Beruflich Dokumente
Kultur Dokumente
Marketing
Trade Map Exercise
Submitted By:
Asutosh Patro (UM15321)
Bibhu Prasad Mishra (UM15323)
Hitesh Asnani (UM15329)
Manoj Kumar Karnani (UM15334)
Ayush Agarwal (UM15340)
Rohit Somani (UM15348)
Sanjog Saran (UM15351)
Product/Service
Mobility solution
Lotus
Cipla
JK Paper
Respiratory drugs
Packaging Board
Automotive Electronics
Tomatoes
Chemicals
Pearson learning centres
Intended use
Internet of things
Enterprise social and
mail solution
Inhalers
Wedding cards, Greeting
cards
Automobile dashboards
(HVAC, Air conditioning)
Ketchup
Fertilizer
IIT-JEE coaching
Type
Facilitating Good
Entering Good
Coated Paper
Uncoated Paper
Entering Good
Entering Good
Usage
Printing and writing
Wedding cards, FMCG
product packaging
Cheques, Bond Paper
Books
3)
a. Information required for marketing team:
End use of product
Size of paper
Texture (e.g. glossy/ mat)
Thickness
Brightness
Scale of operation
b. Market size for packaging board in India(in 1000 USD) as per 2014 data:
Domestic Production
Exports
Imports
Market Size
1 | Page
10247
5156
2543
7634
c. Export Data:
Based on the above graph it is observed that below are the 2 countries
who could be potential market for diversification for this product
Philippines
Nepal
2 | Page
Expo
rted
quan
tity
2015
in
tonn
es
Unit
value
(USD/
unit)
Expor
ted
growt
h in
value
betw
een
20112015
(%,
p.a.)
Expor
ted
growt
h in
quant
ity
betw
een
20112015
(%,
p.a.)
Expor
ted
growt
h in
value
betw
een
20142015
(%,
p.a.)
Ranki
ng of
partn
er
count
ries
in
world
impor
ts
Share
of
partn
er
count
ries
in
world
impor
ts (%)
Total
impor
t
growt
h in
value
of
partn
er
count
ries
betwe
en
20112015
(%,
p.a.)
100
Expor
ted
value
2015
(USD
thous
and)
Shar
e in
Indi
a's
exp
orts
(%)
Tarif
(estim
ated)
faced
by
India
(%)
World
2388
41
100
9377
7
2547
15
11
Philippi
nes
4475
1.9
1950
2295
21
22
24
42
0.4
30
10.5
Nepal
8845
3.7
2800
3159
31
23
-37
55
0.2
31
7.2
The recent growth in exports to Nepal for the year 2014-15 has
been in negative compared to Philippines.
The margin of selling a product is higher in Nepal and the tariff rate
is much lower.
Both of the countrys export growth is superseding the world figure
by a significant percentage.
Both Philippines and Nepal are the potential country where this
product could be sold, but we are choosing Philippines only because
of data availability.
3 | Page
Company name
Number of
product
categories
traded
Number
of
employe
es
Country
City
30
Philippine
s
Quezon City
400
Philippine
s
Quezon City
158
Philippine
s
Taguig
100
Philippine
s
Quezon City
20
Philippine
s
Paranaque
51
Philippine
s
Quezon City
Pasay
4
5
40
Philippine
s
464
Philippine
s
Quezon City
102
Philippine
s
Muntinlupa
50
Philippine
s
Pasig
1034
Philippine
s
Quezon City
Compliances:
5 | Page