ASSESSMENT TASK 1

ORGANISATIONAL REVIEW
REPORT WRITING

OBJECTIVE
Review organizations vision and mission by reviewing case study and
describe organization planning process by providing inputs wherever
possible.

SCOPE
Vision and mission of organization, current approaches to obtain the
objectives of organization and organizational values.

EXISTING MISSION AND VISION

Vision
To provide customers the best cafe going experience.

Mission
To open additional caf in entire Australia and to become national brand and
be recognized as a integral part of hospitality industry.

CURRENT APPROACHES

Engaging customer and customer research.

Developing and improving product and services.

REVISED MISSION AND VISION

Vision
To be more innovative and find new ways to increase efficiency of
processesand effectiveness of customer solutions.

Mission
To embrace strategic alliance and seek out new partnerships.

ORGANISATIONAL VALUES

To identify community needs.

Participate in local community.
Donate certain % profit to community.

ASSESSMENT TASK 2
ENVIRONMENTAL ANALYSIS

PEST ANALYSIS (POLITICAL, ECONOMIC, SOCIAL AND

TECHNOLOGICAL)
It consists of analysis of political, economic, social and technological
environment of organization.

Political

Tariff on import of espresso machines will be removed.

Strong possibility of introduction to impose carbon tax on all
energyintensive products used for commercial use.

Economic

Strengthen of Australian dollar against trading partners in coming

years.

Social

Lifestyle trend to eat out is becoming more affluent and frequent.

Steady population growth rate.

Technological

New espresso machines are developed which use 30% less energy.
Home market for espresso machines is experiencing high growth.

VALUE CHAIN ANALYSIS

Inbound Logistics :
Lack of experience personnel for custom and importation.

Operations:
State of art Management information system provides for internal control
and strategic planning.

Outbound Logistics:
Contracted Delivery Company is not able to deliver machines on time due
to fast expansion plans.

Sales:
Marketing and sales department are doing quite well and are strong points
for profit well massage can be expanded using internet.

Service:
Macville enjoys good reputation for after sales services to customers.

SWOT ANALYSIS

Strengths
Good reputation after
sale services.
Excellent advertising
and marketing mix.
State of art
Management
information system.

Opportunities
Use of internet for
advertisement.
Withdraw of
competitor from new
Sydney market.
Increase in population
growth rate.

Weakness
Poor performance of
contracted delivery
company.
Lack of experience
personnel to deal with
import and custom.

Threats
Raising interest rates
could decrease
disposable income.
Nufix.inc a global
corporation entering in
espresso machines
and bean market.
Bean ex coffee
supplier is entering in
espresso machine
market.

Existing / Potential Competitor

1. Nufix inc.
It is shifting from instant coffee to espresso machine and coffee.

Strengths
Marketing, Finance and Human resources.

Weakness
Difficulty in adopting to need of niche market.

2. Bean ex
Coffee bean trader is going to import expresso machine for their wholesaler
clients.

Strengths
Easy entry to market.

Weakness
No established service department to provide after sale services to
wholesale clients.

Potential alliances
As required in tenders

1. Business name: Home espresso trades

Description of business (includes vision of Macville )
To sell espresso machines to home customers in Sydney.

Strengths
Home consumer market compliment commercial consumer market.

Weakness
Alliance also focuses on non-hospitality sector.

Risk

Partner not fulfilling financial commitments.

Partner access to Macville trade secrets.
Association with non-industry partner may impact negatively on
customer base.

2. Business name: Ambrosia coffee roast

Description of business: Sell all grades of coffee beans.
Description of joint venture business: Share of outdoor advertising cost
at cafoutlets.

Strengths

Sharing of client base.

Weakness
Product image is commodity based.

Risk

Association with poor quality brand.

Long term signage of alliance.

3. Business name: Java Estate

Description of business: To sell quality Arabica coffee beans in all states
ofAustralia.
Description of joint venture business: provides espresso machines
to clients atno charge.

Strengths
100% committed to hospitality and coffee bean market.

Weakness
Other coffee bean supplier may not recommend Macville coffee machines
with this strong alliance.

Risk
Concern over outstanding amount.

ASSESSMENT TASK 3
STRATERGIC PLANNING

Organization Objectives
1. To sell and service espresso machines in all states of
Australia by accepting java estate tender and to look for
warehouse opportunity in other high volume estates.
2. To increase profit margin by 10% from benchmark set in
2010.
3. To establish Macville brand recognition in key markets
in next five years.
4. To reduce energy wastage by 10% from benchmark set
in 2010.

ORGANISATION OBJECTIVES AND STRATEGIES TO

ACHEIVE OBJECTIVES
Objective 1 : To sell and service espresso machines in all
states of Australia by accepting java estate tender and to
look for warehouse opportunity in other high volume
estates.
Strategies (In priority order)
a. Sign action and establish strategic alliance with Java estate.
KPI Plan: To install 200 machines per annum
b. Establish Macville warehouse.
KPI Plan: To open warehouse in Melbourne after Sydney opens
forbusiness.

c. Set agents in other states and outsource maintenance contracts.

KPI plan: Set agents in other states and outsource maintenance
contracts in South Australia.

Parties responsible: Project manager

Objective 2 : To increase profit margin by 10% from
benchmark set in 2010.
Strategies (In priority order)
a. Instigate bulk buying negotiations to reduce prices of suppliers.
KPI Plan 100% purchases by bulk load.
b. Operate all departments at optimum capacity and productivity.
KPI plan wages to turnover ratio of 12.5%.

Parties responsible: Purchasing manager & Operation

manager

Objective 3. To establish Macville brand recognition in key

markets in next five years.
Strategies (In priority order)
a. Establish social and internet network marketing.
KPI plan 1000 clicks on the website per day.
b. Join with java estate in cobranding cups and banners
KPI plan 100% cafe using our machines use our cups.

Objective 4. To reduce energy wastage by 10% from

benchmark set in 2010.
Strategies (In priority order)
a. Set up innovation and reward program

KPI plan 25 suggestions and 6 innovations introduced every year to

reduce wastage.
b. Develop and implement energy use awareness program.
KPI plan kW per person use to drop by 10 kw

Parties Responsible : Research and development manager

& Human resource manager