Smitesh Shyam Wani

Address: 102, Maitri Lotus, Maitri Garden, Pokhran Road No. 2, Thane (W) - 400601
Contact: +91 8692083024 / 9869064955; Email: wani.smitesh@gmail.com

Social Media Marketer with 7 Years Experience

CAREER SUMMARY
I am an innovative and result-oriented professional, with 7 years of experience in social media marketing, brand
management, content management, content strategy creation and account management. Was working with Asus
India, Mumbai as Senior Executive Digital Marketing until April 2016 post that I have taken up Account Manager role
at Fanatics.in. I expertise in evaluating and designing innovative product / brand promotion campaigns and
communication materials. My capabilities are to design innovative marketing strategies to generate desired
resonance across potential social marketing platforms.
I possess strong analytical, troubleshooting, organizational, prioritization and problem solving skills with deep
understanding of market research, sales & network management and operational management. I am a strategic
thinker with know-how to position and build brands and have a knack for developing impact/effective marketing
communications that easily connects with the customer. Suave and pragmatic with excellent interpersonal and
communication skills, competent to work in highly diverse environments with people from varied backgrounds.

Social Media Marketing

Online Marketing
Management
Content Generation/Validation
Mapping Team Player

EXPERTISE
Account Management
Relationship Management
Brand
Data Management
Content Strategy Planning
Potential

PROFESSIONAL EXPERIENCES
Fanatics.in, Mumbai
Role: Account Manager
Responsibilities:

June 2016 to November 2016

1) Pitching new clients as per new leads, working on Pitch Presentations for new pitches
2) Preparing Proposals with Scope Of Work, Services Rate Card for new clients, taking care of Vendor
Registrations at client end
3) Maintaining a daily schedule of Copy, Design, Code Tasks across various clients and getting work done from
respective teams
4) Coordinating with client on a day to day basis for project status feedback, requirements, changes etc.
5) Updating the Founder, Business Head, Account Director on a day to day basis about various client project
statuses
6) Coordinating with Industry Experts, Collaborators for inputs in terms of Copy, Code, Design on various
projects
7) Maintaining a daily timesheet for work done on various projects by various stakeholders of the project
including me
8) Benchmarking, Brainstorming with team for campaign strategies from ideation to execution and putting
down of the final plan

Asus India, Mumbai

February 2015 to April 2016

Role: Sr. Exec. Digital Marketing (For Notebook, Desktop, AIO)

a) Working with Digital Media Agencies for creating & executing Digital Campaigns
b) Working on the overall content theme for the month, daily execution of content, content & media buy strategizing
with Digital Media Agencies
c) Working on Product Landing Pages launched working in co-ordination with agencies & internal resources
d) Working with E-Tailers such as Flipkart & Amazon to get best Digital Media Buy Plans to promote the products on
their platforms
e) Taking care of the Social Media Community responding to complaints, enquiries etc. from Facebook & Twitter +
work with Digital Agencies for ORM
TRIVONE DIGITAL SERVICES, MUMBAI
June 2012 to November 2014
Job Roles:
a) Social Media Community Manager - Star Movies India and Star Movies Action
b) Content Writer - Star Movies India and Star Movies Action
c) Working on Content Strategies & PPT Presentation as per brand requirement

Working on social media platform including Facebook, Twitter and various community platforms and engaging
with customers and influencing them to post tweets and comments for developing their media platform
Interacting with communities online for online user experience, increasing marketing effectiveness and improving
customer satisfaction by connecting with people and providing them the necessary information required
Providing insights to social media campaign, drafting the day-to-day content and designing and brainstorming on
image creation with the agency for enhancing digital communications and social media
Utilizing the Social Media best practices to provide insights for achieving brand and business objectives
Collaborating with the PR team to develop blogger strategy, tactics and implementation
Ensuring the overall brand marketing strategy by working with Social Media Manager for publishing and
promoting stories on social media channels
Key Attainments:
Worked as a part of the Oscars 2013 & 2014 Festival and Oscars Live Ceremony Social Media Campaign
Successfully executed as a part of the team the Star Movies Action digital launch campaign
Involved in the re-launch campaign of Star Movies Action by working on the Iron Man 3 strategy as a part of the
re-launch.

TECHSHASTRA PVT LTD

January 2012 - MAY 2012
Social Media Executive
Managed social media accounts and created content for brands like Kissan, Fair and Lovely Mens and a Wellness
and Spiritual Master Dr. Zhi Gang Sha
Designed, created and managed promotions and social ad campaigns by developing and expanding community
and blogger outreach efforts
Prepared content strategy, developed brand awareness and generated inbound traffic along with cultivating
leads and sales
Monitored trends in Social Media tools, applications, channels, design and strategy

SOCIAL WAVELENGTH, VIKHROLI, MUMBAI

November 2009 December 2011
Social Media Executive
Managed social media accounts for the clients brand and worked on execution, content, strategies for the same
by focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, etc
Developed a strategy and implemented a proactive process for capturing customer online reviews by monitoring
online ratings and responding accordingly
Analyzed campaigns and translated qualitative data into recommendations and plans for revising the Social
Media campaigns
Oversaw tweeting for client's live Tweetinar events, successfully covering live tweeting for IIFL Tweetinars on
Share Market and for IGCW events held in 2009 and 2011
Built linked-in profile connections for clients and maintained Linked-in group along with creating Wiki page
Successfully increased the connections count from 238 to 900 till date for IGCW and created Wiki page for them
Key Projects managed:
o Industrial Green Chemistry World (IGCW), Chemical Trade Expo & Symposium on Green Chemistry:
Facebook, Twitter, WP Blog, Linked-In, YouTube, Vimeo, Flickr
o Home India, CBazaar (Two Retail Brands under one Roof): Facebook, Twitter, WP Blog, Flickr
o Micro LMTS (Mobile Anti-Theft Software): Facebook, Twitter, WP Blog, Online Forums
o JFY Financial (Insurance Business): Facebook, Twitter, WP Blog, Linked-In
o Indus Fast Remit (Remittance Service): Facebook, Twitter, WP Blog, YouTube, Online Forums
o IIFL (India Infoline): Facebook, Twitter (3 Accounts) Online Forums
o ACC (Cement Co): Facebook and Blogs
o The Road To Change (Non-Profit Organization): Facebook, Twitter, Blog
o Rotunda (IVF Clinic): Facebook, Twitter, IVF Forums
o
FARNAZ ADVERTISING
Aug 2009 to October 2009
Client Servicing Executive
Met clients to identify their advertising requirements and devised a campaign that meets the clients budget
Created weekly media plan and presented campaign costs to clients, responsible for following up with accounts
department and clients for payments
Monitored the work progress and liaised with clients for delivering the review of final products
Arranged meetings for presenting the campaign work to clients for approval or modifications

EDUCATION
Bachelor of Mass Media (Advertising), S.K Somaiya College, University of Mumbai, Mumbai, 2008
Technical Skills: MS Office Suite (Outlook, Excel, Word, PowerPoint) and other Internet Applications
Social Media Technical Skills: Have used Tweetdeck, Hootsuite, Sprout Social, Simplify 360 and other Social
Media Tools extensively.

Languages known: English, Hindi, and Marathi

Last Drawn CTC: 5.40 Lacs P.A.

References: Available on request