could concentrate all
my efforts on Medway.
Razzamataz has proved a valuable
investment because five years after
buying the franchise I sold it for
almost three times the amount I
bought it for.
Razzamataz Medway continues
to grow from strength to strength
after six years of business, giving me
financial stability combined with a job
Im still incredibly passionate about.
THE ROCK PROJECT

This music school franchise has
doubled in size in just 18 months
and now has 55 schools across
the UK and Ireland, with around
2,000 7-18-year-olds currently
taking part in weekly sessions.
Essentially a management franchise,
franchisees dont need musical skills,
as professional musicians carry out
all tuition. The sessions, which take
place outside of school hours during
term time only, are split into juniors
aged 7-11 and seniors, who are 11-18.
Students learn drums, bass, guitar
and vocals with tutors, before playing
together as a band.
Its this mix of tuition and
performance that helps build
confidence, as well as musical skills.
Company founder Stuart Wynne
says: Traditional music lessons can
be boring, but with The Rock Project
students are tutored by working
musicians to play the songs they love,
which leads to a great retention rate.
This is a business that can fit
in around your lifestyle, while still
earning a good income. As an example,
a franchisee running four sessions
a week during term time only can
generate 40,000 profit after costs.

INVESTMENT LEVEL:
franchise fee is 9,995 (plus VAT).
WHAT YOU GET:
full training; initial and ongoing support; marketing
materials; merchandise; teacher uniforms.
INFORMATION:
www.razzamataz.co.uk
SEVEN
SHERPA KIDS
Led by an award winning franchisor
and franchise expert, Sherpa Kids is
changing the outside school hours
care market.
With many families struggling to find
the right childcare at the right price,
Sherpa Kids knows there is a significant
gap in the market for a quality service.
This management franchise offers
the chance to earn a good income, while
simultaneously building a valuable
asset. Activities are tailored to fit with
individual school requirements and
curriculums, while adhering to early
learning frameworks.
Since clubs are run on a franchise
basis, they benefit from the local
knowledge of the provider and
contribute to economic and employment
prospects locally. All decision making is
done at local level by franchise owners,
who are encouraged to source products
locally too.
Franchise owners manage, employ
and build relationships with schools in
their allocated territory. The franchise
model lends itself to operating in a
demographic of 3,500 children.
68 MAKING MONEY

INVESTMENT LEVEL:
15,500.
WHAT YOU GET:
one-week initial training course; onsite training;
marketing support; lead generation; local and
national PR.
INFORMATION:
www.sherpakids.co.uk
TEN
INVESTMENT LEVEL:
14,999.
WHAT YOU GET:
initial training; all musical equipment;
PA system; multichannel mixers; vehicle
livery; launch PR support; marketing
materials; ongoing support.
INFORMATION:
www.therockproject.com
TUTOR DOCTOR
Tutor Doctors in-home
tutoring franchise aims to make
a difference to childrens lives.
Franchisees - 80 per cent of
whom dont come from a teaching
background - work with families
to asses a childs needs and then
select the best fit tutor based on
goals, personality and learning
style.
Franchisees work from home
and tutors work on a self-employed
basis, so there are no staff costs
to worry about. The training
programme is specifically designed
to help individuals launch their
business quickly, successfully and
profitably.
Operations in the UK began in
2009. Since then the company
has experienced growth of 50
per cent year on year, with 38
franchisees currently operating in
60 territories.

INVESTMENT LEVEL:
29,700 (plus VAT).
NINE
TATTY BUMPKIN
Franchisees run childrens
yoga inspired classes through
a system of teachers.
The company prides itself
on franchisee support and
satisfaction, and with 98 per
cent of franchisees being
mothers, its a great way for
women to get back into fulfilling
and lucrative work, while caring
for a family.
Tatty Bumpkin was already
established as a leading ethical
childrens brand, when in 2008 it
launched its franchise for women
looking for a more flexible way of
working.
Devised by paediatric
physiotherapists, yoga teachers
and educationalists, the classes
have a solid educational
framework underpinning all the
story-led classes.
One franchisee says: Tatty

Bumpkin has brought me
prosperity, happiness and lots
of new skills.
The job is fun, exciting and
fits around my family - I could
not be happier. Running your
own business is always hard,
but working hard doing this
for a living is the best way of
working hard there can be.
WHAT YOU GET:

six-week online training course,
plus one week in Toronto; 12-week
post-training programme; bespoke
customer relationship management
system; website; field support; PR
and marketing assistance.

INVESTMENT LEVEL:
10,000 (plus VAT).
WHAT YOU GET:
full training; comprehensive
ongoing support.
INFORMATION:
www.tattybumpkin.com
MAKING MONEY 69
BRAND PROFILE
[ ENCOURAGING WOMEN INTO FRANCHISING ]
ONWARDS AND
UPWARDS
Encouraging Women into Franchising is reflecting
on a successful year and looking forward to 2017
s the end of the

year approaches,
Encouraging Women
into Franchising is
reflecting on a great 2016.
In May EWIFs awards ceremony
proved more popular than ever. It had
a record number of entries and the
organisation was astounded by the
quality of the applications and how
many successful women there are in
the franchise industry.
By recognising the achievements
of so many women within their
businesses, EWIF helps to encourage
more women into the franchise
industry. The awards provide a great
fillip for franchisors, franchisees
and employees alike. It boosts their
brands and gives them an extra
accolade to help promote their
businesses.
NATIONAL CONFERENCE
In September, EWIF rounded off
its events calendar with its national
conference. By attending events such
as this, members are able to network
with some of the biggest brands in the
franchise industry.
Many businesses grow through
networking and gaining advice
from those business owners who
are experiencing exactly the same
challenges.
Clive Sawyer, CEO of EWIF, says:
Weve had a great year and Im so
proud of every one of our members.
Weve had some inspirational
speakers at both the awards and
conference this year, which I hope
gave everyone something to think
70 MAKING MONEY
about. Its always great to see so many

of our members in one room sharing
their ideas and advice.
Our aim at EWIF is to make an
impact in the sector and encourage as
many women as possible to franchise
their businesses or buy a franchise
and give them the support they need.
The figures for women in
franchising dont seem to have
improved, but when I look at our
members Im surprised because
theyre all determined to succeed and
help others whenever they can.
AWARDS CEREMONY
EWIF is now looking forward to its
2017 awards ceremony. The entry
process will start soon. Heres what
a few of the winners had to say this
year:
Jenni Dunham from Daisy First
Aid, winner of the New Woman
Franchisor of the Year Award,
sponsored by Darwin Gray Solicitors,
says: When you run a business, you
rarely have time to sit back and look at
what youve achieved because youre
too busy moving forwards.
Im absolutely delighted our hard
work has been recognised and Im
extremely proud of the success of
every Daisy First Aid franchisee.
Sara Harrison from Angelas Swim
School, winner of the New Women
Franchisee of the Year Award,
sponsored by NatWest, says: My
story and success is a classic example
of the benefits a franchise can offer
someone embarking on a new career.
Following a proven model with
franchise business support meant I
EWIFS PRIMARY
FOCUS IS TO SUPPORT
WOMEN WHO ARE
LOOKING FOR A ROUTE
INTO THE FRANCHISE
INDUSTRY
could focus on the day-to-day tasks

and focus on my customers needs.
EWIFs primary focus is to support
women who are looking for a route
into the franchise industry. Its remit
is threefold - to encourage women
to consider buying a franchise,
to encourage businesswomen to
franchise their existing operations
and to help franchisors attract more
women to their networks.
EWIF is a not-for-profit
organisation run entirely by
volunteers, providing advice and
guidance to anyone looking at trying
to break into the franchise industry.
INFORMATION
Visit: www.ewif.org.
Facebook: www.facebook.co.uk/
EWIF1. Twitter: twitter.com/EWIF1.
Email: info@ewif.org.
INTERVIEW
[ TIME FOR YOU ]
POLISHED
PERFORMERS
Time For Yous Paul Barratt and Dan McGarrigle are
shining examples of how to run a successful franchise
as Britain become a
nation of housework
haters? What other
explanation can there
be for the fact we now happily pay
over 3 billion a year to have someone
else clean our homes, while we spend
the time doing something more
interesting - or profitable?
To our parents, being house proud
was a positive virtue, but nowadays to
many of us housework is something
well happily hand over to someone
else. And thats something Paul Barratt
couldnt be more pleased about. After
all, its given him a new, and highly
profitable, career.
QUALITY TIME
People want quality time when
theyve got demanding jobs and dont
want to spend their weekends cleaning
the bathroom or polishing the kitchen
floor, Paul says, who in partnership
with Dan McGarrigle runs the south
coast franchise of fast growing
domestic cleaning specialist Time For
You. His territory takes in a swathe
of the country, including Portsmouth
Chichester, Bognor Regis and the Isle
of Wight.
Paul admits he hadnt expected the
business to grow so spectacularly.
After just three years it now sends over
160 cleaners into nearly 600 homes
every week - and the trend shows no
sign of slowing down.
To be honest, when we started I
never thought it would take off as it
has, he says. Its been a ridiculous
rate of growth and we are very busy.
Enquiries for new business come in
72 making money
ENQUIRIES FOR NEW

BUSINESS COME IN
DAILY, PLUS PLENTY OF
REFERRALS AND
REPEAT CUSTOMERS
daily, plus plenty of referrals and repeat

customers.
Our plan is to keep on growing and
to get as big as we can. Weve never
regretted the decision and its changed
our lives, although it was a pretty
drastic change of direction.
No one can argue with that. Paul
was a police officer in Portsmouth and
Dan still is. He leaves the day-to-day
running of the business to Paul, who
admits a life upholding law and order
was beginning to pale.
I was working all hours, but ended
up getting paid the same, no matter
how hard I was working, he says. For
a long time I had a dream of running my
own business, but I wasnt sure where
to start.
I decided franchising would be a
good option and when I came across
Freddie Rayner, I knew I had found the

franchise for us.
CHARISMATIC ENTREPRENEUR
Freddie is the charismatic
entrepreneur who started Time
For You with his wife Ruth in 1997
and has seen it grow into the UKs
largest domestic cleaning franchise.
It currently has 205 franchisees
completing 20,000 cleans every week thats one million cleans annually.
The business was born out of near
tragedy when Ruth, then a secretary,
suffered a heart attack and almost died.
She recovered and with capital of 20
each the couple started their own house
cleaning agency
It was successful and in 2002 was
offered as a franchise with spectacular
results. Freddie claims flexibility is the
key to the business success - it allows

franchisees time to organise their lives
around the business.
He certainly convinced Paul, who
remembers: He had complete faith in
the franchise and at one point said to
me: If you dont make at least 30,000
in the first 18 months, you can have
your franchise fee back and walk away.
Thank goodness I didnt do that. But
by then I was sold on the idea and could
see what potential it had. In fact, we
have done better than I ever expected
and now the skys the limit.
Paul also appreciated the fact
Freddie is a realist, who has said: Some
people think that by owning a franchise
they can sit back, watch the business
grow and the money come flooding in.
In reality, its not like that at all. Just as
with any new business, you have to be
prepared to put in the hard work if you
want to see the results.
The only difference is it costs less to
start a franchise and you have ongoing
support from the franchisor and the
business model is tried and tested for
success. In my experience, any failing
franchisee only has themselves to
blame - I was there myself at the start of
my career.
MANAGEMENT OPPORTUNITY
A Time For You franchise costs around
15,000, for which you get a training
and support package that includes
a two-day residential course, online
mentoring, video conferencing and
meetings with other franchisees.
The company points out that as
this is a management franchise, the
franchisee doesnt do any cleaning,
there is little stock to carry - so no dead
money - clients pay in advance, working
from home means no commuting and
potential earnings are as high as you
want to make them.
Time For You quotes one franchisee,
who says: Today we cleaned 17 homes,
but never left our house and well earn
over 65,000 in profits this year.
Having management experience
is certainly an advantage for a new
franchisee. You also need to be a people
person, according to the company. Its
also important clients feel you will be as
careful with their homes as they are.
Paul stresses how important it is
to get the right cleaners: You have to
become an expert in advertising for
cleaners and picking the ones who will
do the job to the highest standards. If

that side is right, everything else will
follow on from there.
To make sure we get the right
people, everyone is interviewed in
their own home, required to supply
a minimum of two high quality
references and undergo a police check.
Clients range from double or single
income professionals, working women
and bachelors to retirees and estate and
letting agents - in fact, anyone who can
find something better to do than hoover
the carpet on a sunny morning.
Paul has even ventured into show
business, cleaning up after TV shows
like Channel 5s Cowboy Builders
programme and Channel 4s Hollywood
Me show.
He explains: We carefully match
every client with the most suitable
cleaner to ensure their home is cleaned
when and exactly how they want
it done. This can be anything from
ironing, making beds and putting away
clothes to spring cleaning. We are
always happy to tailor a package to any
requirements.
Cleaners are local and many people
like to have the same person each
week and build a good relationship and
rapport.
Many successful franchisees are
women, who were looking for a flexible
home-based business and found Time
For You was just what they wanted.
For me, it was the best choice,
Tunbridge Wells franchisee Caroline
Kirby says. It has provided me and my
family with an assured future.
Time For You changed my life,
Catherine Fitch of Edinburgh says. Its
a proven formula, which enables me to

work around my mum duties at home.
I have annual gross profits of over
120,000, Julie Goodyear of Bury St
Edmunds says. I never imagined the
business would work as well as it has.
I love my work, Julia Wilkins of
Sussex says. Becoming a franchisee
was one of the best things I have ever
done.
HAPPY CUSTOMERS
Back in Portsmouth, Paul is delighted
with his growing collection of
testimonials, which range from: Well
done for listening to my needs and
providing me with an excellent service
and: I wouldnt hesitate for one
moment to recommend you to: A big
thank you for the professional service
you always give.
Everyone is so busy nowadays
that having a cleaner is becoming a
necessity rather than a luxury, Paul
says. On a personal level, I know I
couldnt manage without one.
INFORMATION
Visit www.time4youfranchise.com
for your free Time For You
prospectus.
making money 73
ADVICE
THE TRUE COST OF

BUYING A FRANCHISE
Linda Whitney details the total investment
required to become a franchisee
initial fee you pay to the franchisor to

gain access to its brand and franchise
system.
The overwhelming majority of
franchisors do not set out deliberately
to mislead franchisees about the
total franchise cost, but the initial
fee is commonly used as a marketing
tool - Get started for just X,000!.
Many aspiring franchisees are misled
- often by their own optimism - about
the true cost.
Stuart says: One of the biggest
reasons for franchise failure, even
with a proven franchise, is shortage of
working capital.
This is the money required to
pay the franchisees business and
household bills until the business
gets into profit. If franchisees do not
budget for working capital - or the
numerous other costs of getting their
business underway - they risk going
bust.
So what are the real costs?
hinking of buying a
franchise? Do you know how
much it will cost you?
If the first sum that comes
to mind is the headline fee quoted by
many franchises, be prepared for a
surprise - chances are, it will cost you
a lot more than that. Many franchise
advertisements, in print or online,
focus on just the franchise fee alone or
the sum franchisees have to provide
in order to then borrow the other two
thirds of the overall cost of getting
started.
74 MAKING MONEY
In fact, theres much more to

pay than this, but many aspiring
franchisees dont realise it.
Stuart Walsh, director of Franchise
Finance, which advises on raising
funds for franchises, says: Very few
of the potential franchisees who
consulted me on our stand at the recent
National Franchise Exhibition knew
the true cost of the franchise they were
considering.
When I asked how much it was
going to cost, the majority answered
with only the franchise fee. This is the
LEGAL COSTS
Before you sign the franchise
contract, its wise to get it checked by
a franchise specialist lawyer, who will
produce a report outlining what the
contract means for you. Typically, this
costs between 400-1,000.
ACCOUNTANCY COSTS
If you want to ensure your financial
plan for the business is sound,
getting it checked by a franchise
specialist accountant is a good idea.
Accountants fees vary, so check in
advance.
For a list of franchise specialist
lawyers and accountancy firms visit
the British Franchise Associations
website at www.thebfa.org.
Dont underestimate your personal expenses

on the grounds you can scrape by on less than
usual while the business gets going
START-UP COSTS
As well as the initial franchise fee
- on which you may pay VAT - you
will need to pay for a list of other
essentials, which vary depending on
the nature of the franchise.
This could include premises,
fit-out costs, equipment, stock,
vehicles (either paid for in full or via
a lease), staff costs, initial launch
and marketing costs and a whole
range of charges that vary among
franchises.
The amount paid is likely to
vary from franchisee to franchisee
depending on, for instance,
premises costs in specific locations.
Find out from the franchisor, before
you sign the contract, exactly what
charges you will have to pay, so there
are no surprises later.
WORKING CAPITAL
Franchises can take an average of
18 months to two years to generate
enough profit to pay you a wage, so
you need enough money to keep the
business going and to live on in the
meantime.
The amount will vary according
to the financial demands of the
business and your personal financial
requirements. Its tempting to
underestimate your personal
expenses on the grounds you can
scrape by on less than usual while
the business gets going, but there is
a limit to belt tightening.
If you underestimate the total cost

and later run out of money, banks
are not likely to bail you out if they
consider your forward planning was
inadequate.
Stuart says: In our experience, the
bank never opens the purse strings
after this.
MONTHLY FEES
Most franchises charge monthly
management fees, typically around 1012 per cent of your monthly turnover.
Some charge monthly marketing or
advertising fees too.
Adam Holmes, one of the trio of
Revive! franchisees who won the
2016 British Franchise Association/
NatWest Franchisee of the Year
Award, says: 10 per cent of our total
turnover goes to Revive!
When you first start and youre
making, say, 3,000 a month, paying
them 300 for a package that includes
training courses, start-up help,
marketing help and support from a
dedicated, experienced team whenever
you need it is a tremendous bargain.
However, if you start making big
money, it will go up. Some people might
resent paying so much, but Adam says:
You have to look at the bigger picture.
Its paying for the help we not only
get now, but all the help we have had in
the past, without which we would not
be the successful business we are now.
Banks will often lend you up to 70
per cent of the total cost of starting up a
proven franchise, but that means youll

face monthly interest payments on
your borrowings.
FRANCHISEES
NEED TO GET THE
TOTAL INVESTMENT
AMOUNT CLEAR IN
THEIR MIND RIGHT
FROM THE START
MORE TRANSPARENCY
NEEDED?
Should franchisors be doing more to
fully inform franchisees of the true
cost of a franchise?
The British Franchise Association
website lists the typical start-up costs
and minimum personal investment
required for each of its member
franchises and specifies what these
terms cover.
On the other hand, its section on
understanding franchise fees points
out: In other media outlets there may
not be such precise guidelines, if there
are any at all.
In America, franchises are required
by law to give potential franchisees a
disclosure document that lists all the
costs.
Stuart says: We may not need that,
but we could certainly benefit from
more transparency about the costs
of franchises, especially about the
working capital required.
So dont just choose your franchise
based on the headline franchise fee
alone. Do plenty of research and
question franchisors until you are
satisfied you know the true likely cost
of getting started.
Stuart says: Franchisees need to
get the total investment amount clear
in their mind right from the start.
MAKING MONEY 75
BRAND PROFILE
[ HOMEXPERTS ]
WINNING
COMBINATION
Women with an interest in property and owning their
own business should consider joining HomeXperts
n 1966, James Brown sang

that this is a mans world. Fast
forward half a century to see
how outdated this story title is.
In 2016, meetings controlled by
men and male dominated boardrooms
are long gone, with women now
making their mark across all business
sectors. Franchising is no exception,
with females proving they can lead
businesses and compete at the top of
organisations.
One of many women taking the
business world by storm is Sussanne
Chambers, founder and managing
director of HomeXperts.
SKILL SET
Sussanne would encourage anybody
to become a franchisee. However,
she believes woman have certain
organisational skills that are perfect
for managing and directing a business.
When these are combined with some
of the softer skills, such as empathy,
creativity and attention to detail, they
are a winning combination.
Sussanne recently won the NatWest
Encouraging Women into Franchising
Franchisor of the Year award, which
she praises for recognising the hard
important to you. With over 37 per

cent of the companys franchise areas
being solely or partly operated by a
female franchisee, Sussanne believes
any woman with an interest in property
and owning their own business should
consider joining HomeXperts.
WE ARE LOOKING
TO EXPAND TO 100
FRANCHISEES
IN 2017, AS WE
CONTINUE TO EXPAND
OUR NETWORK OF
PERSONAL AGENTS
work women across the country put

into their franchises.
For many people, becoming their
own boss has always been a lifetime
ambition. However, making that first
step into the business for some doesnt
become a reality.
Sussanne says her HomeXperts
franchise model is perfect for budding
entrepreneurs, but warns that: Many
franchise systems look very similar to a
would-be franchisee, so its important
to look past the marketing speak
in order to make a true like for like
comparison.
As a portfolio landlord, Sussanne
experienced the good, the bad and
the ugly of the estate agency industry.
Unfortunately, the bad and the ugly
were mainly experienced in the UK,
while the good was experienced
overseas.
Disappointed by what she had
seen in the UK, Sussanne made her
experience count by developing the
customer focused HomeXperts estate
and letting agency franchise model.
HomeXperts proven business model
enables you to work from home, while
scheduling your day around whats
EXPERT ADVICE
When researching a franchise, one of
the key areas you should investigate is
the level of training you receive initially
and the ongoing mentoring and support
the franchisor provides.
HomeXperts delivers an initial
two-week training academy, leading
to accreditation from the National
Association of Estate Agents and the
Association of Residential Agents.
Following the initial academy,
HomeXperts 12-week kick start
programme will help you launch your
business.
Its national award winning model
won Gold for Best Estate Agency
Franchise at The Sunday Times
Awards in 2014 and 2015. Additionally,
the HomeXperts business model has
been scrutinised and approved by the
four major high street banks, which will
fund up to 70 per cent of the franchise
fee and first years running costs.
Sussanne says: We are looking to
expand to 100 franchisees in 2017, as
we continue to expand our network of
personal agents across England and
Wales.
INFORMATION
Book a discovery meeting at
www.home-xperts.co.uk or call
01905 678850.
MAKING MONEY 77
ADVICE
FRANCHISEES UNDER 30
Whats attracting young people to move into
business with a franchise? Linda Whitney finds out
ritish Franchise
Association research shows
that in the last two years
one in five new franchisees
has been under 30.
Whats attracting them? Pip
Wilkins, chief executive of the bfa,
says: Were running a campaign
called #InBusinessBy30 and now
have a category in the annual bfa
HSBC Franchisee of the Year Awards
for franchisees under 30. I think that
promotion has led to more young
people discovering franchising.
INSIDE KNOWLEDGE
Many are also discovering franchises
by working for them.
Andrew Brattesani, head of

franchising at HSBC and one of
the judges of the bfa HSBC Young
Franchisee of the Year Award 2016,
says: Franchise brands such as
KFC take on many young people
for entry level jobs, so they find out
about franchising from the inside.
Some end up running a large
area with turnover in the millions
at quite a young age. When they
want to start their own business,
they already understand what
a franchise is, so for them its
naturally an option.
McDonalds is similar - many
of their franchisees started by
working behind their tills.
FRANCHISING IS
A GOOD WAY INTO
BUSINESS FOR
YOUNG PEOPLE
BECAUSE YOU HAVE
AN ESTABLISHED
BRAND AND CAN USE
YOUR ENTHUSIASM
AND ENERGY TO
SELL IT
Ben Witcomb (centre):

bfa HSBC Young
Franchisee of the Year
The current Young Franchisee of the

Year is a perfect example of someone
who found out about franchising
from the inside. Ben Witcomb, 26, is
managing director of the Metro Rod
Newport, Hereford and Gloucester
franchise.
He says: I started working with
my dad at 16, when he was the current
franchisee here. At 18 I became a
full-time drainage engineer and then
became the managing director in 2012,
allowing dad to semi retire.
At that point the business had
three staff, but Ben concentrated on
growing its customer base, targeting
and winning new business from local
authorities and housing associations
and using social media to build the
business.
The business now has 14 staff and
turnover has risen by 209 per cent
since 2012.
I moved it from a hands-on business
to a management franchise, Ben
says. Franchising is a good way into
business for young people because you
have an established brand and can use
your enthusiasm and energy to sell it.
You also get help from the
franchisor and other franchisees, who
have longer experience in business
than you.
STUDENT TO FRANCHISEE
Rhiannon Carpenter, 27, is a rare
example of someone who moved
straight from study to a franchise.
She says: I did a PhD that looked at
the effects of exercise during pregnancy
and meanwhile worked part-time as a
swimming coach.
When my dad said he had seen an
advertisement on his LinkedIn page
for the Turtle Tots franchise, which
78 MAKING MONEY
Rhiannon
Carpenter
moved
straight
from
study to a
franchise
involves offering baby swimming

lessons and water-based exercise for
pregnant women, I was immediately
interested.
Rhiannon had heard about
franchising from her father, who
works in the City. After researching
franchising online, she applied
to Turtle Tots and launched her
franchise a year ago. Now she has 200
baby and toddler students and has
just taken on two staff to help with the
teaching.
This business really suits my
skills and knowledge, but I had no
background in business, so I would
never have got it off the ground on my
own, Rhiannon says.
The franchise provided training,
marketing materials, a website and
excellent support from head office,
so it made up for my lack of business
experience.
PROBLEM SOLVING
Two of the potential problems young
people face when starting a business
are lack of funds and lack of business
credibility. Choosing to start with a
franchise rather than going it alone
can help, Andrew says.
He adds: As a bank, we do risk
analyses on franchisors, which
includes looking at their business
fundamentals, franchisee training

programme and franchisee support.
If we are satisfied with the
franchisor, theres no reason why
anyone they put forward as a potential
franchisee should be at a disadvantage,
whatever their age.
The bank is also more likely to lend
money to fund a franchise start-up than
an untried new business idea, Andrew
says.
Franchises enjoy the benefit of
having a history of how their product
has performed in the market, he
explains. If they are setting up in
business with a franchise that already
has plenty of successful franchisees, we
can get quantifiable information about
the likelihood of getting back any loan
we make.
We know the system works, so it
will work for the under 30s as much as
for anyone else.
Of course, young franchisees still
need to find the initial liquid capital
they need to get started, though some,
no doubt, can turn to families for
finance.
PROMOTING FRANCHISING
So what can be done to attract more
under 30s to become franchisees?
Rhiannon says: My university
careers fairs did not present
franchising as an option. If franchising

was promoted at those, you could
reach all levels of students, from
undergraduates to PhDs.
Ben suggests: Franchisors could
promote themselves more on Facebook
and Twitter, which reach the whole of
the UK. Information about franchising
could also be offered in schools, colleges
and universities.
The bfa is already aiming to do
this. Pip says: We want to spread the
message about franchising to more
young people in education and in
business.
It looks as though the influx of under
30s is only just beginning.
MAKING MONEY 79
We offer a management franchise for which

no cleaning is carried out by yourself you
will need no stock no invoices need to be
raised and you are paid in advance for your
effort!!
The cleaning industry has a projection of
1.3 billion pounds over the next five years
What makes us different from other cleaning franchise

companies?
We book all your appointments from our call centre we know of no
other cleaning company that offers you this.
We offer to run your own dairy system so that it enables you to do the
important thing like running your business we know of no other
cleaning company that offers you this.
We offer the full post code territory (Not just part of it) we know of no
other cleaning company that offers you this.
We offer to deliver on your territory 5,000 leaflets by our own leaflet
distribution team we know of no other cleaning company that offers
you this
What we do not offer

We do not limit your earnings
We do not limit the amount of households you have in that post code
area (limiting your earnings)
We do not intend to have 100s of franchisees in the country (limiting
your earnings)
We will not sell you a franchise that has other franchisees in the same
post code area. (Limiting your earnings)
So if you are fed up of working for someone else and don't know how
to escape this franchise is your opportunity to escape the rat race.
We will show full proof of some of our franchisees earning in excess of
100,000 pounds per annum. (This is after the housekeeper has been
paid)
With our franchise License at 10950 plus vat you can earn a
substantial income
For a prospectus please contact Peter Dalton on 01933 667538
or go to www.bellecasa.uk The Gloucesters Strixton Manor
Strixton Northants NN29 7PA
BRAND PROFILE
[ EWEMOVE ]
FIVE STAR SERVICE

EweMove delivers high profit potential with no need for previous
property experience, a high street office or staff
weMove is a pioneering
hybrid estate agency,
which combines efficient
online processes with
a five star local service. Its rapidly
growing network of 97 franchisees
is causing something of a stir in the
world of estate agency.
The innovation that underpins
the companys low cost-high profit
model has scooped numerous
prestigious awards, as well as being
independently rated 5 Star and
Excellent by its customers and
franchisees.
QUIRKY BRAND
EweMoves fun and quirky brand, with
stand out from the crowd marketing,
is winning franchisees new business
at an ever increasing rate.
Franchisees clients, local
landlords and home sellers love the
big green sheep For Sale and To Let
boards, which get their properties
noticed and means more interest,
more viewings, more sales offers and
better results for everyone buying,
selling or renting locally.
OUR PHILOSOPHY
IS THAT PROPERTY
DOESNT HAVE TO
BE BORING
EweMove is personified by its

franchisees, who care passionately
about their customers and know their
local property market inside out, so
they can give the very best advice.
Hannah Pepper, EweMove franchise
recruitment manager, says: We
offer a fresh approach to traditional
estate agency and our customers
and franchise partners love it. Our
philosophy is that property doesnt
have to be boring.
A key factor in EweMoves
success to date is its unique blend of
infrastructure and support provided
to franchisees, including a national
operations centre (affectionately
known as the Sheep Pen), which
massively reduces a franchisees startup costs and ongoing overheads.
Much of the day-to-day admin
and marketing for new business
development is done for them as part
of the support provided. Its thanks
to this support that EweMove is the
only estate agency franchise to receive
a coveted 5 Star rating from its
franchisees in an independent survey
run by Smith+Henderson.
REWARDING EXPERIENCE
Customers love the fun brand,
innovative marketing, Happiness
Guarantees and 24/7 service, but its
incredibly rewarding for EweMove
franchisees too.
Almost all franchisees have no
former property experience, but they
all have an entrepreneurial spirit and
share a passion for delivering five star
service. EweMove franchisees can
and do put their clients needs first. Its
rated the Number 1 Estate Agent, based
upon independent customer reviews on
Trustpilot.
EweMove franchisees deliver VIP
personal service and ultimately build
themselves great, incredibly profitable
and valuable businesses. With no need
for an office or staff, franchisees keep
more of their earnings and enjoy high
profit margins from the start of their
franchise.
Just like Colchester franchisee,
Georgia Day, who says: After 18 months,
I had over 50 properties under rental
management earning me 42,000 a year
in repeat residual income.
It hits my bank every month and
thats before the big fees from sales.
INFORMATION
To get your franchise pack visit
www.EweFranchise.com or for an
informal chat call 01274 888 755.
MAKING MONEY 81
Send your questions to Ask The Experts, Making Money, Aceville Publications,
3rd Floor, Queensberry House, 106 Queens Road, Brighton, East Sussex BN1 3XF.
ASK THE EXPERTS

Your franchise questions answered by
our panel of industry specialists
Is there a maximum number of

times a franchise agreement
can be renewed?
JOHN PRATT WRITES:
Generally, franchisors dont grant
perpetual renewals. The reason most
franchisors dont is that it can be
difficult for a franchisor to terminate a
franchise agreement or have sufficient
grounds to refuse an automatic
renewal under a renewal clause
in a franchise agreement, even if a
franchisee is performing badly.
Renewal clauses contain
conditions that have to be satisfied if
a franchisee is to receive a renewal,
but those conditions are sometimes
subjective and, as a result, there may
be uncertainty as to whether the
franchisor is entitled to terminate.
Where there is uncertainty, issues can
end up in court.
In view of the above, franchisors
prefer a situation where after a
fixed number of renewals, there is
no contractual right in favour of a
franchisee to renew. That has the
advantage of being clear cut. However,
a franchisor could renew the franchise
agreement, even though its not obliged
to do so.
Generally, in a five-year term you
would expect two automatic renewals,
in a 10-year term one automatic
renewal and, in the case of the much
rarer 25-year terms, you would not
expect any renewal.
Whats the difference between

a franchisee and a franchise
owner?
BRIAN DUCKETT WRITES:
The answer to this question is a
particular hobby horse of mine. There
is only one franchise owner and
that is the franchisor, ie the business
that developed the concept thats the
subject of the franchise and which
owns the rights associated with that
concept.
The businesses to which those

rights are granted in order to operate
clones of the proven concept and
system are franchisees. They may
be international master franchisees,
regional franchisees, area development
franchisees, unit franchisees or
multi-unit franchisees, but they are all
franchisees.
In essence, the arrangement is
system leasing and, like any other lease,
the lessee will be allowed to continue
operating the lease provided they stay
within its terms during the relevant
period.
Confusing the terms runs the risk of
giving franchisees a false idea of their
place within the system and the sooner
we stop referring to them as franchise
owners the better.
BRIAN
DUCKETT
is chairman of
The Franchising
Centre, part
of the worlds
largest network
of specialist
franchise
consultants.
JOHN PRATT
is senior partner
at specialist
franchise firm
Hamilton Pratt
and has advised
franchisors for
over 25 years.
What launch support should I

expect from a franchisor?
VICKY WILKES WRITES:

This will vary depending on the
franchisor, the franchise concept and
the resources available.
The main support usually provided
will be in the form of training and
access to the franchise manual. Usually,
a franchisor will provide initial training
to the franchisee to ensure they have
the right skills, knowledge and tools
to operate and manage the franchised
business. This training may be face-toface on site or, in some cases, online.
The franchisor may also offer advice
on finding appropriate premises, hiring
staff and giving general guidance in
setting up the franchise. There may also
be, alongside the obligation to provide
the equipment and fittings for the
franchise premises, a marketing budget
for the launch of your franchise to give
it publicity and market presence.
A franchisor may also assist a
franchisee with obtaining finance.
This will typically involve building a
relationship with a particular bank and
providing detailed information about
how the franchise operates and how its
VICKY WILKES
is a senior
associate at
law firm Squire
Patton Boggs
(UK) LLP,
specialising in
both domestic
and international
franchising.
SHELLEY
NADLER
is a legal
director in
Bird & Birds
international
franchising
team and has
many years
experience of
advising on
all aspects of
franchising.
ADVICE
performing, in the hope the bank will

recognise the value of the franchise and
be more willing to lend to prospective
franchisees.
Occasionally a franchisor might offer
to lend money to a franchisee. However,
this should be approached with
caution, as it could lead to a franchisee
becoming financially dependent on
the franchisor, as well as blurring the
franchisor/franchisee relationship.
How can I check a franchisors

financial status before I invest?
SHELLEY NADLER WRITES:

Where the franchisor is a limited
company in the UK, you can request its
latest published annual accounts for a
nominal fee from Companies House.
However, you need to be aware a
company has nine months to file its
accounts from the end of its financial
year. This means the information
publically available through Companies
House could be out of date.
If the franchisor is an overseas
business, it may well be that it has
had to comply with certain disclosure
requirements that include providing
detailed financial information.
Requesting a copy of the disclosure
document would give you information
on the franchisors financial track
record.
Under the British Franchise
Associations code of ethics, a
franchisor must present a franchisee
with certain financial information
under the pre-contractual disclosure
requirements as follows:
A set of the franchisors latest
certified balance sheet and profit and
loss accounts, which should be dated
as certified by its auditors or a qualified
accountant not more than 12 months
prior to the date they are handed to the
franchisee.
Confirmation the franchisor has
never had any action taken against
it in consequence of debt, save for
any genuine disputes to which it was
professionally advised that it had
at the least an arguable case or, if
confirmation cannot be given, a full
explanation of the position.
Finally, its possible to carry out
credit checks on companies through
global business databases such as Dun
& Bradstreet. A report will cost around
65 plus VAT and will set out historical
financial information and information
on the risk rating of that company.
MAKING MONEY 89
BRAND PROFILE
[ TAXASSIST ACCOUNTANTS ]
FREEDOM AND
FLEXIBILITY
TaxAssist Accountants helps women balance work with family
oining the TaxAssist

Accountants franchise
network has enabled
business women to enjoy
the perfect balance between their
family and work life, while building a
valuable business asset for their future.
Sarah Robertson, group operations
director at TaxAssist Accountants, is
passionate about the opportunities
and benefits the franchise can offer
ambitious female accountants and
finance professionals.
DREAMS TO REALITY
Many women have become TaxAssist
franchisees to realise their dream of
having a better work/life balance,
Sarah says. They may want to work
closer to home or just wish to be their
own boss and enjoy the freedom to run

their day as they wish.
We have mothers with young
children join us and franchisees who
have decided to start a family. Striking
the right balance between family
commitments and running a business
can be challenging, as this is not a parttime franchise and we do expect our
franchisees to be 100 per cent focused
on the business from day one.
As a mum myself, I know firsthand about how tricky juggling these
responsibilities can be. However,
running a franchise gives you the
freedom to take the time you need out
of the day to do the school run or attend
special events.
Our franchisees who are mums or dads - enjoy this flexibility as they
TWO OF OUR TOP

10 PERFORMING
FRANCHISEES ARE
WOMEN
concentrate on delivering a first class

service to their clients, while in many
cases they will have a team to complete
their clients accounts.
A franchisees time within the
business is primarily managing staff,
reviewing work and meeting clients, as
well as networking and marketing the
business. Many franchisees achieve a
good work/life balance and often work
three or four days in the office each
week.
Two of our top 10 performing
franchisees are women, Sarah says.
They have both built highly profitable
practices in a relatively short space of
time, while simultaneously growing
a valuable asset for their future, as
accountancy fee banks have highly
desirable resale values.
ESCAPE THE RAT RACE
One TaxAssist Accountants female
franchisee success story is Cheryl
Hopkins FCCA from Nuneaton,
Warwickshire, who joined the
franchise in July 2009 when she
realised she needed to escape the
corporate rat race and work for herself
following the birth of her first child.
Another child and seven years later,
Cheryl and her staff of six now look
after the small business needs of more
than 300 clients from her two shops.
She says: Before I invested in a
TaxAssist franchise, I was a senior
accountant in a manufacturing
company in Leicester. I was involved
in the weekly accounts and costing
products, so Id never previously had
dealings with personal tax returns.
Returning to work after maternity
leave, I realised it was difficult juggling
home and work life with the pressures
of working overtime and monthly
90 MAKING MONEY
deadlines. I thought: I need to work

for myself to have more flexibility and
freedom.
Cheryl chose the franchise route,
rather than setting up her own
business, as she felt she lacked the
necessary practice, sales and marketing
experience needed to establish a
business from scratch.
I wanted the support I would
get from a network of accountants,
a working model and best practice
guidance, Cheryl says. I thought
the franchise would give me a good
grounding to start the business off - and
it has.
TaxAssist was by far the best
franchise I looked at and attending one
of their discovery days confirmed that
the support centre team were genuine
and open, which gave me confidence
that they would deliver the assistance
they promised. It was a very relaxed
day, had a real family feel to it and the
staff truly cared that you were making
the right decision.
As part of my research, I spoke
with several franchisees, who were
all consistent in their messages - the
TaxAssist model worked and the
support centre does what it says on
the tin. Basically, its down to you and
the results will depend on your effort,
approach and investment.
The support I have received has also
played a significant part in the growth
of my business. Having this support
means I have more time to spend on

servicing my clients and working on my
business.
TRAINING PACKAGE
TaxAssist Accountants provides all
its franchisees with solid foundations
upon which they can build their
businesses, including a comprehensive
training package, as Cheryl explains:
Even coming from an accounting
background like myself, there was so
much to learn. Selling and marketing
were skills I never had before, but were
covered in the initial six weeks training
and gives you the confidence to go out
there and achieve.
I still feel I am learning something
new every week and to have the
knowledge base and experience from
the support centre and the franchise
network is great and a major benefit of
joining TaxAssist.
Seven years since starting, I
have a stable business. Walk-ins still
occur daily in the shops, mainly selfemployed tax return clients, but over
time these clients businesses grow
and with that so does their need for our
services. I am also finding that referrals
happen more and more, as satisfied
clients are recommending our services
to business associates, friends and
family.
Being part of the TaxAssist network
has also meant many of my clients
remain with me, as the support team
can assist with technical updates for

both my staff and clients. We have
access to business partners, to whom
we can refer clients to, and, most
importantly, the high regard and profile
of the TaxAssist brand has been and
continues to be a real draw.
I now work closer to home, I open
the shop 9-5, rarely have to work
overtime and dont work weekends.
Its just so much easier to juggle home
and work life. Im having so much more
time now with my family.
FUTURE PLANS
Cheryls future plans include investing
in another franchise territory and
recruiting more staff: Eventually I
would love to sell my business to one of
my staff and then retire. But that wont
be for a long time yet.
I love the variety of clients I get to
meet and work with and have benefited
so much from the input and support
that the Norwich-based team have
given me. I definitely could not have
done this without being part of the
TaxAssist franchise network.
INFORMATION
Call Daren Tillson on 0800 0188297
or visit www.taxassistfranchise.co.uk.
MAKING MONEY 91
ADVICE
IMPROVING LIVES
THROUGH LEARNING
Think smart when investing in an education
franchise, Frank Milner, president of Tutor
Doctor, says
ore than ever, people are

looking to invest in the
education sector because
they recognise the
longevity of the industry, the potential
for growth and, in many cases, the
ability to make a difference in childrens
lives.
When looking to invest in any
franchise, youll always need to ask
yourself some basic, yet fundamental,
questions around skills and knowledge,
commitment and financials.
However, when it comes to an
education franchise, its worth delving
that little bit deeper into not just whats
required or desired by a franchisor, but
also your own personal motivations
and understanding of the sector.
92 MAKING MONEY
IS IT AN INDUSTRY
OF EX-TEACHERS?
One of the first things people usually
ask me is: Do I need to have a teaching
or an education background?
Its a common and, to be fair, an
understandable misconception. The
answer is a resounding: No.
Unless the franchise youre
considering means you personally
are going to be teaching a specific
subject, then management experience,
communication and, often, sales are
going to be far more valuable skill sets
for you to possess.
Almost 80 per cent of Tutor Doctor
franchisees dont come from a teaching
background at all. Instead, we look for
people oriented professionals with a
passion for building a great business,

while improving the lives of children because we know thats what works.
DO YOU NEED
MANAGEMENT EXPERIENCE?
Theres a risk that people can view
what they see as a childrens or an
education franchise as not a serious
business opportunity. Dont fall
into this trap. Running a successful
education franchise is hard work and
requires a lot of skill, but the potential
for growth is limited only by your own
ambition.
As with any franchise, previous
experience managing or running a
business can often be an advantage,
simply because it means youre
more familiar with the concept of
having to cover the essential business
disciplines during the early stages.
In a childrens or education
franchise, its important to consider
in advance whether youre going
to remain as a sole operator or if
you intend to run the business as a
management style operation once
youre established.
If youre serious about growth and
making an impact in your community,
youll need to be able to identify,
recruit and lead people who share your
vision and values for the business.
For example, in our business
franchisees find and recruit specialist
tutors to undertake the actual tutoring.
As they grow, its common for them
to employ in-house administration
assistants, bookkeepers, a secretary
and even office managers when they
are running more than one territory.
So for our franchisees, experience
managing a team and some leadership
qualities are essential.
DOES HOME-BASED
EQUAL SMALL BUSINESS?
Home office working isnt for everyone
- its best suited to someone who
is organised, self-disciplined and
committed to their business.
If what youre looking for is
flexibility, an escape from the daily
commute and to limit overheads, a
home-based business will certainly
tick those boxes. Working from a home
office doesnt mean your business has
limited growth potential, but it does
mean youll need to consider how you
would accommodate staff members as
you grow.
Many Tutor Doctor franchisees have
children and their work-life balance
is all about making the most of family
life. Being around for mealtimes and
participating in things like after-school
clubs and sports days are just a few of
the benefits homeworkers can enjoy.
Then, once the kids are in bed, its
back to the office for a couple of hours
to get the most out of the day and keep
the business moving forwards.
The most important thing is you
need to make sure from the outset your
expectations align with that of the
franchisor. Most new businesses will
start with you working from a home
office, but some franchisors will require
you to take on offices or premises as you
grow, so be sure to discuss this during
your exploratory meetings with them.
WORKING WITH CHILDREN
Not having a teaching background or
kids of your own certainly shouldnt
influence your decision when it comes
to investing in an education franchise.
However, what you will need to
succeed in this industry is something
that perhaps you wouldnt rely on quite
so much in a business-to-business or
retail franchise, for example. And that
is a significant level of empathy with
your customers and an understanding
of their motivations and buying
decisions. At the end of the day,
your business is going to be directly
involved in a very personal, very
emotive aspect of peoples lives - their
children.
Having a passion for making a
difference and improving lives through
learning cannot be underestimated
and will be something a franchisor
looks for in you. Its something all
Tutor Doctor franchisees share and its
important to us and the success of our
business. So much so that it forms part
of our recruitment process because
we understand the link between
this desire to make a difference and
building a successful, profitable
education-based business.
Be honest with yourself on this.
If your hearts not in it, your wallet
shouldnt be either.
SECTOR SPECIFIC
TRAINING AND SUPPORT
Education in particular is a fast paced
and dynamic industry. While you
dont need to have prior experience,
its important your franchisor can
demonstrate proven success in the
sector.
This includes things like strategic,
parent centric marketing campaigns
and having a head office team in place
WHILE YOU DONT

NEED TO HAVE PRIOR
EXPERIENCE, ITS
IMPORTANT YOUR
FRANCHISOR CAN
DEMONSTRATE
PROVEN SUCCESS IN
THE SECTOR
that understands the unique nature

of your target audience. When it
comes to education, one size definitely
doesnt fit all, so be sure to delve into
this side of the opportunity when
youre meeting with franchisors.
Keeping up to date with curriculum
changes, legislation updates and
initiatives like the 11-plus examination
are essential to not only feed your
marketing and sales strategies, but to
ensure your tutors and staff remain
suitably qualified and as well informed
as possible. As you would expect, you
need to stay ahead of the game and be
bringing the very highest of standards
to your customers.
At Tutor Doctor, were able to
achieve this through our work
with The Tutors Association and
affiliations with schools and governing
bodies across the UK. With decades
of industry experience, our head
office team expertly ensure that new
marketing campaigns and collateral
are regularly released to the network
to target parents with insightful
messaging.
The education industry can be
as personally rewarding as it is
professionally. Its a unique landscape
to work in and knowing youre making
a difference and empowering future
generations is something very special
indeed.
With commitment, skill and the
support of a great franchisor, theres no
telling what you can achieve.
MAKING MONEY 93
BRAND PROFILE
[ ABLEWORLD ]
SKIN IN THE GAME

Half of Ableworlds 32 stores are company owned, while
half have been opened under the franchise umbrella
sure everything is fully documented
and having a dedicated store opening
project team means several recent
openings have been record breakers,
giving franchisees a jump start for their
new businesses.
Approximately a third of the Initial
franchise fee is allocated to marketing
activity around the time of the store
opening, with substantial coverage in
local press and online.
hy do successful
companies decide
to offer their
business model as
a franchise? For the countrys largest
mobility retailer, Ableworld, it was to
expand its trusted brand and capitalise
on the growth of the mobility sector.
The mobility industry is one of the
fastest growing sectors in todays retail
space. UK demographic and economic
forces are very positive for this sector.
There are currently almost 15
million people aged 60 and above
in the UK and this is predicted to
rise to 20 million by 2030. People
are living longer and the millions of
baby boomers born in the 1950s and
1960s, now reaching their third age,
frequently need the products and
services Ableworld offers.
And since many people in this age
group often have final salary pensions
and sizeable property equity, they have
the resources to purchase equipment
94 MAKING MONEY
like mobility scooters, specialist

furniture and stairlifts.
Ableworld opened 10 of its own
stores before offering its model up
for franchising. The company now
has 32 stores across the country from Scotland to Southampton and
Colchester to Cardiff. Half of these
stores are company owned and half
have been opened under the franchise
umbrella.
Having its own stores as well as
franchises means Ableworld has
skin in the game, giving franchisees
the security of knowing that if the
franchisor says something will work, it
probably will. It also means a process
of continuous improvement exists as
company stores and franchise stores
find ever better ways of doing business
and sharing that best practice.
One of the areas that has improved
from the early days is the procedure for
opening new stores and bringing new
franchisees on board. The need to make
FRANCHISEE VIEW
This is what Ableworld Gloucester
franchisee, Conway Davies, said about
his experience of opening an Ableworld
store: I just wanted to thank you and
your team for getting us this far. Im
very much aware this is early days,
but we couldnt have asked for a better
start.
Conway later invited his bother-inlaw to join the network and together
they have opened two more stores in
Wales.
Ableworlds franchise support
managers visit stores on a regular basis
to help with ongoing training, brand
adherence, coaching and marketing
support. This, together with the sort of
head office support you would expect
from a national retail chain, means help
is never far away.
Donna Wilson, who operates the
Lincoln and Newark franchises,
expresses how she feels about
the support offered by Ableworld:
Everyone has been lovely and
supportive. Ive spoken to other
Ableworld franchise owners and
theyve been very encouraging - its
nice to get help and advice from others
with more experience of running their
franchise.
Head office have been brilliant. You
can pick up the phone and get help with
any aspect of the franchise. Nothing
AN ABLEWORLD
FRANCHISE IS
IDEALLY SUITED
TO TWO OR MORE
PEOPLE POOLING
THEIR SKILLS
is too much trouble and you can pick

the brains of people with many years
experience.
Ableworlds strategy from the
beginning was to build a trustworthy
brand, so that the company could
capitalise on the market forces referred
to above. It has grown significantly both
organically and by acquisition and will
always consider these options going
forward.
However, the management is
convinced the main engine of growth
as far as the store network is concerned
will be via the franchise model.
Ableworld is targeting a national
coverage of 60-70 stores in four years
time, with at least 60 per cent of the
total being franchised owned outlets.
New stores already planned for 2017
include locations in the south west,
Scotland, the north east and the north
west.
HUSBAND AND WIFE TEAMS

An Ableworld franchise is ideally
suited to two or more people pooling
their skills and several franchises are
owned by husband and wife teams.
Franchisees come from a wide variety
of backgrounds, such as sales, retail,
construction, the armed forces,
teaching and health.
No previous experience of the
mobility industry is needed, as the
company has a comprehensive training
programme. Successful franchisees
combine a desire to help others with
their personal skills and the proven
Ableworld franchise system to create
a business that makes a difference in
their community.
One of Ableworlds Scottish
franchisees, David Gaffney, previously
owned and managed three car sales
showrooms. Davids wife, Audrey,
entered the mobility industry after
being a primary school teacher and

Maureen, Davids sister, worked
as a nursing auxiliary for several
handicapped children.
The only franchise that appealed
to all of us was Ableworld, David says.
When we opened the business, we
never realised how rewarding and
humbling it would be to deal with some
of the wonderful customers who come
through our door, who are in need of
guidance and advice on products to
support their daily living.
We would definitely recommend
the franchise. As for growth, its
our intention to expand within our
generous territory. We see huge
potential.
MULTIPLE FRANCHISE
OWNERSHIP
Ableworld also encourages multiple
franchise ownership when franchisees
have mastered the franchise model.
In fact, at least three of next years
new store openings are likely to be by
existing franchise owners.
INFORMATION
Call Paul Boniface on
01270 613599 or visit
www.ableworldfranchise.co.uk.
MAKING MONEY 95
BRAND PROFILE
[ BARGAIN BOOZE ]
GREAT VALUE
Bargain Booze franchisees benefit from
partnering with a high profile brand
argain Booze is an award winning

drinks retailer comprising over
600 retail outlets and around
400 franchisees in the UK.
The company operates under five fascias Bargain Booze, Select Convenience, Bargain
Bs, Thorougoods and Wine Rack. Its Select
Convenience and Thorougoods brands have
the same great value and low prices as

Bargain Booze, but benefit from an extensive
convenience offering.
ESTABLISHED
Bargain Booze has operated as a retail
fascia since 1988 and Select Convenience
since 2007. The company trades nationally
throughout the UK mainland and continues
to expand from its north west heartland
across the UK.
Bargain Booze is a franchise led business,
but does have a number of company owned
stores, which are available to purchase and
run as a franchise, and has a property team to
support site identification.
As a new franchisee, youll receive training
in the Award for Personal Licence Holders
course in order to apply for your personal

licence. This consists of a one-day course
followed by a multiple choice exam.
Youll also receive an on-site induction
covering all systems and processes. In
addition, youll have access to a dedicated
brand support manager, who will provide
ongoing help and support, and six-weekly
regional franchise meetings, which will give
you an opportunity to engage with Bargain
Boozes head office team and directors.
INFORMATION
Visit: www.bargainbooze.co.uk/franchiseopportunities.
[ SURECARE ]
ATTRACTIVE PROSPECT
Home care provider SureCare has seen significant success this year,
welcoming several new franchisees nationwide
s we approach the end of

2016, home care provider
SureCare is celebrating a
particularly successful year
for franchising. The business now boasts
franchisees operating in over 40
territories throughout the UK, with nine
new franchisees joining in this year alone.
Two new territories are also
currently on back order for 2017, so that
communities in Derby and Blackpool - as
well as their surrounding areas - will soon
be able to benefit from private home care
too.
DEDICATED
For over two decades, SureCare has been
dedicated to delivering exceptional levels
96 MAKING MONEY
of support for clients. As the brand has

grown across the country, franchisees
from various backgrounds have been
able to provide great care services to
elderly and disabled residents in their
own homes.
Thanks to outstanding levels
of business development support,
purchasing a SureCare franchise
has become an attractive prospect
for entrepreneurs wanting to make a
difference.
Combining this with the companys
strong reputation and family run
background, its no wonder SureCare
has witnessed impressive growth
throughout 2016, with this success
likely to continue.
Franchise recruitment manager, Josh

Farrer, says: All thenew franchisees
that have joined us this year come from
different backgrounds.
We have experienced, successful
entrepreneurs who have identified
SureCare as a fantastic business
opportunity, people who have a passion to
provide the highest standard of care and
younger franchisees who are starting out
on their own.
INFORMATION
Visit surecarefranchise.co.uk or call Josh
on 01244 321199.
BRAND PROFILE
[ BIO-RITE ]
EFFECTIVE INFECTION
CONTROL
New Bio-Rite franchisee Blandine Hosker is looking forward to
contributing to the companys continued growth in the UK
developed, highly effective hydrogen
peroxide chamber.
I am excited to be joining Bio-Rite
as a franchisee and look forward
to contributing to the companys
continued growth in the UK.
eading infection control

company and franchisor,
Bio-Rite, has announced
new franchisee,
Blandine Hosker, has taken over the
Hertfordshire and Buckinghamshire
territory.
She will now provide Bio-Rites
comprehensive decontamination
services to the NHS and care
homes in the region. Blandine,
who is multilingual and has a
languages degree, plus a degree in
macroeconomics, originates from
Palaiseau, near Versailles in Paris.
CLEAN BREAK
She explains: I came to the UK for
a weeks holiday more than 20 years
ago and never went home. I have been
a franchisee since 1995, running a
cleaning company. In that time I grew
my business from zero to 900 domestic
clients.
However, after two decades I
decided it was time to sell up, make a
clean break and try something new.
I knew the franchise model worked,
so attended a franchise exhibition and
I WAS IMPRESSED
WITH THE TEAMS
EXPERIENCE AND
SERVICES AND A
READY NEED IN THE
MARKETPLACE
discovered Bio-Rite. The company

immediately caught my attention.
I was impressed with the teams
experience and services and a ready
need in the marketplace. I also
liked the idea of helping to protect
vulnerable patients through effective
infection control.
Hospitals and care homes need to
tackle common threats like MRSA,
C.Difficile or Norovirus on a daily
basis. Bio-Rite is one of the few
companies in the UK that is able
to offer the range of products and
services needed to reduce infections
within health care environments such
as these.
For example, we can offer rapid
ward decontamination with the use
of the Anios device, which destroys
99.99 per cent of pathogens, including
infections spread through the air, such
as C. Difficile.
In addition, our mobile service
will also be of interest to hospitals
and care homes, as it enables us
to decontaminate mattresses and
used care equipment on site for a
quick turnaround using a specially
LEADING EDGE
Together, Bio-Rites staff have
over 40 years experience in
decontamination and infection
control management. Bio-Rite
offers a leading edge range of
decontamination solutions to
ensure an infection-free health
care environment for the benefit of
patients, providing services to the
NHS, local authority and care and
nursing homes nationwide.
The health care decontamination
sector has seen significant growth
in recent years and Bio-Rite is
currently recruiting franchisees on
a nationwide basis. The company
is a British Franchise Association
provisional member and staff and
franchisees are members of the
Infection Prevention Society.
Franchisee candidates are
self-motivated and get on well
with people. Ideally, they will have
management and sales experience.
However, as full training and
help with set-up will be provided,
the franchise could be suitable for
anyone with a broad background in
business and who is determined,
prepared to work hard and has the
enthusiasm to succeed.
INFORMATION
Visit: www.bio-rite.com/franchise.
making money 97
FranFinder
FRANCHISOR
INVESTMENT
LEVEL
BAR
Bar Sport
Bavarian Beerhouse
Coyote Ugly
MakingMoneys
Franfinder provides
everything you need
to know about the
franchising industry
in a user-friendly
16-page reference
guide designed to help
you find the perfect
franchising opportunity
For more information on any of the
listed
this section09:58
visit www.
4342 (4) - ACTIONCOACH FF companies
Simon_Layout
1 in
04/11/2016
Page 1
what-franchise.com and click on Looking for
a franchise. Then select the category(ies)
you are interested in and find the companies
you wish to know more about.
BUSINESS &
PROFESSIONAL SERVICES
Assist With Solutions

22,950
Auditel (UK) Ltd
37,950
Expense Reduction Analyst
39,900
N/A
Franchise Resales
Pitman Training
22,500
Rosemary Bookkeeping
Unite Empower
BUSINESS FRANCHISES
ActionCOACH
21,000
Aspray Limited
Bartercard
60,000 - 90,000
Billscutter
Business Doctors
Business for Breakfast
Business Partnership (The)
Clark James
5
CNA International
30,000
CPA
14,750
Interface Financial Group
70,000
Leadership Management International (UK) Ltd 15,500
Mail Boxes Etc
60,000
26,500
Mr Electric UK
Networks 3R
Personal Career Management
25,000
Quintadena
10,000
www.citylocal.co.uk
3,000
X-Press Legal Services
12,000
CARE & ELDERLY SERVICES
Best UK Business Opportunity according to CompareTheFinancialMarkets.

Winner 2014 & 2015 Best UK Franchise Award, sponsored by RBS.
Ranked No.1 Business Services Global Franchise by Franchise Direct in 2016.
Guaranteed 8,333 per month by month 7 for the best applicants. (Ask us about Ts & Cs)
Abacus Care
Ableworld
29,950
Availl
20,000
Bluebird Care
25,000
Brightstar
Caremark
Carewatch Care Services Ltd
Clarriots Care
32,500
Eirsen Health Care
69,500
Heritage Healthcare
27,995
Homecare Preferred
Home Instead
KarePlus kare-plus.co.uk
Motivation & Co
Promedica
Right at Home
100,000
Senior Shop
75,000
Surecare
32,000
CHILDCARE
Activity Mix
20,000
Pyjama Drama
Sherpa Kids
Tigerlilly Childcare
YogaBugs
Call 01284 701648
Watch the opportunity overview video at:
actioncoach.co.uk
98 MAKING MONEY
CHILDREN
Apex Dance & Performing Arts
WEB ADDRESS
barsportfranchise.co.uk
bavarian-beerhouse.co.uk
coyoteuglysaloon.com
assistwithsolutions.co.uk
auditelfranchise.co.uk
erafranchise.net
pitman-franchising.com
rosemaryfranchise.com
empowernetwork.com
actioncoach-franchise.co.uk
aspray.com
000
bartercard.co.uk
businessdoctors.co.uk
bforb.com
clarkjames.co.uk
cna-international.com
cpa.co.uk
interfacefinancial.co.uk
lmi-ukfranchise.com
mbe.co.uk
networks3r.com
personalcareermanagement.com
quintadena.com
citylocal.co.uk
xpresslegal.co.uk
abacuscare.com
ableworldfranchise.co.uk
availl.co.uk
bluebirdcare.co.uk
franchise.brightstarcare.com
caremarkfranchises.com
clarriotscarefranchise.co.uk
eirsen.co.uk
heritagehealthcarefranchising.co.uk
homecarepreferredfranchise.com
homeinstead.co.uk
motivation-and-co.com
promedica24.co.uk
rightathomeuk.com
surecarefranchise.co.uk
activitymix.com
pyjamadrama.com
sherpakids.co.uk
tigerlilychildcare.co.uk
yogabugs.com
apex360.co.uk
The World of
Franchising
ranchising is one of the most successful

routes to owning your own business. Statistics
confirm that the failure rate in franchising is
2.1 per cent against over 80 per cent for standalone start-ups.
However, franchisors are highly selective when
appointing franchisees who, as owner operators, will be
responsible for maintaining the franchisors image and
standards of service.
Franchisors will always appoint applicants with the
drive, discipline and ambition to succeed through a formal
but tried-and-tested business plan.
FUNDING
Around 60 per cent of all new franchisees borrow to start
their businesses. Typically, if you have 30,000 capital to
invest, a bank specialising in franchising will lend you a
further 70,000 raising your start-up capital available
to 100,000.
USING FRANFINDER
For more information on any of the companies listed in
this section visit www.what-franchise.com and click on
Looking for a franchise. Then select the category(ies) you
are interested in and find the companies you wish to know
more about.
FRANCHISE BUSINESS CATEGORIES
Franchising opportunities fall into well-defined business
sectors and the Making Money FranFinder is divided into
these categories for your easy reference:
FRANCHISE FACTS
n Bar
n Business & Professional Services
n Business Franchises
n Care & Elderly Services
n Childcare
n Children
n Cleaning
n Coffee
n Commercial & Industrial
n Communications
n Delivery & Haulage
n Education
n Entertainment
n Fast Food
n Financial Services
n Fitness
n Food & Beverage
n Gym
n Health & Beauty
n Homebased
n Homecare & Property Maintenance
n IT & Computers
n International
n Lettings & Property
n Motoring Services
n Online Franchises
n Pest Control
n Petcare
n Pizza
n Plumbing
n Print & Promotional Services
n Recruitment
n Restaurant
n Retail
n Services
n Sport
n Travel
n Leisure
n Vending
29 per cent of franchisees run multiple units.
Franchising contributed 15.1 billion to the

economy in 2015 and employs 621,000 people, of
which 321,000 are in full-time employment. Both
figures are up more than 10 per cent since 2013.
The number of franchisee-owned
businesses totalled 44,200 in 2015, over one
third of which are run from home.
97 per cent of franchisee-owned businesses
are profitable and over half turn over in excess
of 250,000.
Less than one per cent of franchisees closed
their businesses because of commercial failure in
the last 12 months.
More younger people are entering the

franchise sector, with one in five franchisees who
started their business in the past two years being
under 30.
Franchisee-franchisor relationships are at
their strongest level, with nine in 10 franchisees
declaring satisfaction.
Home-grown success is converting into
export success. Four out of every five brands in
the UK are domestically owned, with 38 per cent
expanding their business model overseas and a
further 11 per cent considering doing so in
the future.
Source: British Franchise Association/NatWest Franchise Survey 2015.
WEBSITES TO VISIT
Making Money
www.what-franchise.com
British Franchise Association

www.thebfa.org
Business Startups
MAKING MONEY 99
BARGAIN BOOZE 1.4_Layout 1 04/11/2016 10:00 Page 1
FRANCHISOR
BELLE CASA 1.4_Layout 1 04/11/2016 10:00 Page 1
Baby Sensory
6,000
Babyprints
Creation Station
Dancing Tots
7,000
Diddi Dance
6,400
Footybugs
Helen OGrady Drama Schools
Kids Bee Happy
2,495
Leaps and Bounds
Leonis Childrens Chocolate Party
Little Angels
6,750
Little Impressions
7,500
MAD Academy
7,000
Monkey Music Ltd
12,975
Monkey Puzzle
30,000
Moo Music
1,499
Photography for Little People
15,000
Progressive Sports
9,950
Razzamataz Theatre Schools Ltd
10,000
Rockabubz
3,997
Rockin Jump
Seriously Fun Swimming Schools
Spanish Amigos
TetraBrazil Soccer Schools
5,995
Tinies Childcare tinies.com
Tumble Tots (UK) Ltd
Window To The Womb
CLEANING
We offer a management franchise for which

no cleaning is carried out by yourself you will
need no stock no invoices need to be raised
and you are paid in advance for your effort!!
The cleaning industry has a projection of
1.3 billion pounds over the next five years
What makes us different from other cleaning franchise companies?
We book all your appointments from our call centre we know of no other
We offer to run your own dairy system so that it enables you to do the
important thing like running your business we know of no other cleaning
company that offers you this.
We offer the full post code territory (Not just part of it) we know of no other
We offer to deliver on your territory 5,000 leaflets by our own leaflet
distribution team we know of no other cleaning company that offers you this
What we do not offer
We do not limit your earnings
We do not limit the amount of households you have in that post code area
(limiting your earnings)
We do not intend to have 100s of franchisees in the country (limiting your
earnings)
We will not sell you a franchise that has other franchisees in the same post
code area. (Limiting your earnings)
So if you are fed up of working for someone else and don't know how to
escape this franchise is your opportunity to escape the rat race.
We will show full proof of some of our franchisees earning in excess of
100,000 pounds per annum. (This is after the housekeeper has been paid)
With our franchise License at 10950 plus vat you can earn a substantial
income
For a prospectus please contact Peter Dalton on 01933 667538 or go
to www.bellecasa.uk The Gloucesters Strixton Manor Strixton
Northants NN29 7PA
100 MAKING MONEY
INVESTMENT
LEVEL
Belle Casa
Betterclean
Bone Dry
Bright and Beautiful
15,995
Chem-Dry
Chemex
19,995
Clear Brew Ltd, Beer Line Cleaning Professionals
Club-Clean
14,995
Countrywide Floorcare
10,000
Daily Poppins
Diamond Home Support
1,295
Dolly Char (UK) Ltd
7,995
Domestique
Dublcheck
9,950
Dyno Rod
Ecocleen
Envirogroup
23,950
Furniture Clinic
Jani-King (GB) Ltd
Maid In Your Place
Maid2Clean
9,999
Merry Maids
16,560
Metro Rod
Minster Cleaning Services
28,225
Molly Maid UK
16,975
My Home
NATIONWIDE CLEANERS
7,999
Nielsen nielsenchemicals.com
NIC Services Group Ltd
20,000
Ovenclean ovenclean.com/franchise
Rainbow International
80,000
Renue Systems
Safeclean
17,350
ServiceMaster
23,650
Time For You
Total Clean
WEB ADDRESS
babysensory.com
babyprints.co.uk
thecreationstation.co.uk
dancingtots.co.uk
thebugsgroup.com
helenogrady.co.uk
kidsbeehappy.com
leaps-and-bounds.co.uk
http//lccparties.co.uk
becomeanangel.co.uk
little-impressions.com
madacademy.com
monkeymusicfranchise.co.uk
monkeypuzzlenurseryfranchise.com
letsmakemoomusic.co.uk
photographyforlittlepeoplefranchise.com
progressive-sports.co.uk
razzamataz.co.uk
rockabubz.com
rockinjump.com
seriouslyfun.net
spanishamigos.co.uk
tetrabrazil.co.uk
[ CHEMEX ]
Low risk operation

Chemexs business concept is simplicity itself
everybody uses cleaning and hygiene products,
as theyre necessities in todays world
tumbletots.com
windowtothewomb.co.uk
bellecasa.uk
bettercleanservices.co.uk
brightandbeautifulhome.com
chemdry.co.uk
chemexfranchises.co.uk
clearbrew.co.uk
club-clean.co.uk
countrywidefloorcare.co.uk
dailypoppins.co.uk
diamondhomesupport.com
dollychar.com
thebusinessforyou.co.uk
dublcheck.co.uk
eslsolutions.co.uk
envirogroupfranchising.com
furnitureclinic.co.uk
janiking.co.uk
maidinyourplace.co.uk
maid2clean-franchise.co.uk
servicemaster.co.uk
metrorod.co.uk
minsterfranchise.co.uk
mollymaid.co.uk
myhome.com/franchise
nationwidecleaners.co.uk
nicfranchise.co.uk
rainbow-int-franchise.co.uk
renuesystems.com
safeclean.co.uk
servicemaster.co.uk
time4youfranchise.com
totalclean.co.uk
hemex is Europes
largest franchised
supplier of cleaning,
hygiene and infection
control products.
Walk around your town or city
and try to imagine where every
shop, office or business buys their
cleaning products. As a Chemex
franchisee, you can offer a supply
thats convenient, cost efficient and
effective for any business.
RANGE
However, this isnt all Chemex does.
Franchisees offer a range of products,
from chemicals proven to work over
30 years to biologically innovative
products unique in the marketplace.
Even better, Chemex delivers
a free service of hygiene control
audits. These are simple to apply, yet
highly beneficial, ensuring customer
loyalty by protecting their hard won
reputations.
The business concept is simplicity
itself - everybody uses cleaning
and hygiene products, as theyre
necessities in todays world. With
your service, excellent products and
the support of the Chemex team,
customers can stay with you for years
to come, meaning a low risk business
operation.
WITH MANY
FRANCHISEES
OPERATING AT
BETWEEN 25-30 PER
CENT NET PROFIT,
YOU CAN QUICKLY
WORK OUT THE
REWARDS
Many franchisees choose to

work as single van operators. Such
a business is capable of producing
and supplying a maximum of 300
customers or a turnover of 300,000.
With many franchisees operating at
between 25-30 per cent net profit, you
can quickly work out the rewards.
With over 8,000 prospective
customers in your exclusive region,
you can also see that market
penetration expectations are very
modest.
For those who wish to expand upon
the single van concept, the multiple
van operation is available. This opens
up the earning potential and Chemex
is happy to discuss extra territory
with those franchisees capable of
creating business in volume.
REPUTATION
Chemex franchisees enjoy a
reputation as professionals, not
just suppliers of high quality, cost
effective, easy to use products.
This reputation is derived from the
extensive technical support the
company provides.
With over 100 years of franchising
experience among the directors, a
microbiologist, chemist and expert
sales teams, franchisees can rely
on the best information and help
available.
With Chemex, you can be confident
youre joining an established, resilient
concept with a proven route to
success.
INFORMATION
Call Michael Graham on
0121 565 6300, email
recruitment@chemexuk.com
or visit chemexfranchises.co.uk.
MAKING MONEY 101
BIO-RITE 1.4_Layout 1 04/11/2016 10:01 Page 1
FRANCHISOR
INVESTMENT
LEVEL
UK Domestic Cleaning
6,995
VIP Bin Cleaning Ltd
10,000
Well Polished
COFFEE
Artigiano Espresso & Wine Bars

23,600
Cafe2U
Coffee Bike
Esquires Coffee Houses
60,000
Gloria Jeans Coffees
Mrs Fields Franchise mrsfieldsfranchise.com
Ringtons 28,950 ringtons.co.uk/franchise
COMMERCIAL & INDUSTRIAL
5021 - CLARRIOTS 1.4_Layout 1 04/11/2016 10:02 Page 1
Aire Serv
16,500
Autosmart Ltd
12,000
Bio-rite
BMI Hose
Castle and Pryor
17,500
FiltaFry
IRT Surveys
30,000
JaniKing
MACC UK Ltd
30,000
Mixamate Holdings Ltd
Pirtek (UK) Ltd
Signal 88
Skidproof
COMMUNICATIONS
Business Development Partnership

Telcoinabox
DELIVERY HAULAGE
CargoCall
Diamond Logistics
35,000
Driver Hire
InXpress UK
Pack and Send
TWO MEN AND A TRUCK
50,000
EDUCATION
ComputerXplorers
29,500
Helen Doron Educational Group
Jo Jingles Ltd
Kumon Educational UK
MagiKats Maths and English
10,000
Wall Street English
ENTERTAINMENT
Art 4 Fun
50,000
Fitkid
Go-Kart party
10,000
Gymboree Play UK
FAST FOOD
Auntie Annes
50,000
Baguette Express
Baskin Robbins
Burger King Corporation
800,000
Donut King donutking.com.au/
Dunkin Donuts
Favorite Fried Chicken Limited
100,000
Little Caesars
McDonalds
Southern Fried Chicken
80,000
102 MAKING MONEY
WEB ADDRESS
ukdomesticcleaning.co.uk
vipbincleaning.com
well-polished.com
artigiano.uk.com
cafe2u.com
https://coffee-bike.com
esquirescoffee.co.uk
gloriajeanscoffees.com.au
[ NATWEST FRANCHISE SEMINARS ]
Industry insight
NatWests free franchise seminars
offer attendees a complete
introduction to franchising
cent. This compares with recent

statistics of 80 per cent of standalone
businesses failing in the first three
years. Its clear that franchising is
a great route for those looking for a
more secure and supported future in
business.
startautosmart.co.uk
bio-rite.com
bmiuk.co.uk
castle-pryor.co.uk
filtafryplus.co.uk
irtsurveys.co.uk
janiking.com
macc-uk.com
pirtek.co.uk
signal88.com
skidproof.co.uk
bdp-ltd.co.uk
telcoinabox.co.uk
cargocallfranchising.co.uk
diamondlogistics.co.uk
goo.gl/MAontV
inxpress.com
packsend.co.uk
twomenandatruck.co.uk
computerxplorers.co.uk
helendoron.com
busop.jojingles.com
kumon.co.uk
magikats.co.uk
wallstreetenglish.com
art4fun.com
fitkid.co.uk
go-kartparty.co.uk
gymboree-uk.com
auntieannes.co.uk
baguette-express.co.uk
baskinrobbins.co.uk
burgerking.co.uk
favorite.uk
franchise.littlecaesarsinternational.com
mcdonalds.co.uk
southernfriedchicken.com
ith over 900

brands to choose
from, selecting the
right franchise can
be daunting. The NatWest franchise
seminars are designed to provide
impartial guidance and advice to
help you make the right decision.
You will hear from a range
of franchise brands, including
ActionCOACH, Belvoir Lettings,
ERA, InXpress, NIC, Tutor Doctor
and Driver Hire. Franchises range
from a man in a van operation to
white collar. The seminars aim to
offer information on the variety of
models available.
The British Franchise Association/
NatWest survey 2015 found that
the proportion of franchise owners
reporting profitability was 97 per
THE SEMINARS
AIM TO OFFER
INFORMATION ON
THE VARIETY OF
MODELS AVAILABLE
BRIGHTER FUTURE
Ian Arundell was looking for
something different when he attended
a NatWest franchise seminar to find
out more about franchising.
When I received the email inviting
me to the seminar, I was looking for a
change in career, Ian says. I booked
a place to see what it was all about
without any intention of taking the
process further.
The seminar sparked an interest
for Ian. Five months later he had
opened his franchise and is now using
his existing skills to build something
for himself.
I had been looking at setting up my
own business, but with the cost and
success rates of franchising it was a
bit of a no-brainer, Ian says.
My advice to anyone looking into
franchising would be to do your due
diligence. If youre not sure what
you want to go for, the seminars are
certainly very useful. The information
I was given was excellent.
INFORMATION
The free NatWest franchise
seminars offer attendees a
complete introduction to the
franchise industry, providing them
with the tools they need to choose
the right business.
If youre interested in attending a
seminar, which take place across
the UK, visit www.franchiseseminars.info, email enquiry@
franchise-seminars.info
or call 020 718 33 657.
MAKING MONEY 103
OVENU 1.4_Layout 1 04/11/2016 12:50 Page 1
FRANCHISOR
INVESTMENT
LEVEL
Subway
The Countrys Best Yoghurt
Wimpy International Ltd
FINANCIAL SERVICES
Brilliant at Bookkeeping
Cash Express
Certax Accounting
30,000
Cloud Bookkeeping
9,900
Dennis & Turnbull
DNS Accountants
Financial Advisor School
Franchise Finance
Moneysave Solutions
24,995
TaxAssist Accountants
36,950
FITNESS
Bodystreet Training
Kung Fu Schools
10,995
Naturhouse
60,000
Pro-Fit Franchise
5,000
Quit Smoking Pal
The Fitness Space
Yourzone45
DIAMOND HOME SUPPORT 1.4_Layout 1 04/11/2016 10:03 Page 1
FOOD & BEVERAGE
bbake & TAKE

Bennigans
Boost Juice bars
Booster Juice
Brumbys Bakery
Delifrance
Greene King Meet & Eat
85,000
Heavenly Deserts
Hooters
Jaspers Corporate Catering
100,000
Kona Grill
Melting Pot fonduefranchise.com
Michels Patisserie michels.com.au/
Punch Taverns
Riverford Organic Vegetables
Sub Zero Ice Cream & Yohurt
Thorntons
Veeno Company, The
Vom Fass
VQ Juice Ltd
15,000
Wiltshire Farm Foods
GYM
Fit4Less
95,000
Snap Fitness
The Little Gym
HEALTH & BEAUTY
Biothecare Estetika
21,500
Depicool
7,500
GlamnGlow
Guinot guinot.com
Jacks of London
Massage Heights
750,000
Mirage miragebeauty.co.uk
Rush
15,000
Saks Hair and Beauty
Silverdaze
11,500
Spice Isles
25,000
104 MAKING MONEY
WEB ADDRESS
subway.co.uk
franchise.tcby.com
wimpy.uk.com
brilliantatbookkeeping.com
certaxaccounting.co.uk
cloudbookkeeping.co.uk
dennisandturnbull.com
dnsaccountantsfranchise.co.uk
thefaschool.co.uk
franchisefinance.co.uk
moneysavesolutions.com
taxassistaccountants.info
[ FRANCHISE FORUM ]
Key considerations
How much can you borrow when youve
found your perfect franchise? Richard Holden,
head of franchising at Lloyds Banking Group,
has some expert advice
bodystreetuk.co.uk
kungfuschoolsfranchise.co.uk
pro-fitfranchise.co.uk
quitsmokingpal.com
thefitnessspace.com
yourzone45.co.uk
bakeandtake.co.uk
bennigans.com
boostjuicebars.co.uk
boostjuice.com.au
brumbys.com.au
delifrance.com.sg
greenekingpubsfranchise.co.uk
heavenlydesserts.co
hooters.com
jaspers-franchise.co.uk
konagrill.com
riverford.co.uk
subzeroicecream.com
theveenocompany.com
vomfassuk.com
vqjuiceworld.com
wiltshirefarmfoods.com
energiefranchise.com
snapfitness.com
thelittlegym-eu.com
biothecareestetika.com
depicool.co.uk
Franchise.GlamNGlow.ca
franchisewithjacks.co.uk
massageheightsfranchise.com
rush.co.uk
saks.co.uk
silverdazeuk.com
nowing how much

finance is available
will be a key
consideration for
any aspiring franchisee. So where is
the best place to find out about your
funding options?
Banks with a specialist franchise
team, such as Lloyds, are a great
starting point. For expert support
and guidance, contact the banks
franchise department directly, not
your local manager.
INDICATION
The banks franchise experts
will give you an indication of the
possible finance available and
funding options for the brands youre
interested in, even before youve
made your final decision.
Before you speak to a bank about
borrowing money to start your
franchise, you need to establish how
much finance you will require. Ask
the franchisor for a full breakdown
of costs, including the likely working
capital you will need. Dont overlook
VAT, which will be payable when
setting up the business.
For established franchise brands,
most of the major banks will
ASK THE
FRANCHISOR FOR A
FULL BREAKDOWN OF
COSTS, INCLUDING
THE LIKELY WORKING
CAPITAL YOU WILL
NEED
consider lending up to 70 per cent

of the total investment, including
working capital. However, for
newer, less established franchise
opportunities the amount the bank
will lend is likely to be lower. The
finance term will typically match
the length of the initial franchise
agreement.
As a bank is unlikely to finance
the entire investment, you will
need to put your savings into the
pot to fund your chosen franchise.
The bank will ask to see evidence
of your investment to establish
that the money has been saved
over time and not raised through a
personal loan or remortgage.
In addition to your business
plan and financial projections, a
bank manager will also want to see
a breakdown of your household
income and expenditure to
identify how much money you
need to live on and to establish
whether the new business is likely
to be able to generate sufficient
profits to cover your personal
commitments.
SECURITY
If youre looking to borrow more
than 25,000, its likely that a
bank will require you to put up
personal assets as security for any
loan agreed. If you have a strong
business plan, but dont have any
personal assets to support the
lending, a bank may be able to
consider financing your plans using
the government backed Enterprise
Finance Guarantee scheme.
Dont try to press ahead with
insufficient capital, putting
unnecessary pressure on the
business from the outset. But
dont borrow more than you can
comfortably afford to repay.
MAKING MONEY 105
5018 - FT TOP TEN FRANCHISE 1.4_Layout 1 04/11/2016 10:04 Page 1
FRANCHISOR
INVESTMENT
LEVEL
Supercuts
Taylor & Colt
The Tanning Shop
Toni & Guy
xtreme lashes
HOMEBASED
No Letting Go
20,000
HOMECARE & PROPERTY

MAINTENANCE
LAWN SCIENCE_Layout 1 04/11/2016 10:05 Page 1
Agency Express
18,500
Apollo Blinds
20,000
Arrow Homecare Ltd
7,000
Briary Garden Services
9,500
Building and Handyman
21,000
Colourfence
25,000
Complete Weed Control
Concept Building Solutions
27,995
Countrywide Grounds Maintenance Ltd
45,000
Countrywide Lawn Doctor
Drain Doctor
35,000
Dream Doors
70,000
Dream Doors International Ltd
Dyno Locks
Eds Garden Maintenance
11,000
Envirocare Grounds Maintenance
Envirovent
19,950
Fifty Plus
Flat Roof Company (The)
Furniture Medic
22,075
gas-elec Safety Systems
16,500
Granite Transformations
GreenThumb Ltd
31,700
Handywoman Franchising
Hemsley Gardening
Hillarys Blinds
Hire a Hubby
In-toto
15,000
Jim`s Mowing
15,000
Just Fitted Kitchens
Just Shutters
7 500,00
Lawnkeeper
15,000
Lawnscience
11,995 + VAT
Magic Man
19,500
Matts Mowing
Mould Doctor
Reeds Rains
Sliderobes Ltd
Sliding Sash Solutions
Tom Thumb Lawncare
TruGreen
27,000
Urban Planters
Wilkins Chimney Sweep
15,000
I.T & COMPUTERS
Computer Troubleshooters
INTERNATIONAL
Desita
Sky Zone
LETTINGS & PROPERTY
Bairstow Eves
Belvoir Property Management
106 MAKING MONEY
22,500
WEB ADDRESS
supercutsfranchise.co.uk
Franchise.TaylorandColt.ca
thetanningshop.co.uk
toniandguy.com
xtremelashes.com
nolettinggo-franchise.co.uk
[ YOURZONE45 ]
Full body workout

YourZone45 operates in the fastest growing
area of the fitness industry
agencyexpress.co.uk
apolloblindsfranchise.co.uk
arrowhomecare.co.uk
briary.co.uk
buildinghandymanfranchise.com
colourfence.co.uk
completeweedcontrol.co.uk
concept-solutions.co.uk
countrywidegrounds.com
countrywidelawndoctor.com
draindoctor.co.uk
dreamdoorsfranchise.co.uk
dreamdoors.co.nz
edsgardenbusinessfranchise.co.uk
franchise.envirocarems.co.uk
homeventilation.co.uk
the50plus.co.uk
flatroof.co.uk
servicemaster.co.uk
gas-elec.co.uk
gtfranchise.co.uk
greenthumb.co.uk
handywoman.co.uk
tlrla.co.uk
hireahubbygroup.com
intotofranchise.co.uk
jimsmowing.co.uk
lawnkeeperfranchise.co.uk
lawnscience.co.uk
magicman.co.uk
matts.biz
moulddoctor.co.uk
the-property-franchise.co.uk
tomthumblawncare.co.uk
trugreen.co.uk
urbanplanters.co.uk
franchisechimneysweep.co.uk
computertroubleshooters.co.uk
desita.it
skyzone.com
belvoirfranchise.com
ourZone45 workouts
are unique 45-minute
sessions that mix
cardio and functional
resistance training to create a
comprehensive, full body workout
thats guaranteed to melt body fat and
kick-start metabolisms into overdrive.
YourZone45 studios are between
2000-3000 sq ft and are designed to
provide a friendly, motivating workout
experience.
BASED ON SCIENCE AND
TECHNOLOGY
YourZone workouts utilise the
technology of the companys heart
rate monitoring system to encourage
members to spend at least 12-20
minutes of their workout at 84-100 per
cent of their heart rate.
This is based on scientific principles
that allow members to experience the
calorie afterburn affect, where they
continue to burn calories up to 36
hours after their session - even when
theyre watching TV.
Each session at YourZone combines
the community of an outstanding
OURZONE45 IS NOW
EXPANDING ACROSS
THE UK BY WAY OF
FRANCHISING
group exercise class with the attention

and guidance of a personal training
session.
EXPANDING THROUGH
FRANCHISING
With five studios either already open
or opening soon, YourZone45 is now
expanding across the UK by way of
franchising.
The company is looking to team
up with motivated, hardworking
individuals who share its unique
vision and provide them with the
training and support to open their
first YourZone45 studio.
INFORMATION
To book your place on the next
YourZone45 discovery day, visit
www.yourzone45.co.uk and fill out
an expression of interest form.
MAKING MONEY 107
LITTLE IMPRESSIONS 1.4_Layout 1 04/11/2016 10:26 Page 1
FRANCHISOR
INVESTMENT
LEVEL
CENTURY 21 UK
23,500
Countrywide Signs Limited
County Homesearch
35,000
Elite Property Franchise
5,000
Enfields
Engel & Volkers
Estate.com
Estatesdirect.com ltd
5,000
Go Direct Lettings
6,000
Goodchilds
HomeXperts
19,995
Living Room Letting Agency (The)
22,500
Martin & Co
25,500
Medics On The Move
25,995
Northwood
25,000
Optimhome
PHP Lettings
10,000
Platinum Property Partners
32,970
Property Inventories
18,000
Redstones
11,995
MOTORING SERVICES
METRO ROD 1.4_Layout 1 04/11/2016 10:06 Page 1
Contact tonyf@little-impressions.com for more details
Autovaletdirect
14,950
ChipsAway International
29,995
Dent Devils
Dent Wizard
20,000
Fibrenew International
50,000
Fleet Mobile Tyres
35,000
Green Motion
Hometyre
29,950
iAutoUK
120,000
Mac Tools
50,000
Mobile Car Valeting
Motorkwik
Red Driving School
23,500
Revive!
Snap-on Tools Ltd
20,000
The AA
Vanarama
Wheel Specialist (The)
100,000
Wicked Coatings
ONLINE FRANCHISES
bestof.co.uk (the)
Traderpost
Project M
PEST CONTROL
Prokill Pest Prevention

25,000
Whelan Pest Prevention
PETCARE
Bark Busters Dog Training

18,000
Barking Mad
Dial a Dogwash
Dog Groom
Horsatack
Husse
Oscar Pet Foods
14,995
Pals4Pets
11,950
Trophy Pet Foods
15,000
Wagging Tails
12,995
PIZZA
0800 Pizza
108 MAKING MONEY
WEB ADDRESS
century21uk.com
countrywidesigns.com
elitepropertyfranchise.co.uk
enfields.co.uk
engelvoelkers.com
estate.com
estatesdirect.com
godirectlettings.net
franchise.goodchilds-uk.com
home-xperts.co.uk
tlrla.co.uk
propertyfranchise.co.uk
medicsonthemove.co.uk
northwoodfranchises.co.uk
[ CLARRIOTS CARE ]
Booming network
Theres never been a better time
to franchise with Clarriots Care
to not only make a lot of money, but

to make a difference to the lives of
vulnerable individuals.
2. The expertise and support youll
receive from Clarriots. Its been
delivering the highest quality home
care since 2008. The companys
specialist support team can help
you understand industry specific
knowledge, such as your Care Quality
Commission application, as well as
guide you on important business
strategies, such as marketing and
sales.
3. This is a management franchise.
Your knowledge, experience and
expertise in managing a business,
along with your personal drive,
ambition and determination to
succeed, will mean youll drive sales
and build a team to deliver the best
service to clients.
phplettings.com
platinumpropertypartners.net
propertyinventories-franchise.com
redstones.co.uk
autovaletdirect.co.uk
chipsaway.co.uk
dentdevils.co.uk
dentwizardventures.co.uk
fibrenew-franchising.com
https://greenmotion.com
garageboss.co.uk
mactools.co.uk
mobilecarvaleting.com
motorkwik.co.uk
reddrivingschool.com
revive-uk.com
www1.snapon.com
theaa.com
vanarama.co.uk
thewheelspecialist-franchise.co.uk
wickedcoatings.eu
getthebestof.co.uk
traderpost.co.uk
projectmglobal.com
prokill.co.uk
whelanpestpreventionfranchise.co.uk
barkbusters.co.uk
barkingmad.uk.com
dialadogwash.com
doggroomuk.com
horsatack.co.uk
husse.com
oscars.co.uk
pals4pets.co.uk
trophypetfoods.co.uk
waggingtailsfranchise.co.uk
800pizza.com
he Clarriots Care
network is booming and
its all thanks to the hard
work of the companys
franchise owners.
Never considered investing in a
home care franchise with Clarriots?
Nows a better time than ever.
Clarriots network has delivered
over 61,000 hours of care so far in
2016, turnover across all offices has
increased month after month since
March 2016 - and theres no sign of
this growth stopping any time soon.
INVESTMENT
There are three elements that will
make your investment with Clarriots
a success:
1. Substantial and sustainable
growth in the care sector, thanks to an
ageing population. This ensures there
are countless opportunities for you
TURNOVER ACROSS
ALL OFFICES HAS
INCREASED MONTH
AFTER MONTH SINCE
MARCH 2016
PROVEN
Paul Best owns Clarriots Cheshire
East office. Earlier this year he was
contemplating whether or not home
care franchising was right for him.
Fast forward six months and Paul has
already turned over approximately
60,000 - proving this business
model works from the word go.
Youll later go on to replicate
the success of one of Clarriots
longer established franchise
owners - Alistair and Michelle at its
Lancashire South office.
In September alone their turnover
reached just shy of 40,000 and
theyre on course to turn over in
excess of 500,000 this year.
INFORMATION
Call 0333 200 5820.
MAKING MONEY 109
Molly Maid 1.4_Layout 1 04/11/2016 10:07 Page 1
FRANCHISOR
INVESTMENT
LEVEL
Crust Gourmet Pizza

Dominos Pizza
280,000
Papa Johns
175,000
Perfect Pizza Limited
30,000
Pizza Capers Gourmet Kitchen
Pizza Hut
130,000
PLUMBING
Your Plumber
PRINT & PROMOTIONAL SERVICES
SURECARE 1.4_Layout 1 04/11/2016 11:38 Page 1
Barrett & Coe

5,500
BH Publications
Big Fish
Business2Business
13,250
Card Connection
20,000
Cardgroup
14,995
Colneis Marketing c
County Signposts
Dor 2 Dor
6,000
Embroid Me
Embroidme
Fastsigns
40,000
Fastsigns International
Kall Kwik
50,000
Local Life
Minuteman Press International
Mobile Affiche
Monk Marketing
Mudfish Trading
5,999
MyNews
Raring2go!
9,995
Real Color
17,000
Recognition Express Ltd
35,000
Sign-A-Rama
25,000
Signs Express Ltd
75,000
The Original Poster Company
Venture Photography
Voucher Packs
RECRUITMENT
Antal International Network

50,000
Drivers Direct Recruitment Agency
MRI Worldwide Ltd
Nuvi Global
4,576
Prima Ardelle Associates
15,000
Travail Employment Group
12,000
RESTAURANT
Beatons Tearooms
40,000
Canas y Tapas
Pan Chai
35,000
Steak n Shake
Tiger Bills
Wok and Go
130,000
Zaks Diner
RETAIL
Attirance
Bang & Olufsen
200,000
Bargain Booze
Bathstore
Beautiful Bling Company
Blazes
7,500
Bo Concept /franchise.aspx?ID=78030
110 MAKING MONEY
WEB ADDRESS
https://crust.com.au
dominos.uk.com
papajohns.co.uk
corporate.perfectpizza.co.uk
pizzacapers.com.au
pizzahutfranchise.co.uk
yourplumber-uk.com
[ DIAMOND HOME SUPPORT ]
Record enquiries
Diamond Home Support has seen a
terrific rise in demand for its services
barrettandcoefranchise.co.uk
bhexclusive-franchise.co.uk
In a recent survey, 100 per cent

of respondents rated training
as good or better, 100 per cent
said the franchisor cared about
franchisees and 100 per cent said
their prospects in the business
were good or better.
businessmk.co.uk
card-connection.co.uk
cardgroup.com
olneisgreetingcards.com
magazinepublishing.org.uk
dor2dor.com
discover.embroidme.com
fastsigns.co.uk
fsfastsigns.com
kallkwik.co.uk
locallife.co.uk
printfranchise.minutemanpress.com
monkmarketing.com
mudfish.co.uk
mynewsmag.co.uk
getraring2go.co.uk
realcolor-uk.com
franchisoroftheyear.com
signarama.co.uk
franchise.signsexpress.co.uk
originalposter.com
venturephotography.com
voucherpacks.com
antalfranchising.com
driversdirect.co.uk
mrinetwork.com
noviglobal.com
recruitmentfranchise.co.uk
travail.co.uk
beatonstearooms.co.uk
panchai.com
steaknshake.mc
tigerbillsfranchise.co.uk
wokandgo.co.uk
zaks.uk.com
attirance.com
beoretailer.co.uk
bargainbooze.co.uk
bathstore.com
beautifulbling.co.uk
blazes.co.uk
ith multiple
income streams
from cleaning,
home help services
and gardening, Diamond Home
Support has quickly established itself
as one of the UKs larger franchise
organisations. Over 70 franchisees
are now part of the companys
network.
WERE LOOKING FOR

THOSE WITH THE
RIGHT ATTITUDE AND
MOTIVATION
FRANCHISE PACKAGE
Diamond Home Supports start-up
fee is low, but by no means lacking
in content. It includes full training,
an initial three-month marketing
campaign and ongoing support
throughout the lifetime of the
business.
With a current franchise startup fee of 1,495 (plus VAT), you
wont find many businesses to beat
the low entry level cost.
Andrew Watton, Diamond
Home Supports managing
director, is confident of the future.
REASSURING BACKDROP
This year we have seen a terrific
rise in demand for our services,
he says. Both our website and call
centre have seen record numbers
of enquiries. This provides a
reassuring backdrop for any new
franchisee looking to join us.
We are not necessarily looking
for people with deep pockets were looking for those with the
right attitude and motivation. We
support our new business startups and do not burden them with
heavy financial responsibilities.
That way they have the
freedom to do what matters most
- to get on and build a successful
business.
Diamond Home Support
still has territories available
throughout much of the UK.
INFORMATION
www.diamondhomesupport.com.
MAKING MONEY 111
WORLD OPTIONS_Layout 1 04/11/2016 10:08 Page 1
FRANCHISOR
INVESTMENT
LEVEL
Boots Opticians
Cartridge World
Cash Converters UK Ltd
250,000
Cash Generator
70,000
Clarks Shoes
First Choice Cards Ltd
Foot Solutions
Gadcet
Howards Storage World
200,000
Noa Noa
25,000
One Stop
Raleigh Cycles
70,000
Sevenoaks Sound & Vision
Snappy Snaps Franchises Ltd
30,000
The T-Shirt Store
United Carpets
30,000
Zipyard
40,000
SERVICES
Franchise Source Brands International

Franchising Centre (The)
FT10
MatchPoint
15,000
XPRESS LEGAL_Layout 1 04/11/2016 10:10 Page 1
SERVICES
PlanAhead Events
Sandler Training
WSI wsifranchise.co.uk
SPORT
Leisure Leagues
4,995
Premier Sport
TRAVEL
Global Travel Group plc

Go Cruise
Mydestinationinfo.com
15,000
Travel Counsellors
Treasure Trails
Your Perfect Travel
LEISURE
Camping and Caravanning Club (The)

35,000
Detective Project (The)
Sports Xtra
VENDING
Snack-In-The-Box Ltd
THE DEADLINE FOR AMENDMENTS

TO THIS SECTION FOR THE
JANUARY 2016 ISSUE IS
25TH NOVEMBER 2016
112 MAKING MONEY
19,750
WEB ADDRESS
bootsopticiansfranchise.com
cartridgeworld.co.uk
cashconverters.co.uk
franchise.cashgenerator.co.uk
clarks.co.uk
first-choice-cards.com
footsolutionsfranchise.com
gadcetfranchising.com
howardsstorageworld.co.uk
noanoa.dk
openaonestop.co.uk
cyclelife.com/Franchise
sevenoaksfranchising.co.uk
snappysnaps.co.uk
tshirtstoreonline.com
unitedcarpetsandbeds.com
thezipyard.com
thefranchisingcentre.com
FT10.co.uk
sandlerfranchising.co.uk
wsifranchise.co.uk
football-business.co.uk
premiersport.org
globaltravelgroup.com
cruisefranchise.co.uk
tctravelacademy.co.uk
treasuretrails.co.uk
yourperfecttravel.co.uk
campingandcaravanningclub.co.uk
thedtectiveproject.co.uk
recruitment.sports-xtra.com
sitb.co.uk
[ BRITISH FRANCHISE ASSOCIATION ]
Promoting good
practice
What the British Franchise Association

can do for you
tarting a franchise
business is not a decision
to be taken lightly - its
something you should take
your time with and research carefully.
Part of that research should
involve a brands British Franchise
Association membership status.
The bfa is the body that protects and
promotes good franchising practice
in the UK and is recognised by
government and internationally for
its values and credibility. It accredits
franchisors against a strict set of
criteria before offering membership.
Here are some of the ways in which
the bfa helps prospective franchisees
and why you should consider
membership to be a powerful
indicator - and one you should
actively seek.
DUE DILIGENCE
bfa member franchisors adhere to the
guidelines in the franchising code of
ethics and the rules of membership,
which enshrine the principles of best
practice in franchising.
For example, projections on
turnover and profit should be based
on historically attained numbers either by an existing franchisee or a
company owned outlet - with proof
available.
FRANCHISEES CAN JOIN
Franchisees of bfa members can
join the association, accessing
business and personal benefits
galore. Legal, human resources and
business support combines with
deals on everything from car hire and
shopping to holidays.
Theres also the opportunity of
representation, as three franchisees
sit on the bfas board of directors
and many more on its governance
committees.
NOT ALL FRANCHISES ARE

EQUAL
The bfas work is entirely standards
based and has been since its
formation in 1977. If a franchisor
cant meet the required standards, it
cannot join - each year applications
are refused.
The process involves an indepth examination of the franchise
model and the business proven
performance.
bfa membership is not a guarantee
of success, as becoming a successful
franchisee depends on many factors,
not least your own passion, the right
match and your work ethic.
FAVOURABLE FUNDING
The banks involved in franchising all
respect the standards represented
by the bfa. They understand bfa
accreditation and the quality needed
to gain and retain it, so therefore
look more favourably on funding
applications from franchisees of
member brands.
ANNUAL EVENTS
The bfa runs a host of events
throughout the year to help
prospective business owners enter
the 15 billion franchise sector.
There are four bfa supported
franchise exhibitions annually, where
only accredited brands can attend
and a wealth of advice is on offer;
a women in business conference
in November; the Great Northern
Breakfast in June; Scottish Franchise
Week in spring; and prospective
franchisee seminars, which move
around the country on a monthly
basis.
THE BFA SPEAKS FOR
ALL STAKEHOLDERS
IN FRANCHISING AND
LISTENS TO WHAT
THEY HAVE TO SAY
INFORMATION
Visit www.thebfa.org.
MAKING MONEY 113

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3.

THE BUSINESS START-UP MAGAZINE

Whats attracting the under

DECEM BER 2016

Rated higher than industry standards for all 29 questions

How low interest rates

The total costs youll incur

The housewife who took the

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is a legal director in Bird &

is founder and owner of

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Quote of the month:

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t may be a little nave to assume

products and services tailored to the

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rate increases, when theyre sourcing

boost to the British tourist trade,

Whether youre selling a product or

ABOUT THE AUTHOR

icola Evans uses the

Victoria Bays has

Nicola Evans and business

generate 500 a month my income last

love it and all the people it brings

MM Master DEC 16 002-116_Layout 1 04/11/2016 10:36 Page 13

Accountancy costs are small or

n the UK, the main legal

business as an individual, though you

Partners share responsibility for

shares cant be offered for sale to the

partnerships, limited partnerships and

o you lie awake at

in a small handmade clay cup. Its an

have the manufacturing experience or

an overnight success, but it wasnt. I

Its also exported to 15 countries and

company rebranded from Drink Me to

ince its launch in 1967,

chosen as an ingredient because

confidence. To me, wearing a precious

hen people look