JIWON PARK

jiwonpark9396@gmail.com

310-698-2028

https://www.linkedin.com/in/hijiwonpark

PROFESSIONAL SUMMARY

Analyst with experience using data visualization to communicate insights and support better decision-making.
Track record of identifying and realizing opportunities for revenue growth and cost savings.
Agile team member, accustomed to fast-changing environments. Able to learn and adapt quickly.
MBA in Business Analytics and Consulting. Technical Skills: SQL, Excel, R, SPSS, SAS, Tableau, and C++.

EXPERIENCE
Innovation Project: MINEREX, Augusta, GA
Spring 2016
Segmented customer base by purchase size, frequency, and profitability. Identified that only 20% of customers
were profitable. Advised new owner to institute: focus on profitable customers, purchase incentives to make
unprofitable customers profitable, and operational improvements, which would return company to profitability.
RENTPOST INC, Athens, GA
Summer 2015
Business Development and Marketing Intern
Led development of marketing initiatives (online, social media, email, point of purchase, and mobile) to drive new
and current business. Conducted ongoing usability tests to gauge content effectiveness.
Ensured all content was on-brand and optimized for search and user experience for all channels of content.
Cost-optimized keyword marketing via linear programming, increasing website impressions 15%.
WEMAKEPRICE.COM INC, Seoul, South Korea
20102012
Koreas largest social e-commerce firm (similar to Groupon.com) with 13M unique monthly visitors.
Strategic Operations Manager Employee of the Year 2011
Managed 5-member sales analytics and online operations team. Consulted to 78 regional salespeople.
Designed and implemented sales analytics and dashboards. Set quotas and commission structures with sales
managers. Consulted with salespeople on new sales opportunities. Improved salesforce performance by 70%,
extended market share from 22% to 29% while staff was cut 40%, and saved $160K / year.
Analyzed historical trends, found that offers generated sales for a week rather than a single day, ran trial, and
rolled out new program to salesforce. Increased customer sales by $20M and firm revenue by $800K.
Cut administrative work by 45% via revised business process, digitization, and workflow efficiencies.
FORYOUNFORME, Seoul, South Korea
2010
Non-profit World-cup campaign collected donated t-shirts and distributed them to 54 Third World countries.
Co-founder / International Distribution Manager / Online Marketing Manager
Gathered 300,000 donated t-shirts and collaborated with 851 nonprofits to distribute them worldwide.
Designed and developed brand identity, official website, Facebook, and Twitter page.
POLYNOVA INC., Seoul, South Korea
20082010
Consulting firm focusing on theme park industry and entertainment media production
Strategic Planner
Planned South Asia marketing strategy for Daejin Universitys K-pop Contents Division.
Planned Han Ryu World Theme Park project investment plan. Raised $3M initial fund.
Designed Shin Do Entertainment Hub development project plan. Signed MOU with regional municipality.
Planned and executed investment plan for feature film You are my Pet.

EDUCATION
UNIVERSITY OF GEORGIA, TERRY COLLEGE OF BUSINESS, Athens, GA
2014-2016
MBA Business Analytics and Consulting
Co-President Business Analytics & Consulting Club. VP Communications Graduate Business Association.
SEOUL NATIONAL UNIVERSITY, Seoul, South Korea
BA Philosophy

ADDITIONAL INFORMATION

Volunteer math and Korean tutor. Enjoy playing basketball, avid sports fan, the NBA in particular.

2008