Beruflich Dokumente
Kultur Dokumente
Hotel Destinations
Indonesia
Contents
The Journey So Far...
04
1960s
06
WhatsHotel
Next and
For Hospitalitys
Indonesian
Hospitality?
Timeline
1973
1970s
1927
First Inna
Group hotel
Bali Hotel
Development of the
Nusa Dua integrated
resort project
2001
2013
Bali International
Airport upgraded
08
2014
10
Jakarta
Bandung
Surabaya
Bali
Lombok
Legends
Hotel Openings
Other Developments
Transportation
City Profiles
11
Visitor Arrivals
Bali 11
Jakarta 12
Lombok 13
Surabaya 14
Bandung 15
16
Contributors
17
2011
Lombok International
Airport - Bandara
Internasional Lombok
Quick Facts
2015
International visitor
arrivals exceeded
9.7 million
2002
First Tauzia hotel
Harris Resort Batam
Waterfront
2016
First Carlson Rezidor
hotel Radisson Benoa
and Radisson Legian
Visa waiver for
169 countries
JLL celebrates
35 years in
Indonesia
The Journey
So Far...
The tropical island of Bali is a dream destination regularly featured on the cover
of glossy travel magazines. It offers an alluring mix of equatorial landscapes,
white-sand beaches, luxury hotels and resorts, plus dining, shopping and
nightlife. But it wasnt always that way. Tourism and hospitality are relatively
young industries in Indonesia, and Bali is the shining jewel.
In 1971, Indonesias government undertook a study to determine the potential
of Balinese tourism to create employment, support economic development
and place Indonesia on the global travel map. The Bali Tourism Development
Corporation was established to deliver the Nusa Dua Master Plan, and convert
a coastal village in the south of the island into a vibrant destination with
deluxe hotels by Indonesian and global brands, plus conference facilities, golf,
watersports and nightlife.
The success of Nusa Dua resulted in improved infrastructure and more
southern coastal towns being developed for tourism during the 1990s. Chic hotel
resort designs became influenced by Balinese art and culture. As more tourists
arrived, Bali promoted itself assertively to compete with popular Asian island
destinations, such as Phuket and Koh Samui, and new players like Sri Lanka,
Boracay and Langkawi.
In the early 2000s, a commodities-driven economic boom and a soaring
Australian Dollar saw visitation from Australia rise significantly. More recently,
in 2013, Ngurah Rai International Airport was expanded ahead of the APEC
Summit in Nusa Dua to facilitate more flights from Asia and Australia. Combined
with Nusa Dua, thriving resorts like Kuta and Jimbaran, offering fine beaches,
hotels, shopping and nightlife, and surfing hotspot Seminyak, which has
transformed into a gourmet destination, have made Bali the poster child of
Indonesian leisure tourism.
Alongside the high expectations for inbound tourism is a strong, fast-growing
domestic tourism sector. Visitor dynamics are evolving 40 years after Bali kickstarted Indonesian tourism. In 2015, it received 7.15 million domestic visitors,
an 11.77% yearly growth, and four million international visitors. Geographically
close to Bali, Australia has been the premier inbound market, generating almost
one million annual arrivals, followed by Japan, China, Malaysia and South
Korea. Pillar regional markets are now growing fast and hoteliers are predicting
sustained arrivals growth from India.
The good news is that more visitors are coming to Bali each year, not just for
the first time, but also as repeat guests. Conventions and incentives business
are also showing a strong increase year to year, says Ricky Putra, Chairman of
the Bali Hotels Association (BHA), which represents more than 100 star-rated
hotels.
The BHA liaises with Balinese authorities to provide the hospitality sectors
viewpoint on important issues, such as infrastructure development,
sustainability and tourism promotion. The big challenge over the last three
years has been the increased supply of hotel rooms, says Mr Putra. We now
have about 130,000 rooms in Bali, with more hotels opening in 2016. This fast
rate of supply growth has put downward pressure on occupancies and average
rates.
Mirroring the rise of Bali as a holiday retreat, the fast-changing capital Jakarta
has established itself as a business and city-break destination in South East
Asias competitive travel landscape. In recent years, Jakarta has become a
pivotal hub for regional low-cost carriers and international airlines, and its
dynamic profile as a city of business, leisure and retail has attracted a broadbased hospitality mix comprising international hotel brands and successful
homegrown operators.
The growth of the hotel industry has been very fast in Jakarta and Bali,
which are now well-known destinations, but Indonesia offers a diversity of
exotic experiences, says Djodi Trisusanto, Chief Operating Officer of PT.
Hotel Indonesia Natour, which operates 12 hotels in select locations, including
Jakarta, Bali, Yogyakarta and Medan.
As travel patterns diversify, Indonesia wants visitors to explore more of the
worlds largest archipelago, which comprises 17,508 tropical islands. There
are very few places in the world that can boast the diverse selection of tourism
experiences that Indonesia offers. With eight sites on the World Heritage
List, it offers an abundance of opportunities in the tourism and hospitality, and
its related investment sectors, says Corinna Toh, Executive Vice President
Strategic Advisory at JLL Hotels & Hospitality Group.
With Indonesian tourism on an upward curve, more destinations want to follow
in the footsteps of Bali and Jakarta. We are starting to see more demand
for good quality hotels, especially in the mid-market segment, in places like
Yogyakarta, Lombok, Raja Ampat, East Java and South Sumatra, says Mr
Trisusanto.
From its humble beginnings, the Indonesian tourism industry now plays a
significant role as a pillar of the Indonesian economy. Led by Bali and Jakarta,
the past four decades have witnessed a transformation of tourism and
hospitality in Indonesia.
As incomes grow, more domestic tourists will explore the Indonesian
archipelago, and the accommodation preferences of Asias affluent short-break
vacationers will further evolve. Tourism growth in Indonesia has painted a bright
picture, but hoteliers will need to engage their creative capacities to anticipate
new trends and developments.
05
Whats Next
For Indonesian
Hospitality?
Few countries in Southeast Asia have the many distinct cultures, traditions,
natural beauty and vitality of Indonesia. While Bali and Jakarta are shining
examples of the success of Indonesias tourism industry, the worlds largest
archipelago has far more to offer. Mark Edleson, President, Commune Hotels
and Resorts, which includes the ultra-luxe Alila brand commented, Indonesia
still has a lot of exotic destinations, with the history, with the culture, with
natural beauty to be developed, and they are becoming more accessible.
This abundance of opportunity is reflected in Indonesias tourism master
plan which seeks to steer tourists deeper into the wider expanse of Java and
Sumatra as well as Sulawesi, Nusa Tenggara, Maluku and Papua.
1970s and 80s was the Nusa Dua project. As part of a master plan for the
development of tourism in Bali2, the project, with good infrastructure and land
titles, brought in the global brands that helped kick-start international tourism.
It also started changing (Bali) from a village-based culture to an attractionbased culture, adds Communes Edleson.
This approach has been replicated in Lombok. Lombok is one area where the
government has outlined to improve tourism infrastructure and you have to give
the government credit that they recognise that, but it doesnt happen overnight,
says Bury.
07
1960s
1973
1970s
1927
First Inna
Group hotel
Bali Hotel
Development of the
Nusa Dua integrated
resort project
2001
2013
Bali International
Airport upgraded
2011
Lombok International
Airport - Bandara
Internasional Lombok
2014
Easing of visa requirements for foreign visitors
Initiative to upgrade ten tourist destinations:
Lake Toba (North Sumatra), Tanjung Kelayang
(Belitung), Tanjung Lesung (Banten), the Thousand
Islands (Jakarta), Borobudur Temple (Magelang),
Mount Bromo (East Java), Mandalika (South Lombok),
Labuan Bajo (East Nusa Tenggara), Wakatobi
(Southeast Sulawesi), and Morotai (North Maluku)
Legends
Hotel Openings
Other Developments
Transportation
Visitor Arrivals
2015
International visitor
arrivals exceeded
9.7 million
2002
First Tauzia hotel
Harris Resort Batam
Waterfront
2016
First Carlson Rezidor
hotel Radisson Benoa
and Radisson Legian
Visa waiver for
169 countries
JLL celebrates
35 years in
Indonesia
1985
1979
First Mandarin
Oriental hotel
Mandarin Oriental
Jakarta
1981
JLL expands into
Indonesia in association
with PT Procon Indah
1976
1991
First Starwood hotel
Sheraton Senggigi Beach
Resort Lombok and Sheraton
Laguna Hotel Bali
1994
First Accor hotel
ibis Jakarta Kemayoran
First Shangri-La hotel
Shangri-La Jakarta
1997
2000s
Proliferation of
Low Cost Carriers
1995
JLL in Surabaya
1998
JLL in Bali
2018
18th Asian Games
Jakarta-Palembang
15 new airports across
Indonesia and the Light
Rail Transit in Jakarta
2019
Targets 20 million
international visitor arrivals
10
Indonesias
Key Destinations
Jakarta
Bandung
Surabaya
Bali
Lombok
11
Bali
Known as the island of the gods, Bali is one of the most popular tourist
destinations in the world. Few places on earth are blessed with the
amount of sandy beaches, rugged coastlines, lush rice terraces, barren
volcanic hillsides, panoramic views, art galleries, local traditions,
culture and nightlife that Bali has to offer. On top of all this, Bali is
benefiting from increased domestic and international visitor arrivals
thanks to continuous infrastructure improvements, increased air
connectivity and a relaxation of visa requirements.
HIGHLIGHTS
Tourism
Demand
Supply
Outlook
NEW HOTELS
292
306
rooms
NOTABLE HOTEL DEALS
Tune Hotels Bali Portfolio
The Villas Bali Hotel & Spa
240
rooms
Alila Seminyak Bali
222
rooms
Wyndham Tamansari
Jivva Resort Bali
QUICK FACTS
UPCOMING HOTELS
Renaissance Bali Uluwatu Resort &
Spa (2016)
Mvenpick Resort & Spa Jimbaran
Bay (2016)
The Westin Ubud Resort & Spa (2017)
4.0 million
International Visitor
Arrivals (2015)
2,785 rooms
62.9%
Occupancy
134
rooms
ibis Styles Bali
Petitenget
IDR
1.9 million
ADR
60
rooms
Mandapa, a Ritz
Carlton Reserve
IDR
1.2 million
RevPAR
12
Jakarta
Primarily a city of government, business, industry and trade, Jakarta
is also the main gateway to Indonesias many tourism destinations.
Although the capital of the worlds fourth most populous nation is
seldom viewed as a centre for tourism and culture itself, efforts to
improve the citys reputation as a service and tourism city have been
stepped-up. In recent years, Jakarta has expanded its facilities for
visitors by developing new multi-star luxury hotels, entertainment
centres, fine restaurants as well as tourist attractions in an effort to
boost visitor arrivals.
HIGHLIGHTS
Tourism
Demand
Supply
Outlook
NEW HOTELS
505
306
rooms
NOTABLE HOTEL DEALS
380
rooms
Fairmont Jakarta
293
rooms
QUICK FACTS
UPCOMING HOTELS
Four Points by Sheraton Jakarta,
Thamrin (2016)
Four Seasons Hotel Jakarta (2016)
The Westin Jakarta (2016)
2.3 million
International Visitor
Arrivals (2015)
3,507rooms
52.2%
Occupancy
173
rooms
Raffles Jakarta
IDR
2.3 million
ADR
160
rooms
Holiday Inn Express
Jakarta Wahid
Hasyim
IDR
1.2 million
RevPAR
13
Lombok
Located to the west of Bali, Lombok is a tropical island in the West
Nusa Tenggara province of Indonesia. Offering natural landscapes, a
traditional way of life and diverse flora and fauna, Lombok has captured
the growing attention of domestic and international visitors. In recent
years, Lomboks popularity as a resort destination has increased as
travellers relish in the tranquillity and natural beauty that the island has
to offer.
HIGHLIGHTS
Tourism
Demand
Supply
Outlook
NEW HOTELS
164
rooms
NOTABLE HOTEL DEALS
138
rooms
Zmax D Hotel Praya
104
rooms
Katamaran Resort
QUICK FACTS
UPCOMING HOTELS
Melia Lombok Tangkong (2018)
Pullman (2018)
Renaissance Lombok Gili Trawangan
(2020)
70,217
International Visitor
Arrivals (2015)
793 rooms
68.0%
Occupancy*
IDR
1.3 million
ADR*
IDR
911,000
RevPAR*
14
Surabaya
Known as the city of heroes due to the historical battle for Indonesias
independence, Surabaya is one of the countrys key economic and
commercial centres. With a population of approximately 2.8 million,
Surabaya is the second largest city in Indonesia. The city has a wellestablished infrastructure system and is accessible by land, sea and air
transportation systems. Surabaya is also one of South-East Asias busiest
seaports, facilitating a range of principal exports including sugar,
tobacco and coffee.
HIGHLIGHTS
Tourism
In 2015, Surabaya welcomed
approximately 200,851 international
visitors. According to the Directorate of
Civil Aviation, domestic travellers account
for approximately 90% of total arrivals. In
2013, the Surabaya Juanda International
Airport completed its expansion with the
construction of Terminal Two which is
now dedicated to serving international
flights. Currently, Surabaya is serviced
by international flights to Singapore,
Malaysia and Hong Kong.
Demand
Supply
Outlook
NEW HOTELS
236
rooms
NOTABLE HOTEL DEALS
132
rooms
ibis Styles Jemursari
129
rooms
Premier Inn Surabaya
Airport
QUICK FACTS
UPCOMING HOTELS
Four Points by Sheraton (2016)
DoubleTree by Hilton Surabaya (2017)
IDR
Occupancy*
ADR*
IDR
212,000
RevPAR*
15
Bandung
The picturesque city of Bandung, capital of West Java, is imbued
with lush highlands and a temperate climate. With a diverse retail
and culinary offering, the city is a popular weekend and staycation
destination for domestic tourists. Bandung is also one of Indonesias
burgeoning information technology centres and features a vibrant
culture of music, fashion and arts. Given its close proximity to Jakarta,
Bandung is also an attractive MICE destination and the city has been
host to a number of international summits including the recent AsianAfrican Conference in 2015.
HIGHLIGHTS
Tourism
Demand
Supply
Outlook
NEW HOTELS
270
rooms
NOTABLE HOTEL DEALS
Crowne Plaza
Bandung
193
rooms
Best Western Premier
La Grande Hotel
Bandung
162
rooms
Four Points by Sheraton
Bandung
QUICK FACTS
UPCOMING HOTELS
Innside by Melia (2017)
Moxy Bandung (2017)
IDR
Occupancy*
ADR*
IDR
224,000
RevPAR*
16
Quick Facts
International visitor arrivals 2015
INDONESIA
VIETNAM
9.7 million
7.9 million
MALAYSIA
MAINLAND CHINA
SOUTH KOREA
MAINLAND CHINA
MALAYSIA
SINGAPORE
INDONESIA
KOREA
USA
THAILAND
MAINLAND CHINA
i 6.3% y-o-y
h 10.9% y-o-y
1.3 million
MYANMAR
h 20.5% y-o-y
5.4 million
PHILIPPINES
SINGAPORE
h 0.9% y-o-y
25.7 million
MALAYSIA
h 3.1% y-o-y
29.8 million
THAILAND
h 15.0% y-o-y
18.4%
22.7%
26.6%
50.3%
25.0%
15.7%
15.7%
14.2%
11.4%
10.8%
14.5%
11.4%
AUSTRALIA
12.0%
JAPAN
8.6%
JAPAN
4.6%
MAINLAND CHINA
6.5%
JAPAN
9.2%
JAPAN
6.9%
Contributors
Mike Batchelor
Tony Ryan
Corinna Toh
Adam Bury
Managing Director
Investment Sales
mike.batchelor@ap.jll.com
Alison Li
Associate
Strategic Advisory
Asia
alisonx.li@ap.jll.com
For further enquiries on hotel and hospitality advisory and investment opportunities in Indonesia, kindly contact:
Corinna Toh
Adam Bury
Vice President
Investment Sales Asia
adam.bury@ap.jll.com
+65 8313 4600
Managing Director
Global Mergers & Acquisitions
tony.ryan@ap.jll.com
Vice President
Investment Sales
Asia
adam.bury@ap.jll.com
17
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