Running head: HOME WORK

Home Work Week 6

Vaughn Whittaker
International College of the Cayman Islands
BE 101-Introduction to Business
Instructor: Dr. Alicia Law
November 11, 2016

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Chapter 10: Section 10-1 Questions for Review (p.332)

As advised by Ebert & Griffin (2015) the advantages and disadvantages of internal and
external recruiting is the following:

Internal recruiting advantage is that promotion from within can help build morale and
keep high-quality employees from leaving. Whereas a disadvantage would be that
higher-level positions may require a skill inventory system to identify candidates, or
managers may be asked to recommend individuals for consideration.

External recruiting advantage when unemployment is high, organizations find it easier

to recruit prospective employees without having to resort to expensive hiring incentives.
Whereas a disadvantage would be for instance when unemployment is low, businesses
have to work harder to attract new employees.

Internal recruiting is appropriate when an organization has qualified persons already working for
the business and gives them opportunity to fill the positions available. Whereas external
recruiting is appropriate after an assessment has been done and there are no present employees
qualified to fill positions available (Ebert & Griffin, 2015).
Section 10-2
As explained by Ebert & Griffin (2015) the formal training of workers are so valuable to
most employers because this how they teach operational or technical employees how to do the
job for which they are hired. Employers do not simply let people learn about their jobs as they
perform them because most organizations have a training plan which is used to determine what
needs exist. This training program will benefit the employer and the employee as the
expectations of the business will be covered and the worker equipped with the tools required
meeting those expectations (Ebert & Griffin, 2015).

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Chapter 11: Section 11-1 Questions for Review (p.369)

As explained by Ebert & Griffin (2015) the five forces in the external marketing environment
are the following:

Political-Legal Environment, the relationship between business and government,

usually in the form of government regulation of business.

Sociocultural

Environment,

the

customs,

mores,

values,

and

demographic

characteristics of the society in which an organization functions.

Technological Environment, all the ways by which firms create value for their
constituents.

Economic Environment, relevant conditions that exist in the economic system in which
a company operates.

Competitive Environment, the competitive system in which businesses compete.

Section 11-2
As explained by Ebert & Griffin (2015) the concept of the value package is useful in
marketing to consumers and industrial customers because of the marketing plan it is the future
marketing activities and resources that will be used to meet the desires and needs of customers so
that the firms overall business mission will be accomplished.
Section 11-3
Ebert & Griffin (2015) states that market segmentation is the process of dividing a market
into categories of customer types, or segments having similar wants and needs and who can be
expected to show interest in the same products. In target marketing once a particular groups of
people or organizations on which a firms marketing efforts are focused, market segmentation is
then used to divide that market into categories (Ebert & Griffin, 2015).

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Section 11-4
As described by Ebert & Griffin (2015) the buying behaviors of consumers are influenced by
the following:
1. Psychological influences includes and individuals motivations, perceptions, ability to
learn, and attitudes.
2. Personal influences include lifestyle, personality, and economic status.
3. Social influences include family, opinion leaders, and such reference groups as
friends, coworkers, and professional associates.
4. Cultural influences include culture, subculture, and social class.
Unlike most consumers, organizational buyers purchase in large quantities and are professional,
specialized, and well informed (Ebert & Griffin, 2015).
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References

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Ebert, R. J., & Griffin, R. W. (2015). Business essentials (Eleventh Ed.). Pearson Education.