North South

University
Course: MGT489, Section: 8

Group Project on
Strategic Issues in RMG Industry and ABA
Group
Submitted to:
Dr. Md Shahedul Alam
Assistant Professor
Department of Management
School of Business and Economics (SBE)
North South University

Submitted by:
Nafijur Rahman Wasi
1130169030
Nabila Noor Mishu
1210649030

ID:
ID:

Md. Raihan - Bin - Alam

1120091030

ID:

Md. Moniruzzaman
1130547030

ID:

Mohammad Abdullah Al Jubayer

1130250030

ID:

Date of Submission: 21.03.2016

EXECUTIVE SUMMARY
This project aims to highlight and analyze the strategic issues in Bangladeshs Ready-made
Garment (RMG) Industry in view of the global industry scenario. In doing so the project
features the global RMG industry structure, major exporters, brands, local industry in global
context as well as global strategic issues regarding this industry. A closer look into the
operation and business model of ABA Group has been incorporated in this project so that the
local industry scenario can be understood. A critical analysis of the strategic issues regarding
RMG industry is also provided here which has identified compliance issues as key to further
growth. In case of Bangladesh factory conditions such as safety and working environment are
key issues to look into. Moreover poor infrastructure, lack of skilled workforce, inadequate
forward and backward linkage industry, limited technological know-how etc. are identified as
major issues that require strategic concern. The project concludes with some solid and
actionable recommendations that can regain the country image of Bangladesh as far as RMG
industry is concerned. It also accommodates some pragmatic solutions to current strategic
challenges that ABA Group is facing.

TABLE OF CONTENTS

Topic
Introduction
Global RMG Industry
Structure
Global Issues in RMG
Industry
Local RMG Industry in
Global Context
ABA Group: Operations and
Structure
Strategic Issues Facing the
Company
Analysis
ABA Groups Business
Model for Casual Denim
Trouser
Conclusion

Page No.
4
5
8
9
11
14
15
17
19

Reference
Research Method
Thank You Letter

21
22
23

Introduction:
Bangladesh is the eighth most populous country in the world and located in South Asia. With
strong economic growth over the last decade Bangladesh is now considered as one of the
Emerging Next 11 countries by Goldman Sachs and also listed in Frontier Five by JP
Morgan. This trend of consistent economic growth has been possible by the phenomenal
growth in export of ready-made garments (RMG) which contributes around 80% of the total
export income of Bangladesh. Although much of Bangladeshs economy is based on
agriculture, RMG industry has firmly established itself as a multi-billion dollar industry in
Bangladesh earning a huge portion of foreign currency and currently employing around 4.4
million people. About 80% of all employed by RMG sector in Bangladesh are women, which
is a remarkable development as far as women empowerment is concerned. The industry
started its journey in late 1970s with only 9 RMG units and according to Bangladesh
Garments Manufacturers and Exporters Association (BGMEA) there are around 5000 units
currently in operation. In 2015 the RMG export surpassed all previous records and earned
$25.50 billion which has strengthened the position of Bangladeshs RMG being the second
largest exporter in the world right behind China. Bangladesh takes pride in Made in
Bangladesh label attached to the RMG products which comprises both knitwear and woven
products. Now that Bangladesh has become a lower middle income country with a growing

middle class, the RMG sector sets a vision to achieve $50 billion in export by the year 20201
in line with Vision 2021 and 50th Year of Independence. With the average annual growth of
13.9% in RMG industry, the industry experts and entrepreneurs are confident to reach this
target.
RMG Industry in Bangladesh: At a Glance
Total Number of Factories
Total Number of Employees
Export Income
Percentage of Bangladeshs Total Export
Average Annual Growth
Source: BGMEA, Fiscal Year: 2014-2015

4296
4 Million
$25.50 Billion
81.68%
13.9%

Global RMG Industry Structure:

Global Top Ten Firms with Their Sales in 2015:

Major Geographic Markets:

As a country, USA is the largest importer of the apparel products. China is the largest
exporter of apparel products in the world. Geographically EU is the largest exporter of
apparel products.

Largest Apparel Exporters:

Its no surprise that China leading the export market of apparel with a 153 billion dollar
turnover. Bangladesh is the fourth largest apparel exporter after Italy.

Revenue Breakdown by Countries:

Degree of Industry Concentration:

2

The apparel industry has been achieved a notable growth rate over the last two decades. Even
though of economic recession the global apparel industry succeeds to carry on a healthy
growth rate. The global apparel industry consists of clothing and textile, expert predicts that it
will reach a net worth of USD 3 Trillion by 2018. The current net worth of global apparel
industry is 1.11 trillion dollar. The competition arises for exporter day by day due to low
switching cost, product variation and change in demand. Even well established companies
have to work hard to satisfy their customer, being more unique with vast product
differentiation. The global market size of apparel industry is continuously changing due to
customer taste and preference. The market size for sportswear products are increasing and
people are buying more fashionable apparel products. The manufacturing companies in North
American countries decline over the time significantly. Developed countries like USA, UK
and their branded companies are outsourcing to developing countries for making apparel
product. South Asian countries like Bangladesh, India are their first choice due to cheap
labor. China is doing well for better quality product and leading exporter of the apparel
products. The rivalry in apparel industry is no more than moderate means its a monopolistic
market. USA and EU are the leading importer of the apparel products. Sometimes, they
reduce export from one country by GSP or other scheme and giving extra facilities to a desire
country. So, other country cannot enter their market due to heavy tax and lose business.
According to an article The Gap Incs piece of the pie the global apparel industry is very
competitive. The competition is fierce. Using HHI (Herfindahl-Hirschman indicator) they
demonstrate how fierce the competition.

Global Issues in RMG Industry:

1. Compliance Issue: At present foreign buyers are more vocal than ever regarding
workers rights, safety and also demand ready-made garments at a cheaper price. It is
very difficult for RMG manufacturers to keep low price because they spend more in
additional compliance features. Major RMG exporting countries such as China, India,
Bangladesh, Vietnam, Indonesia, Thailand, Cambodia, Mexico etc. are now working
closely with compliance and standards. Moreover they are working on building
production capacity by efficient value chain process. Negotiation with buyers has
become a major point to bargain the price and keeping the regulatory burden

minimum at the same time. Global RMG industry needs to be more socially
accountable to its employees so that compliance issues cannot negatively impact the
industry
2. Tariff and Non-Tariff Barriers: Tariffs include various charges while non-tariff
barriers are created by bureaucratic red-tape. RMG sourcing destinations are mainly
developing countries and require quota and duty free access in the USA and Europe
who are the major buyers. Now different trade agreements, tariff frameworks are
crucial in this regard to achieve priority access and avoid any unwanted delay or
charges in port or borders. The RMG exporting countries can jointly take resolution
and persuade WTO to ensure minimum tariff structure and low non-tariff barriers.
3.

External Challenge: The global RMG industry has to deal with external challenges
like global economic recession, cancellation of preferential access in US and EU
markets, lifting the quota free system following the abolishment of the Multi-Fiber
Agreement (MFA). Moreover the scope of existing trade agreements is getting
narrower with increasing competition and rapidly changing international business
environment.

4. New Market Exploration: Due to the extreme pressure from the American and
European buyers it has become a challenge for RMG industry to discover new
opportunities in other regions such as Middle-East, Asia-Pacific etc. Some countries
have already started exporting in new destinations, but the size of market is relatively
smaller than USA and Europe. Therefore increasing involvement in those new
markets is needed to expand the export horizon and gain diversification benefit.

5.

Technological Development:

In this age of technological advancement RMG

industry around the world has to take advantage of modern technological innovation
for sustainable growth. Very few RMG exporting countries are well ahead in this
regard. Others are trying hard to adopt cutting edge machinery and production process
to improve efficiency and production capacity. Modern industrial research initiatives
become vital to stay competitive and capitalize the technological know-how in RMG
sector.

Local RMG Industry in Global

Context:
Geographically Bangladesh is situated in the area of south Asia with a population of 160
million. Bangladesh is a developing country where the economy of Bangladesh is altogether
reliant on agribusiness. Readymade garments (RMG) sector of Bangladesh has now the
largest earning source of Bangladesh. After the independence of Bangladesh 1977-78 was the
first when 9 apparel industries were available in Bangladesh where world saw it in the 19 th
century. From 1978 the organization began exporting so as to trade items in the abroad 1
million bits of shirts to the South Korean Company named "Olanda".
These all informations are the past history of RMG sector in Bangladesh. Now in the current
situation Bangladeshs largest earning source is this RMG sector where in the last year the
amount of export was 24.49 million dollar. At this stage in 2016 there are around 4000
garments in Bangladesh according to BGMEA where 12 lac labor works.
The following table lists the top buyers from Bangladesh:
Company Name

Company Name

H&M

Walmart

Li & Fung

Levis

S. Oliver

GAP

Tom Tailor

Esprit

ED Ward Wang

Tesco

TMS

Collince

ZARA

Pierre Cardin

After 40 years of Bangladeshs independence poverty rate has plunged from 80 percent to 30
percent today and GDP growth has found the median of around 5-6 percent for more than 20
years, and the RMG industry has had a considerable measure to do with it.

Regardless of the tremendous development in Bangladeshi RMG industry, there are so many
stages of difficulties. At present work place safety is the burning issue. Millions of garment
workers are being suffered by this. Recently two major accidents have brought the issue of
workplace safety to frontline. Tazreen fashion fire-outbreak and the Rana Plaza collapse are
the most devastating recent occurrences. Taking after the deplorable episodes, different
stages, for example, the Bangladesh Accord on Fire and Building Safety, the Alliance for
Bangladesh Worker Safety and National Plan of Action have been framed to enhance building
and terminate wellbeing of Bangladesh's piece of clothing industry.

Strategic Issues in RMG Industry in Bangladesh:

1. Cost Reduction: Taken a toll decrease system ought to start with relegating the
most noteworthy need for setting up in to reverse linkages. Dependency on
foreign source will be reduced by the foundation of backward linkage which will
decrease the aggregate and normal generation expense of articles of clothing.
2. New Product Development: In our RMG factories Bangladesh is producing same
types of products regularly. And the variations are not that much. Bangladesh
basically produces Shirt-60%, Jacket-11%, Knit items- 10%, Trousers-7% and
others-11.05%. We should produce more and different categories product for
competing in the world market.
3. Market Diversification: Bangladesh mainly exports their products to USA,
Canada and mostly in Europe. On that 46% of those are in USA, 14% in Canada,
and rest of them goes to Europe. But the competitors of Bangladesh are regularly
expanding their business and keep changing their product variations.
4. Labor Productivity Improvement: Hong Kong, Sri Lanka and South Koreas
labors in this RMG sectors are getting more efficient. Bangladeshi labors are not
that much efficient. Here labors are less paid. Thus, to keep place on the
competition with biggest aggressive business sector, work profitability must be
improved.
5. Product Diversification Thailand, China, India, Pakistan, Hong Kong, Singapore,
Malaysia, Indonesia and others are the main competitors of Bangladesh the RMG
sector. These countries are way ahead from Bangladesh in the product
diversifications. Because they keep changing their strategies.

ABA Group: Operations and

Structure
ABA Group is a leading RMG industry in Bangladesh consisting of 11 apparel and related
industries established in 1992. It is a 100% export oriented RMG industrial group that
manufactures and exports all types of woven garments, mainly bottom wear for reputed
international brands in Europe and the USA. The manufacturing units are located in the
industrial zone at Gazipur, which is only 5 kilometers away from Hazrat Shahjalal
International Airport, Dhaka. The Group Corporate Headquarters is situated at Sena Kalyan
Commercial Complex, Tongi, Gazipur.
Mission and Vision:
1. Developing and promoting the ready-made apparel sector.
2. Creating customers need through manufacturing and supplying quality products.
3. Continue to ensure quality and high standard in every activity.

Organogram:

Each of the divisions has General Manager, Deputy General Managers and Assistant General
Managers under the Executive Director. For day to day operations there are mid-level and
lower level executives in different management positions. At the factory level the industry
has Production Manager, Floor In-charge, Line Chief, Supervisor and Workers.

Products:

Casual Wear
Sports Wear
Swimming Trunk
Dress and Formal Trouser
Skirts

Clients:

Europe: C&A, H&M, Promod, Jules, Pimkie, Okidi, Oviesse, Mexx, Espirit
USA: Sholo, JC-Penny, G.V.

Production Facilities:
ABA uses latest machines to ensure its production and is well equipment with all required
machines of its own. There are also some specialized machines for special products. ABA has
pocket welt, Blind Stitch, Pressing Puller, Garments press, Bias and clothing, Metal stone
Fixing and some other specialized machines. ABA employs over 9,000 skilled workers and
around 300 supervisors and managerial staffs its production facilities for its smooth running.
Quality Assurance:
ABA ensures strict quality control measures where each product that has to go through a
series of through scrutiny. Their products not only meet clients required criteria but also give
them recognition to Quality Management System. ABA has achieved ISO 9001:2000
Standard Certificate, WRAP Certified, BSCI Standard Audit (Status-Good). This has resulted
in better performance for all operators and all supervisory staffs.
Work Place Environment:
ABA strictly maintains healthy & hygienic provision as per ILO and Bangladesh Labor Laws
& regulations. ABA ensures required working space for moving and performing operations
smoothly: ABA also provides a safe, well ventilated and healthy working area. There are
proper and sufficient arrangement for dining, safe drinking water, hygienic toilets & personal
safety arrangement. Regarding work place safety, ABA takes maximum precautions against
fire, mechanical and chemical hazards. There are clearly marked evacuation zone and routes
to be used in emergencies along with fire safety equipment like fire hydrant, smoke, fire

detector, gas musk and lock cutter etc. The following facilities are available for employees
including a daycare center for employees' children:
1.
2.
3.
4.

Full time doctors with three beds are available in the factory premises.
Day Care Unit for children.
Free work time medical assistance, medicine and proper first aid boxes are provided.
Trained fire-fighting team along with training program & drill for fire escaping are
fully followed every month.

Incentives and Other Facilities:

ABA has been extending facilities to workers to encourage them for better performance. At
present the incentive package includes Attendance Bonus, Efficiency Bonus and Employee of
The Month Prize in cash or commodity for serving 3 years, 5 years, 10 years and 12 years
etc.
ABA is now even planning for workers profit participation scheme.
Compliance and Human Resource Development:
ABA maintains the local labor laws, rules and regulations for payment of wages as well as
provides other facilities. To keep pace with ever-changing global market demand and make
the best use of updated technologies ABA regularly arranges training on upgrading skill.
They have achieved WRAP certificate and are maintaining the principles to uphold the rights
of workers.

Strategic Issues Facing the

Company:
Due to its distinctive features and contributions in the national economy RMG sector in
Bangladesh have been under tremendous pressure from both local and global perspectives.
After the Rana Plaza Tragedy in 2013, the whole worlds attention has been drawn to the
compliance issues in RMG industry in Bangladesh. Later on domestic political turmoil posed
great challenges and subsequently the USA government suspended the Generalized System of
Preferences (GSP) claiming irregularities and serious lack in safety and labor standards. ABA
group being one of the leading RMG manufacturing and exporting industries in Bangladesh
have identified some crucial strategic challenges that it has been facing over the years of
operations which are discussed below:

1. Forward and Backward Linkage Constraints: ABA group being a 100% export
based RMG industry comply with the buyers specification in procuring raw materials
such as fabric, cotton, accessories etc. Since the backward linkage industry related to
RMG in Bangladesh is not well established, ABA often faces challenges and imports
these raw materials from other countries like China, India etc. It often causes
inefficiency and increase the lead time than other competing RMGs in this region.
2. Bargaining Power and Negotiation: The bargaining power is much less than the
competitors since supporting industries are not well developed. ABA has to accept the
low price quoted by international buyers and it requires the company to keep its
expenditure low even where it is necessary to invest more such as wages,
accommodation of workers, introducing cutting edge technology and industrial
machinery etc.
3. Worker Migration: Although ABA ensures fair wage for all its workers, it has to
face worker migration. As majority of workers are female they often come across
different socio-cultural barriers from the community. Moreover high skilled workers
and employees trained at ABA sometimes opt for going abroad or in other domestic
industries for better opportunities.
4. Infrastructure: Due to the infrastructure limitations in Bangladesh ABA finds it
challenging to ensure timely shipment and delivery of orders. The Dhaka-Chittagong
high way has been a major issue to deliver finished products to and receive raw
materials from Chittagong port. The lack of efficiency of the port authority is another
major problem.
5. Bureaucracy: The industry constantly faces bureaucratic barriers from government
authorities ranging from different ministries to port and customs authorities. It
ultimately increases the overhead expenditure and hampers efficiency.
6. Compliance Issues: ABA group is 100% socially compliant RMG industry. But in
the wake of Rana Plaza and Tazrin Garments incidents, in recent years the company
has to pay more attention to comply with the standards and inspections administered
by ACCORD and ALLIANCE. It requires segregating multiple factory units from one
building to separate and distant manufacturing facilities. Due to this ABA has to
invest more in compliance program.

Analysis:
In view of the above strategic issues, the major strategic challenges facing ABA Group will
be analyzed. Here we are using Porters five forces model to analyze the current situation of
ABA Group.
1. Competitive Rivalry among Existing Players: ABA group faces intensive rivalry
from competitors from both local and global markets. As RMG sector has been a high
growth sector, the biggest market players are continuously cutting prices and building
production efficiency at the same time. Moreover quality and standards are
significantly developing as local competitors are investing more in technological
advancement. Some of the big RMG industries have already strengthened their value
chain by setting up own backward linkage industry. ABA group is also addressing this
issue and already came up with own washing plant, packaging and accessories plant.
From global market place increasing competition is seen mainly from India, Vietnam,
Cambodia, Indonesia, Mexico, Sri Lanka, Thailand and above all China being the
global industry leader.
2. Bargaining Power of the Suppliers: Since ABA Group has to rely mostly on the
suppliers from abroad in order to procure necessary raw material, the suppliers enjoy
the maximum bargaining power. In most cases there remains very low or no bargain
situation as foreign buyers set the criteria to procure accessories, fabric etc. from their
chosen suppliers. Therefore ABA has to accept their quoted price.
3. Bargaining Power of the Customers: Due to lack of strong negotiation skills and
low cost pressure ABA Group like many other RMG industries in Bangladesh cannot
enjoy superior bargaining position over the clients who are mostly renowned
international brands. These brands have extreme influence on the RMG sector and
always win in terms of negotiation and bargaining for low price. Moreover they put
pressure through trade unions and compliance inspections. Naturally the company has
to forego the bargaining chip to the customers in majority of cases.
4. Threat of New Entrants: ABA Group being one of biggest RMG industry in
Bangladesh has relative advantages when it comes to threat or challenges of new
entrants in the industry. The company has been growing in remarkable manner and

matured enough to tackle competition from home and abroad. It maintains quality and
standard as well as social compliance of the workers which many RMG industries
lack in. The group continues to grow in the midst of political unrest, MFA phase out,
GSP suspension which has compelled many small and medium sized RMG units to
shut down. In the current growth scenario ABA Group keeps on managing any
potential threats from any new industry player.
5. Threat of Substitutes: ABA Group has been relatively successful in tackling threat of
substitutes. Apart from bottom wear ABA Group has been diversifying its product
portfolio to Skirts, Shirts and Sportswear. This diverse product line provides sufficient
insulation from any potential threat of substitutes. Since ABA Group ensures highest
quality and maintain low price international buyers do not easily move away to
alternatives. As Chinese RMG manufacturers are struggling to keep the price low and
China is refocusing their labor force to more skilled and technologically advanced
field, ABA Group being a major Bangladeshi RMG industry is capitalizing the benefit
and reducing the threat of substitutes from other global players like India, Vietnam
etc. to a significant extent.

ABA Groups Business Model for

Casual Denim Trouser
As mentioned earlier that ABA Group comprises of export oriented manufacturing plants of
woven products, one of the major product categories of this industry is denim. In this section
we will be discussing about the business model that ABA follows for manufacturing and
exporting casual denim trouser. There are three main stages of the entire business model
which starts with Planning followed by Production and Export. Each of these three stages is
described below:
a. Planning: The planning stage starts with developing and procuring necessary raw

materials and accessories required for denim trousers. ABA Group procures them
mainly from China and India. Some accessories like button and zipper are procured
from client certified local industries. The merchandising department is responsible for
designing and producing samples in collaboration with the production department.

Before going for bulk production at this stage merchandising department seeks
approval of sample from Production Planning and delivers the sample to Production
Department.
b. Production: According to the sample bulk production of denim trousers begins at this

stage. This involves cutting fabric in different size and stitching them according to
specified design. At every stage of production quality control takes place so that
buyers specification and standards are strictly maintained. Quality Control
department closely monitor and collaborate this procedure to reduce the rate of
rejection. From the manufacturing plants the denim trousers are then sent to the
washing plant to make sure that the product is washed in accordance with the
standard. This stage is vital because after washing the denim products may vary in
shades and colors which can result in rejection. ABA Garments has its own washing
plant which maintains product quality, color and texture as per buyers specification.
The production process then moves the products to finishing department which irons
the denim trousers and makes them ready for packaging department.
c. Export: When the finishing department forwards the denim trousers to packaging

department, it starts packing the orders in standardized packages. ABA Group has
separate packaging facility to ensure industry standard packaging. After that the order
is ready for shipment which is taken care of by the commercial division. The
commercial division contacts with buyers local agents and arranges necessary
shipping documents. Finally the finished denim trousers are shipped to the shipping
containers and delivered to the buyers destination. Sometimes in between packaging
and shipping products are stored in ABA Groups warehouse.

Figure 02: Business Model of ABA Group for Casual Denim Trouser.

ABA Group follows transnational strategy to implement this business model. Since the
industry has to comply with client specific requirement and pressure for low price is pretty
high, ABA Group utilizes this model in line with strategies that respond to the specification of
international buyers from different geographic regions. Irrespective of buyers the pressure to
keep the price low is a common feature for ABA Group like the entire RMG sector of
Bangladesh. Therefore transnational strategy best fits the business model for casual denim
trouser manufactured and exported by ABA Group.

Conclusion
The RMG industry in Bangladesh has been proving its resilience over the last three decades.
Domestic and global strategic issues are quite significant in transforming this promising
sector that almost single handedly drives the export growth and foreign currency earnings of
Bangladesh. Due to some tragic events in this industry, the whole country has been

undergoing a major image crisis. Although due to cheap labor Bangladesh RMG industry has
been gaining momentum and considered as the next China by major buyers, factory
conditions, wages of workers and increasing global competition continue to have impacts on
the growth and development of this sector. BGMEA along with government has been
working on improving this scenario. But more concerted efforts are necessary to address the
industry issues. Against this backdrop and our analysis we recommend the following actions
so that the RMG industry and ABA Group will further grow with more resilience:
1. Government needs to consider the proposal of BGMEA and business community to
establish a separate Ministry for RMG to better coordinate the industry issues with
other ministries and stakeholders both at home and abroad.
2. Infrastructure development should be undertaken at a fast pace so that RMG exporters
can deliver on time and reduce the current lead time to optimum level.
3. More investments should be made in forward and backward linkage related to RMG
industry so that procurement cost can be kept to minimum.
4. Bangladesh Government along with major trade bodies should work closely to build
better image of Bangladesh at the global level.
5. RMG industries need to facilitate training and prepare a strong pool of skilled
workers.
6. ABA Group should invest more to separate its manufacturing plants from one
building to multiple buildings.
7. ABA Group can implement profit sharing program with the employees to reduce
employee turnover and worker migration to different industries.
8. Cutting edge technology and industrial machinery should be installed in RMG
industries for improved production capacity.
9. RMG Industry should undertake road shows in major export destinations and explore
new export destinations. Combined efforts should be made to initiate positive country
branding of Bangladesh and win negotiations in favor of Bangladeshs RMG industry.
10. RMG industry needs more policy support to manage the compliance issues and
overcome any tariff

References
1. Mckinsey & Company. (2011). Bangladeshs ready-made garments landscape: The
challenge of growth. Retrieved from
http://www.bgmea.com.bd/beta/uploads/pages/2011_McKinsey_Bangladesh_Case_St
udy.pdf
2. Leahey, P. (2015, May 04). Bangladeshs $50bn RMG export target by 2021. Dhaka
Tribune. Retrieved from
http://www.dhakatribune.com/business/2015/may/04/bangladeshs-50bn-rmg-exporttarget-2021

3. Islam, M. A. (2014, April 22). Prospects and challenges of garments industry. The
Daily Star. Retrieved from http://www.thedailystar.net/prospects-and-challenges-ofgarment-industry-21008
4. Ahmed, F. (2014, Dec 03). Analysis of RMG Industry, Bangladesh. Retrieved from
http://www.slideshare.net/farabii/analysis-on-rmg-industry-bd
5. Sarkar, L. C. (2016). Global RMG market Bangladesh projected as Next China.
Retrieved from http://garmentlearner.blogspot.com/2014/08/bangladesh-largestapparel-exporter.html
6. Bangladesh Garments Manufacturers and Exporters Association. (2016). Trade
Information. Retrieved from http://www.bgmea.com.bd/home/pages/tradeinformation
7. Bain, M., & Evins, J. (2015, April 24). The thing that makes bangladeshs garment
industry such a huge success also makes it deadly. Retrieved from
http://qz.com/389741/the-thing-that-makes-bangladeshs-garment-industry-such-ahuge-success-also-makes-it-deadly/
8. International Labour Organization. (2016). Improving working condition in readymade garment sector (RMGP) programme in Bangladesh. Retrieved from
http://www.ilo.org/dhaka/Whatwedo/Projects/safer-garment-industry-inbangladesh/WCMS_226530/lang--en/index.htm
9. ASI Central. (2013 June 03). Top 10 apparel exporters. Retrieved from
http://asicentralblog.com/blog/2013/06/03/top-10-apparel-exporters/
10. Jennifer. (2012, April 01). The gap incs piece of the pie. Retrieved from
http://www.jenniferkolbe.com/2012/04/01/the-gap-incs-piece-of-the-pie/

Research Method
In preparing this project we have gathered information from both primary and secondary
sources. We have taken interview of Mr. A.M. Al-Amin, the Executive Director (HR and
Compliance), ABA Group as our primary source of data. Moreover we have used web

articles, case studies, trade directory, blogs etc. as our secondary sources. All these sources
are mentioned in the reference section of this project.

THANK YOU LETTER

March 21, 2016

Mr. A.M. Al-Amin
Executive Director,
HR and Compliance Division
ABA Group
Tongi, Gazipur.

Subject: Gratitude for your help in preparing our Strategic Management project.
2

Dear Sir,
We are highly grateful to you for the interview session where you have guided us through
critical strategic issues of RMG industry in Bangladesh. Your professional insights have
helped us preparing our project and analyze the strategic issues of your company as well as
the industry in a timely and efficient manner.
Thank you for your valuable time and suggestions.

Yours Sincerely,
Nafijur Rahman Wasi
Group Leader of Group -2
ID: 1130169030
Course: MGT489, Section: 8
School of Business and Economics (SBE)
North South University