WAJASIRI APP

BUSINESS PLAN

Address:

Kikwajuni , Zanzibar

Date: 15/5/2016
By Abdul-rahman Mohammed Hafidh
(State University of Zanzibar)

Contents
WAJASIRI APP........................................................................................................... 1
BUSINESS PLAN........................................................................................................... 1
2.0 BUSINESS DESCRIPTION....................................................................................... 2
3.0 MISSION, VISSION, OBJECTIVES , VALUES AND SWOT.........................................2
3.1 VISION............................................................................................................... 3
3.2 MISSION............................................................................................................. 3
3.3 OBJECTIVES....................................................................................................... 3
3.4 VALUES.............................................................................................................. 3
3.5 SWOT Analysis................................................................................................ 3
4.0 PRESENT STATUS.................................................................................................. 4
5.0 OWNERSHIP.......................................................................................................... 4
6.0 MANAGEMENT AND ADMINISTRATION..................................................................4
7.0 MARKETING ARRANGEMENTS............................................................................... 6
7.1 Market............................................................................................................. 6
Competitor........................................................................................................... 6
Target Market....................................................................................................... 6
7.2 Marketing....................................................................................................... 6
8.0 FINANCIAL PROJECTIONS..................................................................................... 7
8.2 PROJECT INCOME STATEMENT........................................................................7
Budgeting Sheet............................................................................................................. 7
FIRST YEAR................................................................................................................. 7
Budgeting Sheet as at 1st July 2017 31 December 2017.........................................................7
SECOND YEAR:........................................................................................................... 8
THIRD YEAR:.............................................................................................................. 9
8.3 projected cash flow statement........................................................................10
9.0 FUNDING REQUIREMENTS.................................................................................. 12
............................................................................................................................... 12
10.0 IMPLEMENTATION PLANS.................................................................................. 12
11. CONCLUSIONS.................................................................................................... 13

1.0 EXECUTIVE SUMMARY

The demand for using smart-phones is increasing as days go on. Our life styles change more
than we can notice, some for better while others for worse. While some use smartphones as
romantic gargets to send love messages, others use them to improve their lives such as those
who order their household needs from suppliers at the market. Smartphones are more
adorable than computers because of its mobile technology nature which are more portable
and flexible to use. In a nutshell, smart phones mean different things to different people.
Unfortunately, in Zanzibar, even the learned ones do not use smart phones effectively
despite spending handsomely purchasing them. They are mostly used for chatting, gossiping
and phoning. Indeed, smartphones are more than that!
As the technology gets cheaper, millions if not billions of people will have access to the
machines a smartphone will change their lives and for those who are smart for the better.
With smartphones, one will never be lost even in the middle of Jozani Forest; We pay less
by having much information on prices at our fingertips; We can find answers to every
question troubling our minds; these days, we rarely forget anything as we can record our
meetings. These are just few points to show how important smartphones are to our daily
lives.
So from the above points and findings, I found it that it was necessary to
help people in our society, especially woman by creating a food order application (mobile
software). Research shows that most of them are engaged in the food processing business
such as making birthday cakes, ceremonial bites and so on, without forgetting Zanzibar the
coastal favourite urojo. There are a lot other productive activities done b our sisters and
mothers but lack the connecting device between producers and consumers. It is here that my
idea can fill in the missing link between the two sides.
Through motivating the effective use of smart phones, I also had a chance of making this
business plan to be profitable in a tripartite manner i.e.,investors, society and food makers.
For instance, in food production, this will help the ones who need to order food to do it
quickly and in a simpler way. They say, Time is money, and no one wants to waste it.
Moreover, proper utilization of smartphone may lead to a decrease in the bad usage of
technology such as gossiping, radicalization of youthand so on.
I believe that from this app, food companies like KFC(of dar), steers, may also be interested
in the idea, which will bring more profit and may lead to spread of our services throughout
the region, and beyond. And also, from this app, it will also help in solving the main
problems in our society like employment because most youth will be employed as most
youth are flexible in using mobile devices whether they have a degree or diploma in courses
related in ICT or not. And last but least, who knows maybe sooner or later, time will come
for even farmers will be helped because they loose much of their harvests due to lack of
linking system between them and potential users at the market.

Through this business plan I expect to make 10,375,000 Tshs on the second year as profit
and 3,355,000 Tshs on the third year.
10,375,000 3,355,000
10,375,000 3,355,000

2.0 BUSINESS DESCRIPTION

WajasiriApp. is an e-advertising entity aiming at linking goods and services providers to those
who need them. It is a Sole Proprietorship business that aims at reducing time and cost of
searching for relevant business information, which until recently has been the domain of rich
companies only. In the beginning, that is, in the first year the business will be located at home,
Kikwajuni Zanzibar. But later we plan to shift to ZTB Incubator and have a building later.
The business will involve advertising through a mobile application.
Entrepreneurs from
different locations in Tanzania will use this facility, starting with those in Zanzibar in the pilot
stage, which will range from six to twelve months.
Due to the expected increasing number of entities using the app, the larger source of income will
come from advertising big companies such as Halotel, Tigo, Zantel, Vigor, Azam Group of
Companies, Bopar Enterprises and other interested local financial institutions. The participation
of these big companies will reduce fee costs to the infant entrepreneurs. Later on, the
entrepreneurs put in the app will be required to pay a token service fee to be determined by the
public response. Entrepreneurs will have access to wide opportUnities of publicity. Thereafter,
market fee will be determined by the real market factors depending on the demand inflow and
ability to pay with special consideration given to youth and women Micro, Small, Medium
Enterprises (MSMEs).
WajasiriApp will have strong after-care services to cater for client needs.
The mobile Application will include information about the entrepreneurs like the their full
names, physical address, what kind of business they are involved in, any org or center which
they belong to and even their biography.
The application may include special features is having both English and Swahili version,
Check-ins this feature which involve notifying the application user that there is an exhibitions
or other events and what kind of entrepreneurs who are officially there on business Another
feature which will be available is showing Entrepreneur of the week, month, and even of the year
according to our app. And also user of the monthWhich will increase competency among
entrepreneurs. A person can even keep an entrepreneur as a favourite incase of a quick contact.

3.0 MISSION, VISSION, OBJECTIVES , VALUES AND SWOT

3.1 VISION
WajasiriApp provides timely and cost effective services to clients needing publicity of their
businesses at all stages of production.

3.2 MISSION
To utilize the available means of advertisement in providing the missing link in the value chain
of different stages of production to the end user in the market.

3.3 OBJECTIVES
- To explore modern and effective means of advertisement that would facilitate production,
distribution to consumption of MSMEs goods or services
- To fill the gap in the value chain between producers at all stages of production to those needing
their respective services in the market
- Revolutionizing the usage of mobile phones in the development of MSMEs.

3.4 VALUES
-Leadership integrity
- Efficacy
- Modernity
- Business Fraternity
-Strategist
-Accountability

3.5 SWOT Analysis

STRENGTH

WEAKNESS

Experience As Developer
Team
Connections

OPPORTUNITIES

Available market for this service.

Availability of volunteers to support this
project
Availability of under utilized hand phones

Lack of know-how
Lack of Finance

THREATS

Low public awareness

Novelty of the idea making it strange to the end
users.

4.0 PRESENT STATUS

Since the business is a start up then the resources will be from owners equity and the work
force will be through volunteering. So , also the operations will be carried out in my home and
incase of a group meeting then it can be conducted in ZTB incubator.
The business hasnt officially started yet since the Mobile Application is in the development
stage because my plan is to develop the Application as our final year project.
That notwithstanding, a team of volunteers is already organized from members of the SUZA
App Club.

5.0 OWNERSHIP
The business will be owned by AMHAFIDH Company, it will be an expansion business and is a
Sole Proprietorship business. and will be registered as WajasiriApp.

6.0 MANAGEMENT AND ADMINISTRATION

A dedicated team of volunteers is available. Tasks will be distributed based on individual
capability in terms of their technical knowhow.
As there is limited funds to employ permanent members of staff, in the beginning the project will
be managed and administered by its proprietor (AMHafidh) but also will be accompanied by

some volunteers who will In the beginning play multiple roles in the Marketing Unit, ICT Unit,
designing Unit, finance Unit, consultancy Unit, Customer Relation Unit,
ROLE

Name

CEO

Abdul-rahman Mohammed (ME)

MANAGING
DIRECTOR

Haidar Abdul-Kadir

Head Marketing
Unit

Lukmaan Adnan

Head ICT Unit

Ibrahim Ahmad

Head Finance Unit

Waleed Kareem

Customer
Relationship Unit

Ismail Ahmed

CEO

MANAGING
DIRECTOR

MARKETING

ICT
UNIT

FINANCE

CUTOMER
RELATIONSHIP
UNIT

7.0 MARKETING ARRANGEMENTS

7.1

Market

Competitor

My main Competitor is Alibaba Group, but my main advantage is that they havent seen the
importance and use of helping the SMEs in Tanzania and also it is an e-commerce website which
until now most of the SMEs in Tanzania have low interest in that. And also the cost isnt
affordable for them. And my aim first is to get the trust from Entrepreneurs.
The Mobile Application may also have several features like Check-ins which involve notifying
the application user that there is an exhibitions or other events and als.
Target Market.

The users will of the mobile application can be anyone with a smart device. But my customers
are the entrepreneurs themselves since they are the ones who are in need of my services
(product). Since the main problem here is that the missing chain between the entrepreneurs and
their potential customers.
For the customers to reach the entrepreneurs then a smart device is needed but its not a must
for an entrepreneur to have a smart device.

7.2 Marketing

Below are summarized marketing strategies the business will use:

Product and services : The mobile Application (the product) will be available on google
playstore for people to download with no charge. And for entrepreneurs to be registered(the
service) then they may have to come to the office and get registered with the affordable amount
of fee. And also we plan to register the customers through exhibitions or even group meetings.

Price: for small entrepreneurs then they will have to pay 10000 Tshs for registration and 2500
Tshs as a monthly service charge. And for medium entrepreneurs they will have to pay 25000
Tshs for registration and 5000 Tshs as a monthly service charge. And for big entrepreneurs
then they will have to pay 50000 Tshs for registration and 15000 Tshs as a monthly service
charge. But the charging will start after year.

Places: The production(the mobile application) will be available on google PlayStore and the
services for the early 6 months will be available at PlayStore or here at the incubator.

Customers: The application will be available for anyone around the world and he/she may enjoy
the service or the product from any entrepreneur that persons desires. But the entrepreneur
should be living in working in Tanzania and for the early stages(1.5 year), I may start in
Zanzibar.
Process: Like I mentioned above that the Mobile Application can be obtained through google
PlayStore. And through the app , the entrepreneurs can be searched either through a name or
their products/services that they provide. Once the application user has found what he/she is
lloking for then the person may contact the entrepreneur through a call.
Business promotion Business cards, social media, Posters and exposure visitation will be as
follows:
i.
Business cards: I believe that exchanging business cards whether in casual meetings or
official ones , lets a person know who are you and what you are doing .
ii.
Visitations: We plan to visit entrepreneurs either through exhibitions, groups meetings,
planning a meeting, incubators or even academic institutions.
iii.
Telecommunications: We
will communicate with entrepreneurs , stakeholders,
beneficiaries and NGOs through E mails, Fax, Mobile phones and social Media.
iv.

Promotion: Will be done through announcements, Provide tie posters , Arts, meetings
and Exhibitions like nane nane and sabasaba.

8.0 FINANCIAL PROJECTIONS

8.2 PROJECT INCOME STATEMENT

Budgeting Sheet

FIRST YEAR
Budgeting Sheet as at 1st July 2017 31 December 2017
A. Income

January

February

March

TOTAL
PER
YEAR

1)
Pilot phase (stage 1)

April

May

June

2)
Pilot phase (stage 2)

350,000
July

350,000
August

400,000
September

3)
400,000
Pilot Phase (stage 3)
4) Pilot Phase (stage October
4)

400,000

500,000

500,000

750,000

November December

1,300,000
2,000,000

750,000

Total for sales

B.
VARIABLE
COSTS
Office Rent
Internet
Server Leasing
Wages
Advertisements
Travel
Total cost of variables
A-B Net Revenue

1,100,000

4,400,000
1st Stage

2nd Stage

3rd Stage

4th Stage

0
10000
0
1,500,000
500,000

0
10000
0
1,500,000
500,000

0
10000
0
1,000,000
500,000

0
10000
0
1,000,000
500,000

100,000

2,025,000 3,625,000

200000

1,225,000

SECOND YEAR:
Budget sheet as at 1th January 2018- 31th December,2018

300000

3,825,000

0
40,000
0
5,000,000
2,000,000
600,000
7,640,000
-3,240,000

A. Income

January

February

March

TOTAL PER YEAR

1) First phase (stage 1)

750000
April

750000
May

13,000,000
June

14,500,000

3,000,000
July

350,000
August

350,000
September

3) First Phase (stage 3)

3,500,000

3,500,000

3,500,000

14,500,000

4) First Phase (stage 4)

October
3,500,000

November
3,500,000

December
4,000,000

10,500,000

2) First phase (stage 2)

Total for sales

42,500,000

Opening
Balance
(Carried Forward C/F)
B.
COSTS

-3,700,000

VARIABLE 1st Phase

Office Rent
Internet
Server Leasing
Salaries
Advertisements
Fuel
Travel
Total cost of variables
A-B Net Revenue

3,000,000

0
25,000
0
6,000,000
800,000
150000

6,975,000

2nd Phase

3rd Phase

4th Phase

300000
25,000
0
6,000,000
500,000
500,000

300000
25,000
0
6,000,000
500000
500000

300000
25,000
75,000
6,000,000
500,000
200,000

300000

7,425,000

300000

7,425,000

THIRD YEAR:
Budget sheet as at 1th January 2019- 31th December,2019

6,900,000

900000
100,000
75000
24,000,000
1,500,000
2,000,000
750,000
29,325,000
10,375,000

A. Income

January

February

March

TOTAL
YEAR

PER

1) First phase (stage 1)

500000

500000

13,000,000

14,000,000

April

May

June

3,000,000
July

3,500,00
August

3,500,00
September

3) First Phase (stage 3)

3,500,000

3,500,000

3,500,000

10,500,000

4) First Phase (stage 4)

October
3,500,000

November
3,500,000

December
4,000,000

11,000,000

2) First phase (stage 2)

Total for sales

3,000,000

38,500,000

Opening
Balance
(Carried Forward C/F)

10,375,000

B. VARIABLE COSTS 1st Phase

2nd Phase

3rd Phase

4th Phase

Office Rent
Internet
Server Leasing
Salaries
Travel
Fuel
Total cost of variables
A-B Net Revenue

450,000
420,000
0
9,660,000
250,000

450,000
420,000
75,000
9,660,000
500,000

450,000
420,000
75,000
9,660,000
250,000

450,000
420,000
0
9,660,000
250,000

1,800,000
1,680,000
150,000
38,640,000
1,250,000
500000
500000
500000
500000 2,000,000
4,420,000
4,420,000
4,245,000
13,085,000
45,520,000
3,355,000

8.3 projected cash flow statement

PROJECTED CASH FLOW FOR THE YEAR 2014-2

CASH FLOW STATEMENT
INFLOW

YEAR 1

YEAR 2

EQUITY INVESTMENT
LOAN
INCOME FROM SALES

YEAR 1
4,000,000
0
4,400,000

YEAR 2
0
0
42,500,000

YEAR 3
0

TOTAL INFLOWS

4,400,00

42,500,000

38,500,000

OUTFLOWS
LOAN REPAYMENT

INVESTMENT COST
Laptop
The Mobile Application

1,000,000
3,000,000

0
0

0
0

0
100,000

900,000
100,000
2,000,000

600,000

750,000

1,800,000
1,680,000
2,000,000
1,250,000

75,000

75,000

OPERATION COSTS
Office Rent
Internet
Fuel
Travel
Server Leasing
Salaries And Wages
Advertisements

6,000,000 24,000,000

Total cost of variables

TOTAL OUTFLOWS
NET CASH FLOWS
CLOSING BALANCE

8.4 projected balance sheet

Fixed Assets

Amount(T.sh)

Computer
Total fixed asset costs
Equity
Computer
The Mobile Application
Total equity costs

1,000,000
1,000,000
Amount (T.sh)
1,000,000
3,000,000
4,000,000

38,500,000

38,640,000

1,000,000

1,500,000

500,000

7,700,000
7,700,000
-3,300,000
-3,300,000

10,375,000

45,520,000

10,375,000
35,600,000

45,520,000

-7,020,000

10,375,000 3,355,000

Working/
Capital

operational Amount (T.sh)

Wages
Travel
Internet
Advertisements
Server Leasing

Total Variable costs

6,000,000
600000
100000
2,000,000
0

8,700,000.00

TOTAL INVESTMENT 12,700,000.00

AMOUNT

9.0 FUNDING REQUIREMENTS

Money Can be arranged through a family loan, what we really need is step by step
experienced Coach(Mentor) of different fields especially , meetings with people who are doing
well in the tech world and a space (office) which later can be used when the company has
grown.
Because even with billion dollars in the account, if we dont have the proper skills taught by
experienced people Then they may vanish in less than a year.
Do we ask ourselves, isnt there any social network other than facebook. But why most of the
people in the world are still using it? Of course there are many reasons but the biggest one is
Marketing . Which the apps lacked.

.
10.0 IMPLEMENTATION PLANS
1. First After officially launching the App, we plan to register as many
Entrepreneurs as possible. Nearly 1000.
2. To have a minimum of more than 100,000,000 people using the app.
3. If the above happens then big companies will advertise with us and that is when
money starts to come in

4. After a year of seeing the usefulness of the app, Entrepreneurs will be required to
pay a little amount of money for official registration and monthly charge which
will be affordable to them

11. CONCLUSIONS
Dear Reader,
I believe that this idea is the best because the current system of accessing entrepreneurs isnt
that effective and soon it will be broke, this system will serve both sides i.e the Entrepreneurs
and the people or organizations who need them.
Entrepreneurs need to be known, entrepreneurs need to be helped, entrepreneurs need to be
served And this application can do all this at once.
It will change the way people see Entrepreneurs and it will be a chance for them to join
Entrepreneurship.
This will be a chance for a person who is at Dubai to directly contact the Entrepreneur who sells
the best cooked baobab in Zanzibar (Babu Issa) , or even the farmer involved in harvesting
baobab can sell raw baobab for processing.
Even a student doing research on Entrepreneurship, can contact random Entrepreneurs and
conduct the research. Or a person who wants to invest on a certain business.
Inshort, there could be connections from producer to processor until consumer.