You are on page 1of 2


An Edelman perspective on making meaningful employee
connections that deepen engagement, build trust
and accelerate business performance

December 2016


Find the perfect presents for internal communicators
By Jennifer Detweiler, Account Supervisor, Employee Engagement
Whether you’re looking for items to add to your holiday wish list or want to find a great gift for your
communication colleagues, we have the ultimate gift guide for you. We’ve created a list of practical and
interesting gifts that are perfect for any internal communicator.



“Made to Stick: Why Some Ideas Die and Others
Thrive,” by Chip and Dan Heath – While this book isn’t
new (it was released in 2007), it’s perfect if you’re
looking for ways to create more effective messages for
your internal communication campaigns. The Heath
brothers give an easy-to-use guide to creating sticky
messages and use entertaining and enlightening case
studies to prove their point.

Subscription to Focus@Will – Need to focus for a few
hours on developing a communication plan or drafting
that blog post you’ve been meaning to write? This
website and app contains playlists with scientifically
optimized music guaranteed to increase your

“Strategic Internal Communication: How to Build
Employee Engagement and Performance,” by David
Cowan – Want to take an innovative approach to
internal communication? Look no further. This book
looks at the traditional silos of internal communication,
employee engagement and HR and introduces a new
model – the Strategic Dialogue box – that can help
you break down barriers and build engagement.
“Contagious: Why Things Catch On,” by Jonah Berger
What motivates people to share and inspires them to
take action? This book dives into what makes content
or ideas “go viral” and gives six principles that can help
ensure your content is a huge hit with employees.
“From Cascade to Conversation,” by Katie Macaulay –
Macaulay argues that, in this increasingly digital and
fast-paced world, the top-down approach to internal
communication is no longer effective. This book
examines what the shift from cascade to conversation
means for employee communicators – for the content
you write, channels you build, measurement you
undertake and the skills needed for leaders and

Touch-screen gloves – Make your life a little easier this
winter with touch-screen gloves. Now you can keep
your hands protected from the cold and respond to
emails while on the go.
Headphones – In a world of cubicles and open offices,
it’s sometimes difficult to concentrate without being
distracted by outside noise. Use these noise-canceling
headphones to stay focused throughout the work day.
AP Stylebook online account and mobile app –
Whether drafting an internal announcement or an
intranet article, you need a way to quickly and easily
reference AP Style anytime, anywhere. Access the AP
Stylebook by purchasing an online subscription and
downloading the app so you have AP Style advice at
your fingertips.

In and Around the Office
Word of the day calendar – Want to expand your
vocabulary in the new year? A word of the day
calendar is the perfect gift for you. It allows you to
learn new vocabulary that you can seamlessly
integrate into future communications.

© 2016 Edelman

Grammar coffee mug – Calling all grammar nerds!
Purchase this mug to let people know you’re silently
correcting (and judging) their grammar usage.
Parts of speech poster – This hilarious pop-culture
poster is the perfect addition to your office/cubicle
wall. It uses pop culture figures – like Walter White
from “Breaking Bad” – to illustrate parts of speech.
Whiteboard – Internal communicators are always
making to-do lists and brainstorming ideas for the
next big campaign. Hang this whiteboard in your
office so you can stay organized and easily capture
your best ideas at a moment’s notice.

Commas save lives t-shirt – If your biggest pet peeve
is comma misuse, this t-shirt is perfect for you. It’s
great to wear on office casual days to remind your
colleagues about the importance of proper
There, they’re, their poster – Tired of seeing people
confuse there, they’re and their? Hang this poster in
your office and use it as a fun, educational tool.
Exercise studio gift certificate – Communications can
be a stressful job and, when you’re juggling so many
responsibilities, it can be hard to prioritize your health.
Stay healthy and happy in the new year with a gift
certificate to a local exercise studio.

About Us
organizations accelerate business performance,
delivered by highly engaged and trusted
employees. We do this by making meaningful, trustbuilding connections — connecting employees
with the company, with each other and with the
outside world.
Our global network of employee engagement
specialists develop engagement strategy; deploy
the tools and processes to deliver it; create the
multimedia channels and content that support it;
and design the insight mechanisms to measure it.
For more information, visit us at,
follow us on Twitter at @EdelmanEE or email us at

© 2016 Edelman. For more information, contact us at