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Schwartzmodelofuniveralhumanvalues

Valuescanbeseenasabstractconceptsorbeliefsconcerningapersonsgoalsandserveasguidingstandardsinhisorher
life.Inotherwords,theydescribewhatisfundamentallyimportanttoapersonandthereforeformamainpartofan
individualsidentity.
ThepsychologistShalomSchwartzhaselaboratedawidelyacceptedvaluemodelthatconsistsof10humanvaluetypes.
Theseareorderedalongtwomajordimensions:opennesstochangevs.conservationandselfenhancementvs.self
transition(seeFigure).Extensiveresearchinnumerouscountrieshasconfirmedthevalidityofthismodelacrosscultures.
However,culturesmaydifferintheirvaluepriorities.