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product launch
The debut of a product into the market. The product launch signifies the point
at which consumers first have access to a new product.
Placement product
introduction stage:-
cycle. This is the point ofproduct launch, market entry, and user-trial by
theinnovators. At this stage (while there is little or nocompetition) sales are
slow and difficult, and themanufacture must incur heavy
promotional expenditure to 'educate' the public. The main objective here is to
generateprimary demand (demand for the product class) instead of
the selective demand (demand for a specific brand). Pricesmay be set high to
cream the market (skimming strategy) before imitators appear, or set low to
.deter imitators with skimpy margins (penetration strategy)
product launch:-
The product launch signifies the point at which consumers first have access to
anew product.
Placement product
-:brand awareness
Extent to which a brand is recognized by potentialcustomers, and is
correctly associated with a particular product. Expressed usually as a
percentage of target market, brand awareness is
the primary goal of advertisingin the early months or years of
a product's introduction.