Product Level Analysis

Product Name: Colgate

Economics of Business
The Toothpaste Industry in India is Monopolistic Competitive market where a
number of brands are available and all claim that its product is better than other.
The Total Market Size is 7303 crore in financial year 2015-15. Major Players are in
toothpaste industry are Colgate with 55.7% market share (4068 crore sales in
financial year 2015-16), Pepsodent & Close up (Hindustan Unilever),Dabur Red,
Dantkanti (Patanjali) etc.
Mainly the Distribution Channel followed in this Industry are:
As Tooth paste come in daily use product category so all companies try to develop a
distribution channel that provide its reach to customer easily