INTRODUCTION OF NESTLE

Nestle was formed in 1905 by the merger of the Anglo-swiss milk

company, established in 1866 by brothers George Page and Charles
Page and FarineLactee Henri Nestle.
Nestle product includes Baby food, medical food, bottled water,
breakfast cereals, coffee and tea, confectionery, dairy products, ice
cream, frozen food, pet foods and snacks.
Founded:
Anglo-Swiss condensed Milk company(1866)
FarineLactee Henri Nestle(1867)
Nestle and AgloSwiss(1905)
Founder:
Henri nestle, Charles Page,
George Page
Head quarters:Vevey, Vaud, Switzerland .

Nestle has 447 factories, operates in 194 countries and employs around
339000 people.

INTRODUCTION OF MAGGI
Nestle India ltd, the Indian subsidiary of the global FMCG major,
Nestle SA, introduced in India in 1982, with its launch of Maggi 2
minute noodles, an instant noodles product.
With the launch of Maggi noodles. Its created an entirely new
food category instant noodles in Indian packaged food market.
Because of its first mover advantage, its successfully managed to
retain its leadership in the instant noodles category even until the early
2000s.
Nestle offered a variety of culinary products such as instant
noodles, soups, sauces and ketchups, cooking aids etc.

MAGGI INDIA
Nestle India limited is the market in Indian noodles market with its
Maggi brand of noodles which was pioneer brand launched in 1983 in
the packaged food market of indian.it took the challenges and
established Maggi in Indian market considered to be conservative and
typical about food consumption.

PROBLEM STATEMENT
Bringing Maggi back to Indian shelves
The vision of MAGGI is more relevant than ever before as Maggi
has become a synonymous with taste and quality. They strive to build on
the ambition of Julis Maggi of making delicious, quality and balanced
food accessible to all, as homes across world use Maggi to cook up
delicious meals day after day.
In India, Maggi instant noodles were very popular; Nestle had a
90% share in India. In June 2015, it was reported in India that tests had
found high amounts of lead and MSG in Maggi noodles, and
FSSAI(Food safety and standards authority of India) ordered countrywide withdraw and recall for all 9 variants of Maggi Instant Noodles and
Oats Masala Noodles.
With the Maggi ban hitting sales of company's other products as
well. Bringing the instant noodles brand back to the market will be our
top priority and back to Indian shelves.
The company has also identified other categories and looking at
opportunities of introducing new products to overcome the challenge.
Maggi recalled stock worth nearly rs.320 crore from the shelves
and paid 20 crores t a cement factory to burn the product. In addition,
corporate affairs ministry imposed an Rs 640 crore fine on Nestle India
for the presence of MSG (mono sodium gultamate) and lead beyond
permissible limit.

OBJECTIVES
To measure the success of comeback strategy.
To understand the influence of Maggi as a brand on consumer
mindset.
To understand the people perception about the product after the
problem.

RESEARCH DESIGN
Research type: Descriptive.
Source of data: secondary data, survey through questionnaires.
The research will be carried out in the form of survey. This will include
primary research and secondary research as stated below. The survey
research method will be descriptive research design. Each respondent
will be interview through questionnaire. The sample will be selected by
simple random sampling method. The survey will address the following
information area.
Sample size: 200
Sample area: Dharwad.
Sample frame :House holds.

Sample size calculation: At 5% los

n=

p(1P) Z
d2

n=

0.15( 10.15)1.96
0.05 2

= 195.92200

Where,
n - Sample size
Z =1.96 from statistics table
P Probability of decrease in sales from an article of TOI
d 5% LOS

Information area:
The objective spelt out can be elaborated into specific information areas
to be studied.
How the customers are being influenced by the comeback strategy
of Maggi?
How do people see Maggi after the problem that it encountered?
How do people associate themselves with Maggi?

REFERENCES
MARKETING RESEARCH by Nareshmalohtra. Edition
Article from TOI dated july 2015.
www.ncbi.nlm.nih.gov
www.Scribd.com
www.Nestleindia.com
www.nestle.in
www.study.com